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  1. Press release: TAMRON Announces the Launch of the World's [1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2 Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization 35-150mm F/2-2.8 Di III VXD (Model A058) September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject. Proprietary software tool TAMRON Lens Utility™ for lens function customization This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. Functions of TAMRON Lens Utility l Custom Switch settings A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body *The function of Focus Set Button can be cleared l Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring l Firmware update PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups 6. Compact body with 35-150mm zoom range and fast F2 maximum aperture 7. New design provides enhanced grip and greater intuitive operation 8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience 9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF [1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON) [2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately. Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 35–150 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F2–2.8 Minimum aperture - F16–22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 21 Groups - 15 Focus Minimum focus - 0.33 m (12.99″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1165 g (2.57 lb) Diameter - 89 mm (3.5″) Length - 158 mm (6.22″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No
  2. Press release: Cooke Optics launches S8/i FF spherical lenses for full frame production New lens series is a state-of-the-art statement for the future Leicester, UK – 16th March 2022 – Cooke Optics has announced the launch of the S8/i Full Frame (FF) series of seven lenses for full frame production with an all-spherical design and T1.4 throughout, these currently include 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm focal lengths. A further nine lenses will join the range from late 2022. The S8/i are a cutting edge, state-of-the-art high-speed full frame lenses motivated by feedback from cinematographers wanting to create more realistic and film-like images with spherical lenses for digital motion capture. An evolution of the Cooke Look®, S8/i produces breathtakingly beautiful images with an almost organic feel and a clean bokeh. To achieve this, Cooke has focussed on optimising the contrast performance for the S8/i. Good resolution is, of course, vital with a modern lens. Crucially, human perception of resolution is tied to contrast, so an observer will perceive a sharp image due to the synergy and balance of both. Creating film-like images and the Cooke Look®, requires the optimisation of contrast. Cooke’s design team - and Academy Award® winning designer Iain Neill, Chief Optics Advisor at Cooke - undertook a huge study to ensure S8/i’s contrast performance is maximised to suit the actual resolution of digital cameras (today and indeed for many years into the future). Under the body, S8/i is an all-spherical design which produces a near telecentric output of the light rays which is efficient for sensors. It is characterised by smooth, spherical bokeh and minimal colour fringing, enabling cinematographers to create sensitive and emotional images with a high degree of dimensionality. FasterWith a maximum aperture of T1.4 across the focal range, the new S8/i FF lenses are amongst the very fastest produced lenses for larger than full frame capture. They also offer greater control over depth of field and flare characteristics, whilst still providing excellent low light performance without graining.LighterCompact and light, agile and easy to use, the new S8/i FF lenses have been created for a wide variety of situations and today’s compact cameras. Being lighter, however, has not compromised strength, durability, or their exceptional image quality.SmarterDesigned from the ground up to incorporate Cooke’s very latest intelligent /i technology, the new S8/i FF lenses include: • /i data focus and iris position• /i motion inertial data• /i maps factory calibrated shading and distortion dataTim Pugh, CEO, Cooke Optics, said, “We are very proud to reveal the new S8/i FF series, built as always with cinematographers in mind. The lenses have been designed and produced in a smart way using an all-spherical design which provides an organic, filmic aesthetic to accompany the latest digital film cameras.” The S8/i FF series is now available to order in the following focal lengths: 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm.Selected focal lengths will be available to view at BSC Expo in London in March and NAB in Las Vegas and Micro Salon AFC in Paris in April. Features in production or recently shot with Cooke lenses include: The Water Man, We Are Lady Parts, Mayday, Birds of Paradise, The Sixth Reel, No Loss//No Gain, The Marksman, Fugitive Dreams, Supernova, I Still Breathe, Legacy of Lies, I Know This Much is True, Pinocchio, Onward, Toy Story 4, Birds of Prey: and the Fantabulous Emancipation of Harley Quinn, Motherless Brooklyn, Sweetheart, Vice, Bohemian Rhapsody, A Star Is Born, Venom, Call Me By Your Name, Motherless Brooklyn, Stan and Ollie, Darkest Hour, Mark Felt: The Man Who Brought Down the White House. Television shows in production or recently shot with Cooke lenses include: King of Boys: The Return of the King, Star Trek: Discovery, Power Book III: Raising Kanan, Kevin Can F**K Himself, Meet Your Master, Below Zero, Fate: The Winx Saga, Behind Her Eyes, Barb and Star go to Vista Del Mar, A Suitable Boy, The Mess You Leave Behind, Flight Attendant, The Chosen, The Great, HALIFAX: Retribution, The Luminaries, Lost in Space, Star Girl, Dead to Me, Save Me Too, Insecure, Dark Crystal, Star Trek: Picard, Peaky Blinders, Osmosis, Top Boy, David Makes Man, Catch-22, The Perfection, Ozark, Gentleman Jack, Free Rein, Skam France, Doctor Who, Fleabag, Kevin (Probably) Save the World, The Crossing, The Crown, Westworld, Poldark, Game of Thrones, Midsomer Murders, Orange is the New Black and Fargo.
  3. Press release: TAMRON Announces Development of Second-generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization August 4, 2021, Commack, NY - Tamron announces the development of a second generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021. Overview of the 28-75mm F/2.8 Di III VXD G2 (Model A063) features The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update Main features 1. Best image quality in standard zoom lens class 2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus 3. MOD (Minimum Object Distance) of 7.1” at wide end and maximum magnification ratio of 1:2.7 for creative close-ups 4. New design provides enhanced texture and greater user-friendliness 5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size
  4. Press Release: THE NIKKOR Z 28-75mm f/2.8 IS THE AFFORDABLE GATEWAY TO FAST APERTURE AND FULL FRAME FIDELITY Nikon Also Announces Development of the NIKKOR Z 800mm f/6.3 VR S Super Telephoto Prime Lens MELVILLE, NY (December 13, 2021) – Today, Nikon Inc. announced the NIKKOR Z 28-75mm f/2.8, the latest lens to expand the impressive NIKKOR Z portfolio, putting the potential for boundless creativity and maximum versatility into the hands of enthusiasts. The NIKKOR Z 28-75mm f/2.8 is an affordable and appealing choice for those ready to step up to a full-frame medium zoom lens with the benefits of a constant f/2.8 aperture including gorgeous, softly blurred backgrounds and excellent low light capability. “Since the beginning of this year, we have announced numerous NIKKOR Z lenses for all levels of creators, which have been commended for their unrivaled quality and edge-to-edge sharpness,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Now we are continuing this winning streak by adding an extremely enticing option for enthusiasts in the rapidly growing full-frame market.” The new NIKKOR Z 28-75mm f/2.8 is an attractive value for all types of photographers and creators, providing a lightweight lens with a versatile focal range and an f/2.8 constant aperture, all for an affordable price. Capable of everything from impressive portraits with a soft background blur to extremely detailed landscape photos, striking low-light ambience or a small-footprint video production, the 28-75mm f/2.8 covers it all. The fixed aperture of f/2.8 enables a pleasing depth of field with natural bokeh to emphasize the focus on the subject. The lightweight lens weighs only 1.2lbs (565g), making it incredibly easy to pack, carry casually or wield for an all-day event. When paired with a Nikon Z 5, the new 28-75mm f/2.8 creates a compelling combination as a carry-anywhere, cost-effective full-frame kit, or paired with the Z 6II to step up content creation to the next level. The NIKKOR Z 28-75mm f/2.8 offers many of the benefits of its highly acclaimed sibling, the NIKKOR Z 24-70mm f/2.8 S. While both lenses are extremely versatile options and serve as staples in every photographer’s bag, the 28-75mm f/2.8 is approximately 30% lighter with a slimmer profile. The lens features a control ring for maximum customization, and excels in video creation due to minimal focus breathing and near-silent operation. The new 28-75mm f/2.8 also features a minimum focusing distance of only 0.19m (at 28mm), making it a great option for cuisine, table-scapes and intricate fashion. Primary features of the NIKKOR Z 28-75mm f/2.8: The NIKKOR Z 28-75mm f/2.8 delivers incredible sharpness and a bright f/2.8 aperture, affording the ability to shoot in low light or produce images with a natural and pleasing bokeh. The lens weighs only 1.2 lbs oz (565g), which is 8.4 oz lighter than the NIKKOR Z 24-70mm f/2.8 S. In addition to its portability, the lens is well-suited for gimbal use for content creation and video productions. The minimum focus distance of 0.62ft (0.19m) allows users to capture intricate details. By employing a stepping motor (STM) with superior response, the lens quickly focuses on moving subjects during still-shooting or video recording. The extremely quiet STM greatly reduces the level of lens drive and operational sounds during focusing and video recording. With the control ring, users can focus manually or change ISO sensitivity, aperture and exposure compensation in stills and video. The smooth rotation enables precise focus control. The knurling employed improves operation. The lens is sealed to prevent dust and water droplets from entry, enabling use in everyday circumstances without worry.* It also features effective antifouling coating for easy cleaning. Development of the NIKKOR Z 800mm f/6.3 VR S Nikon is pleased to announce the development of the NIKKOR Z 800mm f/6.3 VR S, a super-telephoto prime lens for full-frame (Nikon FX-format) Nikon Z mirrorless cameras. The NIKKOR Z 800mm f/6.3 VR S is an S-Line lens, delivering powerful rendering with outstanding resolution while thoroughly reducing color bleeding. By adopting a PF (Phase Fresnel) lens that enables a compact and lightweight body, it is highly portable despite being a super-telephoto lens. With its high rendering performance and superb mobility, this lens will be an excellent choice for many types of photographers ranging from advanced amateurs to professionals. Pricing and Availability The NIKKOR Z 28-75mm f/2.8 lens will be available in early 2022 for a suggested retail price (SRP) of $1199.95**. Additional information about the NIKKOR Z 800mm f/6.3 VR S will be available at a later date. For more information about the latest Nikon products, including other NIKKOR Z lenses and the complete collection of Z series cameras, please visit nikonusa.com. Nikon Nikkor Z 28-75mm F2.8 specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 28–75 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 15 Groups - 12 Special elements / coatings - Three aspherical elements, one ED element, one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 565 g (1.25 lb) Diameter - 75 mm (2.95″) Length - 121 mm (4.76″) Zoom method - Rotary (extending) Power zoom -No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Hood product code - HB-93A Tripod collar - No
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