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Martin Vronsky

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  1. Press release: Fujifilm Introduces INSTAX SQUARE SQ40 Instant Camera Company Also Unveils New INSTAX SQUARE “Sunset” Instant Film and a New Color Variation for the Popular INSTAX MINI EVO Hybrid Instant Camera VALHALLA, N.Y., June 14, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the launch of its new INSTAX SQUARE SQ40TM instant camera (SQ40), a new addition to the INSTAX SQUARE lineup of instant cameras. Fujifilm has also introduced a new INSTAX SQUARE instant film variety, “Sunset”, featuring a variety of film borders with soft color gradients designed to be reminiscent of a serene, peaceful sunset. “Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area.” Key SQ40 features include: Automatic Exposure function The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically adjusted regardless of interior or exterior conditions, producing high-quality photos on-the-spot. Selfie Mode for quicker and easier selfies Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply twisting the lens after powering the SQ40 on. Using this mode to take amazing selfies and close-ups is incredibly easy and convenient. New Film Variety Introduced: Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX SQUARE “Sunset” variety of instant film. The design of this new square format instant film is inspired by the gentle gradation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures. INSTAX MINI EVO Now Available in Brown: Fujifilm is also pleased to introduce brown as a new color option for its FUJIFILM INSTAX MINI EVO hybrid instant camera (MINI EVO) product line. Initially introduced in 2021 in a black camera body, MINI EVO’s unique hybrid format combines the excitement and satisfaction of traditional instant camera functionality with the capabilities of digital imaging technology to select, share, and store specific images. Paired with INSTAX MINI instant film, MINI EVO creates high-quality prints directly from the camera. Images can also be printed from a paired Smartphone camera roll using the INSTAX MINI EVO Smartphone App. Pricing and Availability: Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggested retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023. For more product information, visit https://www.instaxus.com/instax-products/instax-SQ40 INSTAX SQUARE Sunset instant film is also expected to be available by the end of June 2023 at a manufacturer’s suggested retail price of $15.75 USD ($16.99 CDN) per pack (10 sheets). For more information about this new INSTAX SQUARE instant film variety, visit https://www.instaxus.com/film/square-sunset-film/. Fujifilm’s INSTAX MINI EVO hybrid instant camera in brown will be available at a manufacturer’s suggested retail price of $199.95 USD ($249.99 CDN) and is also expected to be available for purchase by the end of June 2023. For more information regarding the INSTAX MINI EVO product, visit https://www.instaxus.com/instax-products/instax-MINI-evo.
  2. Press release: NIKON RELEASES THE THIRD MAJOR FIRMWARE UPGRADE FOR THE NIKON Z 9 FULL-FRAME MIRRORLESS CAMERA Free Firmware V 4.00 Upgrade Offers New Smart Auto Capture Function, Video Enhancements, Shutter Sound Customization and More MELVILLE, NY (June 13, 2023) – Today, Nikon Inc. announced the release of firmware version 4.00 for its flagship full-frame/FX-format mirrorless camera, the Nikon Z 9. The firmware 4.00 update is the third major update to the Z 9 since its launch, adding more enhancements to video and photo capture, usability, operability, autofocus and more. The upgraded firmware version 4.00 adds several new features for both still and video shooting, including the all-new Auto Capture function. This new feature enables automatic shooting when the subject meets one or more pre-configured criteria, particularly in situations that require increased automation or when the camera must be positioned in places where the user cannot remain for extended periods of time. Additionally, video functions have been further improved by expanding the minimum ISO sensitivity available with N-Log recording, increasing the number of options available for Hi-Res Zoom speed and adding slow-motion video recording. With still-image shooting, the subject acquisition performance of 3D-tracking when capturing stills of small and fast-moving subjects1 has been improved. The firmware also supports enhanced operability by increasing the number of functions that can be assigned to custom controls, as well as the addition of new shutter sound options. Starting today, Z 9 owners can visit the website here to download firmware 4.00 for free. Nikon will continuously meet users’ needs through firmware updates that expand the functionality of its cameras. New and Enhanced Features Auto Capture: Users can set the camera to automatically record still images or video by pre-configuring Auto Capture criteria. The three criteria that can be configured include a [Motion] option that detects subjects that make certain movements, a [Distance] option which begins shooting when a subject is within a certain range of distances,2 and a [Subject detection] option which detects a person, animal or vehicle within the frame. These options can be used either separately or together to automatically trigger shooting when the selected criteria are met. This feature allows the user to shoot remotely and without having to manually determine the timing of shooting/recording, enabling more freedom to perform other tasks, or to leave their camera outside in places they cannot remain for extended periods of time, such as when recording wild animals. When using more than one Z 9, one camera can be used for hand-held shooting as the user moves from place to place, with the other cameras can be set up for automatic shooting from tripods at fixed locations. Auto Capture also enables shooting from multiple angles without using the extension cords previously required to control multiple cameras, eliminating worries about connections during remote shooting. This feature can also be used with the Pre-Release Capture function for more reliable capture of decisive moments. Advanced Video Recording Functions: ISO sensitivity can now be set as low as Lo 2.0 (ISO 200) with N-Log recording: ISO sensitivity has been expanded on the low end to increase dynamic range in shadows and enable rich and clear expression of shadow tones in which noise is suppressed. Hi-Res Zoom speed options: Speed steps have been increased from 3 to 11 for more precise speed control. Finer adjustment of the zoom speed is now possible, enabling a look that better matches the user’s intent with more stable zooming at slower speeds, for example. Slow-motion video function: This new feature enables high-speed recording of videos that play back at 1/4 (4×) or 1/5 (5×) the frame rate for a slow-motion effect. Additional Shooting Enhancements: Customizable shutter sound: Users can choose from five types of shutter sound played when the shutter is released and set a higher volume for the sound. Focus enhancements: Superior subject acquisition performance with 3D-tracking is used to capture stills of small and fast-moving subjects that cannot be detected with subject detection. Pre-Release buffer expansion: To better respond to the needs of those working on location, the length of time the camera continues to buffer frames before canceling shooting during the Pre-Release Capture phase of High-Speed Frame Capture has been increased from 30 to 300 seconds, allowing users to wait longer between the half press and full press of the shutter-release button. Exposure delay mode: This item is added to the Custom Settings menu, which helps to reduce blur caused by the camera shake that occurs when the shutter-release button is pressed. More custom controls: The number of functions that can be assigned to custom controls has been increased, as well as the number of controls that can be customized. Improved manual focus UI: The focus distance indicator for manual focus newly displays the approximate distance between the camera and the focus position in units selected by the user. Playback enhancements: The new [Frame advance zoom position] option that allows users to choose how the camera centers the display when scrolling through pictures during playback zoom can now be assigned to a custom control. When [Prefer focus point] is selected, the camera centers the display on the focus point active with shooting. Additionally, the accuracy of the progress bar displayed with video playback has been increased. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. 1*When the subject is not detected with [AF subject detection options] set to [Auto], [People], [Animal], or [Vehicle]. 2*[Distance] is available only when a NIKKOR Z lens is used with the camera. Auto Capture may fail to function when lenses other than NIKKOR Z lenses are used.
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