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  1. Press Release: Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form factor SAN DIEGO, Feb. 21, 2024 - Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony's α™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony's G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video. "The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator." Outstanding Optical Performance in a Compact Form Factor The FE 24-50mm F2.8 G's design is compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame. The FE 24-50mm F2.8 G's 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting. Fast and Precise Autofocus Capabilities for Both Stills and Video The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony's newest full-frame mirrorless camera, the Alpha 9 IIIi. The FE 24-50mm F2.8 G's AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingii . It supports in-camera Active Mode Image Stabilizationiii for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha camerasiv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmakingv. Enhanced Controllability and Reliability The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch. Additionally, the lens' front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment. Pricing and Availability The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. For more information about FE 24-50mm F2.8 G, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2450g Exclusive stories and exciting new content shot with the new FE 24-50mm F2.8 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Notes: I Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. II Depending on camera used. III Compatible models only. IV See camera compatibility info at: https://www.sony.net/dics/breathing/ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations. V Not guaranteed to be 100% dust and moisture proof.
  2. Press release: TAMRON announces development of second-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility. Class-leading compact and lightweight telephoto zoom for Sony E-mount full-frame mirrorless August 8, 2023, Commack, New York – Tamron announces the development of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available in the Fall 2023. The 70-180mm F2.8 G2 marks the further evolution of the first-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight (1) while enabling shooting with greater stability. The optical design has been revamped from the first-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the first-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video. The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the second-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable. Product Highlights Even with VC image stabilization, the lens is just 6.2” (156.5mm) long and weighs only 30.2 o.z (855g) Revamped optical design delivers truly superb performance at all focal lengths VXD provides high-speed and high-precision AF with vastly improved subject tracking Equipped with TAMRON’s proprietary VC mechanism Achieves MOD of 11.8” (0.3m) at 70mm and 33.5” (0.85m) at 180mm Proprietary software tool TAMRON Lens Utility for lens function customization Additional features for greater convenience User-friendly features (Moisture-Resistant Construction and Fluorine Coating) Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation. (As of July 2023 — TAMRON)
  3. Panasonic 35-100mm F2.8 Panasonic Lumix 100-400mm II Press release: Redesigned: H-ES35100 Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance and the Teleconverter-compatible H-RSA100400 Ultra Telephoto Zoom Lens from the LEICA DG Series of LUMIX G Lenses Panasonic is proud to introduce the H-ES35100 and H-RSA100400 interchangeable lenses for the LUMIX G Series that comply with the Micro Four Thirds system standard. These telephoto zoom lenses are in line with LEICA’s stringent optical standards and achieve outstanding photographic performance. Panasonic boasts a lineup of 32 Micro Four Thirds interchangeable lenses, of which 15 are LEICA DG lenses. Designed for a wide range of users from professionals and camera enthusiasts to digital mirrorless camera beginners, Panasonic will continue to propose different ways of enjoying creative photography and videography through its diverse lineup of interchangeable lenses. LEICA DG VARIO-ELMARIT 35-100mm/F2.8/POWER O.I.S. (H-ES35100) Redesigned LEICA DG Lens: New Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance, High Mobility and Full-range F2.8 Brightness This new ELMARIT full-range F2.8 lens delivers brightness in all zoom ranges, allowing photographers to enjoy a wide range of photography, such as evening shots that make use of the F2.8 brightness and bokeh effects that are unique to telephoto zoom shots and help to highlight the subject. An optimal lens structure comprising two ED (Extra-low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens ensures outstanding photographic performance throughout zoom ranges 70 mm to 200 mm*1. In addition to Panasonic’s unique Nano Surface Coating technology, the use of a light-shielding part to eliminate unwanted light inside the lens enables the production of clear, natural color with little ghosting and flare. Main Features F2.8 LEICA DG VARIO-ELMARIT lens for outstanding photographic performance throughout zoom ranges High-speed, high-precision auto-focus for videography with Dual I.S. 2 Compact, lightweight model for excellent handheld photography and portability *1 35 mm camera equivalent. LEICA DG VARIO-ELMAR 100-400mm/F4.0-6.3 II ASPH./POWER O.I.S. (H-RSA100400) New Teleconverter-Compatible LEICA DG Lens for Full Life-size Macro Shooting*2 and Ultra Telephoto Zoom Photography This new lens achieves stunning photographic performance throughout zoom ranges from the center of the frame to the edge. An optimally arranged lens structure featuring one aspherical lens, two ED (Extra-low Dispersion) lenses, and one UED (Ultra Extra-Low Dispersion) lens produces detailed and beautifully textured high-resolution, high-contrast images. With a focal length of 200 mm to 800 mm*3, the lens is ideally suited to capture a range of subjects that are difficult to approach, such as wild birds and animals, as well as sporting events. Moreover, the separately sold 2.0x teleconverter*4 enables 1600 mm full life-size macro shooting*2 for more impressive, detailed shots of flowers, animals, and other subjects. Main Features LEICA DG VARIO-ELMAR lens for outstanding photographic performance throughout zoom ranges Ultra telephoto zoom lens covering up to 1600 mm*2 for use in a wide range of shooting environments Compact, lightweight, and excellent mobility with high-speed, high-precision auto-focus and teleconverter compatibility *2 35 mm camera equivalent. When DMW-TC20A teleconverter is attached. Teleconverter range: 210 mm–400 mm. *3 35 mm camera equivalent. *4 Use of the DMW-TC20 teleconverter reduces the effective aperture by two f/stops.
  4. Press release: TAMRON Announces the Launch of the World’s First1 Wide Range 4.1x Standard Zoom Lens for FUJIFILM X-mount 17-70mm F/2.8 Di III-A VC RXD (Model B070) June 15, 2022, Commack, NY - Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a fast-aperture standard zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The lens is scheduled to be on sale on July 8, 2022, at $799. However, due to the current global health crisis, the release date or product supply schedule could change. This new lens is the FUJIFILM X-Mount version of the 17-70mm F/2.8 Di III-A VC RXD (Model B070) released in January 2021 for Sony E-mount APS-C mirrorless cameras. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio that covers the focal length range of 17-70mm (full-frame equivalent of 25.5-105mm), and superb optical performance. It is a small, lightweight lens equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. The VC mechanism leverages AI technology when shooting video. It is also equipped with the quiet RXD (Rapid eXtra-silent stepping Drive) AF motor and has minimal focus breathing. These features enable videographers to shoot comfortably when using a mirrorless interchangeable-lens camera. For added versatility, the 17-70mm F2.8 offers an exceptional MOD (Minimum Object Distance) of 7.5” at the wide-angle end, Moisture-Resistant Construction and Fluorine Coating. Its 67mm filter size is the same as most TAMRON lenses for mirrorless cameras. It is a highly useful lens that delivers high image quality for photography and videography with its fast F2.8 aperture. PRODUCT HIGHLIGHTS 1. World’s first fast-aperture standard zoom lens for APS-C mirrorless cameras with the focal length range of 17-70mm (4.1x zoom ratio) The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 fast-aperture zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio. 2. Outstanding optical performance The optical construction of the 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) and one hybrid aspherical lens elements are precisely arranged to maintain high-resolution performance from edge to edge. 3. VC mechanism optimized for both still images and video shooting The 17-70mm F2.8 features TAMRON's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU (Micro Processor Unit) all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performs automatically to best compensate for different shooting situations. 4. Exceptionally quiet RXD stepping motor The 17-70mm F2.8 incorporates TAMRON's proprietary RXD stepping motor. Remarkably quiet, the lens facilitates photography and videography in conditions that require silence. Supporting stress-free focusing from the wide-angle to the telephoto end of the zoom range, RXD technology enables the camera's focus tracking of moving objects to perform superbly. 5. Suppresses focus breathing The 17-70mm F2.8 has minimal focus breathing, an undesirable phenomenon in which the angle of view changes depending on the focusing distance during videography. By counteracting focus breathing, the 17-70mm F2.8 empowers users' expression of their creative intentions to the fullest degree. 6. Close focusing MOD is just 7.5” at wide-angle end 7. A highly portable compact design 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection 1 Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May, 2022: TAMRON) 2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 17–70 mm Image stabilization - Yes (Vibration Compensation (VC)) Lens mount - Fujifilm X, Sony FE Aperture Maximum aperture - F2.8 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 16 Groups - 12 Special elements / coatings - Two GM (Glass Molded Aspherical) elements and one hybrid aspherical lens element. Focus Minimum focus - 0.20 m (7.68″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 530 g (1.17 lb) Diameter - 75 mm (2.94″) Length -120 mm (4.72″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Tripod collar - No
  5. Press Release: TAMRON Announces Development of Compact, Lightweight F2.8 Ultra Wide-Angle Zoom Lens for FUJIFILM X-Mount APS-C Mirrorless Cameras 11-20mm F/2.8 Di III-A RXD (Model B060) February 19, 2023, Commack, NY – TAMRON announces the development of the 11-20mm F/2.8 Di III-A[1] RXD (Model B060), a fast-aperture ultra wide-angle zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The TAMRON 11-20mm F2.8 ultra wide-angle zoom lens features a constant aperture of F2.8. Despite its fast F2.8 aperture, the lens is very small and feels perfectly balanced attached to a compact APS-C mirrorless camera body. With the full-frame equivalent zoom range of 16.5-30mm, it’s the ideal lens for everyday use. At the 11mm ultra wide-angle end, the lens allows stunning close-range shooting performance, achieving an MOD (Minimum Object Distance) of 0.15m (5.9 in) and a maximum magnification ratio of 1:4. This feature invites wide-angle macro shooting that exploits the creative effects of naturally occurring distortion that only ultra wide-angle lenses can provide. Additionally, the quiet RXD (Rapid eXtra-silent stepping Drive) stepping motor AF drive is perfect for both still and video use. Moisture-Resistant Construction and durable Fluorine Coating provide extra protection when shooting outdoors. The compact size, fast F2.8 aperture, practical zoom range and superb image quality make the 11-20mm zoom an ideal choice for travel, landscape, street, and general photography. PRODUCT HIGHLIGHTS Ultra wide-angle zoom lens with a fast F2.8 aperture and superior usability Outstanding optical performance Exceptionally quiet RXD stepping motor unit perfect for video use MOD of 0.15m (5.9 in) at the 11mm focal length for creative ultra wide-angle macro Moisture-Resistant Construction and Fluorine Coating for extra protection Specifications, appearance, functionality, etc. are subject to change without prior notice. [1] Di III-A: For APS-C format mirrorless interchangeable-lens cameras
  6. Press release: NIKKOR Z LINE EXPANDS WITH TWO NEW S-LINE TELEPHOTO ZOOMS - THE NIKKOR Z 100-400mm f/4.5-5.6 VR S AND NIKKOR Z 24-120mm f/4 S Nikon Also Announces New Streamlined Mount Adapter FTZ II MELVILLE, NY (October 28, 2021) – Today, Nikon announced new NIKKOR Z zoom lenses that let creators get closer to the action and fill the frame with astounding clarity. The NIKKOR Z 100-400mm f/4.5-5.6 VR S and the NIKKOR Z 24-120mm f/4 S are Nikon’s latest S-line lenses, giving discerning photographers premium optics and ultimate versatility. Additionally, the new Mount Adapter FTZ II is a streamlined solution to seamlessly adapt F-mount lenses with the integrated vertical grip on the new Nikon Z 9. “Our core focus will always be optical excellence, and our customers rave about the unrivaled sharpness, color and clarity from the rapidly expanding line of NIKKOR Z lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “These latest telephoto zoom lenses give extended reach to all kinds of creators whether on vacation or on assignment, and each deliver on the promise of superior image quality and benefit from the technological advantages of the Nikon Z mount.” NIKKOR Z 100-400mm f/4.5-5.6 VR S - The First NIKKOR Z Super Telephoto The new NIKKOR Z 100-400mm f/4.5-5.6 VR S is a premium, S-line telephoto zoom lens with an extremely long 100-400mm range for Z mount mirrorless camera users, including the all-new Z 9. Well suited for sports, wildlife and those in the field, the lens features a great combination of focal range and wide aperture for professional photographers, advanced enthusiasts and photo hobbyists who want to dynamically capture distant subjects. This S-line lens is designed to the strictest standards, offering excellent sharpness and clarity with minimum aberration and color fringing even at the maximum aperture, throughout the entire zoom range. This lens is the lightest in its class, weighing only 1355g1, making it easy to use handheld. It’s superbly balanced, purposely built with a small 80-degree rotation angle and new “Inner Balance Technology”2, which minimizes the weight shift caused by zooming. Content creators will appreciate the minimal focus breathing, while the 5.5 stop optical VR3 will help to provide smooth video and sharp stills. Primary features of the NIKKOR Z 100-400mm f/4.5-5.6 VR S The first super-telephoto zoom lens in the NIKKOR Z lineup that covers a focal length range from 100 to 400mm. Multi-focusing system that utilizes two STMs (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Employs an optical vibration reduction function with an effect equivalent to a shutter speed 5.5 stops faster, which is the highest among NIKKOR Z lenses. While lateral chromatic aberration is optically corrected, axial chromatic aberration is also significantly reduced via the adoption of Super ED glass and ED glass elements, providing clear images across the entire frame from maximum aperture. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. With the attachment of teleconverters, the focal length can be extended to 560mm and 800mm4 while maintaining high resolution. Features the highest maximum reproduction ratio of 38x (at the maximum telephoto position) in its class1 that lets users shoot flowers and insects in large size, with a minimum focusing distance of 0.75M (2.46 inches) to allow users to get closer to their subjects. The shortest3 rotation angle of 80 degrees in its class for the zoom ring enables users to rotate the zoom ring from the wide-angle position to the telephoto position in just one motion, without adjusting lens holding. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced shifting of a focus position when zooming in or out and the angle of view when adjusting focus. Superior dust- and drip-resistant capability4, high reliability that comes from both robustness and weather resistance, and excellent anti-fouling performance via the employment of fluorine coat. NIKKOR Z 24-120mm f/4 S - Ready to Impress The NIKKOR Z 24-120mm f/4 S gives users an extremely useful 24-120mm range focal length and S-line optical quality. This 5x zoom lens is ideal for landscapes, events, weddings and portraits as well as for video and content creators. With a constant f/4 aperture, the lens attains beautiful rendering with large bokeh, especially in the telephoto range. The 24-120mm f/4 is the lightest lens in its class5, weighing only 630g, and combines portability and versatility to make it a great travel companion. Primary features of the NIKKOR Z 24-120mm f/4 S An optimal lens for stills and videos that covers up to telephoto 120mm focal length while attaining high optical performance throughout the entire zoom range. High maximum reproduction ratio of 39x at the maximum telephoto position and a short minimum focus distance of 0.35m (at the max wide-angle), letting users get close and shoot small subjects in large size. Multi-focusing system that utilizes two STM (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Effective compensation for chromatic aberration with the employment of three ED glass, one aspherical ED glass, and three aspherical lens elements in the optical system. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced focus shift. Designed with superior dust- and drip-resistant capability6, and achieves excellent anti-fouling performance with the employment of fluorine coating. Mount Adapter FTZ II The Nikon Mount Adapter FTZ II further improves the usability of the existing Mount Adapter FTZ by featuring a streamlined design with minimal projections, making it easier to use with the vertical grip of the Z 9. Removing the tripod socket and reducing the size makes for comfortable shooting in any direction, and enhances compatibility with a wider variety of tripod plates. Similar to its predecessor, the Mount Adapter FTZ II seamlessly adapts F-Mount lenses to the larger Z-Mount, retaining the image quality, autofocus performance7, weather sealing and comfortable handling of approximately 360 NIKKOR F lenses from AI type onwards. Pricing and Availability The new NIKKOR Z 24-120mm f/4 S will have a suggested retail price (SRP) of $1099.95*, the NIKKOR Z 100-400mm f/4.5-5.6 VR S will have an SRP of $2699.95* and the Mount Adapter FTZ II will be available for an SRP of $249.95*. All of these products will be available within this year. For more information about the latest Nikon products, including new NIKKOR Z lenses and the entire Nikon Z series camera lineup, please visit nikonusa.com. Among 100-400 mm zoom lenses with a maximum aperture of f/4.5-5.6 for full-frame (Nikon FX-format) digital cameras with interchangeable lenses available as of October 28, 2021. Statement based on Nikon research. A mechanism that reduces the shifting of the center of gravity as much as possible with lens groups moving in opposite directions for balance. As the front lens group moves forward, when zooming from the wide-angle to the telephoto position, part of the rear lens group moves backward. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame (Nikon FX-format) sensor, with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position. Focal length becomes 560 mm with NIKKOR Z teleconverter TC-1.4×, 800 mm with NIKKOR Z teleconverter TC-2.0×. Among interchangeable zoom lenses for mirrorless digital cameras with interchangeable lenses equipped with a 35mm film size image sensor, with a focal-length range from 24 mm at the wide-angle end to 105-120 mm at the telephoto end, and a maximum aperture of f/4 or less, available as of October 28, 2021. Statement based on Nikon research. Perfect dustproof and waterproof performance is not guaranteed under all conditions. Full AF/AE supported when using FX or DX AF-S Type G/D/E, AF-P type G/E, AF-I type D and AF-S / AF-I Teleconverters. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
  7. Sony E 15mm F1.4 G Sony E 11mm F1.8 Press release: Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses The E PZ 10-20mm F4 G, E 15mm F1.4 G and E 11mm F1.8 Bring Sony’s E-mount Lineup to 70 Lenses and Offer Wide-angle Views, Outstanding Image Resolution, and Compact Designs SAN DIEGO, CA – June 1, 2022 – Sony Electronics Inc. today has expanded its E-mount lens lineup with the introduction of the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three newest additions bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video and hybrid content creators. The first new lens, the E PZ 10-20mm F4 G is the world’s smallest and lightest[i], ultra-wide angle, constant F4 APS-C power zoom lens. This compact zoom lens brings together outstanding G Lens imagery, impeccable autofocus (AF) performance, and versatile power zoom. The end result is a lens that remains a constant length throughout the zoom range and offers refined visual expression and operability that only a power zoom lens can provide. The second new lens, the E 15mm F1.4 G, offers beautiful shallow depth of field plus superb G lens resolution in a versatile APS-C lens design, empowering users with vast creative potential. This compact and lightweight prime lens delivers dynamic imagery, and includes excellent AF (autofocus) capabilities, along with high operability and control. The E 15mm F1.4 G is great for both still and cinematic imagery. The E 11mm F1.8 is a compact large aperture, ultra-wide APS-C prime lens designed for vloggers and shooting video on the go. With a 35mm full-frame equivalent of 16.5mm, this lens delivers outstanding corner-to-corner resolution, gorgeous bokeh and fast, reliable AF for dramatic expression and stunning selfie-style content. “Amidst the ever-changing camera market, Sony’s commitment to creating industry-leading tech for all its customers is unwavering,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In recent years we’ve seen a growing customer demand for video-and-vlogging-first products that are lightweight and include creator-driven features. We see the APS-C platform as the perfect option for these video-first and hybrid creators, and we’re dedicated to creating new products that will allow them to capture and create in ways they never could before.” E PZ 10-20mm F4 G Outstanding Image Quality and Dynamic Perspectis The E PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and a clean and clear image from corner to corner at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses. The optical path also includes two ED (Extra-low Dispersion) glass elements that effectively subdue chromatic aberration. An ED aspherical element further contributes to high resolution to the image edges. A circular aperture and carefully designed control of spherical aberration work together to deliver naturally rendered G Lens bokeh that can contribute to impressive imagery. The minimum autofocus distance is 8 inches (0.2 meters) with a maximum magnification of 0.14x, while minimum manual focus distance is 5 to 6.7 inches (0.13 to 0.17-meters) with a maximum magnification of 0.18x. Advanced AF Performance for Both Stills and Video With astonishing AF performance that gives still and video shooters unprecedented freedom, it uses two linear motors for focus drive, delivering fast, quiet AF. Fast, reliable AF can smoothly track subjects when shooting high frame rate video, and reliably follow fast-moving subjects when shooting stills continuously at high speed. The new lens also reduces focus breathing so that angle-of-view variations are minimized for smooth, stable video. Refined Expression and Control for Video The E PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. Even the subtlest zoom ring rotation is precisely detected and immediately converted to actual zoom operation. Users have extensive control of zoom speed and operation from the lens, the camera and even compatible remote controls to support creative opportunities not possible with other zoom lenses. Power zoom minimizes camera shake so that solo shooters can produce smooth, stable imagery. Moreover, the lens uses internal zoom and focus mechanisms, to maintain a constant length when zooming or focusing. Shifts in the lens’ center of gravity are minimal, making it a great choice for stable vlogging and gimbal-mounted video shooting. A constant F4 at all focal settings makes it possible for the lens to maintain stable image quality when recording. In addition, buttons can be assigned on compatible bodies for convenient custom zoom control[ii]. Unequalled Mobility and Handling The E PZ 10-20mm F4 G is 20% lighter than its predecessor (SEL1018), making it the smallest and lightesti lens in its class with a total weight of just 6.3 ounces (178 grams). The compact power zoom lens E PZ 10-20mm F4 G is designed to maximize control and versatility for video as well as stills with a focus ring, zoom ring and zoom lever. A customizable focus hold button and focus mode switch have been thoughtfully incorporated to easily adapt in changing shooting conditions. Users can attach 62mm screw-on filters, such as variable ND filters, for more creative control. The lens has also been designed to be dust and moisture resistant[iii] to provide extra reliability. E 15mm F1.4 G G Lens Resolution and Beautiful Bokeh The E 15mm F1.4 G lens has a wide 15mm view with impressive G lens resolution. Three aspherical elements in an advanced optical design effectively compensate for distortion and deliver excellent corner-to-corner resolution, despite the lens’ wide 15 mm angle of view. The addition of one ED (Extra-low Dispersion) glass element and one Super ED glass element effectively suppresses chromatic aberration. The large F1.4 maximum aperture, precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for an artist effect. With a minimum focusing distance of 6.7 inches (0.17 meters) and maximum magnification of 0.15x when manual focus is used[iv], impressive close-ups can be achieved for both stills and video. AF Performance That Makes Full Use of Camera’s Speed Potential Fast, precise, quiet AF and tracking for both stills and video is achieved with two advanced linear motors. This maximizes the speed potential of the camera body used to maintain accurate focus, even when focusing on fast-moving subjects. The E 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing so that angle-of-view variations are minimized for smooth, stable video. It also supports the breathing compensation function provided in compatible Alpha series bodies[v], minimizing breathing that can hinder post-shoot editing. Excellent Control and Reliability for Stills and Video Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is immediate, repeatable and precise. By combining aspherical elements and an effective design, this lens achieves a large aperture and high resolution in a lightweight 7.7 ounces (219 grams) lens that is only 2.6 inches (66.6 mm) in diameter and 2.74 inches (69.5 mm) in length. Despite its compact dimensions, the E 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF: ON for tactile feedback that lets the user “feel” the stops, or OFF for smooth, continuous, silent aperture control. The OFF setting enables smooth and stable control for video and is also ideal when silent operation is essential. A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed. A wide angle of view, compact dimensions, and light weight make it ideal for shooting starry skies, landscapes, architecture, and indoor scenes, as well as subjects that require mobility such as sports. The E 15mm F1.4 G is designed with dust and moisture resistance[vi] providing extra reliability for outdoor use in challenging conditions. E 11mm F1.8 Designed for Vlogging and Delivers Superb Resolution and Exquisite Bokeh The E 11mm F1.8’s ultra-wide angle of view and compact size are ideal for vlogging which includes selfie-style recording at arm’s length as well as interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements achieve consistently high resolution in the entire image frame. The aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery. The large F1.8 maximum aperture of this lens makes it easy to achieve deep and natural background bokeh. Users can blur the background, so they stand out clearly when vlogging, or create beautiful blur in ultra-wide night scenes. Precisely controlled spherical aberration and a circular aperture mechanism further contribute to the smooth bokeh produced by this unique lens. With a minimum focusing distance of 4.7 inches (0.12 meters) and maximum magnification of 0.2x[vii] the lens can deliver impressive close-ups for both stills and videos. Optimized for Video Two advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximizing the speed potential of the camera body used to reliably maintain accurate focus even on moving subjects. Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually so it feels immediate and precise. Sony’s latest lens technology greatly reduces focus breathing[viii] and angle-of-view variations are minimized for smooth, stable video. The E 11mm F1.8’s ultra-wide 11 mm angle of view makes vlogging against a wide background easier than ever. Compact and Lightweight with Exceptional Control and Reliability Its small size and light weight are great for mobility and handling for lengthy walk-around shooting sessions. The E 11mm F1.8 boasts a large F1.8 maximum aperture in a compact, lightweight lens. It weighs 6.4 ounces (181 grams) and is only 2.6 inches (66 mm) in diameter and 2.26 inches (57.5 mm) in length - a perfect match for compact APS-C format bodies. The lens’ dust and moisture resistant design[ix] provides extra reliability. Despite its compact dimensions, this lens offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. The E 11mm F1.8 also accepts front filters, which is a feature that is often lacking on ultra-wide-angle lenses. Pricing and Availability The E PZ 10-20mm F4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 15mm F1.4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 11mm F1.8 will also be available in July for approximately $550.00 USD and $700.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Links To Detailed Product Information (US) – E PZ 10-20mm F4 G (CA) – E PZ 10-20mm F4 G (US) – E 15mm F1.4 G (CA) – E 15mm F1.4 G (US) – E 11mm F1.8 (CA) – E 11mm F1.8 Links To Product Videos E PZ 10-20mm F4 G E 15mm F1.4 G E 11mm F1.8 Exclusive stories and exciting new content shot with the new E PZ 10-20mm F4 G, E 15mm F1.4 G, E 11mm F1.8, and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Footnotes [i] As of June 2022, Sony survey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless cameras (when ready to shoot). [ii] Zoom operation depends on the body used. Refer to the help guide for details [iii] Not guaranteed to be 100% dust and moisture proof. [iv] 0.2 meters and 0.12x when autofocus is used [v] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [vi] Not guaranteed to be 100 % dust and moisture proof. [vii] 0.15 meters and 0.13x when autofocus is used [viii] It also supports the breathing compensation function provided in compatible α series bodies. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [ix] Not guaranteed to be 100% dust and moisture proof
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