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Press release: SIGMA 18-50mm F2.8 DC DN | Contemporary Lens for FUJIFILM X Mount Announced Ronkonkoma, NY – November 14, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 18-50mm F2.8 DC DN | Contemporary for FUJIFILM X Mountmirrorless cameras. This addition allows users to enjoy a high-performance, high-quality, compact standard zoom lens in native mount on their X Mount system. The announcement of the 18-50mm F2.8 DC DN | Contemporary expands the SIGMA lineup for X Mount, joining the three fast-aperture prime lenses, the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, and 56mm F1.4 DC DN | Contemporary, which were announced for the FUJIFILM X Mount platform earlier this year. The SIGMA 18-50mm F2.8 DC DN | Contemporary lens for FUJIFILM X Mount will retail for $549 and will be available through authorized retail partners in early December 2022. Supplied accessories: Petal-type hood (LH582-02), Front cap (LCF-55 III), Rear Cap (LCR II) Mount: FUJIFILM X Mount Launch: December 2022 * The appearance and specifications of the product are subject to change. A large F2.8 aperture zoom lens that need never leave your camera This exceptionally light, bright, and sharp standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. Long-awaited X Mount addition SIGMA's first APS-C size mirrorless dedicated zoom lens, the 18-50mm F2.8 DC DN | Contemporary, will now be available for FUJIFILM X Mount. This addition allows users to enjoy high-performance, and high-quality SIGMA zoom lenses in native mount on their X Mount system. The first three lenses in SIGMA's X Mount lineup were the wide-angle prime 16mm F1.4 DC DN | Contemporary, the standard prime 30mm F1.4 DC DN | Contemporary, and the telephoto prime 56mm F1.4 DC DN | Contemporary. The lineup consists of focal lengths making a complete system for mirrorless camera users. Now, with the addition of the 18-50mm F2.8 DC DN | Contemporary, a compact, lightweight, and high-performance large-aperture standard zoom lens, SIGMA offers a new option for this compact photographic system. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. * Available on supported cameras only. Mount Conversion Service is available to convert other mounts of SIGMA 18-50mm F2.8 DC DN | Contemporary to FUJIFILM X Mount. [Key Features] Large F2.8 aperture and superb image quality The compact body offers an easy-to-use zoom range of 27mm to 75mm in the 35mm format, a wide aperture of F2.8 throughout the entire zoom range that allows you to enjoy bokeh expressions, and sharp images achieved by the latest optical design technology. With a minimum focusing distance of 12.1cm and a maximum magnification of 1:2.8¹, it allows photographers to take advantage of the compact shooting system, such as shooting close-ups of your subject. Exceptionally compact and lightweight body ideal for mirrorless cameras The main feature of the 18-50mm F2.8 DC DN | Contemporary is its overwhelmingly compact and lightweight body that maximizes the excellent portability and advantages of an APS-C mirrorless camera. Despite its large aperture of F2.8, it is the smallest and lightest in its class² boasting a maximum diameter of 61.6mm, a length of 76.8mm and weight of 285g.³ This makes the large-aperture standard zoom easy to carry around in daily life. Notes ¹ The minimum focusing distance and maximum magnification ratio are both values at the wide end. ² As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2022, by SIGMA). ³ Size and weight measurements given for X Mount version.

Press release: NIKON ANNOUNCES NEW NIKKOR Z 40MM F/2 (SE) SPECIAL EDITION LENS WITH A TIMELESS DESIGN Nikon Also Announces Exclusive Special Edition of the Retro-Inspired Nikon Z fc Mirrorless Camera MELVILLE, NY (November 8th, 2022) – Today, Nikon Inc. has announced the NIKKOR Z 40mm f/2 (SE), a new special edition lens with a heritage design that takes inspiration from the era of iconic manual NIKKOR lenses. This fast aperture, compact prime lens is the perfect union of old and new, creating a stylish, fun-to-use lens with the modern optical tech for Z series mirrorless cameras. Whether you’re looking for a super-small lens with a comfortably familiar feel, or just vibing on the retro aesthetic, the new lens pairs perfectly with any Nikon Z series camera. With a distinctive and eye-catching design, the NIKKOR Z 40mm f/2 (SE) is a special edition of the NIKKOR Z 40mm f/2, and is an ideal match for the heritage-styled Z fc. The lens is small enough to accompany APS-C mirrorless cameras like the Z 50, Z fc or Z 30, while also a great light and compact “walk-around” lens for Z 5, Z 6II and Z 7II users. “This lens hits every sweet spot; it’s designed with a cool vintage look, while being fast, sharp, affordable and super compact.” said Jay Vannatter, Executive Vice President, Nikon Inc. The special edition of the 40mm f/2’s intricate knurling is based on careful study of the authentic, original NIKKOR design. The lens body has a substantial grip similar to manual lenses, yet also features modern design elements such as a control ring for customizable versatility. The NIKKOR Z 40mm f/2 (SE) is simply a fun lens to use, with a fast f/2 aperture that makes it great in low light with a shallow depth of field that draws attention to the subject. The lens is so small and easy to carry around, while bringing exceptional sharpness for street photos and candid portraits. It also offers a natural angle of view (60mm-equivalent when attached to a DX body) which is ideal for shooting portraits, stills and standard perspective videos with gorgeous, blurred backgrounds and excellent low-light performance. NIKKOR Z 40mm f/2 (SE): Standard Prime with Vintage Vibes A compact, versatile prime lens that is ideal for everyday creation of casual portraits, street snaps, food photography and more. Delivers fantastic blurred backgrounds with beautiful bokeh, and a dramatic separation of the subject from the background. Ultra-compact, weighing only approximately 6 oz (170g) and only 1.8” long. Built with 6 elements in 4 groups, with a 9-blade diaphragm for natural out of focus area. Electronic diaphragm delivers precise aperture control for stable exposure during continuous shooting. Focuses as close as 0.96ft (0.29m), which is excellent for capturing food and top-down photos of décor and tablescapes. Designed with consideration for dust and drip-resistant performance with a sealing that prevents dust and water droplets from entering the lens.1 Content and video creators will appreciate the quiet operation and natural focus shift that allows from close focusing to infinity, reduced focus breathing and smooth aperture control. Integrated customizable control ring can be assigned to adjust focus, ISO, aperture and exposure compensation. Small-diameter, high-torque STM (stepping motor) in the AF mechanism ensures outstandingly quiet, fast and accurate operation, while realizing a great balance of compact size and superb AF control performance. Nikon Z fc Special Edition Black Nikon has also announced a new stylized version of the Nikon Z fc, which is now available as an all-black edition as a respectful homage to the original color schemes. The Z fc is a mirrorless camera with a design that evokes the essence of the legendary FM2 film camera, and this new design will surely appeal to those who appreciate subtle minimalism. The Z fc is a compact and lightweight mirrorless camera, offering all the benefits of modern technology combined with stylish and satisfying precision carved analog dials. It features a 20.9-megapixel APS-C sensor for amazing image quality even in low light, combined with advanced technology such as full time Eye-Detection AF, 4K 30p video capture, and a vari-angle vlogger-style LCD screen to creatively compose. The Z fc makes it simple and fun to capture your content; users can embrace full manual control, or use the powerful automatic settings to easily capture stellar photos and videos that get noticed. The Z fc is also currently available in the attractive black and silver scheme, as well as additional stylish colors including Amber Brown, White, Natural Gray, Sand Beige, Coral Pink and Mint Green. Price and availability: The new Nikon NIKKOR Z 40mm f/2 (SE) will be available in early 2023, and will retail for $309.95 SRP at authorized Nikon dealers. The new Nikon Z fc Black Edition paired with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens will be available in late November for $1199.95 SRP*, and will be available exclusively through the Nikon Store.

Press release: BOUNDLESS CREATIVITY: CANON ANNOUNCES THE CANON EOS R6 MARK II HYBRID FULL-FRAME CAMERA New RF135mm F1.8 L IS USM Lens and Speedlite EL-5 Flash Unit Also Announced MELVILLE, NY, November 2, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R6 Mark II camera body, Canon’s new hybrid full-frame camera, and the first EOS R series full-frame mirrorless to take the step into the second generation. In addition, Canon is also introducing the new RF135mm F1.8 L IS USM mid-telephoto portrait lens and Speedlite EL-5 flash unit. Ideal for advanced amateurs and featuring user-friendly functions, the EOS R6 Mark II camera is a high-performance hybrid camera that’s designed to capture decisive moments in both photo and video formats. It will satisfy a wide range of needs including professional production, vlogging, still pictures, filmmaking, and more. The camera is also well-suited for various photography subjects such as portrait, landscape, sports and wildlife. With the EOS R6 Mark II camera, creativity has virtually no borders. As the market share leader for mirrorless cameras in the United States through Q3 of 2022, Canon continues to strengthen its innovative EOS R lineup with the new EOS R6 Mark II camera. The EOS R6 Mark II offers enhanced video and photo functions, such as in-body Image Stabilization, as well as specifications that can satisfy video production needs, such as controlled focusing. “As a filmmaker who is always on the move, I need a camera I can trust in a multitude of environments as well as keeping up with my fast paced style of shooting and the new Canon EOS R6 Mark II does just that.” said Canon Co-Lab Creator, Sam Newton. In addition to its compact size and ease of use, the EOS R6 Mark II camera also features: 24.2 megapixels, full-frame image sensor 4K 59.94p video recording External 6K RAW video recording / Internal 4K video recording oversampled from 6K High-speed burst shooting Canon Log 3 maximizing dynamic range Autofocus (AF): highly accurate subject detection with human, animal, vehicle and automatic settings Horses, trains, and airplanes are newly detectable through the use of deep learning technology Continuous movie recording that exceeds 30 minutes Up to 12 frames per second mechanical shutter Up to 40 frames per second with electronic shutter In-body Image Stabilization as effective as up to 8 stops faster shutter speed Alongside the new camera body, Canon has announced a new addition to its growing line of innovative RF lenses – the RF135mm F1.8 L IS USM. This is a fixed focal length mid-telephoto portrait lens that is compatible with any EOS R-series camera. The RF135mm F1.8 L IS USM achieves beautiful and generous bokeh with the large-diameter F1.8 and comes equipped with in-lens Image Stabilization. The coordinated control of this IS coupled with the in-body IS present in the EOS R6 Mark II camera and other EOS R equipped IBIS cameras helps reduce camera shake and empowers photographers to express a feel of motion when shooting in dark areas with slow shutter speeds. “The image quality and super smooth bokeh out of the new RF135mm F1.8 L IS USM lens is absolutely spectacular and superior to the EF version.” said Canon Explorer of Light, Vanessa Joy. Additionally, Canon has announced the new Speedlite EL-5 flash unit, designed for superior compatibility with the new EOS R6 Mark II. The Speedlite EL-5 is Canon’s first flash product compatible with the new multi-function shoe present in the EOS R6 Mark II, EOS R3, EOS R7 and EOS R10 cameras. “The new Canon Speedlite EL-5 flash will give that magical kiss of light that brings a picture to life and illuminates your creative vision.” said Canon Explorer of Light, Bob Davis. Price & Availability The Canon EOS R6 Mark II camera body only and kits with either the Canon RF24-105 F4 L IS USM or the RF24-105 F4.0-7.1 IS STM USM lens will be available in late November 2022 for estimated retail prices of $2499.00, $3599.00 and $2799.00 respectively*. Notes ¹ As of November 2 2022, the MC-N10 Remote Grip is compatible with the Z 9, Z 7II, and Z 6II. Be sure to update camera firmware to the latest version. ² When two 1.2 V AA rechargeable Ni-MH batteries are used. Battery endurance may vary depending on batteries used, operating environment, usage conditions, and storage conditions. ³ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.

Press release: THE POWERFUL NEW NIKKOR Z 600mm f/4 TC VR S IS EPIC SHARPNESS AT EXTREME DISTANCES Nikon’s Latest Super-Telephoto Lens Features a Built-In 1.4x Teleconverter to Capture Decisive Moments with Consistent Confidence MELVILLE, NY (November 2, 2022) Nikon Inc. has announced the new NIKKOR Z 600mm f/4 TC VR S, the latest in an unrivaled collection of high-performance super-telephoto lenses for professionals. The new 600mm f/4 TC VR S offers an unprecedented combination of versatility and powerful performance, boasting the latest optical technology and anti-reflective coatings for the ultimate in image quality, plus the added benefit of a built-in 1.4x teleconverter for even more reach. This is a pro lens, creating a new apex of performance for those capturing action, wildlife and sports, all while reimagining the 600mm to realize the potential of the larger Z mount. An extreme focal length paired with a fast f/4 aperture fills the frame with the subject, creating dramatic isolation with gorgeous background blur. The integration of a built-in 1.4x teleconverter gives the capability to seamlessly switch from an extreme 600mm to an astounding 840mm (FX mode), while maintaining superior optical performance throughout the frame. “The range, capability and value that Nikon delivers with NIKKOR Z telephoto lenses continues to surpass expectations,” said Jay Vannatter, Executive Vice President, Nikon Inc. “This new S-line super-telephoto lens is just one more exciting addition to the rapidly growing line of lenses, which we will continue to expand." Superbly balanced and meticulously constructed for maximum durability and precise operation in nearly any environment, the new 600mm f/4 TC VR S serves as a brazen reminder of Nikon’s optical superiority and audacious innovative spirit. As an S line lens, it realizes exceptional rendering capability with overwhelming resolution and beautiful bokeh, with a lens body that’s over 14% lighter than its F-mount counterpart. Additionally, the lens uses the Nikon’s exclusive SSVCM drive system, locking tack-sharp focus of even the fastest moving subjects quickly, accurately and quietly, helping to nail the decisive shot, time and time again. Created and tested for the most demanding professional imaging and video professionals, the new NIKKOR Z 600mm f/4 TC VR S offers users the following: Built-in 1.4x Teleconverter: Like two lenses in one, the 600mm f/4 TC VR S can instantly swap between 600mm f/4 and 840mm f/5.6. This allows the user to seamlessly keep the subject in frame, whether it’s erratically moving animals or oncoming cars when shooting motorsports. In DX mode, this range is increased to an impressive 900mm f/4 and 1260mm f/5.6 equivalent, respectively. The teleconverter switch is optimally positioned so that users can operate it with a finger of the right hand, while holding the camera grip and maintaining shooting position. Surprisingly Smaller Size and Lighter weight: Weighing in at only 7.2 lbs (3260 g), the 600mm f/4 TC VR S is a full 1.2 lbs (550 g) lighter than the F-mount AF-S NIKKOR 600mm f/4E FL ED VR; enabling longer hours of shooting with less fatigue. The lens size is optimized to fit in carry-on luggage, with a length of only 17.2 in (437 mm). Fast f/4 Maximum Aperture: When shooting fast-moving subjects or in low-light conditions, such as motorcycle racing or swimming, the lens’ bright maximum aperture lets in more light, so users can take advantage of higher shutter speeds for sharper images with minimal blur. A larger maximum aperture with nine rounded blades also allows for a beautiful, natural bokeh, with the distinctly shallow depth of field of a 600mm focal length. Outstanding IQ with Unparalleled Optics: The innovative optical formula incorporates three¹ ED, a super ED, two fluorite and two SR lens elements. Various aberrations including chromatic aberration are effectively compensated, delivering outstandingly sharp rendering. As a result, incredibly high resolution throughout an image is achieved consistently, even at the maximum aperture. Additionally, the close-up performance has been greatly improved, minimizing color bleeding from infinity to close distances, despite being a super-telephoto lens. Because quality control of optical performance is comprehensively managed while including the built-in teleconverter, overwhelmingly high image quality is ensured even at the 840mm focal length. The optical formula also considers video and multimedia production, with significantly reduced focus breathing and near silent operation. Nikon’s Meso Amorphous Coat: This coating provides the highest anti-reflection performance in NIKKOR history. Together with Nano Crystal Coat, the 600mm f/4 TC VR S achieves significant reduction of ghost and flare effects caused by incident light from various directions, delivering clear images even under harsh lighting conditions, including stadium lights, direct sunlight and oncoming headlights. Fast, Highly Accurate AF Control: Nikon’s advanced AF drive system, The Silky Swift VCM (SSVCM)² simultaneously achieves higher speed, better accuracy and quieter operation than ever before, surpassing previous drive systems. Swiftly and silently moving the larger optics of a fast super-telephoto lens is an impressive feat unto itself, but the advantages of the SSVCM are enhanced with the guide mechanism that effectively suppresses vibration within the AF drive as well as the optical ABS encoder which contributes to overall AF accuracy. TC Compatible for Extreme Telephoto: The focal length can be extended to 1,200 mm with the Z TELECONVERTER TC-2.0×, or 1,680 mm when the built-in teleconverter is used in conjunction with the Z TELECONVERTER TC-2.0׳. By using the built-in teleconverter and 2.3x crop for video recording with the Nikon Z 9, it is possible to shoot at a focal length equivalent to 1,932 mm. Superior Operability: This is a lens that feels solid, sturdy and comfortable. The center of gravity is shifted toward the photographer for a comfortable balance for hand-held shooting or panning. Never lose track of a subject because the lens can be operated solely by touch, thanks to well-placed tactile details such as knurling and small indents. An ergonomic design provides easy access to controls such as L-Fn buttons, memory set button, Fn ring, control ring and focus ring without looking. In addition, a Memory Recall function4 quickly recalls pre-assigned focus positions that have been saved in advance. High-Performance Vibration Reduction (VR): The lens’ powerful optical VR function provides a compensation effect equivalent to shooting at a shutter speed up to 5.0 stops5 faster, or 5.5 stops when using the synchro function of the Nikon Z 9. Users can also choose the SPORT function, which enables a stable viewfinder image during panning shots and tracking of moving subjects. Built to Withstand the Rigors of Professional Use: When the weather in the field takes a turn for the worse, professionals can still have confidence under the harshest conditions. The lens barrel is constructed of durable magnesium alloy and superior dust- and drip-resistant performance6 is ensured by sealing adopted in various areas including movable parts of the lens barrel and mount. Additionally, fluorine coat is applied to the surface of the front-most element, which effectively repels dust dirt and moisture for easy cleaning. Pricing and Availability The new NIKKOR Z 600mm f/4 TC VR S will be available in late November 2022 for a suggested retail price of $15,499.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Notes ¹ 2 Three ED glass and two SR lens elements are used when the built-in teleconverter is enabled, while two ED glass and a SR lens elements are used when the built-in teleconverter is disabled. ² An AF drive actuator that combines a Voice Coil Motor (VCM) and a guide mechanism developed by Nikon. The VCM is a motor in which a coil reciprocates in the strong magnetic field created by a powerful magnet. ³ Depending upon the subject, scene brightness, and focus position, AF may not perform as expected, regardless of the camera used, resulting in inaccurate focus, slow focusing, or flashing of the focus indicator. 4 The cameras compatible with this function are the Z 9, Z 7II, Z 6II and Z 30 only. When using the function, camera firmware update to the latest version is required. 5 Based on CIPA Standard; in NORMAL mode; this value is achieved when attached to a mirrorless camera equipped with 35mm film size image sensor. 6 Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: Fujifilm Introduces the New FUJINON XF30mmF2.8 Macro Lens with a Minimum Focusing Distance of 3.94 in. (10cm) VALHALLA, N.Y., November 2, 2022 – FUJIFILM North America Corporation is pleased to announce the new FUJINON XF30mmF2.8 R LM WR lens (XF30mmF2.8 Macro), a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). XF30mmF2.8 Macro is designed for macro photography and features a 1:1 magnification ratio with a minimum focusing distance of just 3.94 in.¹ (10cm) from the sensor. “The ability to create dynamic, true 1:1 macro photography means photographers can enjoy tabletop photography, close-up commercial detail, and microscopic wildlife, among other genres,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “The lens’ compact design and weather-resistance makes it possible to take maximum advantage of X Series’ portability, offering unconstrained creative experiences.” Enabling macro photography in a variety of applications XF30mmF2.8 Macro’s design consists of 11 elements in 9 groups (including 3 aspherical elements and 2 ED elements), controls various forms of aberration (including chromatic aberration, spherical aberration and field curvature) to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the human field-of-view, also makes it an ideal choice across portraiture and wedding photography, and other genres where a lens with a natural field-of- view is desired. Use of a linear motor and a compact lightweight design provides fast and accurate autofocus XF30mmF2.8 Macro lens uses the Inner Focus system, where the lens group is driven by a linear motor to achieve accurate focus in as fast as 0.02 seconds². The focusing operation is quiet and smooth even for close-up photography, which traditionally has required large movement of focusing elements. The linear motor’s advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth-of-field. The design and engineering of XF30mmF2.8 Macro prioritizes a natural and compact form factor; the result is a lightweight lens weighing 6.88 ounces (195g) and measuring 2.74 in. (69.5mm) in length with a filter thread size of 43mm. Dust- and weather-resistant design capable of operating at low temperatures for advanced practical usability The lens barrel is sealed in 9 places to ensure consistent operation in temperatures as low as 14°F (-10°C), and dust- and weather-resistance. Pricing and Availability XF30mmF2.8 Macro is expected to be available in late November 2022, at a manufacturer’s suggested retail price of USD $599.95 (CDN $809.99). Notes ¹ This refers to distance from the sensor surface to the subject. The distance from the front lens element to the subject is .47 in. (1.2cm). ² Using applicable CIPA Guideline measurement methods, when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and using High Performance Mode.

Press release: Ricoh Announces HD PENTAX-D FA MACRO 100mm F2.8ED AW Lens Macro lens for use with PENTAX digital SLR cameras features new optical design for greatly improved imaging power; Special-edition silver model to be available in a limited quantity of 300 units worldwide PARSIPPANY, NJ, October 19, 2022 -Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens—the first PENTAX macro lens to feature All Weather (AW) dustproof, weather-resistant construction. Incorporating a new optical design developed using the latest optical design technologies, the lens optimizes image resolution and contrast, even at open aperture, and delivers clear, high-quality images. When mounted on a dustproof, weather-resistant PENTAX digital SLR camera body, the new HD PENTAX-D FA MACRO 100mm F2.8ED AW lens creates a highly dependable, durable imaging system that performs superbly in demanding shooting conditions — such as snow, mist, rain, or in locations prone to splashing or spraying water. Despite the new optical design and AW construction, the new lens is nearly as compact as its predecessor (the smc PENTAX-D FA MACRO 100mm F2.8 WR). It features a new exterior design and incorporates the PENTAX-original Quick-Shift Focus System, enabling the photographer to instantly shift the focus mode from auto to manual after the subject has been captured in focus by the camera’s autofocus system. Pricing and Availability The HD PENTAX-D FA MACRO 100mm F2.8ED AW black lens will be available in late November 2022 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for the manufacturer’s suggested retail price of $549.95. In addition to the standard black model, the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens will also be available in a special-edition silver model — limited to just 300 units worldwide. The special-edition silver model will be available in early November 2022 at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $549.95. Main features of the HD PENTAX-D FA MACRO 100mmF2.8ED AW 1. Exceptional imaging performance made possible by the latest optical design technologies The lens incorporates one ED (Extra-low Dispersion) glass optical element and two Anomalous Dispersion glass optical elements to compensate for various aberrations and minimize the generation of the unwanted purple fringe effect. This is coupled with the high-grade, multi-layer HD (High Definition) Coating, which significantly reduces average reflectance in the visible ray spectrum to less than 50% compared to conventional models, and the innovative FREE (Fixed Rear Element Extension) focusing system. All together, these technologies effectively reduce the generation of flare and ghost images over the entire focus range — from minimum focusing distance to infinity — and deliver clear, high-quality images. The lens also provides life-size magnification in close-range shooting to capture dramatic, fine-detailed close-up images. 2. Dustproof, weather-resistant AW construction for exceptional outdoor shooting reliability Ready for adverse weather conditions, the lens features dustproof, weather-resistant AW (All Weather) construction for the first time in a PENTAX macro lens. This dependable construction prevents the intrusion of dust and moisture into the lens body, using six sealing parts to optimize airtight performance. When mounted on a dustproof, weather-resistant PENTAX digital SLR camera body, it creates a highly dependable, durable imaging system that performs superbly in demanding shooting conditions — such as snow, mist, rain, or in locations prone to splashing or spraying water. 3. Exclusive exterior design and outstanding operability The lens has an attractive, stylish appearance, with metallic exterior parts meticulously machined from high-grade aluminum. Its focus ring features the PENTAX-original Quick-Shift Focus System, which allows the photographer to instantly shift the focus mode from auto to manual after the subject has been captured in focus by the camera’s autofocus system. This single- action operation assures a smooth, comfortable focus-mode switching maneuver during manual- focus shooting for dramatically improved operability. 4. Compact, lightweight design for superb maneuverability Despite the improved imaging power made possible by the new optical design and outstanding AW construction, the lens is nearly as compact and lightweight as the smc PENTAX-D FA MACRO 100mm F2.8 WR (launched in December 2009), with outstanding weight distribution, ergonomics and maneuverability. 5. Other features A working distance of 5.1 inches (13 centimeters), at life-size magnification, to facilitate the shooting of typically uncooperative subjects, such as insects Individual serial number assigned to each lens: black model starts at 0000001, the silver model starts at 1000001 Circular diaphragm to produce a natural, beautiful bokeh (defocus) effect from open aperture to F5.6, while minimizing the streaking effect of point light sources SP (Super Protect)Coating applied to the front optical element to keep the front surface free of dust or stains

Press release: Zhong Yi Optics added a 50mm T1 Cine Lens to the 17mm, 25mm and 35mm T1 Series for Micro Four Thirds cameras Zhong Yi Optics, the leading wide-aperture lenses manufacturer in China, has released a 50mm T1 cine lens to complete their Micro Four Thirds cine lens line-up. Altogether there are 4 focal lengths to complete the set, from wide angle to telephoto – 17mm, 25mm, 35mm and 50mm. It is a budget saver for filmmakers who can use a set of lenses with same characters during video production. A 4-lens bundle is available with a proprietary hard case included. A Completed MFT Line-up Cine Lenses With the new 50mm T1 being added to the current series of MFT Cine lines, the Micro Four Thirds line-up offers a field of view ranging from 25? to 65?, a great flexibility in different shooting environment for filmmakers. Similar Lens Characters allows great similarity in the bokeh and colour rendering even in different focal lengths. It saves time for filmmakers to align the overall style of the whole video in post-production. Buttery Smooth & Refined Bokeh Rendering The ultra-fast T1 aperture and close min. focusing distance (60cm /23.6”) enables the lens to produce buttery smooth and refined bokeh rendering. 9-blade circular aperture mechanism contributes to a pleasing round bokeh when the lenses are used wide-open. Perfectly separating the subject from its background, the lenses enable a creation of a look unparalleled by conventional lenses. Dreamy Bokeh and Unique Lens Flare The lens is also good for storytelling, narrative, wedding, and interview shooting. Also, the results of shooting at night with no other artificial lighting or low-light environment with the Speedmaster 50mm T1 cine lens are promising. Premier Image Quality and unique Cinematic Look Mitakon Speedmaster 50mm T1 Cine Lens retains the color contrast and sharpness of the image when the aperture values parked wide opened, or even against the light source. The image quality outrages other lenses with similar specification and price range. Charming cinematic look footage can be rendered with the lens. Minimal Focus Breathing The Zhongyi T/1.0 series lenses are designed to suppress the focus breathing to the minimal, allowing focus pull without compositions changed. The ultra-fast T1 aperture also facilitates shooting at low-light condition. Professional Cinema Housing An unified front diameter and gear position of the 17 / 25 / 35/ 50mm lenses make the work with focus motor and matte box much easier. Operators are thereby free from frequent re-adjustment of the settings. The internal focus design means the physical size of the lens stay unchanged throughout the entire focus throw. The seamless lens gear and long focus throw with precise scale markings allow accurate control of focus point even with extremely shallow depth of field at T1.0. Impeccable Finishing with a Protective Case Align with all other Mitakon lenses, a delicate and durable metallic exterior is granted on this Speedmaster Cine 50mm T1 lens as well. A solid feel of precision is found with this lens by the smooth aperture control ring, as well as the engraved marking on the lens housing. A high-quality protective case will come along with the purchase of the bundles. Pricing and availability The new Mitakon Speedmaster 50mm T1 Cine Lens for MFT cameras is available now on our official website (https://zyoptics.net/) and other authorised resellers. The US retail price of one lens is $399. The US retail price of the bundle with all 4 focal lengths is ($1,339). A protective case will be gifted with each bundle purchased.