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Press release: Ricoh announces PENTAX WG-90 waterproof digital compact camera WG series to be marketed under PENTAX brand, joining other dustproof, waterproof and weather-resistant products PARSIPPANY, New Jersey, November 14, 2023 - Ricoh Imaging Americas Corporation today announced the PENTAX WG-90 digital camera. The WG series all-weather adventure cameras – known for their rugged chassis, plus waterproof and shock-resistant features – will now be offered under the PENTAX brand which is regarded industry-wide for developing dustproof, waterproof and weather-resistant products. The PENTAX WG-90—available in early 2024—effectively replaces the current-model RICOH WG-80 camera, which will continue to be available through the holidays and into the new year. The PENTAX WG-90 is a compact, waterproof digital compact camera with a lightweight body that features a high-performance, five-times optical zoom lens with a focal-length coverage from 5mm to 25mm (equivalent to approx. 28mm to 140mm in the 35mm format). Its back-illuminated, 16-megapixel CMOS image sensor and high-performance imaging engine deliver a top sensitivity of ISO 6400 and produce super-high-resolution images. Offered in either an attractive blue or classic black body finish, the PENTAX WG-90 assures outstanding reliability and operability even under harsh conditions where ordinary compact cameras and smartphones may be unusable. Its outdoor-friendly monitor swiftly optimizes the image brightness level to improve the visibility of a scene in bright outdoor locations. It also features a built-in ring light with adjustable illumination levels that powers the PENTAX-original Digital Microscope mode, allowing the user to capture clear, vivid images of a microscopic world normally undetectable to the naked eye. The PENTAX WG-90 can be used for a wide range of scenes and subjects, ranging from casual snapshots to outdoor and underwater photography, and even in specialized worksite applications. The PENTAX WG-90 is designed to be waterproof down to a depth of 46 feet (14 meters), shockproof against a fall from a height of five feet (1.6 meters), and freeze-proof against temperatures as low as 14°F (-10°C). |Main Features of the new PENTAX WG-90| 1. Heavy-duty construction assuring underwater shooting down to 46 feet (14 meters), for up to two hours of continuous operation The WG-90’s solid, airtight body is not only waterproof down to a depth of (46 feet) 14 meters for up to two hours of continuous operation (equivalent to IPX 8 or JIS Class 8), but is also shockproof against a fall from a height of five feet (1.6 meters),* and dustproof (equivalent to IPX 6 or JIS Class 6), freeze-proof to temperatures as low as 14°F (-10°C), and crushproof against weights up to 100kgf (kilogram force).** Thanks to this heavy-duty construction, the WG-90 performs superbly and dependably even in harsh, demanding outdoor conditions. 2. Exceptional image quality The WG-90 is equipped with a back-illuminated CMOS image sensor, which assures excellent high-sensitivity and low-noise characteristics and high-speed readout of image data signals. Coupled with a high-performance imaging engine, this image sensor delivers a top sensitivity of ISO 6400 and super-high-resolution images with approximately 16.0 effective megapixels. It also provides advanced image processing functions, made possible by super-resolution technology, to deliver sharper, clearer, higher-resolution images. It even offers such innovative shooting features as Handheld Night Snap mode, which automatically produces a single, blur- free composite image using several images of the same nighttime scene. 3. Six Macro Lights to assist close-up photography Ideally positioned around the circumference of the lens barrel for macro shooting, six LED Macro Lights provide bright, uniform illumination on a subject when the Digital Microscope mode is selected to magnify a given subject on the LCD monitor, closely observe the microscopic world undetectable with the naked eye and capture the subject in a high- resolution macro image. In the Macro Lighting mode,*** the camera even allows the user to adjust the illumination intensity in five levels, and optimize the close-range flash photography based on the subject or the photographer’s creative intention. In order to minimize the effects of camera shake and subject movement, the Instant Illumination Enhance function lets the photographer use a higher shutter speed by automatically raising the discharge level of the Macro Lights at the moment of shutter release. The Self-Portrait Assist mode uses the blink of an LED lamp to check if the subject’s face has been safely captured within the picture frame, while the LED Lighting mode makes the Macro Lights function as a lighting device in the dark. 4. 2.7-inch LCD monitor with Outdoor View Setting mode The WG-90 comes equipped with a 2.7-inch LCD monitor with horizontally expanded 16:9 proportions and approximately 230,000 dots. Thanks to the AR (Anti-Reflection) coating applied to its surface, the monitor minimizes annoying glare and reflections to assure a sharp, clear on-screen image, even in the harsh sunshine often encountered during outdoor shooting. It also provides the Outdoor View Setting mode, which automatically optimizes the monitor’s brightness level for a given lighting condition to improve the visibility of the on- screen image. 5. Underwater-exclusive shooting modes Based on the data of images captured underwater, the Underwater and Underwater Movie shooting modes are programmed to effectively compensate for the loss of contrast caused by the diffusion of light in the water, while enhancing the reddish hues which fade away in the water. These underwater-exclusive modes capture sharp, clear images of underwater scenes. In the Underwater mode, the Flash Off + Flash On option allows the user to consecutively capture two images with a single shutter release — one without flash and another with flash. 6. 5X optical zoom lens with a 28mm wide-angle coverage The WG-90 features a high-performance, five-times optical zoom lens with focal-length coverage from 5mm to 25mm (equivalent to approx. 28mm to 140mm in the 35mm format) to accommodate a wide range of scenes and subjects, including sweeping landscapes. It also provides other user-friendly shooting functions such as: the Intelligent Zoom function that extends the zoom range by approximately 36 times**** (equivalent to 1008mm in the 35mm format) for super-high-magnification telephotography without compromising image quality; and an interval shooting mode that comes in handy for fixed point photography. 7. Triple anti-shake protection to prevent blurred images in all applications (1) Pixel Track SR mechanism: When recording still images, this advanced shake-reduction mechanism effectively compensates for camera shake by digitally processing affected images. (2) Digital SR mode: When the camera detects low-light conditions in still-image shooting, this mode automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed and effectively minimize the adverse effect of camera shake and subject shake in poor lighting conditions. (3) Movie SR mode: During movie recording, this mode effectively compensates for the misalignment of images caused by camera shake through the use of exclusive software to produce beautiful, blur-free movie clips. 8. Full HD Movie recording for extended shooting of high-quality movies The WG-90 provides Full HD movie recording using the H.264 recording format, letting the user capture high-quality, extended movie clips (1920 X 1080 pixels, 16:9 proportions) at a frame rate of 30 frames per second. To add some creative touches to movie recording, it also features a high-speed camera function***** for slow-motion playback of captured movie clips, and an interval movie function. A micro-HDMI terminal (type D) is also provided on the camera body for simultaneous output of Full HD movie clips and sound to external audio-visual devices. 9. Other features: (1) Macro stand (included) to maintain a minimum focusing distance of one centimeter to the subject during extended observation and shooting of macro images (2) Auto Picture mode to automatically select the most appropriate shooting mode from 16 different scene modes (3) High-speed Face Detection function to capture as many as 32 faces in focus in approximately 0.03 seconds (minimum); Smile Capture function to automatically release the shutter when the subject’s smile is detected (4) Outdoor-friendly Style Watch function to display the current time on the LCD monitor, using an extended push of the OK button when the camera’s power is turned off (5) Delay-free, pushbutton start of the playback mode, using an extended push of the playback button while the camera’s power is turned off (6) Compatibility with the optional O-RC1 Remote Control unit****** to facilitate wireless, remote shooting (7) Compatibility with the optional O-CC1252 Protector Jacket to protect the camera from stains and scratches * Measured using RICOH IMAGING-original testing standards — from a height of 1.6 meters, onto a surface of 5cm-thick plywood — conforming to Method 516.5-Shock of the MIL- Standard 810F. ** Measured using RICOH IMAGING-original testing standards. *** The Macro Lights can be used in Program, Movie and Report modes. **** This function is available when the recorded size of 640 is selected. ***** When this function is selected, the recorded size is fixed at 1280 X 720 pixels. ****** This accessory cannot be used in the water.

Press release: Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter Systemi The next-generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, and flash sync at all shooting speeds SAN DIEGO- Nov. 7, 2023 – Sony Electronics today introduced the Alpha 9 III camera equipped with the world's firsti full-frame global shutter image sensor. The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date - boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment. “The Alpha 9 III full-frame camera is a landmark achievement for the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “Designed with the needs and demands of professional photographers in mind, every single update to this camera – from the sensor to even the size to the button layouts and menu functions – has been made to address specific input and feedback from our community. We have listened and are thrilled to bring the new capabilities of the Alpha 9 III to market---capabilities which allow photographers to capture things they’ve never been able to capture before.” Cheng continued, “For professionals everywhere, they can achieve even more dynamic expressions when the Alpha 9 III is combined with our rich lineup of lenses, in particular with the new 300mm F2.8 G Master OSS – the world’s lightestii large-aperture telephoto lens.” Features of the Alpha 9 III Full-Frame Camera A New Dimension of Still Image Performance Created by the World's Firsti Global Shutter Image Sensor. The Alpha 9 III is equipped with the newly developed, world's firsti global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixelsiii and built-in memory. Combined with the latest image processing engine BIONZ XR®, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF/AE trackingiv of up to approximately 120 fpsiv. The Alpha 9 III is supplied with high-density focal plane phase detection AF. A designated AI processing unit uses Real-time Recognition AF to recognize a wide variety of subjects with high precision. By combining high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eyeiv. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. The Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognize, track, and focus on the eyes of a specified subjectv. The Alpha 9 III is equipped with 8.0 stopsvi of optical 5-axis in-body image stabilization, allowing for high-quality image rendering. Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80,000 second (1/16,000 second during continuous shooting)vii, making it possible to capture at high speed without any distortion. When a compatible Sony flashviii is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80,000 secondvii. Previously, if the user released the shutter at a speed faster than the flash's synchronization speed, the amount of light would drop sharply, but with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor. The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor displayix. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boostx function allows for the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG imagesxi to be captured in one continuous 30 fpsxii burst. Customizable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when neededxiii. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22xiv and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite. Advanced Video Performance Without Distortion The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling. The Alpha 9 III has S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. S-Cinetone was created through the development of the VENICE high-end cinema camera and makes human skin tones and subjects stand out beautifully, creating natural highlights. The Alpha 9 III has the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user's favorite imported LUT (lookup table). The Alpha 9 III is compatible with the mobile app "Monitor & Control" for video creators. Operability and Reliability for Professionals Sony has listened to the voices of professional photographers and created operability and reliability that supports professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time. The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments. High-Speed Workflow and Scalability to Support Immediate Delivery New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery. The "Playback Function Menu" can be assigned in advance, so the user can perform protection, smartphone transfer, File transfer protocol, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera has a dedicated microphone for voice memos on the back, and by positioning the built-in microphone near the user’s mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate. The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards. It is compatible with the professional mobile application "Transfer & Tagging" which speeds up the image delivery workflow, and the application "Remote Camera Tool" which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in Spring 2024. In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PAxv format support xvi through a camera software updatexvii. Firmware Updates for the Alpha 1 and Alpha 7S III Models In addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras xvii. The new software will provide both models with some of Sony’s latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format. The camera software update will be available in Spring 2024. Pricing and Availability The Alpha 9 III camera is available for pre-order Nov. 8, 2023, at a variety of Sony's authorized dealers, for a suggested retail price of $5,999.99 USD and $8,299.99 CAN. The VG-C5 vertical grip is available for pre-order Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of $399.99 USD and $549.99 CAN. Notes: i Compared to interchangeable-lens digital cameras. As of the November 2023 product announcement. Sony survey. ii As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras. iii Approximate, effective. iv Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. https://www.sony.net/dics/ilce9m3cnlns/　A software update for the lens itself is also required. The software is scheduled to be released after December 2023. v When subject recognition is ON during AF shooting. Face, eye, etc. recognition status can be monitored when subject recognition frame display is ON. vi CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM lens. Long exposure NR off. vii Maximum shutter speed is 1/16000 second when F1.8 or larger aperture is used. 1/80,000 second speed not available when shooting movies, when using the Var. Shutter function, or when no lens is mounted. viii A software update is required. The software update will be released simultaneously with the Alpha 9 III. Some variation in brightness and color may occur between shots when using shutter speeds higher than 1/10000 second. Light level may not reach the manual light output level setting at some shutter speeds, resulting in insufficient light level. Refer to the support page at https://www.sony.net/dics/ilce9m3fl/ for details. ix With the default [Auto/Off] setting no blackout occurs when shooting is started, and release time is controlled for optimum display latency. The [Fast Release/On] setting provides the shortest possible release time lag with blackout occurring on only the first image in a continuous burst. The [Stable Release/On] setting minimizes variations in release lag with blackout occurring on only the first image in a continuous burst, making it easier to release the shutter at the intended moment. x Continuous shooting may be interrupted when Continuous Shooting Speed Boost is used to switch from a low shooting speed to a shooting speed higher than 60 fps, or when switching from a high shooting speed to a shooting speed lower than 30 fps. xi With Sony CEA-G160T CFexpress Type A memory cards (sold separately). Sony test conditions. xii Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. xiii Preset focus works with compatible lenses such as the FE 300mm F2.8 G Master OSS lens. Preset Focus/Zoom settings cannot be recalled while the shutter button is half-pressed. Only focus can be preset for prime lenses. If a zoom lens without power zoom is attached, the focus position/zoom positions can only be registered and recalled via remote operation using the computer software Remote Camera Tool. For details, refer to the following website. https://support.d-imaging.sony.co.jp/app/remotecameratool/l/index.php Preset Focus/Zoom can only be recalled when the lens that was mounted when the settings were registered is used. Not all lenses are compatible. xiv When [Aperture Drive in AF] is set to [Focus Priority], the aperture size can be smaller than F22. Results may vary depending on shooting conditions and the lens used. xv A standards organization that develops open standards and technical specifications for the origin and authenticity of digital content. xvi Will be available in select countries and regions. xvii Software update available by Spring 2024

Press release: New: Leica M11-P The world’s first camera to create a seamless chain of authenticity from capturing to publication with Content Credentials Teaneck, October 26th, 2023. Since its debut in 1954, the Leica M has committed to the art of the essentials, framing moments without distraction, genuine to the photographer’s perspective. Esteemed by photojournalists bearing witness to the stories of our world, the Leica M transcends conventional photography, delivering the most authentic and unobtrusive experience in the art of capturing time. In today’s digital age where content sparks ideas and informs decisions, transparency to the integrity of an image yields informed perspectives. Leica Camera, with its unwavering pioneering spirit and commitment to authenticity in art of making a photograph, unveils the Leica M11-P, the first commercially available camera in the world to embody Content Credentials. It is the world’s first camera to store metadata by attaching Content Credentials at the point of capture to protect the authenticity of digital images. Content Credentials are the digital nutrition label and most widely adopted industry standard for content of all kinds, and the foundation for increased trust and transparency online. With the M11-P championing for content transparency, Leica underscores its focus on the essentials and the photographers who choose to see and capture moments in the most authentic way possible. The Leica M11-P pioneers the use of secure metadata in compliance with the Content Authenticity Initiative (CAI) open-source standard. This feature provides an additional layer of transparency when designing and modifying an image. It allows information such as names, dates, changes made and tools used to be securely attached, creating awareness of the file's origin. With Content Credentials, each Leica M11-P image captured receives a digital signature backed by a CAI-compliant certificate. The authenticity of images can be easily verified at any time using a freely available, open- source CAI tool or by visiting https://contentcredentials.org/verify. Leica´s Content Credentials technology ensures the picture’s authenticity by means of special hardware in the camera. It includes a special chipset for storing digital certificates of the German Federal Printing Office. The state-of-the-art integration guarantees complete verifiability of a picture’s origin. Thus, Leica is setting a new standard for the protection of digital content in cooperation with Adobe and the global community of nearly 2,000 members, including media and tech companies, NGOs, academics, and more to promote adoption and implementation of Content Credentials. Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG: “Leica cameras have always stood witness to iconic moments in world history. However, determining the authenticity of visual content has become increasingly difficult and important in the age of digital photography. Now with the ability to provide this proof, we are once again strengthening trust in digital content and re-establishing Leica cameras as authoritative tools in the documentation of world events.” Santiago Lyon, Head of Advocacy & Education, Content Authenticity Initiative, Adobe: “We’re thrilled to see Leica pioneering the integration of Content Credentials into their flagship M11-P cameras. This is a significant milestone for the Content Authenticity Initiative (CAI) and the future of photojournalism: It will usher in a powerful new way for photojournalists and creatives to assert their digital rights, combat misinformation and bring authenticity to their work and consumers, while promoting widespread adoption of Content Credentials.” When the "Leica Content Credentials" function is activated in the camera menu, the Content Credential logo is visible in the display and every image taken by the Leica M11-P is reliably signed using a special algorithm. The image thus receives an unalterable and verifiable proof of camera model, manufacturer, and image attributes. The authenticity of these certificates can be verified and examined by means of free CAI open-source tools at any time. They prove whether an image is available in the original or in an edited version and in the latter case, they provide insight into the history of the content changes. So photographers can demonstrate the authenticity of their pictures from the moment they are taken to the time they are published. Further distinguishing features of the Leica M11 perfect the traditional M understatement and expand the range of applications of the Leica M11-P even further. The deliberate omission of the red Leica dot on the camera front, for example, allows for even more discreet photographing. Instead, a subtle Leica lettering is engraved on the top plate. This plate and the bottom cover are milled from aluminum in the matte black Leica M11-P and from brass blocks in the silver chrome camera version. Merged with the all-metal body made of a highly solid magnesium alloy, the interior of the camera is carefully protected. The LCD monitor made of sapphire crystal glass with anti-reflection protective coating enables an optimal evaluation of the pictures in all lighting conditions. The Leica M11-P, with its 60 MP BSI CMOS sensor and Triple Resolution Technology as well as the high-performance Maestro-III processor, combines state-of-the-art camera technology with a maximum of flexibility. Finally, the large internal memory with 256 GB makes the camera a reliable and functional precision tool “Made in Germany” that is always ready for use. There are also two new black leather accessories for the M- System: The M-System case as well as the carrying strap once again emphasize the clean lines in the design of the new Leica M11-P. A black and a silver version of the Leica M11-P will be available globally at all Leica Stores, the Leica Online Store and Leica authorized dealers starting now. The US retail price will be $9,195. About Content Credentials & Content Authenticity Initiative Adobe co-founded the Content Authenticity Initiative (CAI) in 2019 to help combat the threat of misinformation and ensure proper attribution for creators. Today the CAI is a coalition of nearly 2,000 members, including AFP, the Associated Press, the BBC, Getty Images, Leica Camera, Microsoft, Reuters, The Wall Street Journal and more, all working together to add a verifiable layer of transparency and trust to content online – via secure metadata called Content Credentials. Between the tremendous momentum in attracting new members and the growing adoption of Content Credentials by leaders spanning multiple industries, the CAI is ensuring that technological innovations are built on ethical foundations. Please visit the Content Authenticity Blog: https://contentauthenticity.org/blog/leica- launches-worlds-first-camera-with-content-credentials

Press release: New: Leica SOFORT 2 Leica introduces a hybrid instant camera in an elegant design, available in three colors. Teneck, October 5, 2023 - Since 1947, instant cameras have offered a new photography experience, which gained cult status, especially in the 1970s and 1980s. Back then, the instantly printed photo symbolized acceleration, whereas in today's fast-paced world, it represents a moment of pause and relief. It's no wonder that the fascination with instant photography is thriving once again, and now, with the Leica SOFORT 2, Leica Camera AG is introducing the second generation of their instant camera. This hybrid camera seamlessly combines fleeting digital moments with the enduring analogue world. The modern, minimalist, and elegant look of the SOFORT 2 is a testament to the expertise of the company in industrial design. The Leica brand experience continues consistently with the handling of the SOFORT 2, as its user-friendly menu structure and button layout align with those of other digital Leica cameras. What's new with the Leica SOFORT 2 is primarily the option to permanently save digital images and choose the best shots before printing them. This includes all photos on your smartphone and those taken with other Leica cameras, already stored in the gallery of the seamlessly connected Leica FOTOS App. These photos can be transferred to the camera via the app and printed as instant photos. Simply pull the manual printing lever on the camera, and seconds later, you'll have the print in your hands. Leica offers exclusive photo paper with a warm-white or golden frame. Easy to use, minimalist, and stylish. The new Leica SOFORT 2 is available in black, red, and white and presents itself as a camera that will quickly find a permanent place in family life, at events, and during travels, creating special shared experiences. Numerous fun features further assist in creatively capturing moments: the selfie mode with a separate shutter button, the landscape mode with a wide-angle character, the macro mode for close-ups from up to 3.95 inches, as well as 10 lens and 10 film effects to unleash your creativity. As versatile as the Leica SOFORT 2 itself are its accessories. Stylish wooden picture frames beautifully showcase the prints. Wrist straps, carrying straps, bags, and other high-quality accessories emphasize the camera's individuality and creativity - and, most importantly, the individuals who use it to capture and share special moments, whether as analog instant photos or digital moments on social media. The Leica SOFORT 2 will be available globally at all Leica Stores, the Leica Online Store and authorized dealers starting on November 9th, 2023. The US retail price will be $389.00

Press release: Nikon releases the upgraded firmware version 4.10 for the Nikon Z 9 full-frame mirrorless camera. MELVILLE, NY (October 4, 2023) – Nikon is pleased to announce the release of firmware version 4.10 for its flagship full-frame/FX-format mirrorless camera, the Nikon Z 9. New dedicated [Birds] and [Airplanes] subject detection options have been added with firmware version 4.10. The [Birds] option increases overall detection performance for birds. In addition to increased detection and AF performance with complicated and high-contrast backgrounds such as forests and rocky mountains, this option adds the ability to quickly detect birds in various states, including flying, perched, and even those with unique-looking appearances. Tracking performance with rapidly moving birds are also increased for a smooth shooting experience that ensures you will never miss a crucial moment when photographing birds. Adding the same [Airplanes] option built into the Nikon Z 8 enables reliable detection of airplanes regardless of their size. This option offers increased detection capabilities with dark scenes and those that include busy backgrounds. Furthermore, in a firmware update planned for release in the first half of 2024 for the Nikon Z 8, the dedicated bird subject detection option will be added, alongside the airplane option available from the camera’s initial release. Other improvements in functionality are also planned. Nikon will continuously meet users' needs through firmware updates that expand the functionality of its cameras. The latest firmware and instructions for download and installation can be found here.