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Press release: Game-Changing Ultra-Telephoto Zoom Starting at 50mm New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change. The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios. Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end. We don't get to know the exact dimensions of the lens, but Tamron does specify that the lens measures just 18.3cm (7.2") when not extended and weighs 1153g (2.54lbs). The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON. Main Features Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens Unfaltering high image quality across the entire zoom range VXD produces high-speed and high-precision AF Equipped with TAMRON’s proprietary VC image stabilization Super-compact with a length of only 7.2” and a weight of 40.7oz Half-macro photography with magnification ratio of 1:2 at the 50mm setting New design with improved texture and scratch resistance Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.) Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Enhanced operational and versatile features Connector Port for the TAMRON Lens Utility New “Focus Limiter” function added to the TAMRON Lens Utility Rapid zooming (Zoom ring rotation arc is just 75°) Optional tripod mount (Arca-Swiss compatible)

Press release: Cooke Optics launches S8/i FF spherical lenses for full frame production New lens series is a state-of-the-art statement for the future Leicester, UK – 16th March 2022 – Cooke Optics has announced the launch of the S8/i Full Frame (FF) series of seven lenses for full frame production with an all-spherical design and T1.4 throughout, these currently include 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm focal lengths. A further nine lenses will join the range from late 2022. The S8/i are a cutting edge, state-of-the-art high-speed full frame lenses motivated by feedback from cinematographers wanting to create more realistic and film-like images with spherical lenses for digital motion capture. An evolution of the Cooke Look®, S8/i produces breathtakingly beautiful images with an almost organic feel and a clean bokeh. To achieve this, Cooke has focussed on optimising the contrast performance for the S8/i. Good resolution is, of course, vital with a modern lens. Crucially, human perception of resolution is tied to contrast, so an observer will perceive a sharp image due to the synergy and balance of both. Creating film-like images and the Cooke Look®, requires the optimisation of contrast. Cooke’s design team - and Academy Award® winning designer Iain Neill, Chief Optics Advisor at Cooke - undertook a huge study to ensure S8/i’s contrast performance is maximised to suit the actual resolution of digital cameras (today and indeed for many years into the future). Under the body, S8/i is an all-spherical design which produces a near telecentric output of the light rays which is efficient for sensors. It is characterised by smooth, spherical bokeh and minimal colour fringing, enabling cinematographers to create sensitive and emotional images with a high degree of dimensionality. FasterWith a maximum aperture of T1.4 across the focal range, the new S8/i FF lenses are amongst the very fastest produced lenses for larger than full frame capture. They also offer greater control over depth of field and flare characteristics, whilst still providing excellent low light performance without graining.LighterCompact and light, agile and easy to use, the new S8/i FF lenses have been created for a wide variety of situations and today’s compact cameras. Being lighter, however, has not compromised strength, durability, or their exceptional image quality.SmarterDesigned from the ground up to incorporate Cooke’s very latest intelligent /i technology, the new S8/i FF lenses include: • /i data focus and iris position• /i motion inertial data• /i maps factory calibrated shading and distortion dataTim Pugh, CEO, Cooke Optics, said, “We are very proud to reveal the new S8/i FF series, built as always with cinematographers in mind. The lenses have been designed and produced in a smart way using an all-spherical design which provides an organic, filmic aesthetic to accompany the latest digital film cameras.” The S8/i FF series is now available to order in the following focal lengths: 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm.Selected focal lengths will be available to view at BSC Expo in London in March and NAB in Las Vegas and Micro Salon AFC in Paris in April. Features in production or recently shot with Cooke lenses include: The Water Man, We Are Lady Parts, Mayday, Birds of Paradise, The Sixth Reel, No Loss//No Gain, The Marksman, Fugitive Dreams, Supernova, I Still Breathe, Legacy of Lies, I Know This Much is True, Pinocchio, Onward, Toy Story 4, Birds of Prey: and the Fantabulous Emancipation of Harley Quinn, Motherless Brooklyn, Sweetheart, Vice, Bohemian Rhapsody, A Star Is Born, Venom, Call Me By Your Name, Motherless Brooklyn, Stan and Ollie, Darkest Hour, Mark Felt: The Man Who Brought Down the White House. Television shows in production or recently shot with Cooke lenses include: King of Boys: The Return of the King, Star Trek: Discovery, Power Book III: Raising Kanan, Kevin Can F**K Himself, Meet Your Master, Below Zero, Fate: The Winx Saga, Behind Her Eyes, Barb and Star go to Vista Del Mar, A Suitable Boy, The Mess You Leave Behind, Flight Attendant, The Chosen, The Great, HALIFAX: Retribution, The Luminaries, Lost in Space, Star Girl, Dead to Me, Save Me Too, Insecure, Dark Crystal, Star Trek: Picard, Peaky Blinders, Osmosis, Top Boy, David Makes Man, Catch-22, The Perfection, Ozark, Gentleman Jack, Free Rein, Skam France, Doctor Who, Fleabag, Kevin (Probably) Save the World, The Crossing, The Crown, Westworld, Poldark, Game of Thrones, Midsomer Murders, Orange is the New Black and Fargo.

Press release: Laowa expands its cine lens series for Micro Four Thirds Venus Optics, the camera lens manufacturer specialized in making unique lenses for photographers and cinematographers, is thrilled to announce the release of four cine lenses and two bundles. Laowa 6mm T2.1 Zero-D MFT Cine The widest rectilinear MFT lens Laowa 6mm T2.1 Zero-D MFT Cine is exclusively designed for Micro Four Thirds cameras, providing the widest rectilinear option for MFT shooters. With a 121.9° angle of view, users are able to shoot in tight space and capture more details in the shot. The closest focusing distance i.e. 9cm/ 3.54” creates a stronger background bokeh effect. The constant maximum t-stop T2.1 is also favorable and flexible to shoot under low-light conditions. “Zero-Distortion” The newly devised optical design contains 13 elements in 3 groups with two aspherical glasses, controlling distortion while keeping it ultra wide. This lens is awarded the “Zero-Distortion” badge that is one of the best choices for filming in tight space and buildings. Moreover, it saves the time of correction in post-production. Extremely short focusing distance The shortest focusing distance is 9cm/ 3.54” which is favorable in creating shallower depth-of-field when shooting close-ups and that helps create stronger background bokeh effect. Small and compact Laowa 6mm T2.1 Zero-D MFT Cine is a tiny and light lens suitable for several uses, like with gimals, handheld, FPV drones etc. The lens weighs around 180g/ 6.35oz and it is measured to be ~?61 x 53mm/ 2.40 x 2.08”. The standard 58mm filter thread for mounting screw-in filters brings convenience and places less burden on outdoor filming. Product page Laowa 10mm T2.1 Zero-D MFT Cine Outstanding image quality with Zero-DistortionO Laowa 10mm f/2 Zero-D has been one of the best sellers in the Laowa Micro Four Thirds photo lens range. It is rehoused into Laowa 10mm T2.1 Zero-D MFT Cine with 0.8 mod gears. It features a 96° angle of view on the MFT sensor, providing a wide and unique perspective. The lens is designed with a sublime optical distortion control. The 11 elements in 7 groups optical design includes 2 pieces of ED glasses and 2 pieces of aspherical glasses that control the distortion and color fringing to the minimum. Small and compact Extreme compact (?56 x 47mm / 2.20 x 1.85” and 150g / 5.29oz) is the conspicuous character of this lens since it is the smallest in the range. Despite the tiny size, the lens is still able to use a ?49mm screw-in filter which allows quick installation and remain lightweight. The size makes it handy to be filmed with a gimbal and become the favorite of many drone pilots. Pdctro pague Laowa 17mm T1.9 MFT Cine A handy lens with versatile focal length The Laowa 17mm T1.9 MFT Cine is a high-speed compact lens with a 65° field of view on a Micro Four Thirds sensor. Constant T1.9 maximum t-stop allows users to shoot in low light conditions. You can easily separate your subject from the background. Apart from the aperture, a 15mm/5.9" minimum focus distance is also very useful for shooting close-ups and creating a shallow depth of field. Small and Compact Weighed around 175g /6.17oz with a tiny body size i.e. ?56 x 53mm (2.20 x 2.08”), this lens fits well with smaller MFT cinema cameras for any style of shooting. Product page Laowa 50mm T2.9 Macro APO MFT Cine Up to 2x Magnification Macro lens Laowa 50mm T2.9 Macro APO MFT Cine is equipped with 2x magnification that can be rarely found in the market. More details and objects with even smaller sizes can be easily captured. It can also focus from 2X macro to infinity which can serve as a portrait lens. Very useful for shooting b-rolls and products commercial as well. Apochromatic optical (APO) design An apochromatic (APO) design has been adopted that controls the color fringing to the minimum. It greatly improves the sharpness and clarity of images. Small and Compact Weighed around 289g/ 10.19oz with a tiny body size i.e. ?58 x 83mm (2.28 x 3.26”), this lens is super light and handy compared with other macro lenses in the market. Product page All lenses are molded with mod 0.8 gear. The aperture ring and focusing ring of each lens have the same position so filmmakers can quickly switch between lenses without readjusting. Both imperial and metric scales are printed on the lens body. Pricing and Availability Laowa 6mm T2.1 Zero-D MFT Cine, 10mm T2.1 Zero-D MFT Cine, 17mm T1.9 MFT Cine and 50mm T2.9 Macro APO MFT Cine are currently available to purchase via Venus Optics official website (http://www.venuslens.net/) and authorized dealers. It is priced at USD699, USD549, USD399 and USD549 respectively. Laowa MFT Cine Prime 3-Lens [Wide + Macro] and Laowa MFT Cine Prime 3-Lens Wide Bundle are priced at USD1,350 and USD1,450.

Press release: SIGMA Announces 18-50mm F2.8 DC DN | Contemporary, the Smallest and Lightest F2.8 Zoom Lens for APS-C Format Mirrorless Cameras Ronkonkoma, NY – October 19, 2021 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is excited to announce the upcoming release of the SIGMA 18-50mm F2.8 DC DN | Contemporary lens. Ideal for travel and day-to-day shooting, this remarkable new lens offers a high-quality, versatile, extremely compact option for crop-sensor mirrorless camera users. Less than 3 inches (74.5mm) long and weighing just over 10 ounces (290g), it is the smallest and lightest F2.8 standard zoom for crop-sensor mirrorless cameras (as of October 2021). The SIGMA 18-50mm F2.8 DC DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $549 near the end of October 2021. Learn more about the SIGMA 18-50mm F2.8 DC DN | C at: https://www.sigmaphoto.com/18-50mm-f2-8-dc-dn-c Exclusively for mirrorless cameras｜Compatible with APS-C cameras C | Contemporary SIGMA 18-50mm F2.8 DC DN Stunning versatility Large F2.8 aperture and superb image quality Exceptionally compact and lightweight body ideal for mirrorless cameras Supports various shooting situations Supplied accessories: Petal Type Hood (LH582-02), Front Cap (LCF-55 III), Rear Cap (LCR II) Available mounts: L-Mount, Sony E-mount A large F2.8 aperture zoom lens that need never leave your camera This exceptionally small, light and bright standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. SIGMA's first APS-C size mirrorless zoom lens has a versatile full-frame equivalent zoom range of 27-75mm, which makes it ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture and events. It can also be used for macro-style close-up photography owing to its maximum magnification of 1:2.8*1 and minimum focusing distance of just 12.1cm. The bright F2.8 aperture makes for easier hand-held low-light shooting and provides a shallow depth-of-field for high-impact results. Autofocus is exceptionally fast and quiet thanks to the stepping motor, which can be particularly useful when shooting video, or fast-moving subjects such as children and animals. The lens' exceptionally small and light form factor that weighs less than 300g makes it perfect as a first interchangeable lens, as well as a sub-lens for full-frame bodies*2, as well as for various shooting situations. *1 The minimum focusing distance and maximum magnification ratio are both values at the wide end. *2 Please switch to APS-C crop mode when used on full-frame cameras. [Key features] 1. Large F2.8 aperture and superb image quality The SIGMA 18-50mm F2.8 DC DN | Contemporary covers 27mm to 75mm in the 35mm format, and has a wide aperture of F2.8 throughout the entire zoom range. This makes it easy to achieve blurry backgrounds, which is ideal for shooting attractive portraits and close-ups. The bokeh is smooth and attractive so doesn't distract from the in-focus subject. The lens's three high-precision glass-molded aspherical elements coupled with the minimization of the total number of elements yields superb optical quality without excessive weight, and the use of in-camera aberration correction further eliminates optical imperfections such as distortion and vignetting. This has all been made possible by the latest optical design technology at SIGMA's only production base in Aizu, where all SIGMA lenses are built. 2. Exceptionally compact and lightweight body ideal for mirrorless cameras The SIGMA 18-50mm F2.8 DC DN | Contemporary is remarkably compact, matching the portability of APS-C mirrorless camera bodies. This makes it a perfect workhorse lens that is ideal for general day-to-day use. The lens is currently the smallest and lightest in its class*1, boasting a maximum diameter of φ65.4mm, a length of 74.5mm and weight of 290g*2, yet still maintains a constant aperture of F2.8. To keep the lens as light as possible, SIGMA constructed the body from carefully selected materials. A polycarbonate called Thermally Stable Composite (TSC) was used for the construction of the barrel, which is sleek, robust, and importantly has a thermal conductivity close to that of aluminum. This ensures stable performance and good operability when used in changing temperatures. By deliberately using metal for some of the internal structure, the parts could be much thinner and have a higher rigidity, ensuring the lens can stand up to frequent, heavy use. * 1 As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2021, by SIGMA) *2 The values are for L-Mount. 3. Supports various shooting situations The SIGMA 18-50mm F2.8 DC DN | Contemporary has fast and near-silent AF that makes it perfectly suited to a range of photographic applications, including shooting in quiet environments, recording videos and capturing fast-moving subjects. This has been achieved by using a stepping motor as the AF actuator. Since it is small and lightweight, it can be used flexibly in situations such as handheld shooting, which requires high mobility, gimbal shooting, one-man operation video shooting and vlogging. With an emphasis on making the lens as versatile as possible in a wide variety of shooting conditions, SIGMA designed the lens with a minimum focusing distance of 12.1 cm and maximum magnification of 1:2.8*, making it also ideal for close-ups. * The minimum focusing distance and maximum magnification are both values at the wide end. Combined with the "Pocketable Full-Frame" SIGMA fp, the total weight is only 712g, and it can also be useful as a sub lens for full-frame cameras (used in crop mode) to keep weight down. The 18-50mm F2.8 DC DN | Contemporary, which combines compactness, light weight, high performance, and large aperture, supports a variety of shooting situations, from introductory single-lens mirrorless cameras to video shooting and combination with full-frame cameras. [Additional Features] Lens construction: 13 elements in 10 groups, with 1 SLD and 3 aspherical elements Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction* Support DMF and AF+MF Super Multi-Layer Coating Petal type lens hood (LH582-02) Mount with dust and splash resistant structure Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship * Function available on supported cameras only. Available corrections may vary depending on the camera model.