Search the Community

Press Release: Time To Level Up: Canon Announces EOS R7 and EOS R10, the First EOS R-Series Cameras with APS-C Imaging Sensors New RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM Standard Zoom Lenses Also Announced MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor. Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports. As the market share leader for mirrorless cameras in the United States during Q1 of 20221, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras. In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature: 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor Autofocus (AF): subject detection inherited from EOS R3 Up to 15 frames per second (FPS) mechanical shutter First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization Dual memory card slots (EOS R7 only) Full width 4K video recording at 60p (EOS R7 only), 30p and 24p Record each clip over thirty (30) minutes2 Up to 30FPS with electronic shutter (EOS R7 only) Dust and moisture resistant (EOS R7 only) In-body image stabilization (EOS R7 only) Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera. Price & Availability The Canon EOS R10 camera body will be available for an estimated retail price of $979.993. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.003. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.003. The Canon EOS R7 camera body will be available for an estimated retail price $1,499.003. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.003. The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $479.003, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.993. All products will be available in late 2022. For more information, please visit usa.canon.com. 1 Source: The NPD Group/Retail Tracking Service, U.S., Jan. - March 2022 combined. 2 Video may stop due to battery level, card capacity, or internal temperature. 3 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary. Canon EOS R7 specifications: Body type Body type - SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 6960 x 4640 Image ratio w:h - 1:1, 4:3, 3:2, 16:9 Effective pixels - 33 megapixels Sensor photo detectors - 34 megapixels Sensor size - APS-C (22.2 x 14.8 mm) Sensor type - CMOS Processor - Digic X Color space - sRGB, AdobeRGB Color filter array - Bayer Image ISO - 100-32000 Boosted ISO (maximum) - 51200 White balance presets - 6 Custom white balance - Yes Image stabilization - Sensor-shift Image stabilization notes - Up to 8EV with certain lenses CIPA image stabilization rating - 6 stop(s) Uncompressed format - RAW Optics & Focus Autofocus Contrast Detect (sensor) Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Lens mount - Canon RF Screen / viewfinder Articulated LCD - Fully articulated Screen size - 3″ Touch screen - Yes Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 1.15× Viewfinder resolution - 2 Photography features Minimum shutter speed - 30 sec Maximum shutter speed - 1/8000 sec Maximum shutter speed (electronic) - 1/16000 sec Scene modes Portrait Group photo Landscape Panoramic shot Sports Kids Panning Close-up Food Night Portrait, Handheld Night Scene HDR Backlight Control Silent shutter Built-in flash - No Flash X sync speed - 1/250 sec Continuous drive - 15.0 fps Self-timer - Yes Metering modes Multi Center-weighted Spot Partial Exposure compensation - ±3 (at 1/3 EV, 1/2 EV steps) Videography features Modes 3840 x 2160 @ 30p / 170 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 170 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 85 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 85 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 340 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 170 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 120p / 180 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 120p / 100 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 60p / 90 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 60p / 50 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 30p / 45 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 23.98p / 45 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 30p / 28 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 23.98p / 28 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 120 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 120 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 60 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 60 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 230 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 120 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 120 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 120 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 60 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 60 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 120p / 120 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 120p / 70 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 60p / 60 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 60p / 35 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 30p / 30 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 23.98p / 30 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 30p / 12 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 23.98p / 12 Mbps, MOV, H.264, Linear PCM Microphone - Stereo Speaker - Mono Connectivity USB - USB 3.2 Gen 2 (10 GBit/sec) USB charging - Yes HDMI - Yes (Micro) Microphone port - Yes Headphone port - Yes Remote control - Yes Physical Environmentally sealed - Yes Battery - Battery Pack Battery description - LP-E6NH Battery Life (CIPA) - 660 Weight (inc. batteries) - 612 g (1.35 lb / 21.59 oz) Dimensions - 132 x 90 x 92 mm (5.2 x 3.54 x 3.62″) Other features Orientation sensor - Yes GPS - None

Press Release: Fujifilm Brings the Joy and Creativity With its New INSTAX MINI 12™ Instant Camera Company Also Unveils INSTAX UP!™ Smartphone App. VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens. “The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!” INSTAX UP! Smartphone App Debuts The FUJIFILM INSTAX team also announces the launch of its free, downloadable INSTAX UP! Smartphone App, designed for INSTAX users to digitally scan, import, organize, and store their photos in one place, regardless of which INSTAX instant film, camera or printer product they use. With the INSTAX UP! Smartphone App, INSTAX users can: Scan their INSTAX photos and store them digitally in one place Organize their photos by category/list views for easy locating Easily share stored photos and collections via social media or text Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App Coming soon, INSTAX users will be able to use the INSTAX UP! App to stay informed about the latest INSTAX updates, tips, and other creative content. “Solutions like our INSTAX UP! App keep our consumers connected, engaged, and informed,” said Ashley Reeder Morgan, vice president, Consumer Marketing, FUJIFILM North America Corporation. “INSTAX UP! will enable our users to organize, archive, and share their INSTAX photos with ease, helping preserve their special memories and inspiring them to create more.” Colors, Pricing, and Availability The FUJIFILM INSTAX MINI 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available in or around mid-March, 2023 at a Manufacturer’s Suggested Retail Price of $79.95 USD and $99.99 CAD. For more information, please visit https://www.instaxus.com/cameras/instax-mini-12.

Press Release: Leica D-Lux 7 007 Edition  A photography exhibition from James Bond films spanning 60 years accompanies the launch of an elegant, limited special edition of Leica’s high-end compact camera. TEANECK, NJ – Feb. 23, 2023 – Ever since the world’s most famous secret agent made his on-screen debut in Dr. No (1962), photography has occupied a central role within the James Bond universe. Film producer Michael G. Wilson – who is a keen photographer and passionate collector – has opened EON’s photographic archive for an exhibition of legendary Bond images. The ‘Photographs from the James Bond Archive’ exhibition is on display at Leica Gallery London until 21st March 2023. Refined, discreet, and always ready for action: the classic James Bond values also perfectly describe the Leica D-Lux 7. The limited special edition offers a particularly elegant exterior and comes with a range of exclusive accessories. In the opening scene of Dr. No, we encounter the protagonist in Le Cercle Casino at London’s Les Ambassadeurs Club, seated at a Baccarat table. Suave and reserved, Bond has just played his winning hand when his opponent, Miss Sylvia Trench, questioningly addresses him as “Mister…?” Since then his reply has become synonymous with the franchise including the most recent film, No Time to Die (2021): “Bond, James Bond.” The same air of timeless sophistication characterizes the Leica D-Lux 7 007 Edition. The camera trim is made of a high-performance, rhombus-textured material that is unprecedented on a D-Lux 7. Its subtle rhombus pattern is repeated on the hand grip, which – together with its wrist strap – ensures the safe handling of the camera. The top plate is adorned with the famous 007 logo; the set also includes an automatic lens cap with the classic ‘gun barrel’ design, made famous by the opening sequence of James Bond films. Another distinctive element of this special-edition set is the leather case in the style of a holster – allowing the camera to be transported comfortably while being instantly ready for action. With its large image sensor and fast lens – the Leica DC Vario-Summilux 10.9-34 F1.7-2.8 ASPH. (35mm equivalent: 24–75mm) – the Leica D-Lux 7 combines outstanding image quality with conveniently compact dimensions. To celebrate the James Bond film franchise – which began with the release of Dr. No in 1962 – the special-edition set is limited to exactly 1,962 units. The set is priced at $1,995, comes in a specially designed presentation box and will be available globally at Leica Stores, the Leica Online Store and authorized dealers starting 23rd February 2023.

Press Release: Sony Electronics Introduces the New Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers and Video Creators. The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimized Functions and Versatile Connectivity – Perfect for Video Creators. SAN DIEGO, CA – July 27, 2021 – Sony Electronics Inc. today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for video creators. At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor™ CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted. “With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.” The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles. In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch. The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording. Sony Vlog Challenge Contest Together with this announcement, Sony will host their second Sony Vlog Challenge Contest that encourages entrants to create a vlog that highlights something that they are the most passionate and enthusiastic about. The entry period is July 27 – September 27, 2021 and is open to video creators in the U.S. (excl. terr.) and Canada (excl. Quebec). See contest official rules here*. Creative Versatility An Interchangeable Lens Camera for Expanded Creative Expression The ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision. Advanced Autofocus Sony’s industry-leading AF technology enables the user to leave focusing to the camera so that they can concentrate on composing their shot. The ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video with Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while recording on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose the rate at which the camera shifts from one point to another according to their creative preferences. Additionally, the ZV-E10’s Touch Focus function allows the user to intuitively set the focus position by simply touching the screen. With one tap, the user can instantly shift the focus position from one subject to another – almost anywhere in the frame. This is available in both still and video modes. High Quality Audio Sony’s leading technology, thanks to its internal Directional 3-Capsule Mic, enables the ZV-E10 to capture crystal clear sound recordings that accurately capture the speaker’s voice and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync. Putting the Subject First When shooting in different settings with dramatic changes in light, the user can rest assured that the ZV-E10 will automatically correct the exposure, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions, so that the subject’s face is not over or under exposed. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subject’s face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes. Cutting-Edge Video Features: Internal 4K movie recording through full pixel readout without pixel binning High bit rate XAVC S™ codec at 100Mbps when recording 4K Slow & Quick Motion High-speed full HD recording at 120 fps Interval Shooting for stunning time-lapse videos Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 Designed for Video Creators Users can comfortably operate the new ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera. A unique feature of the ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. Using Clear Image zoom, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility. The ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry. When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. To conserve the camera’s battery, the ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode by closing it and instantly turn the camera on by opening the panel. Stay Connected Livestreaming The ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. The ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly. Easy File Data and Transfers Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF. Pricing and Availability The new ZV-E10 will be available in black and white in the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. A new kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available in the end of August and will be sold for approximately $800.00 USD and $1,000.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. Notes: [1] Background Defocus is the name of the function assigned by default to the C1 button. Aperture values in Bokeh Switch Defocus / Clear are as follows. Movies: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F8-11, controlled automatically between F8 and F11 according to the environment. Stills: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F11. F values are not displayed in either Movies or Stills. The menu item associated with the Bokeh Switch is named “Background Defocus”. [2] When Product Showcase Setting is activated image stabilization on this model it remains on. [3] With battery and memory card included. [4 A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps. [5] Image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S&Q [6] Real-time Eye AF for animals is not available in movie shooting. [7] Tracking” in the menu. [8] When recording at 24p. With image stabilization Off/Standard Mode. [9] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps [10] Sound recording is not possible. A Class 10 or above SDHC/SDXC card is required. [11] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording. Frame rates are 1-120fps (NTSC) or 1-100fps (PAL). [12] Wi-Fi is not operational during interval shooting [13] Time-lapse movie creation is possible on a PC [14] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) moviesxvContinuous recording time for movies. Actual performance varies based on settings, environmental conditions, and usage. [15] CIPA standards.xviiOn this model, whatever the screen orientation (inward or outward facing), the user can shoot as soon as they open the screen. [16] Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Among smartphones, operation has been verified with the Xperia 1 II and Xperia 5 II (latest firmware required) for Android™ 11 or later (As of May 2021). Compatibility with other smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port. [17] Imaging Edge Mobile version 7.5.1 or later is required. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. [18] “Power off connection” in the camera’s smartphone settings must be turned ON, and the camera and smartphone must be paired via Bluetooth.

Press release: RICOH GR IIIx A high-end digital compact camera, featuring a newly developed GR lens for high-quality street photography at a standard viewing angle TOKYO, September 8, 2021－RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the RICOH GR IIIx. This high-end digital compact camera features a newly developed GR lens with a 40mm angle of view in the 35mm format, while harmonizing professional-grade image quality with a compact, lightweight body perfect for street photography. The RICOH GR IIIx has been developed in response to user requests for a new GR-series camera that will add a new perspective to the highly acclaimed RICOH GR III. The GR III was released in March 2019, featuring a 28mm wide-angle lens and designed to further enhance the essential values of the GR-series: optimizing image quality, snapshot capabilities and portability. The newly designed 26.1mm GR lens provides a 40mm angle of view in the 35mm format, close to the photographer’s own effective field of view. Depending on the way the lens is used, this versatile angle of view can create different image renditions: you can capture an image similar to those taken at a 30mm semi-wide angle, or create a completely different visual expression as if taken at a 50mm standard angle. The camera also provides a range of new and upgraded post-shooting functions to edit captured images to the photographer’s preference. The new RICOH GR IIIx is a camera that harmonizes all the benefits of the ever-evolving RICOH GR series with a new, innovative perspective perfect for dramatic, inspiring street photography. 1. Newly designed, high-resolution GR lens The RICOH GR IIIx incorporates a newly developed 26.1mm F2.8 GR lens, which harmonizes exceptional image quality with a slim design. Unlike past GR-series models which featured a 28mm wide angle of view for exaggerated perspective, this lens provides a 40mm standard angle of view in the 35mm format, delivering images with a more natural perspective and a more truthful sense of depth for a completely different type of street photography. The newly designed optics incorporates two aspherical optical elements at most effective positions to reduce distortion and chromatic aberration to a minimum, while effectively minimizing the generation of flare and ghost images when shooting against backlight. In macro photography, the camera allows the user to move in on a subject to as close as 12 centimeters from the lens front end. Coupled with the standard focal length, it captures close-up images with a natural perspective, set against a beautifully defocused background. It also comes equipped with an ND (Neutral Density) filter, which closes the aperture down by two stops to capture high-contrast, high-resolution images with a variety of scenes and subjects and under varying shooting conditions. Its nine-blade diaphragm mechanism creates a natural bokeh (defocus) effect and a truthful sense of depth at open and larger apertures, while capturing beautiful light beams at closed-down apertures. 2. High-quality, high-resolution images The GR IIIx incorporates a large APS-C-format CMOS image sensor with an anti-aliasing (AA) filter-less design and a newly developed GR ENGINE 6 imaging engine to optimize its image resolving power. With approximately 24.24 effective megapixels, this image sensor assures super-high-resolution images rich in gradation. It is also compatible with multi-tone 14-bit RAW image recording. The camera also features the RICOH-original accelerator unit designed to optimize the image data delivered by the image sensor, and provides a top sensitivity of ISO 102400 for super-high-sensitivity photography. 3. Hybrid AF system for high-speed, high-precision autofocus operation The GR IIIx features a hybrid AF system combining a contrast-type AF mechanism superior in focusing precision with a phase-detection-type AF mechanism assuring high-speed focusing operation. During autofocus shooting, this AF system detects the subject’s face or eye with precision,* focuses on it, and indicates the in-focus position on the LCD display using the AF frame. When the camera detects multiple faces, it automatically distinguishes the main subject from secondary ones and indicates this on the focus frame. Photographers can also change the main subject with simple touch-screen operation. A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use this function. 4. RICOH-original SR mechanism Three-axis, four-step* shake reduction: The RICOH-original SR (Shake Reduction) mechanism means that the GR IIIx effectively compensates for camera shake at the time of shutter release. The three-axis mechanism minimizes the adverse effects of camera shake caused by pitch, yaw and roll by as much as four shutter steps. Since the SR mechanism shifts the image sensor to the ideal position horizontally and vertically, the camera lets the user take advantage of the Auto Horizon Correction function to effortlessly optimize image composition. Measured in conformity with CIPA standards. RICOH-original AA Filter Simulator*: By applying microscopic vibrations with sub-pixel precision to the image sensor unit during exposure, the camera’s AA (anti-aliasing) Filter Simulator provides the same level of moiré reduction as an optical AA filter. This innovative simulator allows the user not only to switch the AA filter effect on and off, but also to adjust the effect to the level best suited for a given subject. _* This function is available at shutter speeds slower than 1/1000 second._ 5. Compact, lightweight design Despite the incorporation of the large APS-C-format image sensor and the newly developed optics with a longer focal length, the GR IIIx is designed to be extremely compact, functional and portable, in keeping with the GR-series concept of the camera as a pocketable imaging tool or a handy picture-taking tool. It also provides a host of user-friendly features – such as a short start-up time of approximately 0.8 seconds, control dials conveniently positioned next to the four-way controller, and effortless touch-screen operation – to enhance operability and allow the user to swiftly react to once-in-a-lifetime shutter opportunities. The exterior frame is made of highly rigid magnesium alloy to improve dependability and durability while being carried or stored. 6. High-definition LCD monitor with intuitive touch-screen operation The GR IIIx features a 3.0-inch high-definition LCD monitor with approximately 1,037,000 dots. Its touch-screen operation provides swift, intuitive control of various camera functions, such as AF frame shift, menu selection, and image advance/magnification during playback. It also features an air gapless construction, in which special resin is inserted between the LCD touchscreen monitor and a protective cover made of reinforced glass, to effectively reduce the reflection and dispersion of light for improved visibility. The Outdoor View Setting allows the user to instantly adjust the monitor’s brightness to the desired level for greater visibility in difficult lighting conditions. 7. Image Control function to produce desired visual effects The GR IIIx features a creative Image Control function, which integrates effect modes into conventional image setting operations. Using 11 basic Image Control modes, the user can easily adjust various parameters, such as saturation, hue, key, contrast and graininess, to the desired level and create their preferred finishing touch. A set of adjusted parameters can be added as a custom setting to the Image Control function menu. 8. Advanced image editing The GR IIIx provides in-body RAW-data development, while allowing the user to edit a captured image as desired by adjusting such parameters as recoding size, aspect ratio, white balance, Image Control setting, and exposure compensation factor, all without the need of a PC. Since the camera reduces the time required for preview after the user adjusts the parameters of RAW-format images, it enhances the speed of in-body RAW-data development. The camera also lets the user retain the adjusted parameters after the initial RAW-data development is completed, making it possible to make minute re-adjustment of the already-developed image with greater efficiency. The camera’s image quality adjustment function for JPEG images is also upgraded: a newly added monochrome mode allows more minute adjustment of parameters in full-color images, such as filter effect, toning, contrast and sharpness, to create monochrome images with the desired finishing touches. The camera also provides such creative tools as a choice of aspect ratio (16:9 or 4:3)* and image rotation in 0.1-degree steps* to facilitate the image editing process. A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use these tools. 9. Bluetooth and wireless LAN dual communication The GR IIIx provides wireless LAN functions for easy pairing with mobile devices such as smartphones and tablet computers. By installing the dedicated Image Sync application, the user can transfer captured images to a mobile device, display a Live-View image on the device’s monitor, change various settings remotely, release the shutter from a distance, and even upload captured images to various social media with ease. Even when the camera’s power is turned off, the user can browse and download the images stored on the camera to a mobile device. The user can also send a mobile device’s location data to the camera, and record the data on captured images. The Auto Resize function,* which automatically reduces the image size before transmitting an image to a mobile device, also helps improve the camera’s operability. A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use this function. 10. Other features ・Full HD movie recording (1920 x 1080 pixels, 60 frame rate) in the H-264 recording format ・New DOF Priority (Deep) * added to the program line to prioritize the closed aperture setting ・Color Moiré Correction function to reduce the effect of moiré during playback ・Interval Composite mode, effective in capturing landscapes with traces of the moon and stars ・Electronic Level to check the camera’s inclination ・GT-2 Tele Conversion Lens (optional)** to extend the focal length to approx. 75mm telephoto in the 35mm format, usable in combination with the camera’s auto detection and crop functions ・Compatibility with accessory flash units designed for use with PENTAX digital SLR cameras*** A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use this program. ** The GA-2 Lens Adapter – an optional accessory designed exclusively for the GR IIIx – is required to install this lens on the GR IIIx. *** Compatible accessory flash units are: AF540FGZ II, AF360FGZ II, AF540FGZ, AF360FGZ, AF201FG and AF200FG. Optional Accessories GT-2 Tele Conversion Lens and GA-2 Lens Adapter Designed for exclusive use with the RICOH GR IIIx, this tele conversion lens is mounted on the camera using the GA-2 Lens Adapter. When mounted, the camera automatically detects it as a tele conversion lens and extends the focal length to approximately 75mm in the 35mm format with the Crop mode, or to approximately 107mm in the secondary Crop mode. GV-3 External Mini Finder Designed for exclusive use with the RICOH GR IIIx, this external optical viewfinder features a focus frame (1:1 aspect ratio; a picture guide mark provided) indicating an image field equivalent to the 40mm angle of view in the 35mm format. Carrying case included. GN-2(DG)/GN-2(BK)/GN-2(BZ) Ring Cap Exclusively designed for use with the RICOH GR IIIx, this accessory replaces the standard ring cap to upgrade the camera’s appearance, with a choice of three colors: Dark Gray, Black, and the new GR IIIx-exclusive Bronze. GC-11 Soft Case This high-grade, genuine-leather camera case provides solid protection of the RICOH GR IIIx/GR III camera body. It features a belt loop on the back and a magnetic lock on the upper cover for quick removal of the camera in snapshot applications. GC-12 Soft Case This high-grade, genuine-leather camera case protects the RICOH GR IIIx/GR III camera body when carrying it in a bag. When not in use, it can be folded for portability.

Press Release: Fujifilm Introduces X-H2S Mirrorless Digital Camera New flagship camera features enhanced still and video capabilities Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of its next flagship X Series mirrorless digital camera, FUJIFILM X-H2S (X- H2S). The most advanced X Series mirrorless camera yet, X-H2S includes advanced features for both still photography and video. It is also the first APS-C digital camera of its kind to feature Fujifilm’s 26.16MP X-TransTM CMOS 5 HS imaging sensor, a stacked, back-side illuminated imaging sensor with a signal reading speed up to four times faster than Fujifilm’s previous X-TransTM CMOS 4*1. X-TransTM CMOS 5, combined with the newly minted X-Processor 5 (which doubles the camera’s processing power compared to X-Processor 4), greatly enhances overall image fidelity at lower ISOs and reduces noise at higher ISOs. Subject-detection AF, which maximizes the tracking speed and accuracy of moving subjects is now made possible through the incorporation of an AI processor. For video, X-Processor 5 enables the recording of 10-bit 4:2:2 video in resolutions up to 6.2K/30P and frame rates as fast as 4K/120P and FHD/240p. Support for professional codecs, like Apple ProRes HQ/ Pro Res 422/ Pro Res LT, provide incredible flexibility within post-production workflows, while also minimizing power consumption, thereby extending the camera’s maximum video recording time up to 240 minutes. “The universal reaction to X-H2S has been, ‘This is exactly what I’ve been waiting for!’ The overwhelmingly enthusiastic response reinforces my belief that X-H2S will be the versatile, hybrid digital camera that can meet the diverse needs of photographers and motion production professionals,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “It’s fun to see so much enthusiasm for this camera, especially since the features it has aren’t normally found at a price point of only $2499.95.” With these sensor and processor updates, X-H2S achieves substantial performance improvement over other digital camera models on the market, including: Major boost to burst mode capability: X-H2S can apply AF / AE tracking in blackout-free continuous shooting conditions of up to 40 frames per second*2, and can create over 1,000 frames continuously with the high-speed burst shooting mode set to 30 frames per second (JPEG) or 20 frames per second (RAW)*3 Dramatically evolved autofocus (AF) performance: X-H2S’s high number of AF calculations performed per second improves overall AF accuracy and facilitates subject-detection AF. Developed with Deep Learning technology, subject-detection AF implements an advanced prediction algorithm to enhance the performance of Zone AF, by refining the camera’s ability to track moving subjects in low-contrast environments. Subject detection and tracking has also been expanded from the human face and eyes to now include animals, birds, cars, motorcycles, bicycles, airplanes and trains. X-H2S keeps targeted subjects consistently in focus, allowing users to concentrate on framing and critical image-making opportunities. Exceptional video performance: X-H2S digital camera supports internal recording of 4:2:2, 10-bit Apple ProRes HQ/ ProRes 422/ ProRes LT and ProRes 422 Proxy at resolutions of up to 6.2K/30P and 4:2:2, 10-bit h.265video in frame rates as fast as 4K/120P and FHD/ 240p. The sensor’s readout speed of 1/180 seconds when recording video further assists in minimizing rolling shutter effects on moving subjects, or when the camera itself is moving. A heat-dissipating design brings the 4K/60P continuous video recording time to approximately 240 minutes, while the optional FAN-001 cooling fan accessory assists with maintaining similar levels of performance in high-temperature conditions. Significant flexibility for external recording: X-H2S is the first X Series digital camera to contain F-Log2, which provides a dynamic range of up to 14+ stops, allowing for more creative possibilities both in production and post-productionworkflows. Additional Product Features: Best subject tracking in X Series history X-H2S controls phase-detection pixels independently from image display when in burst mode. This triples the number of calculations in phase detection from the acclaimed FUJIFILM X-T4 and enables high-speed focusing even during high-speed continuous shooting. X-H2S’s electronic viewfinder uses a high-resolution, 5.76-million-dot panel with a magnification of 0.8x. With a frame rate of approximately 120fps, the smooth viewfinder offers stellar visibility as a result of strong suppression of parallax and distortion (which commonly occurs when an eye position becomes displaced while using the viewfinder), thereby enabling accurate subject tracking. Thoughtful design to enhance users’ content creation experience The camera features an all-new five-axis, in-body image stabilization mechanism, which offers up to 7.0-stops of image stabilization*4. Users can comfortably choose to operate the camera handheld in active environments (e.g., sports) or in low-light conditions (e.g., nightscape). X-H2S incorporates the popular design features of Fujifilm’s previous X-H1 model, such as a large grip that works well with large lenses, an LCD display on the top panel for users to check settings at any time, and a highly-robust body that withstands heavy professional use. Many additional improvements have also been included in the design and construction of X-H2S: The shutter button’s overall feel has been adjusted to improve its operability when it is half-pressed. This allows users to release the shutter exactly when intended. A standalone video recording button has been added to make the experience of recording video with the 1.62-million-dot, vari-angle LCD monitor a seamless experience. From the fit and finish of the buttons and materials used in the construction of X-H2S to being able to map specific functions to the AF ON button, image-makers will find the experience of using X-H2S intuitive and familiar. Shutter durability has been optimized, withstanding 500,000 actuations during quality and performance testing. The camera features dual memory card slots supporting one CFexpressTM Type B and one SD card*5. Users can draw out the full potential of X-H2S’s fast, continuous image-making and video performance with the high-speed data processing performance of CFexpressTM Type B memory cards. X-H2S Accessories Several new accessories are also being introduced to complement the launch of X- H2S. These optional accessories include: Vertical battery grip (VG-XH) Dust- and moisture–resistant and is designed to operate at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). It fits two FUJIFILM NP-W235 high-capacity batteries. The grip’s button layout is designed to provide equal operability whether holding the camera vertically or horizontally. File transmitter (FT-XH) Features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered content creation or for creating sports/media content. It can also be used as a vertical grip using two FUJIFILM NP-W325 high-capacity batteries. It can be combined with X-H2S to support the following communication specifications: FTP transfer by wired LAN / wireless LAN / USB Smartphone tethering Tethered shooting by wired LAN / wireless LAN Remote recording function by wired LAN / wireless LAN; capable of controlling up to four X-H2S cameras from a browser at the same time Cooling fan (FAN-001) Specifically designed for the X-H2S to facilitate extended image creation and video recording in high temperatures. The fan can be fitted to the rear of the camera body without a cable, supplying power, extending continuous video recording time at high temperature, and eliminating concerns of heat-related camera shutdown. Cover kit (CVR-XH) Protects various terminals on the camera. Items contained in this kit: 1x Sync terminal cover 1x Hot shoe cover 1x File transmitter / vertical battery grip terminal cover 1x Cooling fan terminal cover 1x Memory card slot cover Pricing and Availability: FUJIFILM X-2HS mirrorless digital camera is expected to be available in early July 2022 at the Manufacturer’s Suggested Retail Price of $2,499 USD and $3,200 CAD. Pricing and expected availability for X-2HS accessories are as follows: VG-XH Vertical Battery Grip: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $399 USD and $515 CAD. FT-XH File Transmitter: Available in September 2022 at a Manufacturer’s Suggested Retail Price of $999 USD and $1,280 CAD. FAN-001 Cooling Fan: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $199 USD and $260 CAD. CVR-XH Cover Kit: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $19.99 USD and $26 CAD. For more information about X-H2S and its accessories, please visit https://fujifilm- x.com/en-us/products/cameras/x-h2s/. *1 In comparison with the X-TransTM CMOS4, carried in the current camera model *2 Applies to high-speed continuous shooting conditions without viewfinder black-out (i.e., with photographer still able to view the subject). AF / AE tracking in these conditions is only available when using the electronic shutter. *3 Performance based on a cold start, when using the electronic shutter. *4 When mounted with the FUJINON XF35mmF1.4 R lens *5 See the Fujifilm website for a list of verified compatible cards.

Press release: Ricoh announces RICOH GR III Diary Edition Special Limited Kit Limited-edition package includes premium, specially-finished digital compact camera, new image mode and exclusive accessories PARSIPPANY, NJ, January 9, 2023 - Ricoh Imaging Americas Corporation today announced the RICOH GR III Diary Edition Special Limited Kit. This package features the RICOH GR III premium digital compact camera with a metallic, warm-gray finish. Available in a limited quantity of only 2,000 units worldwide, it includes exclusive, specially-designed accessories including a leather finger strap, identical in color to the camera body; a ring cap and metallic hot shoe cover, both finished in a natural silver color; and a camera case made of unbleached sailcloth with a leather accent. The RICOH GR III Diary Edition debuts a new image-control mode that provides a negative-film finishing touch. This new mode, which will also be available for RICOH GR III and RICOH GR IIIx series models via firmware update, produces an exquisite balance between rich colors and the unique discoloration common in prints produced from negative film. Pricing and Availability The RICOH GR III Diary Edition Special Limited Kit will be available late January 2023 at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $1,149.95. The RICOH GR III Diary Edition (camera body only, without the leather hand strap, ring cap, metallic hot shoe cover or the sailcloth case) is scheduled for availability in the spring of 2023. Main features of the RICOH GR III Diary Edition Special Limited Kit The RICOH GRIII Diary Edition camera body is treated with a metallic warm-gray finish; the metallic appearance and surface texture have been designed to reflect the camera’s reliability and quality, as well as to assure firm hold on the camera body. This finish also gives the camera an appearance that is it more than an imaging tool, with the warm color helping the camera blend more easily into daily life. The grip rubber has a dark-brown finish, complementing the camera body. When mounted, the ring cap and metallic hot shoe cover, both finished in natural silver, accentuate the warm-color camera body and enhance the sense of quality. The leather finger strap, in a color complementing the camera’s warm-gray finish, is included as an exclusive accessory for this limited-edition package. The strap’s well- conceived design and meticulous stitching have been created with utmost attention to every detail, enhancing the sense of exclusiveness. The case, made of unbleached sailcloth, is also included as an exclusive accessory. It comes with a leather belt that is identical to the finger strap. The sailcloth material was selected because its appearance will become richer and more attractive over the years of use. The camera features a new image-control mode that provides a negative-film finishing appearance.* Based on the visual effects possible only with negative film, this mode produces an exquisite balance between rich colors and the uniquely discolored prints resulting from using negative film. In another new feature, the camera displays the number of images captured each day, the total number of recorded images, and the firmware version just before its power is shut off.* When the camera’s power is turned off, the camera displays an original shut-down screen featuring the original, emboss-type product logo, against a background harmonizing a fabric-like texture and a color symbolizing the camera body finish. * These functions will be available for GR III- and GR IIIx-series models with the installation of function-expansion firmware (scheduled to be released following this package’s launch). Note: The camera’s other specifications are identical with those of the standard GR III model.

Press release: THE NIKON Z 9: UNSTOPPABLE PERFORMANCE, REVOLUTIONARY INNOVATION Nikon’s First Mirrorless Flagship Defies Conventional, Debuts with a Series of Industry-Firsts for Still & Video Creators MELVILLE, NY (October 28, 2021) – Today, Nikon announced the Z 9, the most advanced Z series mirrorless camera to date. Powered by a completely new, Nikon-developed 45.7 megapixel stacked CMOS sensor and next generation EXPEED 7 image processing engine, the full-frame Z 9 renders ultra-high resolution images and offers unparalleled AF performance using a revolutionary new scene detection system built on deep learning technology. Additionally, the camera is capable of sustained fast continuous shooting bursts, in-camera 8K video recordings for extended periods, truly blackout-free Real-Live visibility in the viewfinder and a sensor scan rate so fast that it completely eliminates the need for a traditional mechanical shutter. “The Z 9 is the complete package, offering an unprecedented balance of speed, resolution, reliability and performance that will exceed expectations for any type of shoot, including fast action sports, commercial fashion, low light, landscapes and more,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The Z 9 looks to the future, with innovations and features that give all types of imaging professionals and content creators the advantage when it matters most and the confidence to create in nearly any conditions.” A New Kind of Pro Mirrorless At the core of the Z 9 is the Nikon-developed 45.7MP BSI stacked CMOS sensor, coupled with the new EXPEED 7, Nikon’s most powerful engine yet, which is approximately 10x faster than the Z 7II. This combination brings significant increases in AF speed, burst rate, buffer capacity, video resolution and so much more. The Z 9 is the camera that can be trusted on the sidelines, in the field or in the studio, with the high-speed capture capability needed for the fastest action and the immense resolution to reveal the most subtle details. With the world’s fastest1 image scan rate, the Z 9 achieves the world's smallest2 rolling shutter distortion, equaling that of a mechanical shutter. This means actions like a fast-moving golf swing that would typically distort the club can be captured confidently with the electronic shutter, even at 1/32,000 second. It also allows users to shoot massive quantities of silent frames without worrying about shutter wear or breakdown. The Z 9 achieves fast and accurate AF calculations at up to 120 cycles per second, even between frames during continuous shooting. Beyond the benefits of high-speed performance, the high resolution 45.7-megapixel sensor delivers immense resolution with exquisite colors, broad dynamic range and stellar low light performance, with a native ISO Range from 64-25,600 (Expandable from 32 to 102,400 ISO). Rely on the Fastest, Most Intelligent AF System Yet The Z 9 features Nikon’s fastest, most sophisticated and reliable AF tracking performance ever, utilizing a new Subject Detection algorithm developed with deep learning technology, as well as 3D-tracking. The camera’s Subject Detection capability detects the world’s largest range1 of nine subject types including humans, pets, birds, airplanes, trains, cars, motorbikes and bicycles. When in Auto-Area AF, any of these subjects will automatically be detected and focused on, without the need to change settings. With Eye-Detection AF, the camera can detect and focus on a subject’s eye more effectively than ever, even when eyes are smaller or further away. Additionally, a custom function will now also let users change the color of the focus point to green to confirm focus. The highly praised 3D-tracking mode from Nikon DSLRs debuts for the first time in a mirrorless camera. It is now coupled with subject detection to track fast and erratically moving subjects such as a racing car that approaches close and then moves away quickly, or a swiftly moving athlete. The Z 9 also brings more flexibility by offering three Dynamic-area AF modes with a new range of focus-area sizes (S/M/L) for capturing a wider variety of moving subjects throughout the frame. The AF system is faster than ever, taking advantage of the Z mount’s high-speed communication capabilities with frame-by-frame sharing of distance information. Unstoppable Performance and Speed This is the fastest, most powerful Nikon flagship ever. Users can capture amazing images at unbelievably fast burst speeds, all with full AF/AE performance. Whether shooting full-resolution fashion or delivering a sports sequence when a split-second matters, the Z 9 is the versatile solution. For the ultimate combination of speed and intense image quality, photographers can shoot 20-fps RAW images with an unprecedented 1000+ image buffer. 3 When a balance of quality and burst rate is needed, never miss a vital moment with 30 fps full resolution JPEG capture. For extreme speed, High Speed Frame Capture+4 enables up to 120 fps with full AF/AE at a very manageable file size of 11 megapixels, freezing a moment that cannot even be seen with the naked eye (higher resolution than 4K video). Truly blackout-free shooting is possible thanks to Dual-Stream technology which simultaneously feeds information to the Real-Live viewfinder/LCD and memory card, resulting in reliable confirmation of a subject's movement without skipping or repeating frames in the viewfinder 5. The Z 9 introduces High Efficiency RAW, which retains the same level of high image quality as the conventional uncompressed RAW in an approximately 1/3 smaller6 file size, making RAW files easier to handle than ever. Speeds of up to 1/32,000 are possible with the electronic shutter, expanding the opportunities to use fast lenses, letting photographers shoot wide open in brighter light, even at f/0.95. Nikon’s Most Capable 8K UHD Video Camera The Z 9 offers an extensive suite of advanced video features to elevate any kind of production. Combined with the astonishing resolving power of NIKKOR Z S-Line lenses, video is rendered with absolute clarity and sharpness from edge to edge. Supports a variety of frame rates and resolutions, including in-camera recording at 8K UHD 24p/30p and 4K UHD 24p/30p/60p/120p (FX-format). The world’s longest record time 7 at 8K UHD 30p for more than 2 hours consecutively (up to approximately 125 minutes) 8. For more latitude when color grading in post, tone mode profile options are available in-camera, including 10-bit N-Log and HLG (Hybrid Log-Gamma9), as well as the Flat color profile. Supports multiple codecs including H.265 (HEVC), ProRes 422 HQ10, H.264/MPEG-4 AVC for a variety of production workflows. Users can create 33MP/8MP frame grabs in camera from 8K /4K videos. Full-size HDMI connection, with output latency significantly reduced. High-resolution 24-bit linear PCM audio allows for cleaner sound quality with greater range. A free firmware upgrade in 2022 will enable internal 8K 60p capture in the new 12-bit N-RAW high efficiency video format, 12-bit ProRes RAW and other pro level video features. Built for the Toughest Assignments The rugged body of the Z 9 is optimized for a professional workflow, thoughtfully engineered for a superb balance of reliability and usability. The body features an integrated vertical grip and controls, while the durable magnesium alloy chassis has drip and dust-resistance equivalent to the D6, yet is 20% smaller than its DSLR counterpart. The new four-axis 2” touchscreen LCD frees the monitor to tilt both horizontally and vertically for shooting at any angle in any orientation. The interface will also adjust automatically to the appropriate orientation while shooting stills. For better visibility through the viewfinder in bright sunlight, the Z 9 is equipped with the world’s brightest Quad-VGA panel adjustable to 3000cd/m2 (nits)1, revealing the most subtle details in the shadows. Vibration Reduction image stabilization has been enhanced with new Synchro VR to achieve up to 6 stops of compensation with compatible lenses. 11 For powerful dust prevention, the Z 9 includes the world’s first1 dual coating on the optical filter with an electro-conductive coating and fluorine coating to repel dust in front of the sensor, in addition to a sensor shield that protects the sensor when changing lenses. VR safety lock protects the sensor from the risk of damage caused by unintentional movement when the camera’s power is off while in a bag or during bumpy off-road travel. For work in low light, the new “starlight” mode enhances the camera’s ability to focus down to a faint -8.5 EV, while illuminated buttons help astrophotographers and event or concert photographers change settings in the dark. Adjustable shutter release volume, which can be totally silent in sensitive situations or serve as an audible cue for a subject. New network options are organized under a new menu tab for fast access and include; in-camera Bluetooth and WiFi (2.4/5Ghz), 1000BASE-T wired LAN connection, direct transfer to FTP without the need for a wireless accessory, multiple camera sync and built-in GNSS GPS for precise location data. New Nikon Software The Ecosystem for the Nikon Z series continues to expand. Nikon has also released two new software solutions for professional image capture and workflow. NX Mobile Air NX Mobile Air is a smart device app for managing and transferring images when working in the field. The new app will be compatible with many of the most current Nikon cameras, and will allow users to have a wired connection to their phone or device from the camera for fast wireless image transfer to an FTP server over a 5G cellular signal. Additionally, the app will support the transmission of IPTC, voice memos and more. The app will be available either as a free version or as a subscription for $5/month with enhanced capabilities. For additional details and device compatibility please visit https://www.nikonusa.com/en/Nikon-Products/Imaging-Software/nx-mobileair.page. NX Tether Nikon NX Tether is free software to enable tethering of Nikon cameras to instantly display captured content on a computer monitor. This software is an easy way for commercial, food or studio photographers to visualize their output for client review in real time. The software will work via USB or wirelessly, and will collaborate seamlessly with the current suite of Nikon software including NX Studio. For more information, please visit https://www.nikonusa.com/en/Nikon-Products/Imaging-Software/nx-tether.page. Pricing and Availability The new Nikon Z 9 full-frame mirrorless camera will be available within this year (US) for a suggested retail price (SRP) of $5499.95*. For more information about the latest Nikon products, including the new Z 9, NIKKOR Z lenses and the entire collection of Nikon Z series cameras, please visit nikonusa.com. Among mirrorless cameras available as of October 28, 2021, based on Nikon research. Among mirrorless cameras incorporating an image sensor of 30 megapixels or larger, available as of October 28, 2021, based on Nikon research. In high efficiency RAW . When using NIKKOR Z 50mm f/1.8 S lens and ProGrade Digital Cobalt 1700R 325GB memory card; in [RAW + JPEG] or [JPEG + JPEG] recording, duration for continuous shooting is approx. 3 seconds; future firmware update within this year will further enhance this function. With AF/AE tracking. JPEG normal image quality only. The number of frames that can be shot is less than that of high-speed continuous shooting. Use of a recommended card is advised. With C30 setting, approx. 45-megapixel images can be shot at 30 fps. With AF/AE tracking. JPEG normal image quality only. The number of frames that can be shot is lower than that of high-speed continuous shooting. Use of a recommended card is advised. With C30 setting, approx. 45-megapixel images can be shot at 30 fps Smoothness of the viewfinder image will differ depending on settings such as shutter speed, etc. In High Efficiency RAW★, the file size is approx. 1/2 of the conventional uncompressed RAW. At a temperature of 23°C/73.4°F. With an EN-EL18d Rechargeable Li-ion Battery in use. When video shoot is started after powering on. CFexpress Type B cards with fast writing speed are recommended for video recording. .Among interchangeable lens digital cameras adopting a full-frame image sensor, available as of October 28, 2021, based on Nikon research. Available only when [H.265 10-bit (MOV)] is selected for [Video file type]. >Compatible with up to 4K/60p, except for Full HD/24p, 25p and 30p. Synchro VR compatible lenses (As of Oct 28th include -NIKKOR Z 70-200mm f/2.8 VR S (firmware update required), -NIKKOR Z MC 105mm f/2.8 VR S, NIKKOR Z 100-400mm f/4.5-5.6 VR S *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.