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Press release: Canon Introduces its Most Affordable, Compact, and Lightweight EOS R Camera Ever: The EOS R100 The Company Also Announced the Wide-Angle “Pancake” Style RF28mm F2.8 STM Lens MELVILLE, N.Y., May 24, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF28mm F2.8 STM lens, two new affordable compact and lightweight tools for entry-level and emerging content creators to elevate their skills. The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities. For users who are making the EOS R100 their first interchangeable lens (ILC) camera, a significant advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the Canon RF28mm F2.8 STM lens, which was also announced today. The Canon RF28mm F2.8 STM is a “pancake” style, value lens that targets a wide variety of users, from amateur to enthusiast full-frame and APS-C camera users. Key features of the new lens include: Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x Retracting feature that helps to shorten the overall length of the lens Circumferential manual focus mode/control ring selector Gear-type STM motor providing smooth autofocusing while capturing video Built-in Control Ring provides quick access to multiple camera controls 7-blade circular aperture helps to provide beautifully blurred background and bokeh Pricing and Availability The Canon EOS R100 camera is scheduled to be available in July 2023 for an estimated retail price of $479.99 for body only, $599.99 with the RF-S18-45mm F4.5-6.3 IS STM lens, and $829.99 with the RF-S18-45mm F4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses. The RF28mm F2.8 STM lens is scheduled to be available in July 2023 for an estimated retail price of $299.99.

Press release: Canon ADDS EOS R50 and EOS R8 TO THE GROWING EOS R MIRRORLESS Camera SYSTEM Plus, Image Story Telling Through R-Mount Lenses Is Ramped Up With Additions of the New RF-S55-210mm F5-7.1 IS STM and RF24-50mm F4.5-6.3 IS STM Lenses MELVILLE, NY, February 7, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R50 camera body, ideal for entry level users, and the EOS R8, an extremely compact, full-frame camera aimed at advanced amateur photo and video enthusiasts looking for budget-friendly options that don't sacrifice performance. Additionally, two new RF-Mount lenses are being introduced to the ever-growing R-mount lens lineup. EOS R50 Compact, lightweight and ideal for those looking to step up their video quality, the EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates), and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking, subject detection, and movie-prerecording, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions. A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery. For those who are budding content creators, the EOS R50 will be available later in 2023 as part of a Content Creator Kit – packaged with a microphone, lens and grip. Overall, the EOS R50 is truly a jack of all content creation trades. “The first time I picked up the EOS R50, I noticed how light it was. When I saw the footage, I wondered how the quality can be so good when it’s this lightweight in my hand. My mind was blown!” Bianca Matisse Taylor – Content creator and blogger EOS R8 The EOS R8 — affordable and functional — is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses — allowing enhanced wide-angle field of views when compared to APS-C sensor cameras. Extremely lightweight and compact, the EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who've already explored interchangeable lens cameras but haven't yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets. “My work is a lot about movement and not missing a beat with the fast shutter on the EOS R8 is so important to me as an artist.” Jasper Soloff – Photographer and Director Additional product specs include: Video performance Uncropped 4K video to 59.94p (29.97p with EOS R50) (with 6k oversampling) Full-HD to 59.94 fps, and High Frame Rate to 119.8 fps (Full HD 180p EOS R8) Dual Pixel CMOS AF, with subject detection for people, animals and vehicles Up to 2 hours of continuous recording (one hour with EOS R50); no 30 min limit Focus breathing correction Enhanced usability for video correction Vertical Video Metadata Movie Self Timer Audio Noise Reduction (only in EOS R8) UVC/UAC Support, for USB livestreaming Recording Emphasis Aspect Markers Connectivity Easy wireless connection from camera to compatible smartphone Camera Connect with USB connection to compatible smartphone USB streaming direct to computer via Zoom™, Teams™, or Skype™ MFI Certified (Apple); WPA3-Personal protected access Convenient firmware updates via compatible smartphone Cloud RAW processing Alongside the camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S55-210mm F5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization, and close-focusing that can fill the frame with a subject roughly 2x3 inches in size (at its 210mm zoom setting, and minimum focus distance). And it does all this in an incredibly lightweight and compact package. The Canon RF24-50mm F4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF24-50mm F4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, and under 3.5 inches when extended — weighing less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances its appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens' effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera. Price & Availability The Canon EOS R8 camera body will be available for an estimated retail price of $1,499.00*. The Canon RF24-50mm F4.5-6.3 IS STM lens with the EOS R8 will have an estimated retail price of $1,699.00*. The Canon EOS R50 camera body will be available for an estimated retail price $679.99*. The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM lens will be available for an estimated retail price of $799.99.* The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses will be available for an estimated retail price of $1,029.00* The RF24-50mm F4.5-6.3 IS STM lens will be available for an estimated retail price $299.99* while the RF-S55-210mm F5-7.1 IS STM lens will have an estimated retail price of $349.99*. All products are currently scheduled to be available in Spring 2023. For more information, please visit usa.canon.com. * Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: Canon Introduces RF24mm F1.8 Macro IS STM and RF15–30mm F4.5–6.3 IS STM - Two New Compact and Lightweight Wide-Angle RF-Mount Lenses Both Lenses Are Ideal for Entry Level and Photography Enthusiasts Looking for The Next Lens After The Standard Zoom MELVILLE, NY, July 12, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of two new RF-Mount lenses, the RF24mm F1.8 Macro IS STM and RF15-30mm F4.5-6.3 IS STM. The lenses are both high-value, compact and lightweight wide-angle additions to the RF-Mount family and pair perfectly with the complete lineup of EOS R cameras, including the newly announced Canon EOS R10 and EOS R7 cameras. The Canon RF24mm F1.8 Macro IS STM lens is a large-diameter, wide-angle fixed focal length lens designed for capturing bright and clear images with beautiful bokeh and macro capabilities to get even closer, both features not possible with a standard kit lens. Will Cadena, wedding and portrait photographer touts the focal length saying, "I love this lens! It helps give you the feeling you are right there in the action, and the focal length really directs your eye to the center of the frame." Thanks to the wide-angle of view and built-in STM motor that tracks focus with natural movement, the new RF24mm lens is optimized for video use, particularly vlogging and other social media uses. Additional Features of the RF24mm F1.8 Macro IS STM Lens Include: Fast F1.8 maximum aperture for great control over depth of field and bokeh, low-light shooting, and video recording, with fast and reliable autofocus. Excellent image quality: highlights include a UD (Ultra-low Dispersion) glass element, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Minimum focus distance of approx. 5.5 In./0.14 m; close-up magnification 0.5x at minimum focus distance. Optical image stabilization — up to 5.5 stops* of shake correction. Up to 6.5 stops Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Dedicated, programmable Control Ring with click-stop operation. Equivalent to approximately 38mm coverage when used on cameras with APS-C size image sensors. Impressively compact and light at only 0.6 lbs/270g. Circular (9 blades) aperture for beautiful, soft backgrounds. The Canon RF15-30mm F4.5-6.3 IS STM lens is an ultra wide-angle zoom lens designed for a variety of image-capturing moments such as dynamic landscapes and natural snapshots. Travel vlogger Juliana Broste (@TravelingJules) says that a wide-angle lens is her go to, "I’ve got options–whether I’m standing super close to my subject or backing up to get a sense of a place, I’m covered." Like the new RF24mm, this new lens has macro capabilities and produces images with beautiful bokeh, with the added flexibility of a zoom range. The RF15-30 is another excellent option for photographers looking to go beyond the standard zoom lens. "The RF15-30 F4.5-6.3 IS STM makes it easy to film handheld, so you can stay light on your feet and move about freely. So long shaky shots!" Travel Vlogger, Juliana Broste Additional Features of the Canon RF15-30mm F4.5-6.3 IS STM Lens Include: Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Excellent image quality: highlights include two UD (Ultra-low Dispersion) glass elements, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Optical Image Stabilization — up to 5.0 stops* of shake correction. Up to 7.0 stops of Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Minimum focus distance of approx. 11 in./0.28m (5.1 In./0.13m in manual focus at 15mm zoom position.) Canon STM (stepping motor) focus drive, especially suited for smooth, quiet video AF operation. Impressively compact and light — approx. 0.9 lbs./390g. Price & Availability The Canon RF24mm F1.8 Macro IS STM, and Canon RF15-30 F4.5-6.3 IS STM lenses are scheduled to be available in late August 2022 for an estimated retail price of $599.99 and $549.99, respectively**. * Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R, R5, and R3 cameras. ** Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

RF-S 18–45mm F4.5–6.3 RF-S 18–150mm F3.5–6.3 Press Release: Time To Level Up: Canon Announces EOS R7 and EOS R10, the First EOS R-Series Cameras with APS-C Imaging Sensors New RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM Standard Zoom Lenses Also Announced MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor. Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports. As the market share leader for mirrorless cameras in the United States during Q1 of 20221, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras. In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature: 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor Autofocus (AF): subject detection inherited from EOS R3 Up to 15 frames per second (FPS) mechanical shutter First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization Dual memory card slots (EOS R7 only) Full width 4K video recording at 60p (EOS R7 only), 30p and 24p Record each clip over thirty (30) minutes2 Up to 30FPS with electronic shutter (EOS R7 only) Dust and moisture resistant (EOS R7 only) In-body image stabilization (EOS R7 only) Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera. Price & Availability The Canon EOS R10 camera body will be available for an estimated retail price of $979.993. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.003. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.003. The Canon EOS R7 camera body will be available for an estimated retail price $1,499.003. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.003. The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $479.003, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.993. All products will be available in late 2022. For more information, please visit usa.canon.com. 1 Source: The NPD Group/Retail Tracking Service, U.S., Jan. - March 2022 combined. 2 Video may stop due to battery level, card capacity, or internal temperature. 3 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

CANON COMPLETES ANOTHER CHAPTER IN THE RF LENS STORY – INTRODUCES TWO NEW BUDGET-FRIENDLY LENSES FOR EOS R FULL-FRAME MIRRORLESS USERS MELVILLE, N.Y., September 14, 2021 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art. Ultra-Wide Perspectives Whether you are excited to start exploring the creative world of ultra wide-angle photography or someone who is looking to add another lens to expand your imaging offerings, the Canon RF16mm F2.8 STM is compact, lightweight and affordable. Long gone are the days of optical corrections or sharpness challenges – the new ultra-wide, 16mm RF lens, for full-frame cameras, comes with a fast and bright f/2.8 maximum lens aperture, as well as smooth and brisk AF (autofocus). This lens is a strong addition to the landscape, architecture or travel photographer — but it also provides the vlogging creator and the EOS Webcam Utility software user the power to integrate environments into their imagery, with its super-wide coverage. Additional features of Canon’s new ultra wide-angle prime lens with 16mm focal length F2.8 include: STM Motor for smooth focusing when recording video Compact size and light weight — similar to RF50mm F1.8 STM Minimum focus distance of 5.11” Maximum magnification of 0.26x 43mm filter thread Truly Telephoto Possibilities The Canon RF100–400mm F5.6–8 IS USM provides users with a versatile and popular zoom range that brings subjects closer with ease. It’s an affordable and easily hand-holdable entry into the world of super-telephoto, full-frame photography and video. Offering superb performance and sharpness, the 100–400mm focal length provides a versatile range for all types of telephoto opportunities — be it portraits and documenting events, to sports, birding and wildlife. And, for the first time in a non-L-series lens, the RF100–400mm will accept optional Canon RF 1.4x and 2x tele extenders, offering even more telephoto potential in a lightweight package. Yes, the Canon RF100–400mm is an excellent gateway into the world of wildlife, nature, and sports photography. However, this lens and its super-telephoto abilities can also be leveraged for the video content creator or vlogger when compiling b-roll type footage or for subjects who are at a distance. Additional features of the Canon RF100-400mm include: High image quality — similar to the well-regarded EF 70-300mm f/4-5.6 IS II USM 100-400mm telephoto zoom range Accepts optional Canon RF 1.4x and 2x extenders 6 – F8 variable maximum aperture Easy hand-held operation — lighter than EF70-300 IS II lens Up to 5.5-Stops i optical IS and 6-stops ii correction with coordinated IS Nano USM for high-speed and smooth AF Smooth and nearly silent AF during video recording Superb close-focusing — at 400mm, excellent 0.41x magnification 9-blade aperture, for smooth backgrounds/foregrounds 67mm filter thread Pricing and Availability The Canon RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM are scheduled to be available in October 2021 for an estimated retail price of $299.00 and $649.00, respectively*. For additional information, please visit usa.canon.com Canon RF 100-400mm F5.6-8 IS USM Specs Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F5.6–8 Minimum aperture - F32–45 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 12 Groups - 9 Special elements / coatings - 1 UD + 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.88 m (34.65″) Maximum magnification - 0.41× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 635 g (1.40 lb) Diameter - 165 mm (6.5″) Length - 80 mm (3.15″) Sealing - No Colour - Black Zoom method - Rotary (extending) Power zoom - No Filter thread - 67 mm Hood supplied - Yes Canon RF 16mm F2.8 STM Specs Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 16 mm Image stabilization - No Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 7 Special elements / coatings - 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.13 m (5.12″) Maximum magnification - 0.26× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 165 g (0.36 lb) Diameter - 40 mm (1.57″) Length - 69 mm (2.72″) Sealing - No Colour - Black Filter thread - 43 mm Hood supplied - No Hood product code - EW-65C