Search the Community

Press Release: Fujifilm Debuts X100VI Mirrorless Digital Camera X100VI’s iconic dial-based design and advanced technology includes new features for content creators of all types; special limited edition also announced in celebration of Fujifilm’s 90th anniversary. VALHALLA, N.Y., February 20, 2024 - FUJIFILM North America Corporation is pleased to officially announce the highly anticipated launch of FUJIFILM X100VI digital camera ("X100VI", pronounced X100 Six), the newest model in the popular X100 Series. X100VI offers outstanding image quality in a compact, lightweight body, and features Fujifilm’s legendary color reproduction technology, which is best experienced through its revered Film Simulation modes, a feature, users have come to expect from all Fujifilm digital cameras, along with In-Body Image Stabilization (IBIS) and enhanced video capabilities. “The viral popularity of our X100 Series cameras has shown us time and time again that making images is as tactile as it is technical,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging Division. “X100VI continues this tradition by bringing our most advanced imaging technology to an image-making experience that feels organic and familiar to creatives of all levels.” Product Features X-TransTM CMOS 5 HR and X-Processor 5 deliver high image quality and high performance. X100VI is equipped with the back-illuminated X-TransTM CMOS 5 HR sensor1 with approximately 40.2 megapixels. The sensor has an impressive pixel structure that allows light to be efficiently captured compared to prior X100 Series cameras. Additionally, ISO 125, which on the previous X100V model was only an extended sensitivity option, is now available natively on the X100VI. With its fixed, 23mmF2.0 lens, X100VI delivers sharp, high-resolution images. X100VI comes with 20 of Fujifilm’s popular Film Simulation modes, including the new REALA ACE mode, which applies a diverse range of distinctive tones to the user’s images. REALA ACE mode offers faithful color reproduction and high-contrast tonality, making it suitable for a wide variety of subjects and situations. The camera incorporates an impressive autofocus (AF) prediction algorithm for reliable focusing, even when recording continuously-moving subjects. X100VI uses the subject detection AF X-Processor 5 to accurately track a range of subjects. Built using deep-learning AI technology, it can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones 2. Enhanced high performance to maximize X100VI’s range. X100VI is the first camera in the X100 Series to incorporate a 5-axis, in-body image stabilization function with up to 6.0 stops3, while generally maintaining the X100 Series' characteristic compact size and lightweight, only having increased in weight by 1.52 ounces over the previous model. The "Advanced Hybrid Viewfinder" allows the user to switch freely between the optical viewfinder (OVF) and the electronic viewfinder (EVF), pursuing the rangefinder style of photography that has been a hallmark of the X100 Series. The EVF is equipped with a high-resolution OLED panel with approximately 3.69 million dots, optimizing the immersive shooting experience. The "Electronic Range Finder" (ERF) function allows a small EVF to be simultaneously displayed on the OVF. Using this feature, the photographer can view either the entire frame or the area of critical focus, increasing the capabilities of a standard optical viewfinder. The ERF function is highly convenient, especially for street photography. X100VI is capable of 6.2K/30P movie recording, a first for the X100 Series. The camera is also equipped with a tracking AF function during movie recording to ensure high-quality content creation. X100VI offers an accessory-free, native Camera to Cloud integration for Adobe’s Frame.io, which allows users to wirelessly connect any X100VI to an active internet connection, authenticate it to Frame.io, and automatically upload photos and videos just moments after they are created. This can drastically reduce the amount of time needed to reach the end of any post-production workflow. X100VI is the latest in FUJIFILM‘s digital camera portfolio to integrate Frame.io’s Camera to Cloud technology, joining X-H2, X-H2S, and GFX100 II in offering the capability. Sophisticated, functional product design. As with the prior model, aluminum is used for the top and bottom surfaces of the X100VI body. Aluminum, which features a high degree of malleability, is pressed and machined for crisp, clean edges, and the surface is finely blasted for a smooth texture. In addition, anodized aluminum is used on the camera surface to produce a high-quality finish. X100VI’s ultra-thin tilt LCD monitor can be stored in a fully flat position, a design leveraged from the X100V. The stylish, integrated body design allows for a variety of shooting styles, from high to low angles. The shape of the grip has been fine-tuned to ensure a secure yet comfortable feel. The positions of the buttons on the back of X100VI have been designed to maximize ease of operation with the right hand, enabling extremely comfortable shooting while utilizing the viewfinder. Wide variety of compatible accessories enhance X100VI’s capabilities. Weather resistance is available for X100VI when the optional AR-X100 adapter ring (MSRP $49.99 USD/$50.00 CAD, available in silver and black) and the PRF-49 protection filter (MSRP $55.99 USD/$70.00 CAD) are used in conjunction with X100VI’s lens. This allows the user to continue making images in challenging weather conditions. Fujifilm’s optional LH-X100 lens hood (MSRP $139.99 USD/$100.00 CAD, available in black and silver) is also compatible with X100VI. In addition to being lightweight and precisely crafted from machined metal, the hood is cleverly designed not to obstruct the field of view when looking through the viewfinder, thus achieving light- shielding performance. Two separately offered FUJIFILM conversion lenses allow the user to change the focal length without changing the optical performance of X100VI, thereby enhancing the photographic field. WCL-X100 II (MSRP $349.95 USD/$450.00 CAD, available in silver and black) is a dedicated wide conversion lens that multiplies the fixed focal length by approximately 0.8x, converting it to 28mm (35mm format equivalent), while the TCL-X100 II (MSRP $349.95 USD/$450.00 CAD, available in silver and black) is a dedicated teleconversion lens for narrowing the field of view by multiplying the fixed focal length by approximately 1.4x, converting it to 50mm (35mm format equivalent). Adding the separatelt offered, LC-X100V genuine leather case (MSRP $79.99 USD/$100.00 CAD) ensures the X100VI can be carried in style. The battery and the user’s memory card can be inserted and removed from the camera without the need to remove the camera from this case. Limited Edition X100VI Units Also Announced To celebrate Fujifilm’s 90th anniversary year in 2024, a special Limited Edition of 1,934 X100VI cameras will be made available by Fujifilm, worldwide. The Limited Edition camera body is engraved with the corporate brand logo from Fujifilm’s founding in 1934, and each unit bears a unique serial number. These numbered X100VI units are packaged in a special, soft-release box that includes a special strap and Fujifilm history cards. The Limited Edition X100VI units will be available in extremely limited quantities and vary depending geographical location. Please contact your local Fujifilm sales and marketing company to explore the opportunity to purchase the item in your area. Pricing and Availability: X100VI is expected to be available from Fujifilm dealers early March 2024 at a Manufacturer’s Suggested Retail Price of $1,599.95 USD and $2,159.99 CAD. X100VI Limited Edition is expected to be available directly from Fujifilm commencing in late March 2024 at a Manufacturer’s Suggested Retail Price of $1,999.99 USD and $2,699.99 CAD. For more information about X100VI, please visit https://fujifilm-x.com/en-us/products/cameras/x100vi. 1 X-TransTM is a trademark or registered trademark of FUJIFILM Corporation. 2 Subjectdetectionsettingshouldbeon"Bird"todetectinsects,andon“Aircraft"todetectdrones. 3 CIPAcompliant,Pitch/yawdirection,whenEVF/LCDisused

Fujifilm GF 30mm F5.6 T/S Fujifilm GF 110mm F5.6 T/S Macro Press release: Fujifilm Unveils Eagerly Anticipated Tilt-Shift Lenses for its GFX System of Mirrorless Digital Cameras VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation today announced the launch of two highly anticipated tilt-shift lenses for its GFX System of mirrorless digital cameras FUJINON GF30mmF5.6 T/S lens (GF30mmF5.6 T/S) and FUJINON Lens GF110mmF5.6 T/S Macro lens (GF110mmF5.6 T/S Macro). These new lenses, designed for GFX System’s 55mm large-format sensor1, cater to the demands of professional photographers that need the ability to adjust for parallax, distortion, and focus. “The introduction of tilt shift lenses for GFX System opens doors for architectural, product, and commercial photographers to use a native G Mount lens for the first time with their GFX System cameras,” said Victor Ha, vice president, Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “This means that GFX System users will finally be able to achieve optimal image quality because these lenses are specifically designed to make the most of GFX System’s 55mm imaging sensor.” FUJINON GF30mmF5.6 T/S Lens GF30mmF5.6 T/S is a wide-angle, tilt-shift lens with a 30mm focal length (35mm equivalent focal length of 24mm). This lens delivers exceptional image resolution, effectively suppresses ghosting, and is ideal for landscape and architectural photography, since tilt and shift adjustments can be made based on the specific needs of the location. Key features: Advanced optics designed to minimize various forms of aberration while delivering exceptional image-resolving performance GF30mmF5.6 T/S consists of 16 lens elements in 11 groups, including 3 aspherical elements,2 extra-low dispersion (ED) elements and 1 Super ED element. Its expanded configuration features the use of a large aperture aspherical, front element as well as 3 ED elements, providing advanced optics designed to eliminate the need for electronically correcting distortion and lateral chromatic aberration. Spherical aberration, comatic aberration and field curvature are suppressed to achieve edge- to-edge sharpness even during shifting. The use of Fujifilm’s unique Nano GI coating technology controls refractive index on the lens surface to inhibit unnecessary light reflection and to reduce ghosting and flare, which are typically seen in wide-angle lenses. Tilting and shifting mechanisms work in conjunction with GFX System’s large format sensor Tilting of ±8.5° and shifting of up to ±15mm adjust the position of the focal plane and angle of perspective for the user. Rotation adjustments within ±90° can also be combined with parallel or perpendicular tilt and shift adjustments, to give a high level of flexibility in accounting for the needs of the scene. The lens has a built-in sensor that measures changes, in degrees, to shift or rotation. Changes can be monitored in Live View and are recorded to the image file’s metadata for reference during RAW processing2. Compact design enhances ease of image making GF30mmF5.6 T/S has a total image circle that is approximately 85mm in diameter. It weighs approximately 2.95 lbs (1,340g) and is just 5.5 inches (138.5mm) in length, due to an efficient lens design that incorporates 16 lens elements in 11 groups, including aspherical elements and ED elements. A large aperture aspherical element is also used as the front element to achieve a 105mm filter thread3, which is a common filter thread for landscape photography. GF30mmF5.6 T/S is equipped with a custom-designed tripod collar. Even during shifting, the collar helps maintain the subject’s position in relation to the lens to prevent parallax and facilitates accurate stitching of multiple images. FUJINON GF110mmF5.6 T/S Macro Lens GF110mmF5.6 T/S Macro is a mid-telephoto, tilt-shift macro lens with a 110mm focal length (equivalent 35mm focal length of 87mm) and a maximum magnification factor of 0.5x. Designed to optimally suppress various types of aberrations, including distortion and lateral chromatic aberration, with its 110mm focal length, this lens delivers incredible levels of image resolution and is ideal for commercial photography, particularly for still-life subjects. Key features: Optical design that produces incredible image sharpness GF110mmF5.6 T/S Macro consists of 11 lens elements in 9 groups, including 1 aspherical element and 2 ED elements. The aspherical element controls comatic aberration and field curvature, while the ED elements minimize axial chromatic aberration. Furthermore, the lens configuration, with the aperture midway, suppresses distortion and lateral chromatic aberration to achieve edge-to-edge sharpness without relying on electronic correction. The maximum magnification factor is 0.5x and total control of the focus plane can be achieved by adjusting the lens tilt when it is close to the subject. This is a feature that is extremely useful in both commercial photography and in still-life applications. Tilting and shifting mechanisms that maximize benefits of the large format sensor The ability to tilt up to ±10° and to shift up to ±15mm allows the focal plane position and angle of perspective to be adjusted as needed in real time. Rotation adjustments within ±90° can also be combined with parallel or perpendicular tilt and shift adjustments, to give a high level of flexibility in accounting for the needs of the scene. GF110mmF5.6 T/S Macro has a built-in sensor that measures changes, in degrees, to shift or rotation. As with GF30mmF5.6 T/S. changes can be monitored in Live View and are recorded to the image file’s metadata for reference during RAW processing4 Compact design enhances ease of image-making GF110mmF5.6 TS MACRO has a 72mm filter thread and measures 5.9 inches (149mm) and weighs 2.77 lbs. (1,255g). It also uses extends the front lens group during focusing to keep the overall lens size compact. Pricing and Availability The FUJIFILM FUJINON GF30mmF5.6 T/S and GF110mmF5.6 T/S Macro lenses are each expected to be available in Fall 2023 at Manufacturer’s Suggested Retail Prices of $3,999.95 USD ($5399.99 CDN) and $3,499.95 USD ($4,724.99 CDN) respectively. For more information on these new GF tilt-shift lenses, please visit https://fujifilm-x.com/en- us/products/lenses/gf30mmf56-ts/ and https://fujifilm-x.com/en- us/products/lenses/gf110mmf56-ts-macro/. 1 A large format sensor is an image sensor measuring 55mm diagonally (43.8mm x 32.9mm) with an area approximately 1.7 times that of a customary, 35mm full-frame sensor. 2 The “Live View” and metadata recording function is available when used with the FUJIFILM GFX100 II digital camera. For use with the FUJIFILM GFX100, GFX100S, GFX50S II, GFX 50S and GFX 50R digital cameras, download of a hereafter available Fujifilm firmware update will be required. 3 Use of the supplied adapter ring is required in order to use a 105mm filter. 4 The “Live View” and metadata recording function is available when used with the FUJIFILM GFX100 II digital camera. For use with the FUJIFILM GFX100, GFX100S, GFX50S II, GFX 50S and GFX 50R digital cameras, download of a hereafter available Fujifilm firmware update will be required.