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Press release: RICOH Announces Ricoh GR IIIx Urban Edition Special Limited Kit Limited-edition package includes metallic gray-finished camera with blue-accented lens barrel and exclusive accessories; model debuts new GR IIIx exposure and focus modes PARSIPPANY, NJ, March 9, 2022 — Ricoh Imaging Americas Corporation today announced the RICOH GR IIIx Urban Edition Special Limited Kit. This package features the RICOH GR IIIx high- end digital compact camera, with a metallic gray finish and navy-blue ring around the lens barrel. It also includes exclusive, specially designed accessories: a leather hand strap and a metallic hot shoe cover. The kit will be available in limited quantities starting in April 2022 for a manufacturer’s suggested retail price of $1,099.95. A second special package--the RICOH GR IIIx Urban Edition body only version (camera body only, without the genuine-leather hand strap and the metallic hot shoe cover)—is scheduled to be available in the summer of 2022. Main Features of the RICOH GR III Street Edition Special Limited Kit The RICOH GR IIIx Urban Edition camera body is accented by a navy-blue ring around the lens barrel. This color was selected to represent typical street shooter imagery such as deep blue skies reflected in a puddle following a rainfall or the bright neon signs of a never-sleeping city. The camera body is finished in metallic gray, reminiscent of the gritty tones of the urban landscape. This unique exterior finish requires a multi-coat process, which results in the camera’s distinctive appearance and smooth texture. The coating also helps to make it easier for a photographer to get a firm grip on the camera. The navy-blue stripe on the leather hand strap matches the color of the lens barrel ring, complementing the overall design of the camera. The package also includes a specially designed black metallic hot shoe cover. This camera also debuts several new functions that will also be available for standard GR IIIx models with firmware updates that will be released along with the availability of this Limited Edition Kit. These are: Snap Distance Priority mode, a new exposure setting: Once the preferred distance for snapshots and the desired depth of field (DOF) are set in advance, the camera lets the user quickly and easily recall these settings. This setting is programmed to select the aperture, providing the depth of field used in pan-focus photography, making it particularly handy for quick snapshot photography. Auto Area AF (Center) focus mode: Instead of covering the entire image field, this mode operates only in nine focus zones around the center of the image field, preventing the camera from focusing on unintended elements, such as a grassy field in the foreground of an image. Enable AF mode shutter-release capability: When the shutter-release button is pressed halfway down, the user can lock the AF system only, without locking the AE system. Snapshot mode: A distance setting of 11.5 feet (3.5 meters) has been added to the Snapshot mode; and a long press on the monitor during playback allows the user to instantly recall the playback function selection menu. When the camera’s power is turned off, the camera displays an original shut-down screen featuring the product logo and a street-view image symbolizing the package’s urban-oriented concept. Note: The camera’s other specifications are identical with those of the standard GR IIIx model.

Press release: The LUMIX GH6, a Compact Next-generation Mirrorless Camera Featuring Unlimited C4K/60p in 4:2:2 10-bit, 5.7K/60p in 10-bit and 4K 120p HFR / FHD Maximum 300fps VFR Video Recording Newark, NJ (February 21, 2022) – Panasonic is proud to introduce the new LUMIX GH6 - the latest flagship model of the LUMIX G Series digital mirrorless camera based on the Micro Four Thirds system standard. In 2009, Panasonic introduced the DMC-GH1, the first model of the LUMIX GH series, with a photo/video-hybrid concept. Since then, the GH series has evolved to include innovative features demanded by users and has become renowned by creators worldwide as a first-choice tool thanks to its performance, mobility, and rugged design. The LUMIX GH6 is the latest addition of the series that again breaks the boundaries of digital mirrorless cameras. By increasing the effective pixel count by more than 20%1, the new 25.2-megapixel Live MOS Sensor boasts high-resolution, high-speed signal readout and wide dynamic range. The new Venus Engine is equipped with advanced image processing technologies to render high resolution images with natural noise texture and rich color reproduction, which is a hallmark of LUMIX cameras. The LUMIX GH6 contains V-Log/V-Gamut – a first for LUMIX G Micro Four Thirds cameras – and provides 12+ stops and even 13+ stops of wide dynamic range using Dynamic Range Boost mode.2 The new LUMIX GH6 has again evolved to achieve 4:2:2 10-bit C4K 60p unlimited video recording time3, 4:2:0 10-bit 4K120p, 4:2:2 10bit FHD 240p HFR (High Frame Rate) and FHD maximum 300fps VFR (Variable Frame Rate) to reproduce dynamic motion of the subject. In addition to 4:2:0 10-bit 5.7K 60p, 4:2:0 10-bit 5.8K 30p (4.4K 60p) anamorphic 4:3 video can be recorded utilizing the full area of the sensor. It is possible to display de-squeezed footage on the monitor in real-time. 5.7K 30p video recording is available in Apple ProRes 422 HQ for the first time in LUMIX cameras, which enables non-linear editing without transcoding. Extended recording time is made possible with LUMIX’s heat management technology. Boasting 7.5 stops of powerful image stabilization with its Dual I.S.2 for agile handheld shooting, the LUMIX GH6 has adopted a new super high-precision 5-axis gyro sensor with a new algorithm to achieve 7.5 stops of Body I.S.4 and Dual I.S.25. It also offers a wide variety of recording formats, resolutions and framerates to choose from according to the purpose. With expertise drawn from firsthand opinions, the LUMIX GH6 has been designed to recognize high quality video expression and workflow efficiency from setup to delivery in addition to excellent depiction performance and mobility. Together with a wide array of lens options, Panasonic is committed to leading the industry with creators who are seeking for a new way to go beyond the limitations of creativity. The LUMIX GH6 will be available at valued channel partners for $2,199.99 (body only) and $2,799.99 (body + L-kit package) in mid-March. In comparison with the sensor of the LUMIX GH5. Available in Creative Video mode only, Minimum ISO 800 in standard mode/ISO2000 in V-Log/HLG. Under the guaranteed operating environment. When using a battery. The recording time depends on the capacity of the battery and the recording media. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm (35mm film camera equivalent f=120mm), when H-ES12060 is used. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=140mm (35mm film camera equivalent f=280mm), when H-FS14140 is used. 1. State-of-the-art technologies enhance video quality even higher Panasonic has developed a new 25.2-megapixel Live MOS Sensor without LPF (Low-pass Filter) that boasts high resolution, high-speed signal readout that reduces rolling shutter problem and achieves wide dynamic range. The new Venus Engine delivers approximately twice the processing power1, enabling high-speed processing of the new sensor's higher pixel counts, higher-resolution and higher-bit-rate video. It has evolved with three key technologies: New Intelligent Detail Processing, New 2D Noise Reduction and High Precision 3D Noise Reduction for video. The new Intelligent Detail Processing detects the edges and flat and detailed parts in a frame more accurately, resulting in highly realistic images. The new 2D Noise Reduction suppresses chromatic noise and improves the texture of luminance noise to make photo clear and natural even when shot at high sensitivity. With the High Precision 3D Noise Reduction for video, the detection capability of still and moving parts has been advanced, which makes it possible to optimize noise reduction while minimizing afterimages. As a result, the image quality of video with dynamic motion is enhanced. In addition, high-precision Dual 3D Color Control enhances color reproduction by brightness level, saturation level, and hue level for rich, faithful color expression. The combination of the new advanced sensor with the enhanced saturation performance and engine makes it possible to render clearer images even in 25.2-megapixel high resolution and lower minimum ISO sensitivity at ISO 100 [Photo: ISO 50(Extended) - 25600 / Video: ISO 50(Extended) -12800]. Dynamic range measures the luminance range that a digital camera can capture. The LUMIX GH6 provides 12+ stops of wide dynamic range for pre-installed V-Log recording capability. Even 13+ stops can be achieved using Dynamic Range Boost mode2. With the new Dynamic Range Boost mode, saturation-priority image generated from low ISO circuit and low noise image generated from high ISO circuit are synthesized at each pixel. The composite image achieves both low noise and high saturation, resulting in a clear and smooth HDR video with rich gradation. For agile handheld shooting, the LUMIX GH6 has adopted a new super high-precision 5-axis gyro sensor with a new algorithm to achieve 7.5 stops of Body I.S.3 and Dual I.S.24. Thanks to this powerful image stabilization, even 100-megapixel high resolution images can be shot using the High-Resolution mode without a tripod. In High-Resolution mode, eight consecutive images are automatically shot while shifting the sensor using the Body I.S. (Image Stabilizer) mechanism and synthesized into a 100-megapixel equivalent (11552 x 8672-pixel) image that faithfully reproduces precise details to be saved as beautiful, highly realistic RAW and JPEG images. With its high mobility achieved by the compact, lightweight design and powerful Body I.S., the LUMIX GH6 makes previously impossible shooting, such as handheld ultra-telephoto shooting, possible. The 5-axis Dual I.S. 2 also works for video recording, including 4K video to record natural, comfortable-to-see video footage. It applies appropriate compensation according to the type of movement by precisely judging the cause – whether it was generated by panning, tilting or hand-shake. The B.I.S. compensates for camera movement even when an interchangeable lens without O.I.S. (e.g., a cine lens) is used. In comparison with DC-S1H Available in Creative Video mode only, minimum ISO2000 in V-Log/HLG. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm (35mm film camera equivalent f=120mm), when H-ES12060 is used. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=140mm (35mm film camera equivalent f=280mm), when H-FS14140 is used. 2. Professional-quality video performance for unlimited expression The LUMIX GH Series has created an epoch-making industrial sensation by achieving outstanding video recording performance with advanced features that meet professional quality levels and standards. The LUMIX GH6 again evolves to achieve 4:2:2 10-bit C4K 60p unlimited video recording time1. 4:2:0 10-bit 4K120p (Equivalent to 5x slow motion2) and 4:2:2 10-bit FHD 240p HFR (High Frame Rate) video recording with audio also available to enable impressive expression such as speed ramping. FHD maximum 300fps (Equivalent to 12.5x slow motion2) and VFR (Variable Frame Rate) reproduce the dynamic motion of the subject. In addition to 4:2:0 10-bit 5.7K 60p, 4:2:0 10-bit 5.8K 30p (4.4K 60p) anamorphic 4:3 video can be recorded utilizing the full area of the sensor. It is possible to display de-squeezed footage on the monitor in real time. 5.7K 30p internal video recording is available in ProRes 422 HQ and ProRes 422 for the first time in the LUMIX series using the CFexpress Type B card, which enables non-linear editing without transcoding. DCI4K, FHD ProRes 422 HQ and ProRes 422 will be supported with a future firmware update. The LUMIX GH6 is capable of 4:2:2 10-bit C4K 60p internal recording and simultaneous output in 4:2:2 10-bit C4K 60p over HDMI. Since it is HDMI 2.1 compliant, it will support C4K 120p HDMI video output with a future firmware update. Moreover, capability of C4K 120p RAW output to Atomos Ninja V+ monitor recorder over HDMI 2.0, is under development, which also will be available with a future firmware update. The LUMIX GH6 contains V-Log/V-Gamut capture to deliver a high dynamic range and broad colors. V-Log renders a very flat image while maintaining all the color information within the image. This means that there is a greater level of play when the images are put through post-production processes. The Live MOS sensor of the LUMIX GH6 achieves a wide color gamut known as V-Gamut, which is the GH6’s optimum color space and provides a color space that is wider than BT.2020. V-Log has log curve characteristics that are somewhat reminiscent of negative film and V-Gamut delivers a color space even larger than film. The LUMIX GH6 offers the renowned colorimetry of the VariCam line of cinema cameras and uses their V-LOG picture profile and wider V-Gamut. For monitoring your work and to see an image that is no longer in LOG, the GH6 includes the V709 LUT (Look Up Table) with Rec.709 standard in the camera by default, this LUT can be output over HDMI or to the cameras monitors or both. It is possible to install your own LUT’s into the GH6 and access them from the V-Log View Assist menu. For users of the Varicam and EVA1 the GH6 can support LUT’s in their .vlt format, and for users of other camera systems we also support the .cube format. The LUMIX GH6 offers a host of practical features. There are a variety of settings in Photo Style including different Cinelike gamma presets. “Cinelike D2” and “Cinelike V2” have similar gamma setting characteristics for film production. In response to requests from professional users, video assist functions such as Waveform Monitor, Zebra Pattern, Luminance Spot Meter, Frame Marker, Anamorphic Desqueeze Display, Red REC Frame Indicator and Tally lamps are available. The Safety Zone Marker, a new feature on the LUMIX GH6, shows a guide of 95%, 90% or 80% recording area to secure safety zone for the composition and for the subtitles. Center Marker now allows you to choose the type of the marker. In Color Temperature Setting, the kelvin values can now be displayed on the recording screen. By using both an XLR microphone connected via the XLR Microphone Adaptor DMW-XLR1 (Ch1 Ch2) and built-in microphone (Ch3, Ch4), 48/96kHz 24-bit high-res audio can be recorded3. Users can combine several types of external microphones that fit the recording situation such as outdoor interviews where the voice of the speakers and ambient sound need to be recorded. The channel to use for the headphone can be switched during video recording and audio menus can be directly accessed with the Fn1 button on the camera top for easy sound level check during 4-channel audio recording. For the external microphone, a Φ3.5mm stereo jack is provided. 4K 60p Time Lapse videos can also be produced inside the camera. With the Exposure Leveling function, the exposure is automatically adjusted to prevent large changes in brightness between adjacent frames to produce equable time lapse footage. USB host capability will be added with a future firmware update, making it possible to write the data directly to the SSD. Under the guaranteed operating environment. When using a battery. The recording time depends on the capacity of the battery and the recording media. In 24p 4-channel audio recording is available in ProRes and MOV. 3. Agile mobility and smart operation for professional use With the incorporation of the new 25.2-megapixel Live MOS Sensor and new Venus Engine, the auto focus performance of the LUMIX GH6 has been improved. With higher speed signal processing by the Venus Engine and an improved AF algorithm, subject detection performance has been dramatically enhanced to achieve higher precision AF. To support high precision focusing, the LUMIX GH6 provides practical options for manual focusing. While focus is shifted by a variable amount according to the rotation speed of the focus ring for non-linear setting, it is shifted with a designated amount according to the rotational quantum of the focus ring for linear setting. Sensitivity (amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30-degrees to enable intended focus operation. The MF Assist, which enables the focus point to be enlarged, is now available photo shooting and video recording*. The LUMIX GH6 is capable of high-speed burst shooting at 14 (AFS) / 8 (AFC) fps with a mechanical shutter and 75 fps with an electronic shutter. The LUMIX GH6 adopts the 3.0-inch free-angle touch-control monitor in 3:2 aspect with 1,840K-dot high resolution. It does not cause interference even when both the HDMI cable and USB cable are connected by adjusting the tilt/rotation angle of the monitor. A large, 3,680K-dot OLED (Organic Light-Emitting Diode) LVF (Live View Finder) features a high magnification ratio of approx. 1.52x / 0.76x (35mm camera equivalent). *Up to 60p. Does not work in Variable Frame Rate mode. 4. Reliable quality and performance for professional use and connectivity Overheating is a fatal issue to continuous video recording especially when the resolution and the frame rates are increased. However, the LUMIX GH6 achieves unlimited video recording time1 in C4K 60p 4:2:2 10-bit by optimizing the heat dissipating path with a forced-cooling mechanism and allows video recording of VFR/HFR, ProRes and high-resolution footage exceeding 4K for an extended time. To ensure the GH6 can withstand heavy field use, it is composed of a magnesium alloy full die-cast front / rear frame, splash-resistant2,dust-resistant, and freeze-resistant down to -10 degrees Celsius/14 degrees Fahrenheit. The shutter unit also is durable for approx. 200,000 cycles. The Rec button is located on both the top and front of the camera, which makes it easy to start and stop recording even when shooting at a low angle or with a shoulder rig. The LUMIX GH6 is equipped with double card slots. The CFexpress card (Type B) supports internal recording of high bitrate video at 800Mbps or more including 5.7K 30p ProRes 422 HQ and C4K 60p ALL-I. The SD Memory Card UHS II V90 supports internal recording of video at 600Mbps or less. It also is possible to choose the recording method from Relay Recording, Backup Recording, Allocation Recording using both the SD Memory Card and CFexpress Card. For the terminal, HDMI Type A is provided. Plus, a cable lock holder for the HDMI/USB cable is bundled to prevent issues such as unplugging on location. The LUMIX GH6 supports USB 3.2 Gen 2 for high-speed writing and readout. The 2200mAh high-capacity battery can be recharged either via AC or USB. It also complies with USB PD (Power Delivery) when the corresponding Battery Charger DMW-BTC15 (sold separately) is used. The LUMIX GH6 is compatible with Time Code IN/OUT synchronization through the flash synchro terminal and bundled BNC converter cable with BNC cable. This makes the non-linear editing of footage shot with multiple cameras easy. Wi-Fi 5 GHz (IEEE802.11ac)3 is effective in addition to 2.4 GHz (IEEE802.11b/g/n). This provides secure and stable connection with a smartphone, tablet and other devices on location for smooth remote control. The transmission speed of photo/video data is increased by using the 5 GHz band. Compatibility with Bluetooth 5.0 (called BLE: Bluetooth Low Energy) enables constant connection with a smartphone or tablet with minimum power consumption. The settings of a LUMIX GH6 camera can be copied and transmitted wirelessly to other GH6 cameras when using multiple GH6 cameras. The LUMIX Sync application for iOS/Android devices allows remote control of the camera using a smartphone or a tablet via easy wireless connection. In addition to wireless control via a Remote Shutter DMW-RS2 (sold separately), application software LUMIX Tether enables tethered shooting via USB. Users can control the camera by connecting it to a PC via USB. It lets them view the image on a large PC screen while shooting. Under the guaranteed operating environment. When using a battery. The recording time depends on the capacity of the battery and the recording media. Splash Resistant is a term used to describe an extra level of protection this camera offers against exposure to a minimal amount of moisture, water or dust. Splash Resistant does not guarantee that damage will not occur if this camera is subjected to direct contact with water. 5GHz Wi-Fi is not available in some countries. 5. A wide variety of LUMIX G lenses – Exclusively designed for Micro Four Thirds camera The Panasonic LUMIX G Series boasts a total lineup of 30 Micro Four Thirds lenses to choose from according to the purpose. Above these, the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (X-H1025) and the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) zoom lenses features full-range F1.7 large aperture and are favored by professional film creators as well as other single-focal- length F1.7 or F2.8 lenses. In addition, the LUMIX GH6 memorizes the name and its focal length of analog lenses such as anamorphic lenses or old lenses to provide suitable setting of camera’s in-body image stabilizer automatically when those lenses are used. Considering use with the LUMIX GH6, Panasonic has reviewed and updated the firmware of the lenses. It is possible to control AF operation by pressing the shutter button halfway, or by pressing the AF-ON button, when [200.00p] is set in high frame rate video mode when the following lenses are used: H-E08018 H-X1025 H-X2550 H-ES12060 H-ES50200 H-RS100400 H-XA025 H-ES200 H-HSA12035 H-FS12060 H-HSA35100 H-FSA45200 H-FSA100300 H-NS043/H-X012/H-X015 lenses will be compatible, as well as have Focus Ring Control and improved AF performance in 24.00p/2398p mode, following a firmware update scheduled for March 1st, 2022. 6. Future firmware update To enhance the performance of the LUMIX GH6, the functions below will be available with future firmware updates per consumer demand. DCI4K ProRes 422 HQ / ProRes 422 FHD ProRes 422 HQ / ProRes 422 USB-SSD direct recording 4K 120p HDMI Video output during Live View DCI 4K 120p HDMI RAW Video Data Output to ATOMOS Ninja V+ For more information on the lens’ firmware update, please refer to https://av.jpn.support.panasonic.com/support/global/cs/dsc/download/index.html

Press release: Introducing the OM SYSTEM OM-1 Interchangeable Lens Camera with a New Stacked BSI Live MOS Sensor and Cross Quad Pixel AF The New OM SYSTEM Flagship Model Revolutionizes Emerging Technology and Newly Developed Devices Bethlehem, PA, February 15, 2022 – OM Digital Solutions is pleased to announce the introduction of the OM SYSTEM OM-1: This Micro Four Thirds System standard interchangeable lens camera features a compact, lightweight design for superior mobility along with high image quality. It is scheduled to go on sale in early March 2022. As the OM SYSTEM flagship camera, this model will deliver a one-of-a-kind experience to customers, driving the desire for photographers to create. This interchangeable lens camera delivers inspiration in a lightweight design that users can take along anywhere to capture the precise photos they have in mind. The OM SYSTEM OM-1 is the culmination of new devices and cutting-edge digital technologies, delivering high image quality that goes beyond the expectation of the sensor size. It also features autofocus and sequential shooting performance that far surpasses conventional models, and dramatically improves basic performance. Computational photography technology has been incorporated, empowering the photographer to utilize such features as Live Composite and High Res Shot mode, without the need for advanced shooting techniques, special equipment, or skills, delivering a rich variety of expressive power for more photographic opportunities than ever before. Thanks to the superb mobility of the Micro Four Thirds system, the OM SYSTEM OM-1 can be taken anywhere at any time, allowing anyone to take advantage of its high performance to capture versatile images with high image quality. This is the next generation Micro Four Thirds camera brought to you by OM SYSTEM. MAIN FEATURES: 1. High image quality that goes beyond the expectations of the sensor size This model features a high-end compact, lightweight body unique to OM SYSTEM, including the new 20 Megapixel1 Stacked BSI Live MOS sensor, and the latest TruePic X image processor, which is three times faster than previous models. The OM SYSTEM OM-1 delivers high image quality that goes beyond the expectations of the sensor size. Not only does it take full advantage of high-resolution M.Zuiko Digital lens performance, delivering our highest ever resolution2, but new noise processing technology increases the maximum normal sensitivity to ISO 25600, and an expanded maximum sensitivity to ISO 102400. Furthermore, the dynamic range has been improved thanks to the latest image processing technology. These improvements deliver a richer range of tonal expressions than ever before, from shadows to highlights. The high-performance image stabilization in the OM SYSTEM OM-1 delivers up to 8.0 steps3 of compensation with 5-axis sync IS, and up to 7 steps4 with the body alone. The new Handheld Assist feature makes it easy to capture slow shutter speed effects that previously required a tripod. 2. Computational photography functions that empower the photographer to further expand their imaging expressions Photographic expressions that have traditionally required special equipment and a computer to composite images are available in the OM SYSTEM OM-1. Thanks to computational photography (advanced digital image processing) technology, these imaging features have been incorporated in this interchangeable lens camera at an early stage. The OM SYSTEM OM-1 uses a combination of the new TruePic X image processor, the new image sensor, and the latest digital technologies to make computational photography features better and even easier to use. When paired with high-performance M.Zuiko PRO lenses, the system makes it possible to capture a greater range of imaging expressions only possible with the OM SYSTEM OM-1. High-Res Shot The processing time has been significantly reduced. Handheld High-Res Shot mode takes approximately five seconds to merge. Popular for landscape photos due to the ability to capture high-resolution approximately 50 Megapixel images by merging multiple images; and Tripod High-Res Shot, which creates ultra-high-resolution approximately 80 Megapixel images. Composite processing technology reduces noise by approximately two steps for amazingly high pixel count and low noise. A dedicated button is also included on the camera to quickly switch between normal shooting and Handheld High-Res Shot/Tripod High Res Shot for improved usability. Live ND Create slow shutter speed effects as though you were using an ND filter up to ND64 (six steps) (ND2 - ND64). When LV Simulation is activated, you can check the slow shutter speed effects in the viewfinder and on the LCD monitor before shooting and create the same effects while using ultra-wide-angle lenses that cannot accommodate an ND filter. Live Composite In this setting, Lighten Composite is used to add only the brighter sections to the composite image to prevent the common problem of images that are too bright overall when shooting long exposures, resulting in beautiful photos with plenty of variation. This feature is now compatible with image stabilization and can be used during handheld shooting. Focus Stacking This feature alters the focus to capture and composite multiple shots for recording photos that are in focus from the foreground to background. The compositing time has been dramatically reduced for easier use. HDR Shooting Multiple images at differing exposures are merged to create one shot with a wide dynamic range, including highlights and shadows. 3. High-speed performance of newly developed autofocus and dramatically improved performance for maximum 50 fps5 sequential shooting with AF/AE tracking A quad-division photo diode configuration allows for On-chip Phase Detection in both vertical and horizontal directions. 1,053-point, all cross-type, Cross Quad Pixel AF is incorporated; designed to focus on various patterns of subjects across all pixels and the entire shooting range. The high-speed calculation capabilities of the new TruePic X processor and the new AF algorithm enable high-speed, high precision focusing on the subject no matter where it is in the frame. Furthermore, this model is equipped with AI Detection AF, which was developed using deep learning technology. In addition to greater than ever high-speed, high-precision subject recognition and tracking, this model can recognize formula cars, motorcycles, airplanes, helicopters, trains, and birds, as well as animals (dogs and cats). In addition to C-AF, this functionality is also supported with S-AF for shooting a wider variety of scenes. The detection precision, tracking performance, and responsiveness of Face Priority/Eye Priority AF have been improved significantly. There have also been exponential improvements to sequential shooting performance, reaching up to 50 fps blackout free AF/AE tracking at approximately 20.37 Megapixel, and up to 120 fps AF/AE locked ultra-high-speed sequential shooting. When using Pro Capture, which is designed for capturing shots that are not possible during normal shooting, you can enjoy sequential shooting up to 50 fps (AF/AE tracking) and up to 120 fps (AF/AE locked). 4. Camera body features enhanced dustproof and splashproof performance, along with a high-speed, high-resolution electronic viewfinder The dustproof and splashproof performance is achieved by incorporating sealing materials at the appropriate locations on the tough, lightweight magnesium alloy body, ensuring IP53 dustproof and splashproof protection class6, and freezeproof performance to -10°C. Because this model is compact, lightweight, and features dustproof and splashproof performance, it makes for a powerful ally when shooting in punishing environments. The high-performance EVF is equipped with approximately 5.76 million dot resolution, a viewfinder magnification of up to 1.65x, a display delay of 0.005 seconds7, and 120 fps high-speed display, to ensure optimal shooting comfort. Not only does it feature all the best facets of an optical viewfinder, but it also offers the advantages of a digital viewfinder, making it possible to view subjects and check exposure, even in dark locations. The menu screen configuration has been completely redesigned on the OM SYSTEM OM-1. Items have been split, merged, and reclassified, and descriptions have been simplified to make it easier to find the desired functions, and make changing settings simpler for first-time users. 5. Enhanced video functions for creators (10bit 4K 60p, Full HD 240p) Stable handheld video recording is possible thanks to a compact, lightweight body and industry-leading image stabilization. Creative video functions include 4K 60p for smooth, high-definition videos, and high-speed movie with Full HD videos at a maximum 240p. The camera also supports H.264 (8bit), H.265 (10bit), and Multi Frame Rate for recording video clips over 30 minutes in length. In addition to RAW data output up to 12 bit 4:4:4 to external devices for advanced post-production tasks, the OM SYSTEM OM-1 supports OM-Log for a greater level of freedom over imaging expressions thanks to color grading, which allows users to capture highlights and shadows without overexposing or underexposing shots. The new HLG (Hybrid Log Gamma)8 video picture mode has been added for easier HDR video recording. Other Features Reliable SSWF (Supersonic Wave Filter) dust reduction system that vibrates at a speed of more than 30,000 times per second to instantly remove dirt and dust from the image sensor Highly durable shutter unit that clears 400,000 shutter actuations (according to in-house testing conditions) Staggered layout UHS-II compatible dual SD card slots make it easier to remove recording media Five rating categories in the on-camera rating system Night view mode makes it possible to view subjects even in dark environments Starry Sky AF makes focusing on stars easier than ever Record shooting location information with minimal power drain (smartphone connection) Equipped with an independent AEL button and AF-ON button Pricing and Availability OM SYSTEM OM-1 (Body Only) Pricing: $2,199.99 USD; $2,799.99 CAD Approximate Availability date: Early March 2022 OM SYSTEM OM-1 Kit with M.Zuiko Digital ED 12-40mm F2.8 PRO II Pricing: $2,799.99 USD; $3,599.99 CAD Approximate Availability date: Early March 2022 Separately Available Accessories HLD-10, Power Battery Holder (sold separately) This power battery holder designed exclusively for the OM SYSTEM OM-1 offers the same controls in the vertical position as the horizontal position. It offers IP53 dustproof and splashproof construction when paired with the OM SYSTEM OM-1. When two BLX-1 Lithium-Ion Rechargeable Batteries in the camera and the HLD-10 are used together, approximately 1,000 shots (based on CIPA tests) can be captured. When attached to the OM SYSTEM OM-1, the BLX-1 Lithium-Ion Rechargeable Battery can be charged9 inside the HLD-10. Pricing: $349.99 USD; $449.99 CAD Approximate Availability date: Early March 2022 RM-WR1, Wireless Remote Control (sold separately) This wireless remote-control features IP5710 dustproof and splashproof construction, enabling remote shooting (communication range: within 5 m of the camera body) in any kind of environment, when paired with the OM SYSTEM OM-1. It enables remote shutter release, control of autofocus, image display control between still images and videos, as well as release lock during long exposures. This power saving design is achieved using Bluetooth® Low Energy communication. It can be used to start and stop video recording and connects with the included cable for wired remote use. The RM-WR1 can also be used as a wired remote control when connected using the cable included with Micro Four Thirds camera models equipped with a compatible remote cable terminal, such as the Olympus OM-D E-M1X and the Olympus OM-D E-M1 Mark III. Pricing: $99.99 USD; $129.99 CAD Approximate Availability date: Early March 2022 BLX-1 Lithium-Ion Rechargeable Battery (bundled/sold separately) This is a high-capacity, 2,280 mAh lithium-ion battery. It can be recharged approximately 500 times. Pricing: $99.99 USD; $129.99 CAD Approximate Availability date: Early March 2022 BCX-1 Battery Charger (sold separately)11 This dedicated charger can simultaneously charge two BLX-1 Lithium-Ion Rechargeable Batteries. Batteries are fully charged in approximately 150 minutes. Because the battery is compatible with the USB Power Delivery standard, it can be charged with a power bank (9V/3A output). Pricing: $149.99 USD; $189.99 CAD Approximate Availability date: Early March 2022 SBCX-1 Battery Charger (sold separately) BCX-1 battery charger bundled with one BLX-1 lithium-ion battery. Pricing: $219.99 USD; $279.99 CAD Approximate Availability date: Early March 2022 APPLICATIONS/SOFTWARE FOR PHOTOGRAPHY AND EDITING SUPPORT OM Image Share Smartphone App (OI.Share) This smartphone app is used to connect to the camera via Wi-Fi, transfer images and shooting data, and perform remote operations. On the OM SYSTEM OM-1, OI.Share can be used to update the firmware on the camera body and backup/restore camera settings. OM Workspace v2.0 Image Editing Software This image editing software includes advanced RAW processing and editing features. It boosts the abilities of the USB RAW Data Edit feature on the OM SYSTEM OM-1 and enables editing such as tone curve and Dehaze adjustments in addition to processing settings that can be applied on the camera. AI Noise Reduction has been added for RAW processing. When applied to RAW files captured on a supported camera12 for processing, it helps generate clearer images. Company names and product names contained in this release are trademarks or registered trademarks of their respective companies. Footnotes Number of effective pixels: Approx. 20.4 Megapixel. Total number of pixels: Approx. 22.9 Megapixel. As of 15.02 2022. On a comparison with OMDS interchangeable lens cameras. According to our in-house research. Lens used for 8.0 step image stabilization: M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO, focal length: f=150mm (35mm equivalent focal length: f=300mm), halfway release image stabilization OFF, frame rate: high speed, CIPA standard compliant, when correction is carried out on two axes (yaw/pitch) Lens used for body only 7.0 step image stabilization: M.Zuiko Digital ED 12-40mm F2.8 PRO, focal length: f=40mm (35mm equivalent focal length: f=80mm), CIPA standard compliant, when correction is carried out on two axes (yaw/pitch) When using a compatible lens. Please see product website for details. When paired with a dustproof and splashproof lens (according to lens standard). This does not apply during charging or HDMI connection. When 120 fps high-speed frame rate is selected. An HLG-compatible monitor is required for HDR video playback. The BLX-1 Lithium-Ion Rechargeable Battery cannot be charged in the HLD-10 alone. When using wireless connection. IP51 when using wired connection via cable. This product does not include F-7AC USB-AC Adapter, CB-USB13 USB Cable, or BLX-1 Lithium-Ion Rechargeable Battery. Please use the accessories included with the OM SYSTEM OM-1. Supported cameras: OM SYSTEM OM-1, E-M1 Mark II, E-M1 Mark III, E-M1X, E-M5 Mark III. Additional programs and supported data must be downloaded.

Press release: The new Leica M11 – A Legend reinvented. Wetzlar, January 13th 2022. The new Leica M11 combines the experience of traditional rangefinder photography with contemporary camera technology, delivering maximum flexibility to every photographer. Featuring an exclusive triple resolution sensor, expanded ISO range, dual memory options, extended battery life and a streamlined and intuitive menu system; the Leica M11 represents a new benchmark in digital photography as the most flexible M-System camera in Leica’s history. At the heart of the M11 is a full-frame BSI CMOS sensor with Triple Resolution Technology. Raw image files in DNG and JPEG format can be recorded at 60, 36 or 18 megapixels, always using the full sensor area. The 60-megapixel option delivers unprecedented image quality and detail resolution, utilizing the full optical potential of Leica’s latest APO Lenses for the M-System – whereas the lower resolutions enable faster camera performance, extended burst lengths, and smaller files. A special IR + UV cut filter comprised of two extremely thin, cemented layers of glass, achieves an especially effective correction of even the most oblique rays of incident light. With a new color filter array, the camera also offers an improved, more natural color reproduction. While maintaining the iconic look of a traditional Leica M, the carefully optimized design of the Leica M11 is focused on efficiency and ergonomics. The controls have been arranged in a unique layout next to the 2.3 million pixels high-resolution touchscreen. The menu structure of the M11 remains consistent with the Leica SL2 and Q2, unifying the acclaimed interface for a more user-friendly experience. The Leica M11 has a sensitivity range of ISO 64 to 50,000; it records at 14-bit color depth and has a dynamic range of up to 15 stops. With its Maestro III processor, the Leica M11 offers a fluid and responsive operation, even at the highest resolution and image quality settings. With the optional electronic shutter featuring a shutter speed of up to 1/16,000 of a second, photographers are empowered to work with wide open apertures, in bright light, without ND filters. The M11 marks the first-time multi-field metering in rangefinder mode will be available, offering photographers a valuable tool to curate light. The black-finish variant of the Leica M11 features a top plate made of high-quality aluminum with a scratch-resistant coating. As a result, the body is approximately 20% (100 grams) lighter than its silver-chrome counterpart. By comparison, the silver- chrome M11 features a classic brass top plate and weighs 640 grams. The deliberate omission of the traditional base plate is unique to the M11, offering photographers direct access to the battery and SD card. In addition to the SD card slot, the Leica M11 is equipped with a generous internal storage capacity of 64 gigabytes. This makes the M11 the first M model to save image files simultaneously onto two different storage media. The 1800mAh battery stores 64% more power than before, and combined with the camera’s more efficient operation, allows for considerably longer shooting sessions with a single charge. Additionally, the newly added universal USB-C port also serves to charge the camera’s battery, using most USB-C chargers. Upgraded connectivity features for the Leica M11 will be available through a new firmware version in the second half of 2022. This will enable the new M11’s advanced connectivity capabilities which will elevate users' mobile workflows and enhance the Leica FOTOS app with the possibility to embed location data, access images via Bluetooth connection, and allow increased transfer rates. The M11 is compatible with Apple products and accessories and offers unique abilities with the included Leica FOTOS cable. With the evolution of the Leica M comes new accessories to enhance the rangefinder experience. The new Visoflex 2 electronic viewfinder features a 3.7-megapixel resolution display to provide outstanding image control in Live View mode. Encased in a metal exterior, the Visoflex 2 perfectly matches the M11 in terms of design and functionality. Full-frame viewing and the precise focusing of Leica lenses is supported by the Visoflex 2’s large diopter adjustment range of -4 to +3- and 90-degree tilt function. To improve ergonomics without obstructing access to the battery and SD card, photographers will have the option to complement their M11 with a newly designed handgrip. The new handgrip doubles as a tripod mount, where the Leica M11 can be attached to Arca-Swiss-standard tripod heads without the need for any additional equipment. Leica M11: Witness the Future “We are very proud of the new M11,” says Stefan Daniel, Executive Vice President Technology and Operations. “This camera is another milestone for Leica. Its inner workings are a completely new development, while the exterior remains true to the iconic Leica M design.” “As we all know,” says Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG, Wetzlar, “the iconic Leica M-System has accompanied dedicated photographers worldwide over decades, giving them a superior tool for witnessing their time and creating outstanding pictures. The new M11 will continue this legacy with outstanding technology, based on our experience developing cameras since 1925.

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Press release: THE NIKON Z 9: UNSTOPPABLE PERFORMANCE, REVOLUTIONARY INNOVATION Nikon’s First Mirrorless Flagship Defies Conventional, Debuts with a Series of Industry-Firsts for Still & Video Creators MELVILLE, NY (October 28, 2021) – Today, Nikon announced the Z 9, the most advanced Z series mirrorless camera to date. Powered by a completely new, Nikon-developed 45.7 megapixel stacked CMOS sensor and next generation EXPEED 7 image processing engine, the full-frame Z 9 renders ultra-high resolution images and offers unparalleled AF performance using a revolutionary new scene detection system built on deep learning technology. Additionally, the camera is capable of sustained fast continuous shooting bursts, in-camera 8K video recordings for extended periods, truly blackout-free Real-Live visibility in the viewfinder and a sensor scan rate so fast that it completely eliminates the need for a traditional mechanical shutter. “The Z 9 is the complete package, offering an unprecedented balance of speed, resolution, reliability and performance that will exceed expectations for any type of shoot, including fast action sports, commercial fashion, low light, landscapes and more,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The Z 9 looks to the future, with innovations and features that give all types of imaging professionals and content creators the advantage when it matters most and the confidence to create in nearly any conditions.” A New Kind of Pro Mirrorless At the core of the Z 9 is the Nikon-developed 45.7MP BSI stacked CMOS sensor, coupled with the new EXPEED 7, Nikon’s most powerful engine yet, which is approximately 10x faster than the Z 7II. This combination brings significant increases in AF speed, burst rate, buffer capacity, video resolution and so much more. The Z 9 is the camera that can be trusted on the sidelines, in the field or in the studio, with the high-speed capture capability needed for the fastest action and the immense resolution to reveal the most subtle details. With the world’s fastest1 image scan rate, the Z 9 achieves the world's smallest2 rolling shutter distortion, equaling that of a mechanical shutter. This means actions like a fast-moving golf swing that would typically distort the club can be captured confidently with the electronic shutter, even at 1/32,000 second. It also allows users to shoot massive quantities of silent frames without worrying about shutter wear or breakdown. The Z 9 achieves fast and accurate AF calculations at up to 120 cycles per second, even between frames during continuous shooting. Beyond the benefits of high-speed performance, the high resolution 45.7-megapixel sensor delivers immense resolution with exquisite colors, broad dynamic range and stellar low light performance, with a native ISO Range from 64-25,600 (Expandable from 32 to 102,400 ISO). Rely on the Fastest, Most Intelligent AF System Yet The Z 9 features Nikon’s fastest, most sophisticated and reliable AF tracking performance ever, utilizing a new Subject Detection algorithm developed with deep learning technology, as well as 3D-tracking. The camera’s Subject Detection capability detects the world’s largest range1 of nine subject types including humans, pets, birds, airplanes, trains, cars, motorbikes and bicycles. When in Auto-Area AF, any of these subjects will automatically be detected and focused on, without the need to change settings. With Eye-Detection AF, the camera can detect and focus on a subject’s eye more effectively than ever, even when eyes are smaller or further away. Additionally, a custom function will now also let users change the color of the focus point to green to confirm focus. The highly praised 3D-tracking mode from Nikon DSLRs debuts for the first time in a mirrorless camera. It is now coupled with subject detection to track fast and erratically moving subjects such as a racing car that approaches close and then moves away quickly, or a swiftly moving athlete. The Z 9 also brings more flexibility by offering three Dynamic-area AF modes with a new range of focus-area sizes (S/M/L) for capturing a wider variety of moving subjects throughout the frame. The AF system is faster than ever, taking advantage of the Z mount’s high-speed communication capabilities with frame-by-frame sharing of distance information. Unstoppable Performance and Speed This is the fastest, most powerful Nikon flagship ever. Users can capture amazing images at unbelievably fast burst speeds, all with full AF/AE performance. Whether shooting full-resolution fashion or delivering a sports sequence when a split-second matters, the Z 9 is the versatile solution. For the ultimate combination of speed and intense image quality, photographers can shoot 20-fps RAW images with an unprecedented 1000+ image buffer. 3 When a balance of quality and burst rate is needed, never miss a vital moment with 30 fps full resolution JPEG capture. For extreme speed, High Speed Frame Capture+4 enables up to 120 fps with full AF/AE at a very manageable file size of 11 megapixels, freezing a moment that cannot even be seen with the naked eye (higher resolution than 4K video). Truly blackout-free shooting is possible thanks to Dual-Stream technology which simultaneously feeds information to the Real-Live viewfinder/LCD and memory card, resulting in reliable confirmation of a subject's movement without skipping or repeating frames in the viewfinder 5. The Z 9 introduces High Efficiency RAW, which retains the same level of high image quality as the conventional uncompressed RAW in an approximately 1/3 smaller6 file size, making RAW files easier to handle than ever. Speeds of up to 1/32,000 are possible with the electronic shutter, expanding the opportunities to use fast lenses, letting photographers shoot wide open in brighter light, even at f/0.95. Nikon’s Most Capable 8K UHD Video Camera The Z 9 offers an extensive suite of advanced video features to elevate any kind of production. Combined with the astonishing resolving power of NIKKOR Z S-Line lenses, video is rendered with absolute clarity and sharpness from edge to edge. Supports a variety of frame rates and resolutions, including in-camera recording at 8K UHD 24p/30p and 4K UHD 24p/30p/60p/120p (FX-format). The world’s longest record time 7 at 8K UHD 30p for more than 2 hours consecutively (up to approximately 125 minutes) 8. For more latitude when color grading in post, tone mode profile options are available in-camera, including 10-bit N-Log and HLG (Hybrid Log-Gamma9), as well as the Flat color profile. Supports multiple codecs including H.265 (HEVC), ProRes 422 HQ10, H.264/MPEG-4 AVC for a variety of production workflows. Users can create 33MP/8MP frame grabs in camera from 8K /4K videos. Full-size HDMI connection, with output latency significantly reduced. High-resolution 24-bit linear PCM audio allows for cleaner sound quality with greater range. A free firmware upgrade in 2022 will enable internal 8K 60p capture in the new 12-bit N-RAW high efficiency video format, 12-bit ProRes RAW and other pro level video features. Built for the Toughest Assignments The rugged body of the Z 9 is optimized for a professional workflow, thoughtfully engineered for a superb balance of reliability and usability. The body features an integrated vertical grip and controls, while the durable magnesium alloy chassis has drip and dust-resistance equivalent to the D6, yet is 20% smaller than its DSLR counterpart. The new four-axis 2” touchscreen LCD frees the monitor to tilt both horizontally and vertically for shooting at any angle in any orientation. The interface will also adjust automatically to the appropriate orientation while shooting stills. For better visibility through the viewfinder in bright sunlight, the Z 9 is equipped with the world’s brightest Quad-VGA panel adjustable to 3000cd/m2 (nits)1, revealing the most subtle details in the shadows. Vibration Reduction image stabilization has been enhanced with new Synchro VR to achieve up to 6 stops of compensation with compatible lenses. 11 For powerful dust prevention, the Z 9 includes the world’s first1 dual coating on the optical filter with an electro-conductive coating and fluorine coating to repel dust in front of the sensor, in addition to a sensor shield that protects the sensor when changing lenses. VR safety lock protects the sensor from the risk of damage caused by unintentional movement when the camera’s power is off while in a bag or during bumpy off-road travel. For work in low light, the new “starlight” mode enhances the camera’s ability to focus down to a faint -8.5 EV, while illuminated buttons help astrophotographers and event or concert photographers change settings in the dark. Adjustable shutter release volume, which can be totally silent in sensitive situations or serve as an audible cue for a subject. New network options are organized under a new menu tab for fast access and include; in-camera Bluetooth and WiFi (2.4/5Ghz), 1000BASE-T wired LAN connection, direct transfer to FTP without the need for a wireless accessory, multiple camera sync and built-in GNSS GPS for precise location data. New Nikon Software The Ecosystem for the Nikon Z series continues to expand. Nikon has also released two new software solutions for professional image capture and workflow. NX Mobile Air NX Mobile Air is a smart device app for managing and transferring images when working in the field. The new app will be compatible with many of the most current Nikon cameras, and will allow users to have a wired connection to their phone or device from the camera for fast wireless image transfer to an FTP server over a 5G cellular signal. Additionally, the app will support the transmission of IPTC, voice memos and more. The app will be available either as a free version or as a subscription for $5/month with enhanced capabilities. For additional details and device compatibility please visit https://www.nikonusa.com/en/Nikon-Products/Imaging-Software/nx-mobileair.page. NX Tether Nikon NX Tether is free software to enable tethering of Nikon cameras to instantly display captured content on a computer monitor. This software is an easy way for commercial, food or studio photographers to visualize their output for client review in real time. The software will work via USB or wirelessly, and will collaborate seamlessly with the current suite of Nikon software including NX Studio. For more information, please visit https://www.nikonusa.com/en/Nikon-Products/Imaging-Software/nx-tether.page. Pricing and Availability The new Nikon Z 9 full-frame mirrorless camera will be available within this year (US) for a suggested retail price (SRP) of $5499.95*. For more information about the latest Nikon products, including the new Z 9, NIKKOR Z lenses and the entire collection of Nikon Z series cameras, please visit nikonusa.com. Among mirrorless cameras available as of October 28, 2021, based on Nikon research. Among mirrorless cameras incorporating an image sensor of 30 megapixels or larger, available as of October 28, 2021, based on Nikon research. In high efficiency RAW . When using NIKKOR Z 50mm f/1.8 S lens and ProGrade Digital Cobalt 1700R 325GB memory card; in [RAW + JPEG] or [JPEG + JPEG] recording, duration for continuous shooting is approx. 3 seconds; future firmware update within this year will further enhance this function. With AF/AE tracking. JPEG normal image quality only. The number of frames that can be shot is less than that of high-speed continuous shooting. Use of a recommended card is advised. With C30 setting, approx. 45-megapixel images can be shot at 30 fps. With AF/AE tracking. JPEG normal image quality only. The number of frames that can be shot is lower than that of high-speed continuous shooting. Use of a recommended card is advised. With C30 setting, approx. 45-megapixel images can be shot at 30 fps Smoothness of the viewfinder image will differ depending on settings such as shutter speed, etc. In High Efficiency RAW★, the file size is approx. 1/2 of the conventional uncompressed RAW. At a temperature of 23°C/73.4°F. With an EN-EL18d Rechargeable Li-ion Battery in use. When video shoot is started after powering on. CFexpress Type B cards with fast writing speed are recommended for video recording. .Among interchangeable lens digital cameras adopting a full-frame image sensor, available as of October 28, 2021, based on Nikon research. Available only when [H.265 10-bit (MOV)] is selected for [Video file type]. >Compatible with up to 4K/60p, except for Full HD/24p, 25p and 30p. Synchro VR compatible lenses (As of Oct 28th include -NIKKOR Z 70-200mm f/2.8 VR S (firmware update required), -NIKKOR Z MC 105mm f/2.8 VR S, NIKKOR Z 100-400mm f/4.5-5.6 VR S *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press Release: Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System San Diego, CA – October 21, 2021 - Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM. The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish. “Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers. This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.” Alpha 7 IV: Innovation Never Ends The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[I] materials and less plastic. Outstanding Image Quality Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 - 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video. Next-Level AF performance The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[II] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III. Evolved Movie Technology The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras. This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency. To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[III] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[IV] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off. Advanced Operability as a Genuine Hybrid Model The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[V] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution. Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[VI] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery. The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[VII]. Enhanced Workflow Capabilities By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging EdgeMobile™ application[VIII is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi. The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.[IX] Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone[X]. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound. Finally, Sony plans to offer a new cloud service next year, “AI Video Editing Studio”, for automated editing with AI technology. To allow creators to focus on more creative tasks, “AI Video Editing Studio” automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI. Designed with the Environment in Mind In line with Sony’s environmental efforts based on the "Road to Zero" initiative, environment was an important factor in the development of the Alpha 7 IV’s design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials. HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System The HVL-F60RM2 with GN 60 and 20-200mm[XI] coverage and HVL-F46RM with GN 46 and 24-105mmxi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash. Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per second[XII] for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM[XIII]. When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject. With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting[XIV] and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony’s flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required. Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include: Flash parameters controlled directly from the menu of a compatible camera[XV] Flash control linked to camera face detectionxv Automatic correction of white balance based on the color temperature information from the flash Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant[XVI]. The HVL-F60RM2’s original rotating head mechanism, “Quick Shift Bounce,” that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle. They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility. Visual Story is now Supported on Android “Visual Story” is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and movies[XVII] to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers. When using the Alpha 7 IV, “Shot Mark” is also supported by Visual Story on iOS Version 2.1. Visual Story on iOS is available to download for free HERE Visual Story on Android is available to download for free HERE Pricing and Availability The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time. A kit version with Sony’s FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD. The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Notes [I] This product packaging is recyclable only in the communities that have appropriate recycling programs. [II] Up to 10 fps in continuous “Hi+” mode, or up to 8 fps in continuous “Hi” mode. Continuous shooting speed may vary depending on shooting conditions. Sony tests. [III] Not available when using the SELP1650, SEL18200LE or A-mount lenses. [IV] Angle of view and image quality may change slightly when this feature is turned ON. Breathing compensation is not available for unsupported lenses, 120/100p movie recording, S&Q recording at 120/100p, or stills. For the supported lens, please check here. [V] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off. Still-image mode. [VI] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active mode not available when recording at 120 (100) fps. [VII] Not guaranteed to be 100% dust and moisture proof. [VIII] Version 7.6 (to be released soon) or a later version. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to Wi-Fi. See Imaging Edge terms and conditions/privacy policy for details. [IX] Supported in Catalyst version 2021.1 or later. [X] PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Compatibility with PC and smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port. [XI] 35mm full-frame equivalent. [XII] 1/32 flash output level using Ni-MH batteries [XIII] When using Ni-MH batteries. Sony tests [XIV] Alpha 1 electronic shutter in continuous Hi+ mode. Flash output level manually set to 1/32. [XV] Visit Sony support webpage for functional compatibility information. [XVI] Not guaranteed to be 100% dust and moisture proof. Dust and moisture resistance will vary also according to the body to which the unit is attached. [XVII] Video delivery is only supported on iOS. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information. Specifications Price MSRP - $2499, €2,800, £2,400 (body only) Body type Body type - SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 7008 x 4672 Image ratio w:h - 1:1, 4:3, 3:2, 16:9 Effective pixels - 33 megapixels Sensor photo detectors - 34 megapixels Sensor size - Full frame (35.6 x 23.8 mm) Sensor type - BSI-CMOS Processor - Bionz XR Color space - sRGB, Adobe RGB, BT.2020 Color filter array - Primary color filter Image ISO - Auto, 100-51200 (expands to 50-204800) Boosted ISO (minimum) - 50 Boosted ISO (maximum) - 204800 White balance presets - 7 Custom white balance - Yes Image stabilization - Sensor-shift Image stabilization notes - 5-axis CIPA image stabilization rating - 5.5 stop(s) Uncompressed format - RAW JPEG quality levels - Extra fine, fine, normal File format JPEG (Exif v2.32) HEIF Raw (ARW 4.0) Optics & Focus Autofocus Contrast Detect (sensor) Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Autofocus assist lamp - Yes Manual focus - Yes Number of focus points - 759 Lens mount - Sony E Focal length multiplier - 1× Screen / viewfinder Articulated LCD - Fully articulated Screen size - 3″ Screen dots - 1,036,800 Touch screen - Yes Screen type - TFT LCD Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 0.78× Viewfinder resolution - 3,686,400 Photography features Minimum shutter speed - 30 sec Maximum shutter speed - 1/8000 sec Exposure modes Program Aperture priority Shutter priority Manual Built-in flash - No External flash - Yes (Multi-interface shoe) Flash X sync speed - 1/250 sec Drive modes Single Continuous Self-timer Bracketing (AE/WB/DRO) Continuous drive - 10.0 fps Self-timer - Yes Metering modes Multi Center-weighted Highlight-weighted Average Spot Exposure compensation - ±5 (at 1/3 EV, 1/2 EV steps) AE Bracketing - ±5 (3, 5 frames at 1/3 EV, 1/2 EV, 2/3 EV, 1 EV steps) WB Bracketing - Yes Videography features Format - MPEG-4, XAVC S, XAVC HS, XAVC S-I, H.264, H.265 Modes 3840 x 2160 @ 60p / 200 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 30p / 140 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 25p / 140 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 60p / 600 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 50p / 500 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 30p / 300 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 25p / 250 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 24p / 240 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 120p / 280 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 100p / 280 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 60p / 200 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 30p / 140 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 25p / 140 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 60p / 222 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 50p / 185 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 30p / 111 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 25p / 93 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 24p / 89 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 120p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 100p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 60p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 50p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 25p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 24p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM Microphone - Stereo Speaker - Mono Storage Storage types - One CFexpress Type A/UHS-II SD, One UHS-II SD Connectivity USB - USB 3.2 Gen 2 (10 GBit/sec) USB charging - Yes (USB PD supported) HDMI - Yes (Standard) Microphone port - Yes Headphone port - Yes Wireless - Built-In Wireless notes - 802.11ac (dual band) + Bluetooth Remote control - Yes (wireless or smartphone) Physical Environmentally sealed - Yes Battery - Battery Pack Battery description - NP-FZ100 lithium-ion battery charger Battery Life (CIPA) - 580 Weight (inc. batteries) - 659 g (1.45 lb / 23.25 oz) Dimensions - 131 x 96 x 80 mm (5.16 x 3.78 x 3.15″) Other features Orientation sensor - Yes GPS - None