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Press release: S | Sports SIGMA 150-600mm F5-6.3 DG DN OS Capture the magic through your finder.　 1. Uncompromising optical performance throughout the zoom range 2. Fast, high-precision AF and impressive functionality 3. Outstanding build quality optimized for ultra-telephoto photography Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects.Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations.Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line.* Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS functionInternal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (TS-121) fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount.Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / in. – in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g (Tripod included) / 74.1oz Sigma 150-600mm F5-6.3 DG DN OS Specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length- 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 4 stop(s) Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F5–6.3 Minimum aperture - F22–29 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 25 Groups - 15 Special elements / coatings - 4 FLD + 2 SLD elements, Super Multi-Layer coating Focus Minimum focus - 2.80 m (110.24″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 2100 g (4.63 lb) Diameter - 109 mm (4.29″) Length - 266 mm (10.47″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread - 95 mm Hood supplied - Yes Tripod collar - Yes

Press release: Panasonic Introduces a Redesigned F2.8 Large Aperture 24-70mm Wide Zoom MFT Lens LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-ES12035) December 14, 2022 Newark, NJ - Panasonic today announced a new large-aperture wide zoom lens, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (35mm camera equivalent: 24-70 mm) for the LUMIX G Series, a display of its continued commitment to the development of Micro Four Thirds lenses to fulfill the needs of its customers. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is a versatile lens ideal for virtually any shooting situation thanks to its large aperture, O.I.S. (Optical Image Stabilizer) integration, compact size, and lightweight profile. This lens is a redesigned replacement for the LUMIX G X VARIO 12-35 mm / F2.8 II ASPH., widely considered one of Panasonic’s best LUMIX G Micro Four Thirds lenses. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is comprised of fourteen lens elements in nine groups, including four aspherical lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) to achieve high optical performance. The glass material of the UHR lens element is newly updated with higher transmittance to achieve greater natural color reproduction. Panasonic’s unique nano surface coating provides effective antireflection and produces clear description. Due to its thin coating with nanometer-level microstructure and an ultra-low dispersion ratio, the reflection of the entire wavelength of 380-780 mm, including visual light range, are reduced. Together with a newly adopted light-shielding part, occurrence of ghost and flare is minimized. For more versatile use, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features shorter focusing distance of 0.15m (at wide-end) with a larger magnification ratio of 0.21x (at 17mm), compared with the conventional LUMIX G X VARIO 12-35mm / F2.8 II ASPH. with 0.25m of focusing distance and 0.17x of magnification ratio. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. offers smooth, silent operation with the camera’s high-speed, high-precision contrast AF system, with the sensor drive at a maximum 240 fps. It also excels in video recording performance with a mechanism that suppresses focus breathing and includes a micro-step aperture control for smooth exposure change. Combined with the camera’s body I.S. and the lens’ O.I.S., Dual I.S. 2 provides effective hand-shake correction. The external design has also been refined compared to the previous lens. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features stunning mobility with its approximately 306 g compact size, light weight, and rugged dust/splash-resistant* design that withstands use under harsh conditions even at 10 degrees below zero centigrade. The filter diameter is 58 mm, with a 7-blade circular aperture diaphragm. The LEICA DG VARIO-ELMARIT 12-35mm will be available at valued channel partners at the end of February 2023 for $899.99. Design and specifications are subject to change without notice. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. Specs: Lens type - Zoom lens Max Format size - FourThirds Focal length - 12–35 mm Image stabilization - Yes Lens mount - Micro Four Thirds Aperture Maximum aperturen - F2.8–22 Minimum aperture - F2.8–22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded blades Optics Elements - 14 Groups - 9 Special elements / coatings: Four aspherical elements, one Ultra Extra-Low Dispersion (UED) element and one Ultra High Refractive Index (UHR) element Focus Minimum focus - 0.15 m (5.91″) Maximum magnification - 0.21× Autofocus - Yes Motor type - Linear Motor Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 306 g (0.67 lb) Diameter - 68 mm (2.66″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 58 mm

Press release: ALL THE DISTANCE, HALF THE WEIGHT1: THE NEW NIKKOR Z 800mm f/6.3 VR S PUTS OUTSTANDING PERFORMANCE WITHIN REACH The Longest Focal Length NIKKOR Z Super Telephoto Lens is Here, Providing Overwhelming Reach in a Surprisingly Compact & Lightweight Design MELVILLE, NY (April 6, 2022) – Today, Nikon Inc. announced the NIKKOR Z 800mm f/6.3 VR S super telephoto lens for Nikon’s Z series of high-performance mirrorless cameras. This new S-Line full-frame lens gives aviation, sports, bird and wildlife photographers a super-telephoto focal length to fill the frame with fantastic clarity at extreme distances. The new NIKKOR Z 800mm f/6.3 VR S is approximately 48% lighter and 16% shorter than its F-mount counterpart, due to the use of a PF (Phase Fresnel) lens element. While the NIKKOR Z 800mm f/6.3 VR S benefits from the latest optical technologies for maximum sharpness and fidelity, its significantly lighter weight makes it easier to trek out to the best vantage point, and shoot comfortably, even handheld or with a monopod. “This 800mm lens is smaller and lighter than ever imagined, which is a true testament to Nikon’s advanced optical expertise as well as the next-generation technology that’s at the core of the Nikon Z system,” said Jay Vannatter, Executive Vice President, Nikon Inc. “This latest NIKKOR Z lens is not only surprisingly easy to carry, but also gives photographers the fast focus response, intense sharpness and beautiful color reproduction they need to create amazing images from extreme distances.” The new NIKKOR Z 800mm f/6.3 VR S lens is built with an emphasis on comfortable usability and extreme optical performance. The Phase Fresnel element is optimally positioned to minimize ghosting, and is combined with three Extra-low Dispersion (ED) elements and one Short-wavelength Refractive (SR) element to effectively suppress axial chromatic aberration. From the sharp contrast of small branches to the finest feathers of distant birds, every detail is rendered with stunning precision. The NIKKOR Z 800mm f/6.3 VR S was engineered with a close attention to balance, as the lens’ center of gravity is positioned closer to the user’s body to enhance smooth panning motion while tracking swiftly moving objects such as a falcon in flight or banking plane. Primary features of the NIKKOR Z 800mm f/6.3 VR S: Extreme super telephoto capability for Z-series photographers with an 800mm focal length that brings distant subjects in close, with incredible clarity and sharpness. Easy to pack and carry, weighing in at approx. 5.25lb (2385g) with a reduced footprint of 5.6 in. x 15.2 in. Features Nano Crystal Coat, as well as an optimized shape and location of the PF lens element that contributes to a reduction in ghosting for maximum clarity. This is especially useful when shooting into the sky or in the vicinity of bright light sources. The optical VR function provides a superior compensation effect equivalent to shooting at a shutter speed of 5.0 stops2 faster. When paired with the Nikon Z 9, an effect of 5.5 stops is achieved with Synchro VR activation. Built to pro standards: Rubber gaskets keep dust, dirt and moisture out of the moving parts and the lens mount.3 The barrel is constructed of robust magnesium alloy, offering an ideal balance of strength and light weight. The front element has Nikon’s nonstick Fluorine Coat, which repels oil, moisture and smudges and easily wipes clean. A Memory Recall function4 instantly recalls focus positions that have been stored in advance, via pressing an assigned button. This function makes it simple to quickly acquire an anticipated subject on a branch or perch. Customizable controls include four L-Fn2 buttons and one L-Fn button, to which a wide variety of functions can be assigned to suit users’ preferences, including subject tracking, AF lock, playback and more. A customizable control ring can also be assigned to adjust ISO, aperture and exposure comp. The focal length can be extended to 1,120mm with the Z TELECONVERTER TC-1.4x, and 1,600mm with the Z TELECONVERTER TC-2.0x while maintaining outstanding resolution5. Users of high resolution cameras such as the Z 9 and Z 7II will appreciate the ability to also shoot in DX mode for even further extended reach (1,200mm). Pricing and Availability The NIKKOR Z 800mm f/6.3 VR S lens will be available starting in April 2022 for a suggested retail price (SRP) $6,499.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the complete collection of Z series cameras, please visit nikonusa.com. Footnotes The lens alone represents a 48% reduction in weight, or a 49.6% reduction in weight based on lens plus FTZ mount adaptor when compared to F-mount counterpart, the AF-S 800mm f/5.6 E FL ED VR lens. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame (Nikon FX-format) sensor, with the camera's VR function set to "NORMAL". Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. The cameras compatible with this function are the Z 9, Z 7II and Z 6II only at the timing of the product release. When using the function, the firmware for cameras must be updated to the latest version is required. For other models, this function will be supported via later firmware updates. AF performance may deteriorate depending on the subject, brightness and focus position regardless of the camera body, causing inaccurate focus, slow focusing speed or flashing of the focus point. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 800 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Nikon Z Aperture Maximum aperture - F6.3 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 22 Groups - 14 Special elements / coatings: 1 PF element, 3 extra-low dispersion (ED) elements and 1 Short-Wavelength Refractive (SR) element Focus Minimum focus - 5.00 m (196.85″) Maximum magnification - 0.16× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes, INF - 5m / INF - 10m Physical Weight - 2385 g (5.26 lb) Diameter - 140 mm (5.51″) Length - 385 mm (15.16″) Materials - Magnesium alloy Sealing - Yes Colour - Black Filter thread - 46 mm Filter notes - Slip-in filter holder at rear of lens Hood supplied - Yes Tripod collar - Yes

Press release: Canon Introduces RF24mm F1.8 Macro IS STM and RF15–30mm F4.5–6.3 IS STM - Two New Compact and Lightweight Wide-Angle RF-Mount Lenses Both Lenses Are Ideal for Entry Level and Photography Enthusiasts Looking for The Next Lens After The Standard Zoom MELVILLE, NY, July 12, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of two new RF-Mount lenses, the RF24mm F1.8 Macro IS STM and RF15-30mm F4.5-6.3 IS STM. The lenses are both high-value, compact and lightweight wide-angle additions to the RF-Mount family and pair perfectly with the complete lineup of EOS R cameras, including the newly announced Canon EOS R10 and EOS R7 cameras. The Canon RF24mm F1.8 Macro IS STM lens is a large-diameter, wide-angle fixed focal length lens designed for capturing bright and clear images with beautiful bokeh and macro capabilities to get even closer, both features not possible with a standard kit lens. Will Cadena, wedding and portrait photographer touts the focal length saying, "I love this lens! It helps give you the feeling you are right there in the action, and the focal length really directs your eye to the center of the frame." Thanks to the wide-angle of view and built-in STM motor that tracks focus with natural movement, the new RF24mm lens is optimized for video use, particularly vlogging and other social media uses. Additional Features of the RF24mm F1.8 Macro IS STM Lens Include: Fast F1.8 maximum aperture for great control over depth of field and bokeh, low-light shooting, and video recording, with fast and reliable autofocus. Excellent image quality: highlights include a UD (Ultra-low Dispersion) glass element, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Minimum focus distance of approx. 5.5 In./0.14 m; close-up magnification 0.5x at minimum focus distance. Optical image stabilization — up to 5.5 stops* of shake correction. Up to 6.5 stops Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Dedicated, programmable Control Ring with click-stop operation. Equivalent to approximately 38mm coverage when used on cameras with APS-C size image sensors. Impressively compact and light at only 0.6 lbs/270g. Circular (9 blades) aperture for beautiful, soft backgrounds. The Canon RF15-30mm F4.5-6.3 IS STM lens is an ultra wide-angle zoom lens designed for a variety of image-capturing moments such as dynamic landscapes and natural snapshots. Travel vlogger Juliana Broste (@TravelingJules) says that a wide-angle lens is her go to, "I’ve got options–whether I’m standing super close to my subject or backing up to get a sense of a place, I’m covered." Like the new RF24mm, this new lens has macro capabilities and produces images with beautiful bokeh, with the added flexibility of a zoom range. The RF15-30 is another excellent option for photographers looking to go beyond the standard zoom lens. "The RF15-30 F4.5-6.3 IS STM makes it easy to film handheld, so you can stay light on your feet and move about freely. So long shaky shots!" Travel Vlogger, Juliana Broste Additional Features of the Canon RF15-30mm F4.5-6.3 IS STM Lens Include: Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Excellent image quality: highlights include two UD (Ultra-low Dispersion) glass elements, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Optical Image Stabilization — up to 5.0 stops* of shake correction. Up to 7.0 stops of Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Minimum focus distance of approx. 11 in./0.28m (5.1 In./0.13m in manual focus at 15mm zoom position.) Canon STM (stepping motor) focus drive, especially suited for smooth, quiet video AF operation. Impressively compact and light — approx. 0.9 lbs./390g. Price & Availability The Canon RF24mm F1.8 Macro IS STM, and Canon RF15-30 F4.5-6.3 IS STM lenses are scheduled to be available in late August 2022 for an estimated retail price of $599.99 and $549.99, respectively**. * Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R, R5, and R3 cameras. ** Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.