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Press release: Sony Electronics Announces Free ZV-E1 Upgrade to Elevate Content Creation 4K 120p Upgrade Now Available for Users SAN DIEGO, CA - June 28, 2023. Sony Electronics announces an upgrade for the ZV-E1, the world’s most compact and lightweight full-frame interchangeable lens camerai, offering video creators maximum creative freedom and versatility. Announced in March of this year, the ZV-E1 is designed to offer the ultimate video creation experience. With this new upgrade, the ZV-E1 joins a roster of Sony cameras featuring 4K 120p video recording, including the Alpha 1 and Alpha 7S III, and the FX6, FX3, and FX30 from Sony’s Cinema Line. This feature enables faster high-speed frame rate video recording, resulting in smooth slow-motion footage that is five times slower than standard 24fps, highlighting Sony's commitment to providing groundbreaking technology for all creators. The upgrade also introduces Full HD 240p recording capability to the ZV-E1, providing even more flexibility for the video creator. The original release of the ZV-E1 showcased impressive video performance with the ability to record high-quality 4K video at 10-bit 4:2:2 with full pixel readout, without pixel binning, and with minimized rolling shutter. This latest upgrade further enhances the camera’s video capabilities and is unlocked through Sony’s Creators’ Cloud platform. Sony’s Creators’ Cloud, designed for content creators of all types, offers services and applications optimized for the entire creative process, from shooting to collaboration with creators worldwide. This integration includes the Creators’ App, a mobile application that facilitates seamless content transfer from camera to cloudii. Completing the ZV-E1 upgrade via the Creators’ Cloud is a simple process. Users sign into their Creators’ Cloud account, access the Upgrade page, input their ZV-E1 model serial number, and download a free license. Installation can be performed via an SD card or with a USB plug-in. With the Creators’ Cloud platform, users can also easily manage and reinstall licenses via the License Management pageii. A Sony Creators’ Cloud account is required to access the license to upgrade. Upgrade is available as of today, June 28, 2023, via the Creators’ Cloud application at no additional cost to Alpha ZV-E1 users. For more information about the ZV-E1 upgrade, please visit Sony's official website: https://creatorscloud.sony.net/cameraupgrade/4k120p/. Notes: i As of the March 2023 product announcement, based on a Sony survey of interchangeable-lens digital cameras with 35mm full-frame image sensors and optical in-body image stabilization. ii Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

Press release: Fujifilm Introduces INSTAX SQUARE SQ40 Instant Camera Company Also Unveils New INSTAX SQUARE “Sunset” Instant Film and a New Color Variation for the Popular INSTAX MINI EVO Hybrid Instant Camera VALHALLA, N.Y., June 14, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the launch of its new INSTAX SQUARE SQ40TM instant camera (SQ40), a new addition to the INSTAX SQUARE lineup of instant cameras. Fujifilm has also introduced a new INSTAX SQUARE instant film variety, “Sunset”, featuring a variety of film borders with soft color gradients designed to be reminiscent of a serene, peaceful sunset. “Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area.” Key SQ40 features include: Automatic Exposure function The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically adjusted regardless of interior or exterior conditions, producing high-quality photos on-the-spot. Selfie Mode for quicker and easier selfies Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply twisting the lens after powering the SQ40 on. Using this mode to take amazing selfies and close-ups is incredibly easy and convenient. New Film Variety Introduced: Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX SQUARE “Sunset” variety of instant film. The design of this new square format instant film is inspired by the gentle gradation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures. INSTAX MINI EVO Now Available in Brown: Fujifilm is also pleased to introduce brown as a new color option for its FUJIFILM INSTAX MINI EVO hybrid instant camera (MINI EVO) product line. Initially introduced in 2021 in a black camera body, MINI EVO’s unique hybrid format combines the excitement and satisfaction of traditional instant camera functionality with the capabilities of digital imaging technology to select, share, and store specific images. Paired with INSTAX MINI instant film, MINI EVO creates high-quality prints directly from the camera. Images can also be printed from a paired Smartphone camera roll using the INSTAX MINI EVO Smartphone App. Pricing and Availability: Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggested retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023. For more product information, visit https://www.instaxus.com/instax-products/instax-SQ40 INSTAX SQUARE Sunset instant film is also expected to be available by the end of June 2023 at a manufacturer’s suggested retail price of $15.75 USD ($16.99 CDN) per pack (10 sheets). For more information about this new INSTAX SQUARE instant film variety, visit https://www.instaxus.com/film/square-sunset-film/. Fujifilm’s INSTAX MINI EVO hybrid instant camera in brown will be available at a manufacturer’s suggested retail price of $199.95 USD ($249.99 CDN) and is also expected to be available for purchase by the end of June 2023. For more information regarding the INSTAX MINI EVO product, visit https://www.instaxus.com/instax-products/instax-MINI-evo.

Press release: Sony Electronics Announces the ZV-E1, a New Full-Frame, Interchangeable Lens Camera for Video Creators A Compact Lightweight Body Designed to Give Creators the Ultimate Video and Content Creation Tool SAN DIEGO, CA - March 29, 2023 – Sony Electronics announced today the new ZV-E1, an interchangeable lens camera with a high performance 35mm full-frame image sensor for the ultimate video creation experience. Newly positioned in Sony’s ZV vlog camera line-up, the ZV-E1 boasts a 12MP full-frame image sensor, Sony’s latest BIONZ XR image processing engine, a dedicated AI (artificial intelligence) processing unit, compatibility with over 70 Sony E-mounti lenses, and other advanced technologies for capturing cinematic imagery with rich colors, low noise and high precision. The world’s most compact, lightweight full frame interchangeable lens cameraii, the ZV-E1 offers outstanding mobility, with refined operation to give video creators maximum creative freedom and versatility. “The ZV-E1 has been designed to deliver a premium content creation tool for video creators who want to elevate their content,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are constantly listening to feedback from our customers, pushing to innovate to meet their demands. We have taken all the information into mind with our development of this new camera – with more sophisticated video features, a streamlined user experience and an extremely compact design, the ZV-E1 offers a whole new way for today’s creators to create top level video content.” Expressive Imagery That Emphasizes the Subject The ZV-E1 is a dedicated content creation camera that features a 35mm full-frame back-illuminated CMOS Exmor R™ sensor, with approximately 12.1 effective megapixels, delivering high sensitivity, low noise and gorgeous bokeh. With up to eight timesiiimore processing power than previous Sony processors, the new BIONZ XR™ image processing engine markedly boosts high-sensitivity performance, gradation rendering, color reproduction, low-noise performance, and more. The high volume of data generated by the image sensor can be processed in real time, even when shooting 4K (QFHD: 3840 x 2160) footage at 120piv. The BIONZ XR processor also contributes significantly to improved AF speed and precision. High-quality 4K (QFHD) video can be recorded with full pixel readout at 10-bit 4:2:2, without the need for pixel binning and with very high speed to minimize rolling shutter. This makes the expressive advantages of the full-frame format available for video recording while delivering high-resolution 4K footage. Users can upgrade from 4K 60p to 4K 120pv through the Creators’ Cloud for extraordinarily smooth 5x (max.) slow-motion imageryvi. Direct playback for video in slow or quick motion in the S&Q modevii boasts outstanding image quality. With 15+ stop latitudeviii, it’s possible to capture natural looking images in a wide variety of lighting to capture natural looking images even in extraordinarily low light situations without losing highlight or shadow detail. The standard ISO range extends from 80 to 102400 for both stills and movies. The expanded range for stills is 40 to 409600, and the expanded range for movies is 80 to 409600. Turn Cinematic Dreams Into Reality The ZV-E1 can create standout content with Cinematic Vlog Settingsix, an intuitive way to capture scenes with the cinematic look of feature movies. By choosing an appropriate Look, Moodx and AF transition speed, anyone can create cinematic footage that ideally matches the scene and creative intent. The overall cinematic feel is further enhanced by a 24 fpsxiv frame rate and the widescreen Cinemascope aspect ratio (2.35:1)xv. For a truly cinematic look, the ZV-E1 features S-Cinetone, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony’s Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color to deliver cinematic quality. A selection of new Creative Looks makes it easy to create interesting appearances for stills and video right in the camera. Ten Creative Looks are provided as presets that can be used as they are or customized with the touch of a button. Newly added My Image Style xvi makes it possible to shoot in the Intelligent Auto or Scene Selection mode; icons on the touch-sensitive monitor make it easy to directly adjust background bokeh, brightness, and color tone, as well as select a Creative Look. AI Plus Leading Technology Delivers Consistently Stunning Imagery The ZV-E1 features a dedicated, powerful AI (artificial intelligence) processing unit that leverages Sony’s technologies to uniquely overcome the challenges of self-taken footage faced by “crew of one” creators. By using AI human recognition, newly developed features of Multiple Face Recognition, Auto Framing, Framing Stabilizer and even Auto Microphone directivity have now become possible. For the first time, the ZV-E1 allows for true self-taken footage and even minimizes or eliminates the need for a second shooter. Real-time Recognition AF incorporates an innovative AI processing unit that uses subject form data to accurately recognize movement - human pose estimation technology uses learned human forms and postures to recognize not just eyes, but body and head position with high precision, making it possible to lock onto and track a subject facing away from the camera. The AI processing unit can even differentiate between multiple subjects having different postures and recognition of individual faces so that tracking reliability is achieved in challenging situations such as when a subject’s face is tilted, in shadow, or backlit. In addition to Human and Animalxvii, the AI processing unit now makes it possible to recognize Birdxviii, Insect, Car/Train and Airplanexviv subjects, providing even greater flexibility and reliability when shooting both stills and video. The camera features Multiple Face Recognitionxx which automatically adjusts bokeh and focus on multiple recognized faces when shooting group selfies or group portraits - preventing problems like only the faces in the front being in focus while others further back are out of focus. Breathing Compensationxxi suppresses image shifts when focusing to maintain a consistent angle of view and achieve smooth focusing effects. The ZV-E1 features AI-based Real-time Trackingxxii that can be activated by specifying the subject and half-pressing the shutter button. The camera will then automatically track the subject, leaving the user free to concentrate on framing and composition. The new camera has a fast Hybrid AF for fast acquisition and tenacious tracking as well detailed AF settings for ultimate precision and control. Another new feature of the ZV-E1 is the AI-based Auto Framing for videoxxiii which is ideal for recording interviews, music performances, cooking, and much more. Using AI-based subject recognition technology, the Auto Framing feature automatically crops the frame to the users desired level, keeping the subject in a prominent position when shooting video. Even when the camera is mounted on a tripod, for example, the framing is continually adjusted so that the recorded footage looks like the subject is being followed by an experienced camera operator, ideal for a single person shooting scenario. A compact, 5-axis xxiv stabilization unit and gyro sensors with optimized algorithms achieve up to 5.0-stepxxv stabilization. The in-body image stabilization of the camera provides effective stabilization with a wide range of lenses, including E-mount lenses that do not include their own stabilization. Dynamic active Mode stabilization xxvi is approximately 30% more effective than what Active Modexxvii provides. This makes it easier than ever to shoot smooth, stable footage while moving around for bold, dynamic expression. The ZV-E1 also boasts a Framing Stabilizerxxviii that uses advanced AI-based subject recognition in conjunction with the camera’s Dynamic active mode image stabilization to automatically keep the subject’s position in the frame constant. The camera also features a Bokeh Switch for one-touch background bokeh enhancementxxviii and of course, the ZV-E1 also includes the Product Showcase Settingxxix in the rest of the Sony ZV line, designed for product review videos and allowing users to smoothly switch focus from the presenter’s face to a product and back. Control Time To Capture Unforgettable Moments and Situations In-camera time-lapse creation is a great feature for users who want to record time-lapse video sequences like the movements of clouds, people, cities and other slowly changing subjects in uniquely expressive ways. The exposure intervalxxx can be set from 1 second to 60 seconds, making it easy to compress slow action into enjoyable time-lapse sequences. Interval shooting used to capture individual still images at intervals greater than 60 seconds is also available. Advanced Audio for Winning Content The ZV-E1 features a high-performance 3-capsule microphone with variable directivity to optimize clear and crisp audio recordings. Front, all directions, and rear directivity settings are available to match a variety of environments, and for the first time, automatically switches to a direction in line with face recognition, so users can easily make optimal recordings. The new Autoxxxi setting allows [Front] or [All Directions] directivity to be automatically selected according to the current subject recognition and tracking status. The camera also includes a Multi Interface (MI) shoe with digital audio interface and mic and headphone jacks offer expanded audio capabilities. Supplied with the camera, is a windscreen that can significantly reduce noise when shooting in windy conditions. Advanced and in-Depth Editing Support Gets The Creator’s Intent Across The ZV-E1 can record 10-bit 4:2:2 video internally when using Long GOP or All Intra compression, supports internal intra-frame (All-I)xxxii recording and XAVC HSxxxiii format recording using the MPEG-H HEVC/H.265 codec provides approximately doubled efficiency. The camera has Flexible ISO, which can be set to AUTO or manually set between 640 and 102400 (160 and 409600 in expanded ISO mode). Picture profiles with assignable LUTs are available so users can create specific looks when shooting in modes other than one of the preset Log modes. The ZV-E1 records image stabilization and camera rotation metadata that can be useful when editing in the free Catalyst Browse desktop application, paid Catalyst Prepare desktop applicationxxxiv or pluginxxxv as users can quickly and precisely stabilise footage during editing. Lens breathing compensation can be applied during editing. Designed for easy content creation The ZV-E1has been designed for ease of use, with a side-opening vari-angle, 3 inch type 1.07 Mdot LCD Screen for easy monitoring, a touch function while recording and control layout and grip optimized for content creation. The new camera features uninterrupted power for extended recording with Sony’s high-capacity Z battery and USB PD (Power Delivery) that supports fast chargingxxxvi. The ZV-E1 also features a dust and moisture resistant designxxxvii. Stream top-quality live content as when connected to a personal computer or smartphonexxxviii via USB the ZV-E1 can function as a 4K (2160p) webcam and take online meetings, live events, and even simple conversations with family and friends to new creative heights. Creators’ Cloud and Easy Smartphone Connection Creators can connect and share content easily with Sony’s newly announced Creator’s Cloudxxxix platform and easy smartphone connection. The Creator’s App can be used to control the ZV-E1 from the smartphone, and transfer stills and videos shot on the camera to the smartphone. Camera battery and media status can be monitored from the smartphone, and date and camera names can be edited as needed. The Creator’s App also provides a convenient way to update camera software. Designed With Sustainability in Mind In addition to Sony’s commitment to a sustainable future with global initiatives like Road to Zero and the 2030 renewable energy goal, the ZV-E1 has been specifically developed with sustainability in mind. The camera has a newly developed windscreen using fibers made from recycled PET bottlesxxxx to reduce Sony’s environmental impact, without compromising functionality. Lastly, the outer packaging of the ZV-E1 is environmentally conscious and recyclable with no plastic and employs Sony’s ‘Original Blend Material’ – bamboo, sugar cane and recycled paper. Also, plant-based non-woven fabrics are used for the product bagsxxxxi to minimize Sony’s environmental footprint. Also, ZV-E1 includes accessibility features that facilitate operation in several ways, including screen reader functionality for the visually impairedxxxxii. Accessibility features allow anyone to enjoy shooting and playback using the ZV-E1. Pricing and Availability The new ZV-E1 will be available in May 2023 at a variety of Sony’s authorized dealers, for an estimated retail price of $2,199.99 USD and $2,999.99 CAN. A kit variation including the compact full-frame 28-60 mm F4.5-5.6 zoom lens is also available for an estimated retail price of $2,499.99 USD and $3,399.99 CAN. For detailed product information, please visit: Black Body only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilczve1-b White Body only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilczve1-w Black Kit: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilczve1l-b White Kit: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilczve10l-w Notes: i It can be used with all E-mount lenses including the superlative G Master series with stunning resolution and world-class bokeh. ii As of the March 2023 product announcement, based on a Sony survey of interchangeable-lens digital cameras with 35mm full-frame image sensors and optical in-body image stabilization. iiiCompared to the BIONZ X image processing engine in the ZV-E10. Sony tested. iv A free license key must be downloaded from Sony’s camera upgrade website and installed in the camera. Not available in some countries and regions. To be released in June 2023 or later. Visit the following URL for details: https://creatorscloud.sony.net/cameraupgrade/4k120p/ QFHD（3840×2160) with approx. 10% image crop. v A free installation key must be downloaded from the issuing web site and installed in the camera. QFHD（3840×2160) with 10% image crop. vi Post-production editing and S&Q mode recording required. vii Audio recording not available in the S&Q mode. viii S-Log3 movies, Sony tests. ix Available in the Movie and S&Q modes. Not available for XAVC S-I 4K recording in S&Q mode. x Mood is not available when the [Mono] Look is selected. xi S-CINETONE/ CLEAN / CHIC / FRESH / MONO xii AUTO / GOLD / OCEAN / FOREST xiii HIGH / MID / LOW xiv Recording frame rates are indicated as the closest integer values. The actual corresponding frame rates are as follows: 24p: 23.98 fps, 30p: 29.97 fps, 60p: 59.94 fps, and 120p: 119.88 fps. xv The black bands above and below the image are recorded as part of the image. The image area between the black bands is Cinemascope aspect ratio, but aspect ratio of the entire recorded image area is 16:9. xvi Settings are reset when switching between the still, movie, and S&Q modes (including REC in Still mode). xvii Animal recognition has been expanded, now recognising the eye of some grazing and small animals in addition to the eyes and heads of dogs, cats, and similarly featured animals xviii The newly added Bird mode easily pinpoints the eyes of a variety of bird types as well as recognising bird heads, bodies, and poses xviv Camera may not accurately recognize all specified subjects in all conditions. Available subject settings are: [Human], [Animal/Bird], [Animal], [Bird], [Insect], [Car/Train], and [Airplane]. Subject types other than the type specified may be erroneously recognized in some cases xx Available in the movie or S&Q mode when Intelligent Auto is selected with [AF Subject Recognition] set to [Human]. xxi Only available with lenses that support Breathing Compensation. Angle of view and image quality may change slightly. Full compensation may not be possible with all lenses. This function is not available when Distortion Comp. is OFF, the S&Q mode is in use, or the recording format is set to RAW or any format that includes RAW. http://support.d-imaging.sony.co.jp/support/ilc/breathing/en/ xxii [Tracking] in the menu. Based on advanced artificial intelligence, including machine learning. xxiii Only available for video. Framing is cropped from 4K images, resulting in reduced angle of view. xxiv Angular shake (pitch/yaw) has the biggest impact on image quality and tends to increase at longer focal lengths, X/Y shift that is most apparent in high magnification macro shots and rotational shake (roll) that can ruin night shots and movies. xxv CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM lens. When shooting stills. xxvi Dynamic active Mode reduces angle of view more than Active Mode. Clear Image Zoom is not available when shooting 4K movies using Dynamic active Mode. xxvii Compared to the α7S III Active Mode. Sony internal tests. xxviii Backgrounds can be quickly defocused by simply pressing it. This feature makes it easy to achieve beautiful full-frame bokeh that effectively emphasizes the main subject while creating deep, impressive images. xxix [Subject Recognition in AF] is locked to [Off], and [Focus Area] is set to [Zone]. xxx Maximum exposure interval is 6 seconds when shooting 4K. xxxi [Front] or [All Directions] directivity is automatically selected according to the current subject recognition and tracking status. xxxii When XAVC S-I 4K or HD is selected via the file format menu. xxxiii Catalyst Browse™ Version 2022.1 or later, or other XAVC HS compatible editing software is required for editing xxxiv Supported in Catalyst Browse/Prepare Version 2020.1 or later. Image stabilisation metadata that can be used by Catalyst is generated when using a Sony E-mount lens with the camera’s optical image stabilisation set to [OFF] or [Active]. xxxv These features may not be usable in some countries or regions. For details, refer to Service Availability by Country/Region here https://support.d-imaging.sony.co.jp/app/cpplugin/ xxxvi USB charging and power delivery are only supported via the USB Type-C® terminal. A battery must be installed in the camera when supplying USB power. The internal battery may drain even if USB power is supplied, depending on the adapter used and camera operating conditions. xxxvii Not guaranteed to be 100% dust and moisture proof. Xxxviii When streaming via USB maximum image resolution is 3840 x 2160 and maximum frame rate is 30 fps. The OS of the computer or smartphone used must be compatible with UVC/UAC. Use the most up-to-date OS available for your device. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port. When connected via USB2.0. maximum image resolution is HD (720p) and maximum frame rate is 30p. xxxix Sony’s Creator’s Cloud platform brings the latest camera technology together with cloud AI technology to support the entire creator workflow, from shooting to production. Availability timing of services will vary by region and country. xxxx Recycled material may not be available depending on the time of production. xxxxi Not including materials used in coatings and adhesives. Natural non-woven fabric may not be available during some production periods. xxxxii The initial shipping setting is English and can be changed to 10 different languages in the menu.

Press release: Sony Electronics Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, the ZV-1 II The Integrated Lens and Compact Camera in the Vlog Camera ZV-Series Opens the Door for a Wider Audience of Content Creators SAN DIEGO, CA – May 23, 2023 - Sony Electronics launches the all-new second generation camera to the ZV-1 in the vlog camera ZV series, the ZV-1 II, which includes highly requested and popular market-leading features. With a wider-angle lens than ZV-1, the ZV-1 II helps vloggers make more engaging storytelling with attractive photogenic image quality. With the 1.0-type Exmor RS™ image sensor (approximately 20.1 effective megapixels), BIONZ X™ image processing engine, and newly developed ZEISS® Vario-Sonnar T* 18-50 mm F1.8-4i lens, the ZV-1 II allows for creators of many skill levels to enjoy sophisticated capabilities. From the 18-50mmii wide angle lens which can frame everything from group selfies to narrow interiors or dynamic recordings of everyday scenes to the Multiple Face Recognitioniii , which recognizes multiple faces and automatically adjusts to keeps all faces sharp and clear when taking selfie shots that include two or three people, the ZV-1 II is the advanced vlogging camera packed into a travel-size. “The ZV-1 II is an exciting chapter for content creators and will be the go-to camera for many, including vloggers, social media influencers and short form video creators. With the newest vlog camera in the ZV series, we have taken requests from various users and included features that matter most to vloggers,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are striving to take feedback from our community to continue to expand and elevate our ZV series and the ZV-1 II does just that.” Comprehensive Features for Vloggers & Video Content Creators The ZV-1 II has a number of new and popular features that will empower creators to capture better content. Ultra-wide angle and Zoom - 18mmii wide angle of view makes it easy to capture attractive photogenic image with the entire scene – especially when shooting selfies at arm’s length. The 18-50mm optical zoom and the Clear Image Zoom smoothly enlarges images while minimizing loss of image quality to create variety in videos by changing the angle of view. 1.0 type sensor with Bokeh Switch which gives beautiful bokeh by defocusing the background with a single touch. Intelligent 3-capsule microphone - In Auto mode, the camera recognizes human faces or objects and automaticallyiv switches the direction of the built-in microphone ([Front] or [All Directions]). In Manual mode, you can select [Front] for selfies, [Rear] when shooting with narration or [All Directions]. The supplied windscreen ensures a clear recording of the speaker when outdoors. Easy to use cableless attachment to Multi Interface Shoev and a 3.5 mm microphone jack makes it easy to connect external microphones. Cinematic Vlog Setting function responds to the demands to easily capture videos with a filmic look. It enables impressive imagery at a touch. Simply tap the on-screen function icon and the camera will automatically set a CinemaScope size (2.35:1) vi and a frame rate of 24 fpsvii --the same as for a cinema movie. Then finish off the work with the on-screen buttons to select from five LOOKs and four MOODs Creative Look which supports 10 preset looksviii to suit your creative preferences and pro-level imaging features. Face Priority AE and Soft Skin Effect automatically and immediately detects faces and adjusts the exposure to optimize facial brightness, no matter the lighting. Soft skin effect smooths skin and facial features when filming. Fast Hybrid AF System - Even in high-definition 4K where precise focusing is required, the camera will keep the images sharp with the same Fast Hybrid AF system seen in α series cameras. The camera is equipped with AF Transition Speed to select the focusing speed during video recording, and AF Subject Shift Sensitivity to control whether the camera shifts focus from one subject to another. t. In addition, the Real-time Eye AF can accurately keep focus on human or animals for both stills and movies. Product Showcase Setting - which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item you are highlighting. S&Q shoot modeix which allows a selection up to 5x slow or up to 60x quick motion to add impact to everyday scenes. The combination of shooting and recording frame rates can now be set on a single screen. ISO sensitivity spanning from 125 to 12800 - allows the camera to record sharp images with less noise, even in low lighting. Active Mode electronic image stabilization - content can be captured while walking or in motion and is especially useful for handheld shootingx. Useful for handheld Movie and Slow & Quick motion shooting. Built-in ND filter – to reduce exposure by three stops and allow for beautiful background bokeh even in the brightest situation. Compact and Lightweight for Easy Portability, Operability, Connectivity The ZV-1 II is perfect for on-the-go; its compact and lightweight design can be easily carried in a pocket or small bag, even with its optical wide zoom lens. The ZV-1 II supports different filming styles with the vari-angle screen suitable for selfies, easy to hold body grip (or with an optional GP-VPT2BT grip), user-friendly key and control layoutxi and the recording indicator on the front face of the body. The monitor display has been redesigned with a bold, clearly visible red frame that makes it obvious when recording is in progress. Power charge easily via a USB Type-C® connector. Creators can connect and share content easily with Sony’s Creators’ Cloud platform and easy smartphone connection. The Creators’ App can be used to control the ZV-1 II from a smartphone, monitor camera battery and media status, edit date and camera names, and easily transfer stills and videos shot, even in the background. The Creators’ Appxii also provides a convenient way to update camera software. For easy high-quality live streaming, simply connect the ZV-1 II to a PC or smartphone xiii with a commercially available USB cable (not included) to use it as a webcam. Make your video more attractive in online meetings and live streaming by using Creative Look to improve the skin’s appearance and adjust the hue. Faces will appear clearer and brighter (Face Priority AE) and the eyes will be kept in focus (Real-time Eye AF). Sustainable and Accessible Design In addition to Sony’s commitment to a sustainable future with global initiatives like Road to Zero and the 2030 renewable energy goal, the ZV-1 II has been specifically developed with sustainability in mind. Recycled materials, including SORPLASTMxiv, are used for the camera body, reducing environmental impact without sacrificing functionality. Sony's unique recycled paper "Original Blended Material", which does not use plastic and is easy to recycle, is used for individual packaging. Using materials such as bamboo, sugar cane fiber, and recycled paper collected from the market, it is both environmentally friendly and high quality. The ZV-1 II includes accessibility features that facilitate operation in several ways, including screen reader functionality for people with low vision or with visual impairments. Accessibility features allow anyone to enjoy shooting and playback. When the screen reader functionxv is activated, text on the menu screens is read aloud. The screen reader function can be activated by turning the [Screen Reader] function in the [Setup] tab ON. Screen reader volume can be adjusted via the [Sound Options] settings. In addition to the above, the ZV-1 II includes several functions that assist in achieving pinpoint focus on a variety of subjects. Additionally, the Real-time Eye AF can automatically recognize and focus on [Human] or [Animal], or the Real-time Tracking function. Focus Magnification, and Peaking functions make it easier to focus manually, and features like Touch Focus, Touch Tracking, and Touch Shutter let the user focus, track, and shoot simply by touching the subject on the monitor screen. ZV-1 II accessibility features (items listed in the specifications): Screen Reader, Touch AE, Focus Magnifier, Peaking Display, Real-time Eye AF, Real-time Tracking, Touch Focus, Touch Tracking, Touch Shutter, Vari-angle LCD screen and Custom function. Pricing and Availability The new ZV-1 II will be available in June 2023 at a variety of Sony’s authorized dealers, for an estimated retail price of $900 USD and $1,200 CAN. i 35mm format equivalent. 9 elements in 9 groups, including 5 aspherical and 1 AA (because the advance aspherical element is one of the 5 aspherical lenses) lens elements. 7-bladede circular aperture. T* Coating to suppress ghost and flaring. ii 35mm format equivalent. iii Compatible with video modes/S&Q mode only. Wide side. iAUTO mode selected. Does not work when the Bokeh switch is ON or when subject recognition is OFF. iv Direction may be fixed depending on the shooting settings. v Not compatible with digital audio interface. vi The black bands at the image top and bottom are recorded as part of the image. The image (excluding the bars) is in CinemaScope aspect ratio, but the recorded image is 16:9. vii Recording frame rates are indicated as the closest integer values. The actual corresponding frame rates are as follows: 24p: 23.98 fps, 30p: 29.97 fps, 60p: 59.94 fps, and 120p: 119.88 fps. viii Creative Look presets: ST, PT, NT, VV, VV2, FL, IN, SH, BW, SE and Advanced settings (Saturation cannot be adjusted when BW or SE is selected): Contrast, highlights, shadows, fade, saturation, sharpness and clarity. ix S&Q mode records in XAVC S HD format. Audio cannot be recorded. A Class 10 or higher SDHC/SDXC memory card is required. Recording at 100 Mbps requires a UHS-I (U3) SDHC/SDXC memory card. x The angle of view is slightly narrower in Active Mode. Active Mode is set to be off when the recording frame rate is 120 p or when the "Slow & Quick Motion Frame Rate" is 120 fps. xi Keys and controls on the ZV-1 II are optimally arranged for greater usability, including REC button and Still/Movie/S&Q button. xiiCheck regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. xiii Streaming via USB gives 1280×720 resolution and 30 fps frame rate. To use this function, the PC's or smartphone's OS must support UVC/UAC. Be sure to use the OS’s latest version. When connecting to a mobile device equipped with a USB Type-C® port, use a commercially available USB cable or terminal conversion adapter. xiv SORPLAS™ may not be used for the parts used depending on the production period. xv Availability varies depending on region and language.

Press release: Canon ADDS EOS R50 and EOS R8 TO THE GROWING EOS R MIRRORLESS Camera SYSTEM Plus, Image Story Telling Through R-Mount Lenses Is Ramped Up With Additions of the New RF-S55-210mm F5-7.1 IS STM and RF24-50mm F4.5-6.3 IS STM Lenses MELVILLE, NY, February 7, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R50 camera body, ideal for entry level users, and the EOS R8, an extremely compact, full-frame camera aimed at advanced amateur photo and video enthusiasts looking for budget-friendly options that don't sacrifice performance. Additionally, two new RF-Mount lenses are being introduced to the ever-growing R-mount lens lineup. EOS R50 Compact, lightweight and ideal for those looking to step up their video quality, the EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates), and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking, subject detection, and movie-prerecording, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions. A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery. For those who are budding content creators, the EOS R50 will be available later in 2023 as part of a Content Creator Kit – packaged with a microphone, lens and grip. Overall, the EOS R50 is truly a jack of all content creation trades. “The first time I picked up the EOS R50, I noticed how light it was. When I saw the footage, I wondered how the quality can be so good when it’s this lightweight in my hand. My mind was blown!” Bianca Matisse Taylor – Content creator and blogger EOS R8 The EOS R8 — affordable and functional — is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses — allowing enhanced wide-angle field of views when compared to APS-C sensor cameras. Extremely lightweight and compact, the EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who've already explored interchangeable lens cameras but haven't yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets. “My work is a lot about movement and not missing a beat with the fast shutter on the EOS R8 is so important to me as an artist.” Jasper Soloff – Photographer and Director Additional product specs include: Video performance Uncropped 4K video to 59.94p (29.97p with EOS R50) (with 6k oversampling) Full-HD to 59.94 fps, and High Frame Rate to 119.8 fps (Full HD 180p EOS R8) Dual Pixel CMOS AF, with subject detection for people, animals and vehicles Up to 2 hours of continuous recording (one hour with EOS R50); no 30 min limit Focus breathing correction Enhanced usability for video correction Vertical Video Metadata Movie Self Timer Audio Noise Reduction (only in EOS R8) UVC/UAC Support, for USB livestreaming Recording Emphasis Aspect Markers Connectivity Easy wireless connection from camera to compatible smartphone Camera Connect with USB connection to compatible smartphone USB streaming direct to computer via Zoom™, Teams™, or Skype™ MFI Certified (Apple); WPA3-Personal protected access Convenient firmware updates via compatible smartphone Cloud RAW processing Alongside the camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S55-210mm F5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization, and close-focusing that can fill the frame with a subject roughly 2x3 inches in size (at its 210mm zoom setting, and minimum focus distance). And it does all this in an incredibly lightweight and compact package. The Canon RF24-50mm F4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF24-50mm F4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, and under 3.5 inches when extended — weighing less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances its appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens' effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera. Price & Availability The Canon EOS R8 camera body will be available for an estimated retail price of $1,499.00*. The Canon RF24-50mm F4.5-6.3 IS STM lens with the EOS R8 will have an estimated retail price of $1,699.00*. The Canon EOS R50 camera body will be available for an estimated retail price $679.99*. The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM lens will be available for an estimated retail price of $799.99.* The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses will be available for an estimated retail price of $1,029.00* The RF24-50mm F4.5-6.3 IS STM lens will be available for an estimated retail price $299.99* while the RF-S55-210mm F5-7.1 IS STM lens will have an estimated retail price of $349.99*. All products are currently scheduled to be available in Spring 2023. For more information, please visit usa.canon.com. * Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press Release: Time To Level Up: Canon Announces EOS R7 and EOS R10, the First EOS R-Series Cameras with APS-C Imaging Sensors New RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM Standard Zoom Lenses Also Announced MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor. Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports. As the market share leader for mirrorless cameras in the United States during Q1 of 20221, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras. In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature: 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor Autofocus (AF): subject detection inherited from EOS R3 Up to 15 frames per second (FPS) mechanical shutter First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization Dual memory card slots (EOS R7 only) Full width 4K video recording at 60p (EOS R7 only), 30p and 24p Record each clip over thirty (30) minutes2 Up to 30FPS with electronic shutter (EOS R7 only) Dust and moisture resistant (EOS R7 only) In-body image stabilization (EOS R7 only) Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera. Price & Availability The Canon EOS R10 camera body will be available for an estimated retail price of $979.993. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.003. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.003. The Canon EOS R7 camera body will be available for an estimated retail price $1,499.003. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.003. The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $479.003, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.993. All products will be available in late 2022. For more information, please visit usa.canon.com. 1 Source: The NPD Group/Retail Tracking Service, U.S., Jan. - March 2022 combined. 2 Video may stop due to battery level, card capacity, or internal temperature. 3 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: New: Leica M11 Monochrom Focused on the Essence of Photography: Creating Pictures with Light and Shadow Wetzlar, 13th April 2023. Leica Camera AG has always gone its own way, and its courageous decisions were doubted more than once. Success, however, proved the long-established company right. Even in 2012, when it decided to be the only manufacturer worldwide to launch a camera with a dedicated black-and-white sensor: the Leica M Monochrom. Today, in the eleventh year of the Monochrom success story and with a treasure of experience from almost 70 years of Leica rangefinder cameras, Leica Camera AG introduces the fourth camera generation with black-and-white sensor: the new Leica M11 Monochrom. With its sensor completely geared to black-and-white photography, the Leica M11 Monochrom focuses like no other camera on the most basic of all photographic practices: the composition of pictures solely through light and shadow. With the monochrome multi-resolution full-format sensor exclusively developed for the new M generation, the M11 Monochrom provides extraordinary black-and-white images. Raw files in the DNG format or JPEGs with a resolution of either 60, 36 or 18 megapixels can be created. In combination with the enormous ISO range of 125 to 200,000, the camera grants an extreme creative freedom when taking pictures. As a result, you get images with an unprecedented rendition of even the finest details, an exceptionally natural-looking definition even in difficult light conditions and an extremely low noise even in the high ISO range. The 256 GB internal memory and the convenient connectivity to the Leica FOTOS app ensure an optimal mobile workflow. Via Bluetooth or the USB-C port, pictures can be quickly and easily transferred to the app and processed further from there. In addition, the camera can be directly controlled with the app and photos can be immediately assessed at the smartphone or tablet thanks to tethered preview. Moreover, the Leica M11 Monochrom is a certified Apple “Made for iPhone and iPad” accessory and thus offers unique options with the included Leica FOTOS cable. With an all-metal body and a top plate made of high-quality aluminium, with a sapphire glass display, solid leather covering as well as black, scratch-resistant paint finish, the M11 Monochrom presents itself in a timeless and unobtrusive M design. Details such as the deliberate omission of the Leica logo and the dark chrome-plated coating of the optical viewfinder underline the reduced, iconic design of the new addition to the legendary Leica M family. Thanks to the build quality typical of Leica, the new Leica M11 Monochrom combines all the requirements of a premium camera “Made in Germany”. The Leica M11 Monochrom will be available globally at all Leica Stores, the Leica Online Store and authorized dealers starting now. The recommended retail price will be €9,450.00 including VAT. Leica Camera AG