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CANON COMPLETES ANOTHER CHAPTER IN THE RF LENS STORY – INTRODUCES TWO NEW BUDGET-FRIENDLY LENSES FOR EOS R FULL-FRAME MIRRORLESS USERS MELVILLE, N.Y., September 14, 2021 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art. Ultra-Wide Perspectives Whether you are excited to start exploring the creative world of ultra wide-angle photography or someone who is looking to add another lens to expand your imaging offerings, the Canon RF16mm F2.8 STM is compact, lightweight and affordable. Long gone are the days of optical corrections or sharpness challenges – the new ultra-wide, 16mm RF lens, for full-frame cameras, comes with a fast and bright f/2.8 maximum lens aperture, as well as smooth and brisk AF (autofocus). This lens is a strong addition to the landscape, architecture or travel photographer — but it also provides the vlogging creator and the EOS Webcam Utility software user the power to integrate environments into their imagery, with its super-wide coverage. Additional features of Canon’s new ultra wide-angle prime lens with 16mm focal length F2.8 include: STM Motor for smooth focusing when recording video Compact size and light weight — similar to RF50mm F1.8 STM Minimum focus distance of 5.11” Maximum magnification of 0.26x 43mm filter thread Truly Telephoto Possibilities The Canon RF100–400mm F5.6–8 IS USM provides users with a versatile and popular zoom range that brings subjects closer with ease. It’s an affordable and easily hand-holdable entry into the world of super-telephoto, full-frame photography and video. Offering superb performance and sharpness, the 100–400mm focal length provides a versatile range for all types of telephoto opportunities — be it portraits and documenting events, to sports, birding and wildlife. And, for the first time in a non-L-series lens, the RF100–400mm will accept optional Canon RF 1.4x and 2x tele extenders, offering even more telephoto potential in a lightweight package. Yes, the Canon RF100–400mm is an excellent gateway into the world of wildlife, nature, and sports photography. However, this lens and its super-telephoto abilities can also be leveraged for the video content creator or vlogger when compiling b-roll type footage or for subjects who are at a distance. Additional features of the Canon RF100-400mm include: High image quality — similar to the well-regarded EF 70-300mm f/4-5.6 IS II USM 100-400mm telephoto zoom range Accepts optional Canon RF 1.4x and 2x extenders 6 – F8 variable maximum aperture Easy hand-held operation — lighter than EF70-300 IS II lens Up to 5.5-Stops i optical IS and 6-stops ii correction with coordinated IS Nano USM for high-speed and smooth AF Smooth and nearly silent AF during video recording Superb close-focusing — at 400mm, excellent 0.41x magnification 9-blade aperture, for smooth backgrounds/foregrounds 67mm filter thread Pricing and Availability The Canon RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM are scheduled to be available in October 2021 for an estimated retail price of $299.00 and $649.00, respectively*. For additional information, please visit usa.canon.com Canon RF 100-400mm F5.6-8 IS USM Specs Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F5.6–8 Minimum aperture - F32–45 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 12 Groups - 9 Special elements / coatings - 1 UD + 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.88 m (34.65″) Maximum magnification - 0.41× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 635 g (1.40 lb) Diameter - 165 mm (6.5″) Length - 80 mm (3.15″) Sealing - No Colour - Black Zoom method - Rotary (extending) Power zoom - No Filter thread - 67 mm Hood supplied - Yes Canon RF 16mm F2.8 STM Specs Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 16 mm Image stabilization - No Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 7 Special elements / coatings - 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.13 m (5.12″) Maximum magnification - 0.26× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 165 g (0.36 lb) Diameter - 40 mm (1.57″) Length - 69 mm (2.72″) Sealing - No Colour - Black Filter thread - 43 mm Hood supplied - No Hood product code - EW-65C

Press release: The EOS Revolution Continues: Canon Officially Announces the Company’s Most Technologically Advanced Full-Frame Mirrorless Camera, the Professional-Grade EOS R3 MELVILLE, NY, September 14, 2021 - Building on the success of the EOS R camera series, Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the next leap forward in full-frame mirrorless cameras - the professional-grade Canon EOS R3. The new camera leverages the advancements in technology that Canon has developed since the original EOS R launch in 2018 and bridges the gap between the immensely popular EOS R5 and the world-renowned Canon flagship EOS-1D X line. The EOS R3 is the first “3” series camera from Canon since the widely used EOS-3 film camera launched in 1998. The EOS R3 camera’s features greatly emphasize superb AF performance and speed with fast-moving subjects. It was designed to meet the reliability and durability demands of professionals, even when working in some extremely challenging conditions. “The launch of the EOS R3 sets a new benchmark for the Canon EOS R camera system. Canon listened carefully to the voices of professionals when developing a camera to meet their standards,” said Tatsuro “Tony” Kano, executive vice president and general manager of Canon U.S.A.’s Imaging Technologies & Communications Group. “The EOS R3 is a monumental evolution in digital imaging technology. I look forward to seeing the camera in action on the sidelines of sporting events and in the hands of nature and wildlife photographers across the globe.” The core of the EOS R3 features a Canon designed and manufactured 24.1-megapixel back-illuminated stacked CMOS sensor. The sensor is the first of its kind from Canon, and when combined with the DIGIC X processor, delivers a high-speed readout allowing for continuous blackout-free shooting1 at up to 30 fps in electronic (silent) shutter mode and up to 12 fps in mechanical shutter, with minimum rolling electronic shutter distortion. The combination also increases the high sensitivity, light-capturing efficiency of a native ISO range of 100-102400, expandable up to 204,800 for still images. Like the EOS R5 and R6, the camera features the improved Dual Pixel CMOS AF II with 1,053 AF Points and evolved EOS iTR tracking down to EV -7.5 for subjects such as eye, face, head, animals2, and select cars and motorcycles. In addition, the camera features up to 8 stops3 of in-body image stabilized (IBIS) shake correction. Leveraging technology and performance feedback from the popular EOS R5 and EOS R6 cameras, the EOS R3 uses Deep-Learning technology to further enhance eye and body detection for even better performance during portrait and action-type shooting. Featuring a new 5.76-million-dot and 120fps blackout-free1 Electronic Viewfinder, the EOS R3 camera will provide photographers with the ability to select the initial area for AF tracking by simply looking directly at the viewfinder location where they want to begin AF. With Eye input AF2 and Servo AF activated, the camera will focus on and track moving subjects at that location in the frame. When Face Detect + Tracking is active, the camera will continue to follow moving subjects around the entire active AF area. The EOS R3 camera doesn’t just capture spectacular still images, it also packs impressive video specs as well. The camera is capable of shooting 6K 60p RAW and 4K 120p 10-bit uncropped video with Canon Log 3 support, in addition to the possibility for oversampled 4K and RAW movie internal recording. Canon Log 3, which is frequently used in cinema production, helps to reduce the possibility of highlight blowouts. What’s more, the features such as industry standard BT.709, BT.2020 color gamuts, and cinema gamut help to maintain color and tonal consistency. Coordinated 5-axis IBIS helps to correct operator motion or shaking providing dependent video capturing even when using a lens without built-in Optical IS. Additional features of the EOS R3 Full-Frame Mirrorless Camera include: Canon’s next-generation Multi-Function Shoe that is compatible with a variety of accessories including the Speedlite EL-1, and new accessories such as the ST-E10 Speedlite Transmitter, External Mic and Smartphone Link Adapter One-piece magnesium alloy design, integrating the body with a vertical grip section Weather and dust resistance equivalent to EOS-1D camera models. Mobile File Transmitter application for iOS® and Android® devices allows photographers to transfer their images quickly and easily without the need for wired LAN equipment Built-in Wired LAN, 5GHz Wi-Fi®, USB and Bluetooth® technology Dual-card slots, supporting one CF express and one UHS-II SD The Canon EOS R3 Full-Frame Mirrorless Camera is scheduled to be available in November 2021 for a suggested retail price of $5999.00*. For more information, please visit usa.canon.com * Specifications, availability and price are subject to change without notice. Actual prices are set by individual dealers and may vary. 1 Blackout(s) may occur in some cases; such as when the built-in memory is full or when the flash battery is fully recharged after the battery ran out during continuous shooting. 2 Effectiveness varies depending on the subject. In some cases, dogs, cats or birds may not be detected, while some animals other than dogs, cats or birds may be detected. 3 When combined with certain IS lenses such as the RF24-105mm F4 IS L USM, or when used with certain non-IS lenses as well. See individual lens product page for more information. Canon EOS R3 specifications Price MSRP - $5999 Body type Body type- SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 6000 x 4000 Image ratio w:h - 1:1, 4:3, 3:2, 16:9 Effective pixels - 24 megapixels Sensor photo detectors - 27 megapixels Sensor size - Full frame (36 x 24 mm) Sensor type - Stacked CMOS Processor - Digic X Color spaces - RGB, Adobe RGB Color filter array - Primary color filter Image ISO - Auto, 100-102400 (expands to 50-204800) Boosted ISO (minimum) - 50 Boosted ISO (maximum) - 204800 White balance presets - 6 Custom white balance - Yes Image stabilization - Sensor-shift CIPA image stabilization rating - 8 stop(s) Uncompressed format - RAW JPEG quality levels - Super fine, fine, normal File format JPEG HEIF Raw (Canon CR3, 14-bit) C-Raw (Canon original) Optics & Focus Autofocus Contrast Detect (sensor) Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Autofocus assist lamp - Yes Manual focus - Yes Number of focus points - 1053 Lens mount - Canon RF Focal length multiplier - 1× Screen / viewfinder Articulated LCD - Fully articulated Screen size - 3.2″ Screen dots - 4,150,000 Touch screen - Yes Screen type - TFT LCD Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 0.76× Viewfinder resolution - 5,760,000 Photography features Minimum shutter speed - 30/11 sec Maximum shutter speed - 1/8000 sec Maximum shutter speed (electronic) - 1/64000 sec Exposure modes Scene Intelligent Auto Flexible priority Program Shutter priority Aperture priority Manual Bulb Built-in flash - No External flash - Yes (via hot shoe or flash sync port) Flash X sync speed - 1/250 sec Drive modes Single High-speed continuous+ High-speed continuous Low-speed continuous Self-timer/remote control (10 or 2 sec) Continuous drive30.0 fps Self-timerYes Metering modes Multi Center-weighted Spot Partial Exposure compensation - ±3 (at 1/3 EV, 1/2 EV steps) AE Bracketing - ±3 (at 1/3 EV, 1/2 EV steps) Videography features Format - MPEG-4, H.264, H.265 Microphone - Stereo Speaker - Mono Storage Storage types - SD/SDHC/SDXC (UHS-II supported) + CFexpress Type B Connectivity USB - USB 3.2 Gen 2 (10 GBit/sec) USB charging - Yes HDMI - Yes (Type A) Microphone port - Yes Headphone port - Yes Wireless - Built-In Wireless notes - 802.11ac + Bluetooth Remote control - Yes (via smartphone) Physical Environmentally sealed - Yes Battery - Built-in Battery description - LP-E19 lithium-ion battery & charger Battery Life (CIPA) - 760 Weight (inc. batteries) - 1015 g (2.24 lb / 35.80 oz) Dimensions - 150 x 143 x 87 mm (5.91 x 5.63 x 3.43″) Other features Orientation sensor - Yes Timelapse recording -Yes GPS - None

Press release: Canon Introduces New RF14-35mm F4 L IS USM Lens Broadening Imaginative Possibilities For Still And Video MELVILLE, NY, June 29, 2021– Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF14-35mm F4 L IS USM lens. This dramatic new lens brings 14mm, ultra wide-angle coverage to full-frame EOS R-series users. On top of the ultra-wide capabilities, the 14-35mm zoom range is the broadest ever in a Canon wide-angle zoom for full-frame AF cameras. For many Canon users, one single lens can potentially handle all wide-angle needs, from vivid, creative ultra-wide imagery to traditional street photography. The new wide-angle lens is designed for use within the expanding family of EOS R full-frame mirrorless cameras, including the upcoming EOS R3, currently in development. Whether you capture stills, video, or like many creatives today – both – this new wide-angle lens from Canon can help elevate users’ content game when capturing images or video in a wide variety of situations, such as landscape, architecture, and travel. A compact overall design, and extremely modest overall weight of just 1.2 lbs. — along with excellent balance, during hand-held or even gimbal-mounted operation — add to RF14-35mm F4 L IS USM inviting character. A key feature, sure to appeal to many landscape and nature photographers, is this lens’s ability to accept conventional, 77mm screw-in filters. This is especially noteworthy on a lens for full-frame cameras with 14mm ultra-wide coverage. Additionally, the lens’s close-focusing capability is exceptional for an ultra-wide zoom of its type. Image Stabilization further enhances the RF14-35mm’s appeal for low-light still imagery, and for steady yet striking wide video footage. Up to 5.5 stopsi of optical Image Stabilization is built-in, and Coordinated IS with cameras such as the EOS R6 and EOS R5 delivers up to 7 stopsii of shake-correction. This can mean sharper hand-held images in low light, even at extremely slow shutter speeds. The Canon RF 14-35mm F4 L IS USM lens features a bright, constant f/4 maximum aperture, L-Series optical construction — highlighted by three UD-glass elements, and three Aspherical elements — and many of the company’s most advanced proprietary lens coatings, including Sub-wavelength Structure Coating (SWC) and Air Sphere Coating (ASC). These superb lens coatings help minimize ghosting and flaring. Lens placement and coatings are also optimized to help users get clear, high-contrast images, even when there is a bright light source either in, or immediately outside, the frame. Additional features of the Canon RF14-35mm F4 L IS USM include: Compact design — Approximately 1.2 lbs. in weight. Minimum focusing of 7.9 inches at all focal lengths and a maximum magnification of 0.38x at 35mm zoom setting. Optical Image Stabilizer with up to 5.5 stopsi of shake correction. Up to 7 stopsii of shake correction when paired with Canon EOS R series cameras that feature In-Body Image Stabilizer (IBIS). High speed, smooth and quiet autofocus with Canon’s Nano USM. Control Ring for direct setting changes of aperture, shutter speed, ISO speed and exposure compensation. Superb dust and weather-resistance on par with other Canon L-series lenses. Pricing and Availability The Canon RF14-35mm F4 L IS USM lens is scheduled to be available in August 2021 for an estimated retail price of $1,699.00*. For additional information, please visit usa.canon.com. *Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary. [i] Based on CIPA (Camera & Imaging Products Associations) standards. Testing performed at focal length of 35mm, using the EOS R camera. [ii] Based on CIPA (Camera & Imaging Products Associations) standards. Testing performed at focal length of 35mm, using the EOS R5 camera. Canon RF 14-35mm F4L IS USM specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 14–35 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F4 Minimum aperture - F22 Number of diaphragm blades - 9 Optics Elements - 16 Groups- 12 Special elements / coatings3 UD + 3 aspherical elements, Super Spectra + Sub-wavelength Structure + Air Sphere coatings Focus Minimum focus - 0.20 m (7.87″) Maximum magnification - 0.38× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 540 g (1.19 lb) Diameter - 84 mm (3.31″) Length - 100 mm (3.94″) Materials - Magnesium alloy Sealing - Yes Colour - Black Zoom lock - No Filter thread - 77 mm Hood supplied - Yes Tripod collar - No

Press release: Canon Announces Additional Details of EOS R3 Full-Frame Mirrorless Camera Currently In-Development Following up on the announcement of the development of Canon’s most powerful professional full-frame camera, the EOS R3, Canon has new details to share on the upcoming product. The upcoming EOS R3 will offer enhanced AF performance and tracking capabilities using Deep Learning technology, with even better face, eye, head, and animal body detection. The EOS R3 will add vehicle subject recognition and tracking for cars and motorcycles, ideal for photographers capturing fast-action motorsports. The EOS R3 will be able to autofocus in extreme low light conditions up to EV-7, along with up to eight stops of coordinated IS control when used with RF lenses that feature Optical Image Stabilization. Users of the upcoming EOS R3 will be able to shoot 4K video with Canon Log 3 support, oversampled 4K, and RAW movie internal recording. For added flexibility and the necessary support for high-speed image transfer, the EOS R3 will have Wired LAN and 5GHz Wi-Fi capability built-in. The new accessory shoe will provide further options for data communication and power while also supporting new accessories. In addition, the use of Canon Speedlite products will still be possible when the EOS R3’s electronic shutter is active. Additional Specifications Include: Dual-card slots: 1 CF Express, 1 SD. LP-E19 battery Magnesium-Alloy body Vari-angle touch LCD monitor Multi and smart controller equipped Look out for additional updates on the EOS R3 in advance of the official announcement, and if you have any questions, please don’t hesitate to ask.

Press release: The Canon RF100mm F2.8 L Macro IS USM lens is not only Canon’s first RF lens designed specifically for macro photography, but also the world’s first[1] medium telephoto macro lens with a maximum magnification of 1.4x. The new lens, designed for both advanced photo enthusiasts and professionals, takes macro photography expression to the next level with the introduction of a spherical aberration (SA) control ring. The SA control ring allows users to change the character and appearance of the bokeh and obtain a softer focus effect with a simple turning of the ring to the desired result. Additional features of the Canon RF100mm F2.8L Macro IS USM include: Optical Image Stabilizer with up to five stops of Shake Correction[2]. When combined with a camera featuring In-Body Image Stabilizer, up to eight stops of shake correction[3] is possible with coordinated operation of Optical and In-Body Image Stabilizer. Hybrid IS helps to compensate for angular and shift camera shake during macro shooting. High-speed, smooth and quiet auto focus with dual nano USM. Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO. Rugged Canon L-series dust and water-resistant design. The Canon RF100mm F2.8 L Macro IS USM, Canon RF400mm F2.8 L IS USM and Canon RF600mm F4L IS USM are scheduled to be available in July 2021 for an estimated retail price of $1,399.00, $11,999.00 and $12,999.00, respectively*. For more information, please visit usa.canon.com. * Specifications and availability are subject to change without notice. [1] As an autofocus interchangeable lens for full-frame mirrorless cameras. Canon survey as of April 14, 2021. [2] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R camera. [3] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R5 camera. Canon RF 100mm F2.8L Macro IS USM specifications Principal specifications Lens typePrime lens Max Format size - 35mm FF Focal length - 100 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 17 Groups - 13 Special elements / coatings - Super Spectra Coating Focus Minimum focus - 0.26 m (10.24″) Maximum magnification - 1.4× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 730 g (1.61 lb) Diameter - 82 mm (3.23″) Length - 148 mm (5.83″) Materials - Magnesium alloy Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes

Press release: The Canon RF400mm F2.8L IS USM and Canon RF600mm F4L IS USM are both designed to be optically identical to their EF counterparts. The RF400mm and RF600mm weigh in at 6.37 and 6.81 pounds with a minimum focusing distance of 8.2 and 13.8 feet, respectively. Both lenses share many of the same critical features that help professional high-end super-telephoto lenses stand out from the crowd. Those features include: Ideal for a wide variety of shooting situations, including sports, aviation, trains, automotive, and wildlife, such as birding. Optical Image Stabilization with up to 5.5 stops[6] of shake correction. Including three IS Operation Modes — still subjects, panning, and irregular movement. Proprietary Canon lens coatings, Super Spectra Coating (SSC), and Air Sphere Coating (ASC) help minimize ghosting and flaring. Lens placement and coatings are optimized to provide users with clear, high-contrast images even when there is a bright light source. Lenses include fluorite and super UD lens elements arranged in such a way to help correct chromatic aberration and make the models more compact. Like the latest Canon EF400mm f/2.8L IS III USM and EF600mm f/4L IS III USM lenses, released in the fall of 2018, weight on these RF-series super-telephotos has been significantly reduced vs. previous-generation Canon super tele designs. Compatible with Canon RF 1.4x and 2x extenders, and feature a customizable electronic focus ring, with manual focus capability during SERVO AF. A nine-blade circular aperture provides users beautiful bokeh and ideally blurred backgrounds when the aperture is stopped down. For added convenience when on a shoot, two focus presets are available. Users can instantly return to one of two memorized focus distances. Rugged Canon L-series dust and water-resistant design with vibration and shock resistance. The front element has been dressed with a fluorine coating for easy cleaning. Infrared reflective pigments with high reflectance and titanium oxide lens barrel coating with silica provide excellent UV weather resistance and heat reduction. Canon RF Lenses Pricing and Availability The Canon RF100mm F2.8 L Macro IS USM, Canon RF400mm F2.8 L IS USM and Canon RF600mm F4L IS USM are scheduled to be available in July 2021 for an estimated retail price of $1,399.00, $11,999.00 and $12,999.00, respectively*. For more information, please visit usa.canon.com. [6] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R camera.

It seems that Canon will soon make some announcement (development announcement?) about "EOS R3". #rumor