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Press release: Sony Expands the Range of Shooting Possibilities with introduction of the FE 70-200MM F4 Macro G OSS II Lens™ offering Supreme Image Quality and AF Performance 12 Jul, 2023 “FE 70-200MM F4 Macro G OSS II” telephoto zoom lens with compact and lightweight design. World’s first[1] half-macro shooting with a maximum magnification of 0.5x throughout the zoom range 12th July 2023, Sony introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series. The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first1 zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x[2] throughout. In addition, with a teleconverter (sold separately[3]), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible[4]. This launch marks Sony’s 50th full-frame E-mount lens[5]. Since the very first lens, Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats. A compact and lightweight model capable of excellent shooting from distant to close-up, and compatible with a teleconverter With a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200MM F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography. Shooting from 70mm to 200mm, the lens also enables the world’s first1 half-macro shooting2, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration. It also supports a high-performance teleconverter[6] (sold separately[3]). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)4, you can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range. Fast autofocus and excellent video recording performance Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%[7]. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model[7], so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved[8]. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second. In addition, a new MODE3[9] setting of SteadyShot has been added that optimises the camera shake correction algorithm, emphasising framing stability when shooting moving subjects. By combining with a compatible camera body, you can more effectively compensate for camera shake and shoot stable movies. Intuitive operability and high reliability for safe use in harsh shooting environment The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting. In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions[10] and expands the freedom of shooting. Pricing and Availability The new FE 70-200MM F4 Macro G OSS II will be available in September for approximately £1750. It will be sold at a variety of Sony’s authorised dealers throughout Europe. [2] When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format. [3] 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC” [4] With “SEL20TC” [5] As of July 2023 product announcement. [6] Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively. [7] Compared to SEL70200G, Sony’s test conditions [8] Compared to SEL70200G, when shooting stills, Sony’s test conditions. [9] A software update may be required. See Sony’s support page on the web for camera compatibility info. [10] Not guaranteed to be 100% dust and moisture proof.

Press release: SUPER TELEPHOTO PERFORMANCE IS CLOSER THAN EVER WITH THE INTRODUCTION OF THE HIGHLY ANTICIPATED NIKKOR Z 180-600mm f/5.6-6.3 VR LENS Also Introducing the NIKKOR Z 70-180mm f/2.8, Completing the Trio of Affordable F/2.8 Zooms MELVILLE, NY (June 21, 2023) Today Nikon announced the release of the NIKKOR Z 180-600mm f/5.6-6.3 VR and the NIKKOR Z 70-180mm f/2.8, two new super telephoto NIKKOR Z lenses for enthusiasts that combine outstanding zoom capabilities with lightweight design. The NIKKOR Z 180-600mm f/5.6-6.3 VR has been highly requested from Z series users, especially those capturing wildlife, nature and aviation, while the NIKKOR Z 70-180mm f/2.8 completes Nikon’s trio of affordable f/2.8 zooms for enthusiasts. “Within a relatively short time period, we have built an extensive series of lenses for our mirrorless system with a selection of lenses that differentiates itself with options for all kinds of users,” said Jay Vannatter, Executive Vice President, Nikon Inc. “We already have a collection of extremely fast pro-level super telephotos, and with these two new lenses, I firmly believe Nikon builds upon what was already the most appealing collection of telephoto lenses available on the market today for the enthusiast and professionals.” NIKKOR Z 180-600mm f/5.6-6.3 VR – Boundless Creativity with an Extreme Focal Range The NIKKOR Z 180-600mm f/5.6-6.3 VR is the thoroughly modernized follow-up to the immensely successful and popular F-mount AF-S 200-500mm f/5.6, a lens that won hearts worldwide for its powerful reach and attractive price. The new NIKKOR Z 180-600mm f/5.6-6.3 VR improves upon this winning formula by once again delivering a lightweight, high-performance super telephoto lens with an even more versatile focal range, sure to become a favorite for those photographing birds, planes, sports and more. With fast focus, superior handling and balance that never shifts thanks to its internal zoom, this lens enables the capture of powerful, up-close shots of fast-moving subjects. It also features a minimum focus distance of 4.3 feet (1.3 meters) at the wide-angle position, which is ideal for capturing close-up shots of flowers and insects, even at the user’s feet. The broad range of focal lengths allows users to enjoy shooting a wide variety of scenes and subjects all with this single lens. Primary features of the NIKKOR Z 180-600mm f/5.6-6.3 VR Super lightweight lens that is easily hand-holdable, weighing just 1955 g (4.3 lbs).1 Covers an extremely broad focal range, from a versatile 180mm to an extreme 600mm. This is equivalent to 270-900mm when DX crop is engaged. A short minimum focus distance of 4.3 ft (1.3m) at the wide-angle and 7.9 ft (2.4m) at the telephoto position enables close-up shots of flowers, insects and more. Vibration Reduction (VR) image stabilization performance equivalent to a 5.5-stop increase in shutter speed effectively reduces blurring in dimly lit surroundings and/or with handheld shooting.2 Utilization of a stepping motor (STM) ensures fast and quiet autofocusing. Internal zoom mechanism maintains balance, increases zooming stability and dust resistant performance. Customizable Fn buttons at the front end of the lens barrel are easy to use when shooting handheld. Designed with consideration for dust and drip resistance3, in addition to an antifouling fluorine coating on the front lens element enables easy removal of dust and dirt. Ideal for video recording with a click-less control ring that supports smooth operation and minimizes operational noise, as well as the effective suppression of focus breathing. Maintains superior resolution when using the Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× to extend the maximum focal length to as much as 840 mm or 1200 mm, respectively.4 Construction of 25 elements in 17 groups, using six ED glass elements effectively compensate for chromatic aberration, with nine aperture blades for a round, natural bokeh. Extremely short ring throw of only 70 degrees to adjust from the widest to longest focal length. The NIKKOR Z 70-180mm f/2.8: Nikon’s Trilogy of Affordable f/2.8 Zoom Lenses is Complete The new NIKKOR Z 70-180mm f/2.8 is a truly compelling option for photographers and videographers looking to step up their lens collection with a fast and affordable telephoto zoom. The NIKKOR Z 70-180mm f/2.8 joins the recently released 28-75mm f/2.8 and 17-28mm f/2.8, rounding out the trio of ideal upgrade lenses for those looking to take their creativity to the next level. The new NIKKOR Z 70-180mm f/2.8 is approximately 40% smaller when compared to the NIKKOR Z 70-200mm f/2.8, but offers a similar versatile focal range that’s perfect for weddings, portraits, sports and video event coverage. The combination of fast f/2.8 aperture and telephoto zoom range allows the user shoot in low light scenarios like at a reception or indoor gym, but also gives flattering compression and enticing bokeh that draws attention to the subject. Primary features of the NIKKOR Z 70-180mm f/2.8 Creative possibilities are expanded with the constant maximum aperture of f/2.8 which provides great low light ability and smooth-looking background blur. Extremely compact and lightweight, weighing in at only 795 g (1.75 lbs), making it an easy lens to carry all day. Excellent ability for close-ups with a minimum focus distance of 0.27m (at 70mm) and 0.85m (at 180mm). Optimized for video with suppressed focus breathing5 and near-silent focusing. Additionally, the customizable control ring can be programmed to gradually change aperture, ISO, and focus. Because the focus position moves in accordance with the rotation angle, regardless of how fast the focus ring is turned, videographers can also control MF as intended. Fast autofocus with a stepping motor (STM) that supports quick focusing on moving subjects for both stills and video. Dust- and drip-resistant3 design with an antifouling coating on the front-most surface of the lens. Lens construction consists of 19 elements in 14 groups including five ED elements, one Super ED element, and three aspherical elements which help to suppress chromatic aberration and flaring. Use of the Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× extends the maximum focal length to 252 mm or 360 mm, respectively4. When the Z TELECONVERTER TC-2.0× is attached, the maximum reproduction ratio is 0.96⨯, which is close to life-size reproduction. Price and Availability The new NIKKOR Z 180-600mm f/5.6-6.3 VR lens will be available in August 2023 for a suggested retail price of $1699.95.*, while the new NIKKOR Z 70-180mm f/2.8 lens will be available in mid-July for a suggested retail price of $1249.95. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Excluding tripod collar ring. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame/FX-format sensor, with the camera's VR function set to "NORMAL", and when zoom is set to the maximum telephoto position. Complete dust- and drip-resistance is not guaranteed in all situations or under all conditions. Depending on the subject, ambient lighting conditions, and the focus point selected, the camera may be unable to focus using autofocus or the focus indicator for electronic rangefinding may flicker while a teleconverter is attached. Focus breathing may be noticeable depending on the distance between the lens and the subject due to the characteristics of the lens. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: SIGMA Announces 14mm F1.4 DG DN | Art – the World’s First 14mm F1.4 Lens – Designed Especially for Astrophotography Ronkonkoma, NY – June 8, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 14mm F1.4 DG DN | Art lens. This is the world's widest F1.4 single focal length lens*, born from our engineers' passion for capturing the widest, brightest, highest- resolution, and most captivating starry sky images possible. Designed specifically for astrophotography, the 14mm F1.4 DG DN | Art lens is a full-frame, ultra wide-angle prime designed exclusively for mirrorless camera systems, and is available in Sony E- mount and Leica L-Mount. This lens offers a full set of features designed for astrophotography including a removable tripod socket, MFL switch (Manual Focus Lock function), lens heater retainer, rear filter holder, and a specially-designed front cap including a NEW locking mechanism and NEW filter storage slots. All this, plus thorough aberration correction, make this possibly the best lens ever made for astrophotography. Its ultra-wide 14mm angle of view that captures wide starry skies and bright F1.4 aperture that minimizes exposure time are ideal specifications for astrophotography. Incredibly sharp from corner to corner with splash and dust-resistant construction, this lens retains the same high performance and quality standards found within the SIGMA F1.4 Art lens lineup. The astrophotography-focused feature set and total optical performance make this an excellent lens for high-end architecture, real estate, and landscape photography as well. The lens will retail for $1599 through authorized US retailers and will be available in late June 2023. Learn more about the SIGMA 14mm F1.4 DG DN | Art lens: https://www.sigmaphoto.com/14mm-f1-4-dg-dn-a * Excluding fisheye lenses, as interchangeable lenses for mirrorless cameras and SLR cameras (as of June, 2023 by SIGMA) New vision. Expanding possibilities. Ultra wide-angle 14mm with a maximum aperture of F1.4 and outstanding optical performance Abundant functions and accessories to support starscape photography Signature Art line features and high build quality Supplied accessories: Case, COVER LENS CAP LC1014-01, REAR CAP LCR II, TRIPOD SOCKET TS-141, PROTECTIVE COVER PT-41, GUIDE PLATE GP-11 Available mounts: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. The world's first and only* lens that combines an ultra-wide angle of 14mm with a maximum aperture of F1.4. All for the best starscape photography. The stars in the sky are a source of inspiration for viewers. On the other hand, the starry sky is a very demanding subject for a wide-angle lens, with its numerous tiny point light sources spread over the entire image. The 14mm F1.4 DG DN | Art is the world's widest F1.4 single focal length lens*, born from our engineers' passion for capturing the widest, brightest, highest-resolution, and most captivating starry sky possible. Thanks to SIGMA's latest technology, the lens combines an ultra-wide angle of 14mm with a maximum aperture of F1.4. In addition, SIGMA's lens technology has achieved high optical performance with thorough correction of sagittal coma flare, specialized functions to support starry landscape photography, and high-speed AF with the HLA (High-response Linear Actuator) linear motor. The Milky Way stretching across the night sky, twinkling stars emerging over ridgelines –the 14mm F1.4 DG DN | Art can make this a reality as an image that surpasses the actual photographic experience. Its proven ability in shooting starscapes will provide new possibilities for visual expression and enjoyment in all scenes, including daytime landscapes, architecture, and indoor photography in dark and confined spaces. * Excluding fisheye lenses, as interchangeable lenses for mirrorless cameras and SLR cameras (as of June, 2023 by SIGMA). [ Key Features ] 1. Ultra wide-angle 14mm with a maximum aperture of F1.4 and outstanding optical performance This world-first performance was achieved by applying the best of SIGMA's optical technologies, from the design to the lens manufacturing process. 19 elements in 15 groups, including 1 SLD glass element, 3 FLD glass elements, and 4 aspherical lens elements, make up a luxurious lens configuration. This allows for advanced aberration correction and a high degree of precision in the lens construction. This allows both advanced aberration correction and F1.4 brightness. In particular, sagittal coma flare, which distorts the shape of stars, has been carefully corrected, and even at the widest aperture, the lens delivers high image reproducibility right to the periphery of the image. Ghosting and flare are also thoroughly addressed through both optical design and coatings. This allows for clear, crisp shooting of starry sky and night scenes. Optimized for starscapes, which require extremely high performance, this lens delivers images that exceed expectations in any scene, including landscapes, architecture snapshots, portraits, and indoor photography. 2. Abundant functions and accessories to support starscape photography The 14mm F1.4 DG DN | Art is equipped with a wealth of features to support starscape photography. This fully backs up the fun of starscape photography. • Tripod Socket Includes a detachable tripod mount compatible with Arca-Swiss type. The 14mm F1.4 DG DN | Art can be mounted on a tripod in a more stable condition, as it is heavier on the front side. The shape is designed to prevent interference even when using the lens heater. • MFL (Manual Focus Lock) Switch A switch to lock the manual focus at a desired position. Prevents focus shift caused by unintentional operation of the focus ring. This is useful for long time exposure photography, etc., where the focus is fixed. • Lens Heater Retainer Steps around the front and lens heater retainers prevent the lens heater* from protruding into the front of the lens and causing vignetting on the periphery of the screen. * A belt-shaped heater that is wrapped around the lens to prevent condensation from forming inside the lens when the temperature drops. • Rear Filter Holder A rear filter holder is provided as standard equipment at the lens mount for attaching a sheet- type rear filter. A lock mechanism is also provided to prevent the filter from falling out. • Special front cap with locking mechanism and filter slots Includes a cover-type front cap with locking mechanism. It also has a newly developed filter slot that can hold two rear filters depending on the application. The cap is specially designed for the 14mm F1.4 DG DN | Art to protect the sheet filters from scratches and dirt while ensuring that they are not mistakenly taken out or forgotten. 3. Signature Art line features and high build quality In addition to functions specifically designed for shooting starscapes, the lens is equipped with various functions to assist in shooting, including an AFL button to which any function can be assigned and an aperture ring. The body is dust and splash resistant, and the frontmost surface of the lens is coated with a water- and stain-repellent coating, so you can shoot outdoors in harsh environments with peace of mind. The HLA (High-response Linear Actuator) enables high-speed, quiet, and highly accurate autofocusing. In order to maintain performance while supporting a lens with a large aperture, the lens has a robust internal structure and uses lightweight materials such as polycarbonate TSC (Thermally Stable Composite), which has a thermal shrinkage rate equivalent to that of aluminum, and magnesium in appropriate locations to reduce weight while ensuring robustness. The lens body is built with the high build quality of the Art line specifications, allowing the user to fully enjoy the unique performance of the lens in any environment, including shooting starscapes. [ Additional Features ] Lens construction: 19 elements in 15 groups (3 FLD,1 SLD, and 4 aspherical elements) Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button MFL switch Rear Filter Holder (compatible with GUIDE PLATE GP-11) Lens Heater Retainer Focus Mode Switch Support for switching between linear and non-linear focus ring settings (for L-Mount only) Dust and Splash Resistant Structure TRIPOD SOCKET TS-141 supplied Special front cap with locking mechanism and filter slot: COVER LENS CAP LC1014-01 (NEW) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/

Press release: NIKON RELEASES THE NIKKOR Z DX 24MM F/1.7, A FAST PRIME LENS FOR NIKON Z SERIES CREATORS Newest NIKKOR Z Lens Makes it Simple to Get Blurred Backgrounds in Photo & Videos MELVILLE, NY (May 31, 2023) - Nikon Inc. has announced the release of the NIKKOR Z DX 24mm f/1.7, a fast aperture and extremely affordable compact prime lens for Nikon Z mount APS-C size/DX-format mirrorless cameras. The NIKKOR Z DX 24mm f/1.7 is the first prime APS-C size NIKKOR Z lens and gives a wide range of creators the benefits of a versatile angle of view and fast f/1.7 aperture for blurred backgrounds and amazing low light performance. The quality of the out-of-focus area, also known as the bokeh, is unique to fast maximum apertures and allows users to dramatically emphasize their subjects in still-life and portrait photography. The new 24mm f/1.7 also enables the capture of beautiful, high-resolution photos and video in dimly lit conditions, by allowing more light to enter the lens. In addition, images recorded under such circumstances exhibit very little blur, even while shooting hand-held due to the fast shutter speed afforded with wider apertures. The 24mm focal length is ideal for a wide variety of scenes, including tabletop photos, portraits, and landscapes. What’s more, the 7-inch (0.18m) minimum focus distance allows users to get close to subjects such as flowers and tabletop objects, for images that emphasize the subject with big background bokeh. The compact and lightweight design enables easy carrying, making it an ideal lens for everyday use. Primary features of the NIKKOR Z DX 24mm f/1.7 Lens A fast maximum aperture of f/1.7 makes it an ideal lens for rendering content that includes large bokeh for both still-image and video recording. During hand-held shooting in dimly lit and dark surroundings, the fast aperture enables fast shutter speeds to reduce the effects of camera shake, as well as the ability to use lower ISO sensitivities for less noise. A convenient angle of view at 24-mm focal length and 7-inch minimum focus distance support recording of a wide variety of scenes. Adoption of a stepping motor (STM) enables quiet autofocusing, minimizing focus sounds in video. Designed with consideration for the suppression of focus breathing,1 the lens enables smooth focusing with less change in the angle of view, even when the focus point changes during video recording. A compact and lightweight design makes it easy to carry inside a bag while mounted on a camera. When combined with the Nikon Z 30, the camera and lens combined weighs approximately 540g. Price and Availability The new NIKKOR Z DX 24mm f/1.7 lens will be available in mid-June 2023 for a suggested retail price of $279.95.* For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. 1. Focus breathing may be noticeable depending on the distance between the lens and the subject due to the characteristics of the lens.