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Press release: Panasonic Announces Compact, Lightweight LUMIX S 35mm F1.8 (S-S35) for the LUMIX S Series The New 35mm Wide-Angle Fixed Focal Length Lens Features F1.8 Large Aperture Newark, NJ (October 9, 2021) – Panasonic is pleased to introduce a new large-aperture wide fixed focal length lens, the LUMIX S 35mm F1.8 (S-S35), as the fourth addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50), 24mm(S-S24) and the new 35mm(S-S35) lens feature a common size and position of control parts to provide practical advantages in use. The center of gravity of these lenses is comparable, allowing easy and quick exchanging of lenses with minimum balance adjustment when the camera is on a gimbal. Consistent diameter also enables the use of common filters, and users will benefit from its descriptive performance. The LUMIX S 35mm F1.8 is comprised of eleven lens elements in nine groups including three aspherical lenses and three ED (Extra-Low Dispersion) lenses. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The ED lenses also effectively suppress chromatic aberration. The LUMIX S 35mm F1.8is suitable for versatile situations including landscapes, snapshots and portraits. Minimum focusing distance of 0.24m also produces high-quality close-ups. The LUMIX S 35mm F1.8 is capable of smooth, silent operation, working with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring, while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity, or the amount of focus shift per rotational quantum, can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation. The LUMIX S 35mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, the lens achieves professional quality video recording. With its approximately 295g compact size and light weight, the LUMIX S 35mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant*1 design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. To further strengthen the S-Series lens system, development is underway for a new 18 mm ultra wide angle fixed focal length lens with F1.8 large aperture. Alongside the development of new lenses, firmware update programs*2 are also available for the conventional S-R70200, S-E70200, S-R70300 and S-R24105 lenses to improve the stability of Image Stabilizer during video recording. In addition, image stabilization performance of Dual I.S. 2 has been increased from 6.5 stops to 7.5 stops*3 for photoshoot when the S-R24105 is mounted on the LUMIX S1H, S1R or S1. Panasonic and L-Mount system alliance is committed to further expansion of L-Mount lens lineup, as well as the enhancement of performance, to fulfill the needs and maximize satisfaction of customers. *1 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. *2 Firmware update programs for S-R70200(Ver.1.2), S-E70200(Ver.1.1), S-R70300(Ver.1.1) and S-R24105(Ver.1.2) are available at https://av.jpn.support.panasonic.com/support/global/cs/dsc/download/index4.html *3 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=105mm.] Performance is guaranteed when the S-R24105 is mounted on the LUMIX S1H, S1R or S1, as of November 9, 2021. The LUMIX S 35mm F1.8 (S-S35) will be available at the end of November for $699.99

Press release: Introducing the Compact, Lightweight, High-Resolution, Single-Focal-Length M.Zuiko Digital ED 20mm F1.4 PRO Lens Bethlehem, PA, November 4, 2021 – OM Digital Solutions Americas, Inc. is pleased to announce the M.Zuiko Digital ED 20mm F1.4 PRO (35mm equivalent: 40mm) lens. This Micro Four Thirds System standard compliant lens delivers both beautiful feathered bokeh and the outstanding resolution and performance the M.Zuiko PRO series is known for. The M.Zuiko Digital ED 20mm F1.4 PRO lens will be available from the end of December 2021. This compact, lightweight, and high-performance single-focal-length lens utilizes the natural perspective of the 40mm equivalent* angle of view for a versatile shooting experience, from landscapes to portraits and snapshots. This lens is the first product to feature the recently announced "OM SYSTEM" brand logo. Compact, lightweight PRO lens featuring beautiful feathered bokeh Outstanding resolution unique to M.Zuiko PRO lenses: The M.Zuiko Digital ED 20mm F1.4 PRO lens features an 11-element, 10-group lens configuration consisting of Super ED, ED, Super HR, and aspherical lenses arranged to provide sharp imaging from the center to the farthest corners of the frame. This high-resolution lens makes the most out of camera performance, producing high image quality when using such functions as High Res Shot mode. ZERO coating is used to reduce lens flare and ghosting for greater contrast and color fidelity when working in strong lighting conditions. Feathered bokeh: Using the knowhow gained in the development of the M.Zuiko PRO F1.2 series, feathered bokeh transitions the in-focus to the out-of-focus area of the images, creating smoother background bokeh, thus allowing the subject in focus to stand out beautifully. To accomplish this, an aberration measurement instrument is used to calculate defocusing at the aberration level, allowing the lens to create a beautiful, softly blurring bokeh effect while maintaining high resolution. Compact, lightweight design with a maximum aperture of F1.4: The M.Zuiko Digital ED 20mm F1.4 PRO lens remains compact and lightweight at just 247 grams with a bright maximum aperture of F1.4. When paired with the Olympus OM-D E-M5 Mark III, the system is compact and lightweight at approximately 661 grams**, for mobility that enables nimble shooting. Comfortable and stress-free shooting in a variety of circumstances Highly reliable dustproof, splashproof and freezeproof construction (to 14 °F): Sealed throughout, this lens offers industry leading IPX1 equivalent splashproof performance. It also features a dustproof and freezeproof construction to 14 °F, and pairing it with a dustproof, splashproof, and freezeproof camera body makes it possible to continue shooting in punishing environments, such as rain and snow, with peace of mind. Fluorine coating on the front-most lens allows for water droplets to roll off and for dirt to be cleaned off easily. High-speed, high-precision Autofocus: Superb optical design and lens processing technologies are used to design a lighter focusing lens, enabling faster, more accurate autofocus, allowing users to enjoy stress-free, high-speed, high-precision AF shooting. A variety of expression for any genre Close-up shooting to make the most of feathered bokeh: The M.Zuiko Digital ED 20mm F1.4 PRO lens is designed for amazing close-up shooting performance with a closest focusing distance of 25 cm and a maximum image magnification of 0.22x*. An angle of view that balances natural perspective with bokeh effects: The 40mm equivalent angle of view is slightly wider than that of standard lenses, providing a natural sense of perspective and beautiful, feathered bokeh effects. This unique angle of view is perfect for landscapes, portraits, and snapshots. Availability & pricing: The M.Zuiko Digital ED 20mm F1.4 PRO lens will be available from end of December 2021 at an MSRP of $799.99 (US) / $999.99 (CAD). Product specifications are subject to change without notice. Please check the Olympus website at https://getolympus.com/us/en/lenses/m-zuiko-20mm-f1-4-pro.html for specifications and more information. * 35 mm equivalent ** The weight of the OM-D E-M5 Mark III is for the camera body only. *** Recommended Retail Price **** Six months on top of the statutory warranty in the country of purchase Specifications: Principal specifications Lens type - Prime lens Max Format size - FourThirds Focal length - 20 mm Image stabilization - No Lens mount - Micro Four Thirds Aperture Maximum aperture - F1.4 Minimum aperture - F16 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular aperture diaphragm Optics Elements - 11 Groups - 10 Special elements / coatings - 1 x Super ED, 3 ED, 2 Super HR, 2 Aspherical Focus Minimum focus - 0.25 m (9.84″) Maximum magnification - 0.11× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 247 g (0.54 lb) Diameter - 63 mm (2.5″) Length - 62 mm (2.43″) Sealing - Yes Filter thread - 58 mm Hood supplied - Yes Hood product code - LH-61G Tripod collar - No

Press release: Samyang adds 135mm T2.2 to its VDSLR MK2 cine lens line-up Exclusively distributed in the UK and Ireland by Holdan, the new VDSLR 135mm T2.2 MK2 is a compact, telephoto cine lens designed for filmmakers using DSLR and mirrorless cameras. Manchester, United Kingdom – Thursday 28th October, 2021, Holdan, a specialist distributor to the professional video, broadcast and photography sector, has today announced Samyang’s completion of its VDSLR MK2 cine lens line-up with the new VDSLR 135mm T2.2 MK2 lens. It is exclusively distributed by them in the UK and Ireland. Expansion of compact cine lens set with 6 most-used focal lengths The VDSLR MK2 set now comprises 6 of the most-used focal lengths: 14mm T3.1, 24mm T1.5, 35mm T1.5, 50mm T1.5, 85mm T1.5 and 135mm T2.2. Fast T-stop values, beloved image quality and enhanced user-friendly features come in 6 different mounts such as Canon EF and Sony E, with full frame coverage. Inheriting the renowned image quality of the original Samyang VDSLR series, the updated MK2 series is developed to be the foundational cine lens set for filmmakers. Samyang pioneered the entry-point cine lens line-up by launching its VDSLR range back in 2014 and it has been a staple set for independent filmmakers and low-budget project directors to broaden their horizons of creativity. During those 6 years, Samyang has worked in partnership with the market and introduced the updated VDSLR MK2 series, with useful new features. Main Features Compact professional cine lens covering full-frame sensor size The compact size of Samyang's VDSLR lenses makes them perfect for hand-holding and gimbal shooting. The new VDSLR 135mm T2.2 MK2 is only 12.2cm in length and weighs just 866.4g. In contrast to their compact size, the VDSLR MK2 lenses cover full frame sensors (36x24mm) and are ready for the high-quality video making environment. Most popular focal lengths - available in 6 different mounts The VDSLR MK2 range now has 6 focal lengths: 14mm, 24mm, 35mm, 50mm, 85mm and 135mm. These are the essential and most popular focal lengths for any creative or commercial projects. All 6 lenses are available and fully compatible with 6 different mounts: Canon EF, Sony E, Nikon F, Canon M, Fuji X and MFT. They are suitable for both DSLR and mirrorless systems and ready to support all types of filmmakers around the globe. Long Focus Throw and De-Clicked Aperture Ring Even though the VDSLR MK2 series is compact in size, it is fully-featured, with de-clicked aperture and focus gear rings. The long focus throw of over 195° enables cinematographers to focus precisely on their subjects, creating a more professional feel to video footage than with autofocus photo lenses. Fast Aperture for Low-Light Situations For independent filmmakers, a versatile lens saves time and budget. The Samyang VDSLR MK2 series has fast T1.5 apertures across 24mm, 35mm, 50mm to 85mm, T3.1 for 14mm and T2.2 for the new 135mm. This benefits filmmakers and allows them to concentrate more on the scene and creativity, without having to concern themselves about image quality, even in low-light situations. Also, the shallow depth of field available blurs out the background and highlights the subject, adding depth to the story. New Feature #1: Weather Sealing The new VDSLR MK2 series includes a weather-sealing feature to protect the most vulnerable gap between the lens and camera mount and prevent dust, light rain and snow from penetrating. It provides the ability to capture stunning images in less than perfect conditions. New Feature #2: 9 Aperture Blades for exceptional Bokeh and Starburst effects This series is updated with 9 aperture blades across all 6 focal lengths, to provide unified smooth and circular bokeh. It adds a three-dimensional quality and pleasing effect to out-of-focus backgrounds. 18-ray starburst highlights can also be created by stopping down to small apertures. New Feature #3: Updated design with Side Scales The Samyang VDSLR MK2 models have a sleek new design: Black and matte finish boosts usability and professionalism on the set. They are lightweight but sturdy and fully equipped for numerous projects. The distance scales are readable from both sides, as are the focal lengths. These features support focus pullers and assistant cinematographers to operate more intuitively.

Press release: Ricoh Announces HD PENTAX-D FA 21mm F2.4ED Limited DC WR Lens Designed for PENTAX K-mount full-frame digital SLR cameras, ultra- wide-angle lens is first D FA-series model developed for the new- generation PENTAX Limited series PARSIPPANY, NJ, October 21, 2021 - Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens. Designed for use with PENTAX K- mount, full-frame digital SLR cameras, this ultra-wide-angle, fixed-focal-length lens is the newest model in the PENTAX Limited series of lenses, which are highly acclaimed for their distinctive image rendition and exterior design. When used with PENTAX APS-C cameras, the new lens provides a focal length equivalent to 32mm in the 35mm format. The HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens is the first D FA-series lens in the PENTAX Limited lineup to optimize the visual characteristics of digital images, with a goal of enabling a level of imaging performance that can’t be measured in numerical values, alone. The new lens captures the prevailing ambience and true-to-life sense of depth of the scene and is designed to make photography enjoyable for its users — essential elements of the PENTAX Limited series. The 21mm ultra-wide-angle focal length, not previously available in the FA Limited series and ideal for landscape photography, adds a new perspective of visual expression to the Limited series. The new lens features durable, weather-resistant construction, enabling its use in challenging conditions, whether it’s a misty waterfront location or a sudden rainstorm. When paired with a PENTAX weather-resistant digital SLR camera body, the lens becomes part of a highly dependable, airtight digital imaging system that performs superbly in a broad range of environments. Pricing and Availability The lens will be available in November at http://www.us.ricoh-imaging.com/ as well as at Ricoh Imaging-authorized retail outlets. Manufacturer’s suggested retail price is $1399.95. Main features of the HD PENTAX-D FA 21mm F2.4ED Limited DC WR 1. Exclusive Limited-series quality with optimized image rendition True to the Limited series design concept, this lens was developed to provide a distinctive visual expression. Lens design entailed conducting a series of image quality assessments using a vast number of captured images, and then these results were fed back into the design process, along with various numerical evaluations using precision measurement tools. When used for distant subjects such as landscapes, the lens assures solid, uniform image rendition across the image field. By further closing the aperture down, it delivers sharp, clear, high-resolution images, even at the edges. Its optical characteristics change for close-range photography. At open aperture, it provides a mild bokeh (defocused) effect in the background while capturing the main subject in sharp, crisp focus. This enables the subject to stand out against a defocused background, with the exaggerated perspective typical of ultra-wide-angle lenses. At a minimum focusing distance of seven inches (18 centimeters), it can create a variety of visual expressions, depending on the subject being captured. To achieve an attractive exterior design, the lens barrel, hood and cap have been meticulously machined from high-grade aluminum. In every way, this lens is an exceptional imaging tool that will bring greater joy and inspiration to photography. 2. Exceptional optics incorporating the latest optical technologies The lens optics incorporate a total of five glass elements: four ED (Extra-low Dispersion) glass elements—including one ED aspherical lens—and one Super ED (Extra-low Dispersion) glass optical element to minimize chromatic aberration and prevent color bleeding, not only in the main in-focus area, but also in the surrounding defocused areas. It also features a large-aperture negative meniscus optical element, a biconvex aspherical glass-mold optical element and a high- refraction glass optical element in the first lens group; this design reduces the lens’s overall size despite the ultra-wide-angle design, while delivering outstanding imaging performance for sharp, crisp images without fuzziness, even in the peripheral areas. The lens also features PENTAX-original High-Definition (HD) Coating. Compared with conventional multi-layer coatings, this high-grade, multi-layer coating reduces the average reflectance in the visible spectrum to less than 50 percent, effectively minimizing flare and ghost images even in demanding lighting conditions such as backlighting. 3. Internal lens motor AF The lens features a DC motor inside the lens barrel—a first for the Limited D FA Series—to assure smooth, quiet, high-precision, high-speed autofocus operation. This focusing mechanism provides a quieter drive sound and smoother operation than traditional body autofocus. 4. Electromagnetic diaphragm mechanism for high-precision exposure control This lens incorporates the KAF4 mount, with an electromagnetic diaphragm mechanism to assure high-precision exposure control when used in combination with compatible digital SLR cameras. It assures smooth, worry-free video shooting in locations prone to dramatic brightness changes, such as a stage with rapidly changing lighting conditions, or a forest with filtered sunlight. Electromagnetic diaphragm control is available in combination with the PENTAX K-3 Mark III, PENTAX K-3 II, PENTAX K-3, PENTAX KP, PENTAX K-70, PENTAX K-50, PENTAX K-S2, PENTAX K-S1, PENTAX K-1 Mark II and PENTAX K-1 camera bodies. Ricoh advises users to upgrade the camera’s firmware to the latest version to properly operate the electromagnetic diaphragm mechanism. 5. Durable, weather-resistant construction The lens features durable, weather-resistant construction, enabling its use in challenging conditions, such as at a waterfront location or in a sudden rainstorm. When paired with a PENTAX weather-resistant digital SLR camera body, the lens becomes part of a highly dependable, airtight digital imaging system that performs superbly even in the most demanding shooting locations. 6. Other features SP (Super Protect) coating is applied to the front surface of each lens to repel dust and stains. Black lens models are marked with a serial number starting with 0000001; silver models start with 1000001 A built-in motor drives the AF mechanism for smooth, quiet autofocus operation An eight-blade rounded diaphragm produces beautiful light beams with point light sources, while creating a natural, beautiful bokeh (defocus) effect at open and larger apertures QFS/A (Quick-Shift Focus System) instantly shifts to the manual-focus mode without requiring focus-mode switching operations after the subject has been captured in focus by the camera’s autofocus system

Press release: SIGMA Announces 18-50mm F2.8 DC DN | Contemporary, the Smallest and Lightest F2.8 Zoom Lens for APS-C Format Mirrorless Cameras Ronkonkoma, NY – October 19, 2021 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is excited to announce the upcoming release of the SIGMA 18-50mm F2.8 DC DN | Contemporary lens. Ideal for travel and day-to-day shooting, this remarkable new lens offers a high-quality, versatile, extremely compact option for crop-sensor mirrorless camera users. Less than 3 inches (74.5mm) long and weighing just over 10 ounces (290g), it is the smallest and lightest F2.8 standard zoom for crop-sensor mirrorless cameras (as of October 2021). The SIGMA 18-50mm F2.8 DC DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $549 near the end of October 2021. Learn more about the SIGMA 18-50mm F2.8 DC DN | C at: https://www.sigmaphoto.com/18-50mm-f2-8-dc-dn-c Exclusively for mirrorless cameras｜Compatible with APS-C cameras C | Contemporary SIGMA 18-50mm F2.8 DC DN Stunning versatility Large F2.8 aperture and superb image quality Exceptionally compact and lightweight body ideal for mirrorless cameras Supports various shooting situations Supplied accessories: Petal Type Hood (LH582-02), Front Cap (LCF-55 III), Rear Cap (LCR II) Available mounts: L-Mount, Sony E-mount A large F2.8 aperture zoom lens that need never leave your camera This exceptionally small, light and bright standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. SIGMA's first APS-C size mirrorless zoom lens has a versatile full-frame equivalent zoom range of 27-75mm, which makes it ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture and events. It can also be used for macro-style close-up photography owing to its maximum magnification of 1:2.8*1 and minimum focusing distance of just 12.1cm. The bright F2.8 aperture makes for easier hand-held low-light shooting and provides a shallow depth-of-field for high-impact results. Autofocus is exceptionally fast and quiet thanks to the stepping motor, which can be particularly useful when shooting video, or fast-moving subjects such as children and animals. The lens' exceptionally small and light form factor that weighs less than 300g makes it perfect as a first interchangeable lens, as well as a sub-lens for full-frame bodies*2, as well as for various shooting situations. *1 The minimum focusing distance and maximum magnification ratio are both values at the wide end. *2 Please switch to APS-C crop mode when used on full-frame cameras. [Key features] 1. Large F2.8 aperture and superb image quality The SIGMA 18-50mm F2.8 DC DN | Contemporary covers 27mm to 75mm in the 35mm format, and has a wide aperture of F2.8 throughout the entire zoom range. This makes it easy to achieve blurry backgrounds, which is ideal for shooting attractive portraits and close-ups. The bokeh is smooth and attractive so doesn't distract from the in-focus subject. The lens's three high-precision glass-molded aspherical elements coupled with the minimization of the total number of elements yields superb optical quality without excessive weight, and the use of in-camera aberration correction further eliminates optical imperfections such as distortion and vignetting. This has all been made possible by the latest optical design technology at SIGMA's only production base in Aizu, where all SIGMA lenses are built. 2. Exceptionally compact and lightweight body ideal for mirrorless cameras The SIGMA 18-50mm F2.8 DC DN | Contemporary is remarkably compact, matching the portability of APS-C mirrorless camera bodies. This makes it a perfect workhorse lens that is ideal for general day-to-day use. The lens is currently the smallest and lightest in its class*1, boasting a maximum diameter of φ65.4mm, a length of 74.5mm and weight of 290g*2, yet still maintains a constant aperture of F2.8. To keep the lens as light as possible, SIGMA constructed the body from carefully selected materials. A polycarbonate called Thermally Stable Composite (TSC) was used for the construction of the barrel, which is sleek, robust, and importantly has a thermal conductivity close to that of aluminum. This ensures stable performance and good operability when used in changing temperatures. By deliberately using metal for some of the internal structure, the parts could be much thinner and have a higher rigidity, ensuring the lens can stand up to frequent, heavy use. * 1 As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2021, by SIGMA) *2 The values are for L-Mount. 3. Supports various shooting situations The SIGMA 18-50mm F2.8 DC DN | Contemporary has fast and near-silent AF that makes it perfectly suited to a range of photographic applications, including shooting in quiet environments, recording videos and capturing fast-moving subjects. This has been achieved by using a stepping motor as the AF actuator. Since it is small and lightweight, it can be used flexibly in situations such as handheld shooting, which requires high mobility, gimbal shooting, one-man operation video shooting and vlogging. With an emphasis on making the lens as versatile as possible in a wide variety of shooting conditions, SIGMA designed the lens with a minimum focusing distance of 12.1 cm and maximum magnification of 1:2.8*, making it also ideal for close-ups. * The minimum focusing distance and maximum magnification are both values at the wide end. Combined with the "Pocketable Full-Frame" SIGMA fp, the total weight is only 712g, and it can also be useful as a sub lens for full-frame cameras (used in crop mode) to keep weight down. The 18-50mm F2.8 DC DN | Contemporary, which combines compactness, light weight, high performance, and large aperture, supports a variety of shooting situations, from introductory single-lens mirrorless cameras to video shooting and combination with full-frame cameras. [Additional Features] Lens construction: 13 elements in 10 groups, with 1 SLD and 3 aspherical elements Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction* Support DMF and AF+MF Super Multi-Layer Coating Petal type lens hood (LH582-02) Mount with dust and splash resistant structure Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship * Function available on supported cameras only. Available corrections may vary depending on the camera model.

Press release: TAMRON Announces the Launch of the World’s First All-In-One Zoom with 16.6X Zoom Ratio for Sony E-mount 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) August 25, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 18-300mm F/3.5-6.3 Di III-A VC VXD. The Sony E-Mount model B061S will be on sale September 24, 2021, at $699 USD. Due to the current global health crisis, the release date or product supply schedule could change. The launch of the previously announced Fujifilm mount under development is expected this Fall. The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first1 APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses. Moreover, with an MOD (Minimum Object Distance) of 0.15m (5.9 in) at the 18mm wide end and a remarkable maximum magnification ratio of 1:2, this lens performs astonishingly well when shooting up close. The lens is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism, effectively reducing image blur caused by camera shake in low-light conditions or in the ultra-telephoto range at slower shutter speeds. Also, same as most other TAMRON lenses for mirrorless cameras, the lens features a unified 67mm filter size. With a wide variety of other features for comfortable shooting, this is a highly versatile lens that allows you to easily enjoy high image quality from wide-angle to ultra-telephoto. PRODUCT HIGHLIGHTS 1. The world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras The 18-300mm F3.5-6.3 VC VXD is the world's first lens for APS-C mirrorless cameras with a 16.6x zoom ratio, the greatest feature of this lens, covering wide angle to an ultra-telephoto range. The full-frame equivalent focal length range is from 27mm to 450mm. With this broad coverage, it empowers shooting in a wide variety of situations, including everyday life and travel snapshots, both wide-angle and dynamic ultra-telephoto landscape photography and macro photography. 2. Best-in-class, extremely fast and precise AF provided by VXD linear motor focus mechanism The 18-300mm F3.5-6.3 VC VXD utilizes TAMRON's proprietary VXD linear motor focus mechanism. It achieves AF speed and precision that stand among the best of all all-in-one zoom lenses. Throughout its range, from wide-angle to ultra-telephoto, it provides precise AF shooting. Excellent when tracking a moving subject in focus, it is ideal when photographing animals, aircraft, railways, and other moving subjects. It’s extremely quiet, and therefore perfectly suited for both still and video shooting in conditions that demand silent operation. 3. MOD of 5.9” and maximum magnification ratio of 1:2 at wide end With an MOD of 5.9” at the 18mm wide end and a maximum magnification ratio of 1:2, the 18-300mm F3.5-6.3 VC VXD performs amazingly well when shooting up close compared to other all-in-one zoom lenses. It enables users to enjoy creative macro photography with highly blurred backgrounds, a feature unique to macro photography. As a pioneer in all-in-one zoom lenses, TAMRON demonstrates unmatched originality in close-up shots. 4. The best image quality in its class In terms of image quality, this new 18-300mm F3.5-6.3 VC VXD is one of the best-performing all-in-one zoom lenses for APS-C mirrorless cameras. To achieve a zoom ratio of 16.6x while ensuring high image quality, the lens features a well-balanced arrangement of three hybrid aspherical elements and four LD (Low Dispersion) lens elements to effectively suppress optical aberrations. Throughout the zoom range, it maintains high resolving power from the center to the corners. 5. Outstanding VC stabilization Despite its compact size, the lens is equipped with TAMRON's proprietary VC mechanism. With or without image stabilization in the camera body, the VC included in this lens effectively mitigates camera shake that is likely to occur in low-light conditions indoors and at night. Furthermore, using AI technologies, the lens will choose the compensation characteristic for videography at focal lengths of 70mm or less. 6. Comfortably compact 7. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch) 8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF