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Press release: TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20–40mm F/2.8 Di III VXD (Model A062) New lens is smallest and lightest in its class* and opens new video opportunities August 17, 2022, Commack, NY - Tamron announces the development of the 20–40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to launch in Fall 2022. Due to the current global health crisis, the release date or product supply schedule could change. Overview of the 20–40mm F/2.8 Di III VXD (Model A062) features The 20–40mm F2.8, TAMRON’s latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class. The 20–40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using a linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography. Main features 1. Fast F2.8 aperture, compact size and exceptionally versatile 20–40mm zoom range The 20–40mm F2.8 is TAMRON’s innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm. 2. Fabulous family videos, vlogs, and other online content The compact and lightweight 20–40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won’t miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds. 3. High image quality in a compact, lightweight body 4. TAMRON’s VXD linear motor for high-level AF speed and precision 5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end 6. Rapid zooming (Zoom ring rotation arc is just 65°) 7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates 8. New design with improved texture and scratch resistance 9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras 10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF *Specifications, appearance, functionality, etc., are subject to change without prior notice.

Press release: SIGMA Announces 20mm F1.4 DG DN | Art, the World’s First and Only 20mm F1.4 Lens Designed Exclusively for Mirrorless Ronkonkoma, NY – August 8, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming release of the 20mm F1.4 DG DN | Art, a full-frame, wide-angle prime lens designed exclusively for mirrorless cameras. It is the first and only lens of this specification, joining its predecessor – the 20mm F1.4 DG HSM | Art – as the only 20mm F1.4 lenses available for full-frame platforms. With superb optical clarity from corner to corner, outstanding build quality with a dust and splash-resistant structure, and new details that consider the needs of discerning users, the new SIGMA 20mm F1.4 DG DN | Art is optimized for astrophotography, while offering performance that makes it an excellent choice for anyone looking for a high-quality, wide-angle prime lens. In addition to its impressive imaging capabilities and premium Art line features, the 20mm F1.4 DG DN | Art introduces a Manual Focus Lock, which allows the user to set focus manually and lock it in place, especially useful for time-lapse shooting or long exposures. A new Lens Heater Retainer keeps this useful astrophotography weather accessory firmly in place while in use. A Rear Filter Holder provides an opportunity to use rear-mounted filters for various effects without causing distortion or vignetting. And a convenient front filter thread allows users to also utilize commonly available 82mm filters. The 20mm F1.4 joins the new 24mm F1.4 DG DN and the existing 35mm and 85mm F1.4 DG DN primes designed for full-frame mirrorless cameras. The new SIGMA 20mm F1.4 DG DN | Art lens will be available for both Sony E-mount and L-Mount systems in the U.S. at SIGMA Authorized Dealers for a retail price of $899 in late August 2022. Learn more about the SIGMA 20mm F1.4 DG DN | Art: https://www.sigmaphoto.com/20mm-f1-4-dg-dn-a The F1.4 series represents the SIGMA Art line, which pursues the highest optical performance and rich expression. The full-frame SIGMA 20mm F1.4 DG DN | Art is a mirrorless version of the SIGMA 20mm F1.4 DG HSM | Art; the one and only lens* with its unique specification of maximum aperture of 1.4 and an ultra-wide angle of 20mm. This lens offers overwhelming optical performance and unlimited potential for ultra wide-angle creativity at a compact physical size. The exceptional F1.4 brightness and the breathtaking sharpness across the entire image even at maximum aperture make this lens the ultimate choice for astrophotography. In nightly darkness and focused to infinity, the 20mm F1.4 DG DN | Art captures stars in the sky as clear, precise pinpoints of light. State-of-the-art optical design and the large, high-precision double-sided aspheric glass front element made it possible to add a front filter thread without any compromises regarding optical performance or size. The addition of other invaluable features such as a rear filter holder and a variety of useful switches further increases the creative possibilities and easy usability of the lens. Its incredible sharpness and very bright aperture, coupled with the compact body and thoughtful features, make the SIGMA 20mm F1.4 DG DN | Art the ultimate lens for astrophotography and an ideal companion for any photographically demanding situation. * As an AF interchangeable lens for mirrorless cameras that covers 35mm full-frame (as of August 2022, by SIGMA) Key Features 1. Highest optical performance on a new level The SIGMA 20mm F1.4 DG DN | Art delivers exceptionally detailed results that easily satisfy the high demands of professional photography and other high-end applications. With 17 glass elements arranged in 15 groups, including two SLD, three aspherical glass elements and the largest class double-sided aspherical glass element in SIGMA's history, the 20mm F1.4 DG DN | Art rigorously suppresses various optical aberrations such as sagittal coma flare or image distortion to produce highly-detailed images with exceptional sharpness and accuracy from the center to the furthest corners, allowing photographers to make use of the entire field of view afforded by its ultra-wide viewing angle. This ultimate astrophotography lens is the culmination of the unparalleled manufacturing technology of SIGMA's sole production base in Aizu, Japan, as well as the company's know-how and experience with large-aperture wide-angle lenses, such as the SIGMA 20mm F1.4 DG HSM | Art, the SIGMA 14mm F1.8 DG HSM | Art and the SIGMA 14-24mm F2.8 DG DN | Art. 2. Designed for perfect results even in the most demanding conditions SIGMA's outstanding design and high-precision manufacturing capabilities made it possible to equip the SIGMA 20mm F1.4 DG DN | Art with a front filter thread despite its very large F1.4 aperture and 20mm ultra-wide viewing angle. The lens also comes with a rear filter holder, allowing photographers the freedom to combine multiple filters to suit a huge variety of shooting situations for near-unlimited creative potential at an ultra-wide viewing angle — for example, using a front filter to reduce light pollution and a softening filter on the rear to take impressive photographs of nightly landscapes with star-filled skies. The new MFL (Manual Focus Lock) switch to turn off the focus ring makes it easier to concentrate on the shoot without worrying about accidentally changing the focusing distance. Further, the lens also equips a lens heater retainer, meaning that lens heaters used to prevent internal condensation as the temperature drops on longer night shoots will stay securely attached to the barrel without protruding into the image and causing unsightly vignetting. With its brilliant optical power and its full range of useful features despite its compact and lightweight body, the SIGMA 20mm F1.4 DG DN | Art is the ultimate choice when photographing the night sky. 3. Superb build quality and usability, uncompromising attention to detail Its dust- and splash-resistant structure*1 and the water- and oil-repellent coating on the front glass element make the SIGMA 20mm F1.4 DG DN | Art safe to use during longer outdoor shoots, especially during the night. Thoughtful features such as a focus mode switch, a customizable AFL*2 button, and an aperture ring lock switch enhance the lens usability. An aperture ring click switch can be used to turn the aperture ring click on and off, allowing photographers to enjoy the sound and feel of the click, as well as smooth aperture operation during video recording. The robust body is built from a combination of aluminum and Thermally Stable Composite (TSC), giving it a sleek finish, and the included petal-shaped lens hood is equipped with a lock mechanism to keep the hood securely fastened to the lens, and the rubberized grip area makes attaching and removing the hood a quick and easy process. Manufactured in Japan with an uncompromising approach towards every single detail, the SIGMA 20mm F1.4 DG DN | Art offers photographers an exceptional experience with high-end results even in the most difficult conditions, thanks to its outstanding optical performance, exceptional build quality perfect for professional use, brilliant and precise ergonomics, and a range of useful features. *1 Although this construction allows the lens to be used in light rain, it is not the same as being waterproof. *2 Only on compatible cameras. Available functions may vary depending on the camera used. Principal specifications Lens type - Prime lens Focal length - 20 mm Lens mount - L-Mount, Sony E Aperture Maximum aperture - F1.4 Minimum aperture - F16 Aperture ring - Yes Number of diaphragm blades - 11 Aperture notes - Rounded Optics Elements - 17 Groups - 15 Special elements / coatings: Two Super-Low Dispersion elements, three aspherical elements, Super Multi-Layer coating, and water- and oil-resistant coating. Focus Minimum focus - 0.23 m (9.06″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 635 g (1.40 lb) Diameter - 88 mm (3.46″) Length - 111 mm (4.38″) Materials - Aluminum, Thermally Stable Composite (TSC) Sealing - Yes Colour - Black Filter thread - 82 mm Filter notes - Rear filter holder + front thread Hood supplied - Yes Hood product code - LH898-04 Tripod collar - No

Press release: SIGMA Announces 24mm F1.4 DG DN | Art, a Premium Wide-Angle Prime Lens Offering Stellar Performance for Photo and Video Ronkonkoma, NY – August 8, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming release of the 24mm F1.4 DG DN | Art, a full-frame, wide-angle prime lens designed exclusively for mirrorless cameras. Building on the legacy of its extremely versatile predecessor, this lens offers improved sharpness from edge-to-edge, enhanced portability, and adds useful features that are characteristic of SIGMA’s DG DN Art line lenses, such as a manual aperture ring that can be de-clicked for video use. With incredible image quality from corner to corner, robust build quality with a dust and splash-resistant structure, plus new details that enhance the lens’ usability in the field, the new SIGMA 24mm F1.4 DG DN | Art is destined to be a favorite of landscape, astro, architectural, street and wedding photographers, filmmakers, vloggers – anyone who requires a versatile, wide angle of view with minimal distortion and outstanding low-light capability. Newly-introduced features include a Manual Focus Lock, which allows the user to set focus manually and lock it in place, which is especially useful for time-lapse shooting or very long exposures. A Rear Filter Holder provides an opportunity to use rear-mounted filters for various effects without causing distortion or vignetting. The new SIGMA 24mm F1.4 DG DN | Art lens will be available for both Sony E-mount and L-Mount systems in the U.S. at SIGMA Authorized Dealers for a retail price of $799 in late August 2022. Learn more about the SIGMA 24mm F1.4 DG DN | Art: https://www.sigmaphoto.com/24mm-f1-4-dg-dn-a Featuring a very large maximum aperture of F1.4, outstanding suppression of optical aberrations as well as a wealth of thought-out features, the SIGMA 24mm F1.4 DG DN | Art enables photographers to capture breathtakingly clear images with ease even in the most demanding lighting conditions. The versatile viewing angle of 24mm and the luxurious brightness of its F1.4 maximum aperture make this lens the perfect choice for all possible situations, from casual snapshots taken indoors to architectural photographs and even nightly astrophotography. The outstanding image quality achieved by its dedicated mirrorless optical design and the use of each glass element and optimal part resulted in a thorough suppression of optical aberration such as sagittal coma flare to ensure peak performance in every part of the image, within a compact and lightweight body. Additional features such as a front filter thread, rear filter holder and useful buttons such as the newly introduced MFL (Manual Focus Lock) switch further expand the possibilities and versatility of the lens. The SIGMA 24mm F1.4 DG DN | Art brings the power and pleasure of an astrophotography lens into everyday situations. Key Features 1. Wide viewing angle and astrophotography-level optical performance The fantastic optical performance of the SIGMA 24mm F1.4 DG DN | Art is powered by the optimal arrangement of 17 elements in 14 groups, including two FLD, one SLD and four aspherical glass elements. The successful suppression of optical aberrations such as sagittal coma flare, which cannot be corrected by the camera, contributes to lens' clear and accurate point-image reproduction capabilities in every part of the frame. Other unsightly effects such as ghosting or flares are minimized by its state-of-the-art optical design, and the use of Super Multi-Layer Coating and Nano Porous Coating (NPC) allow the SIGMA 24mm F1.4 DG DN | Art to deliver visual punch even in backlit conditions and near maximum aperture. Its power to render clean and accurate images in any situations make this lens ideal for everyday use as well as technically demanding genres like astro-, landscape and architectural photography. Experience the power and joy of one of the most versatile lenses in SIGMA's Art F1.4 lineup. 2. Compact for an F1.4 large-aperture, wide-angle lens beyond belief The SIGMA 24mm F1.4 DG DN | Art delivers its brilliant optical performance in a compact, portable and easy-to-use body. Thanks to an optimal placement of each single part, the use of complex aspherical glass elements, the freedom afforded by the short flange back distance and a fierce fight for every single gram, the lens comes at an astonishingly small size and weight despite its wide viewing angle and large maximum aperture without any compromise of its optical qualities. With its handy dimensions, the 24mm F1.4 DG DN | Art is easy and convenient to use in any given situation, from travel and street photography to night-time photography. The wide viewing angle of its 24mm focal length makes it easy to get everything into the shot without losing focus of the subject – ideal for single or group portraits and documentary photography. The SIGMA 24mm F1.4 DG DN | Art opens up endless possibilities to anyone who values high optical performance, versatility and convenience, from professional photographers to users who are new to a wide-angle prime lens. 3. Superb build quality with a range of useful features The SIGMA 24mm F1.4 DG DN | Art is equipped with both a front filter thread and a rear filter holder, as well as a new MFL switch that disables the focusing ring to prevent accidental changes that will be especially helpful when photographing the stars at night. The dust- and splash-resistant structure*1 of the lens itself and the water- and oil-repellent coating of the front element will keep the lens safe and functioning even during shoots in harsher environments. Thoughtful features such as a focus mode switch, a freely configurable AFL button*2 and the aperture ring lock switch to prevent accidental changes further enhance the intuitive and flexible nature of the lens. The petal-type hood has a lock mechanism to prevent unintentional removal. Filmmakers will especially appreciate the fast yet silent autofocus driven by a stepping motor and the aperture ring click switch that allows for smooth aperture control. With its exceptional optical performance and superb build quality, the SIGMA 24mm F1.4 DG DN | Art is the latest result of SIGMA's relentless, uncompromising pursuit of perfection down to the smallest detail. *1 Although this construction allows the lens to be used in light rain, it is not the same as being waterproof. *2 Only on compatible cameras. Available functions may vary depending on the camera used. Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 24 mm Lens mount - L-Mount, Sony E Aperture Maximum aperture - F1.4 Minimum aperture - F16 Aperture ring - Yes Number of diaphragm blades - 11 Aperture notes - Rounded Optics Elements - 17 Groups - 14 Special elements / coatings: Two ‘F’ Low Dispersion elements, one Super-Low Dispersion element and four aspherical elements. Nano porous coating, Super Multi-Layer coating, and water- and oil-repellent coating. Focus Minimum focus - 0.25 m (9.84″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Physical Weight - 520 g (1.15 lb) Diameter - 76 mm (2.98″) Length - 96 mm (3.76″) Materials - Aluminum Sealing - Yes Filter thread - 72 mm Filter notes - There’s also a rear filter holder Hood supplied - Yes Hood product code - LH782-01

Press release: Game-Changing Ultra-Telephoto Zoom Starting at 50mm New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change. The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios. Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end. We don't get to know the exact dimensions of the lens, but Tamron does specify that the lens measures just 18.3cm (7.2") when not extended and weighs 1153g (2.54lbs). The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON. Main Features Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens Unfaltering high image quality across the entire zoom range VXD produces high-speed and high-precision AF Equipped with TAMRON’s proprietary VC image stabilization Super-compact with a length of only 7.2” and a weight of 40.7oz Half-macro photography with magnification ratio of 1:2 at the 50mm setting New design with improved texture and scratch resistance Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.) Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Enhanced operational and versatile features Connector Port for the TAMRON Lens Utility New “Focus Limiter” function added to the TAMRON Lens Utility Rapid zooming (Zoom ring rotation arc is just 75°) Optional tripod mount (Arca-Swiss compatible)

Press release: Canon Introduces RF24mm F1.8 Macro IS STM and RF15–30mm F4.5–6.3 IS STM - Two New Compact and Lightweight Wide-Angle RF-Mount Lenses Both Lenses Are Ideal for Entry Level and Photography Enthusiasts Looking for The Next Lens After The Standard Zoom MELVILLE, NY, July 12, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of two new RF-Mount lenses, the RF24mm F1.8 Macro IS STM and RF15-30mm F4.5-6.3 IS STM. The lenses are both high-value, compact and lightweight wide-angle additions to the RF-Mount family and pair perfectly with the complete lineup of EOS R cameras, including the newly announced Canon EOS R10 and EOS R7 cameras. The Canon RF24mm F1.8 Macro IS STM lens is a large-diameter, wide-angle fixed focal length lens designed for capturing bright and clear images with beautiful bokeh and macro capabilities to get even closer, both features not possible with a standard kit lens. Will Cadena, wedding and portrait photographer touts the focal length saying, "I love this lens! It helps give you the feeling you are right there in the action, and the focal length really directs your eye to the center of the frame." Thanks to the wide-angle of view and built-in STM motor that tracks focus with natural movement, the new RF24mm lens is optimized for video use, particularly vlogging and other social media uses. Additional Features of the RF24mm F1.8 Macro IS STM Lens Include: Fast F1.8 maximum aperture for great control over depth of field and bokeh, low-light shooting, and video recording, with fast and reliable autofocus. Excellent image quality: highlights include a UD (Ultra-low Dispersion) glass element, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Minimum focus distance of approx. 5.5 In./0.14 m; close-up magnification 0.5x at minimum focus distance. Optical image stabilization — up to 5.5 stops* of shake correction. Up to 6.5 stops Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Dedicated, programmable Control Ring with click-stop operation. Equivalent to approximately 38mm coverage when used on cameras with APS-C size image sensors. Impressively compact and light at only 0.6 lbs/270g. Circular (9 blades) aperture for beautiful, soft backgrounds. The Canon RF15-30mm F4.5-6.3 IS STM lens is an ultra wide-angle zoom lens designed for a variety of image-capturing moments such as dynamic landscapes and natural snapshots. Travel vlogger Juliana Broste (@TravelingJules) says that a wide-angle lens is her go to, "I’ve got options–whether I’m standing super close to my subject or backing up to get a sense of a place, I’m covered." Like the new RF24mm, this new lens has macro capabilities and produces images with beautiful bokeh, with the added flexibility of a zoom range. The RF15-30 is another excellent option for photographers looking to go beyond the standard zoom lens. "The RF15-30 F4.5-6.3 IS STM makes it easy to film handheld, so you can stay light on your feet and move about freely. So long shaky shots!" Travel Vlogger, Juliana Broste Additional Features of the Canon RF15-30mm F4.5-6.3 IS STM Lens Include: Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Excellent image quality: highlights include two UD (Ultra-low Dispersion) glass elements, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Optical Image Stabilization — up to 5.0 stops* of shake correction. Up to 7.0 stops of Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Minimum focus distance of approx. 11 in./0.28m (5.1 In./0.13m in manual focus at 15mm zoom position.) Canon STM (stepping motor) focus drive, especially suited for smooth, quiet video AF operation. Impressively compact and light — approx. 0.9 lbs./390g. Price & Availability The Canon RF24mm F1.8 Macro IS STM, and Canon RF15-30 F4.5-6.3 IS STM lenses are scheduled to be available in late August 2022 for an estimated retail price of $599.99 and $549.99, respectively**. * Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R, R5, and R3 cameras. ** Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: NIKON RELEASES THE NIKKOR Z 400MM F/4.5 VR S SUPER-TELEPHOTO PRIME LENS FOR THE NIKON Z MOUNT SYSTEM Compact and Lightweight Super Telephoto Lens with Superior Sharpness and Clarity MELVILLE, NY (June 29, 2022) – Today, Nikon Inc. has announced the release of the NIKKOR Z 400mm f/4.5 VR S, adding yet another lens to the growing NIKKOR Z line. This super-telephoto prime lens is compatible with full-frame/FX-format Nikon Z mount mirrorless cameras, and offers both superior sharpness and clarity with a compact size and lightweight design. Handheld shooting is easy with the lightest1 weight in its class, approximately 2.55 lbs (1,160 g, excluding tripod collar), and a total length of approximately 9.2 inches (234.5mm) providing superior agility and reducing fatigue over extended shooting sessions of wildlife, birds and sports photography. This lens is also compatible with the Z TELECONVERTER TC-1.4× and the Z TELECONVERTER TC-2.0×, expanding the ability to bring distant subjects even closer2. In addition, the lens offers excellent balance by shifting the center of gravity closer to the camera for more stable operation during handheld shooting. The NIKKOR Z 400mm f/4.5 VR S belongs to the S-Line lens series that pursues the ultimate in optical performance, and is constructed with one ED glass element, two Super ED glass elements, and one SR lens element. This contributes greatly to the compact size and light weight while delivering superior optical performance in which chromatic aberration is suppressed. The adoption of Nano Crystal Coat also contributes to effectively reduce ghost and flare effects, achieving clearer images and accurate depiction of even the finest details of distant subjects. With a maximum aperture of f/4.5, the NIKKOR Z 400mm f/4.5 VR S realizes three-dimensional rendering that makes the intended subject stand out. It is also equipped with an optical vibration reduction (VR) mechanism that provides a superior compensation effect equivalent to shooting at a shutter speed 5.5 stops3 faster, which is the highest among NIKKOR Z lenses4, in addition, a stepping motor (STM) supports fast and precise AF control for certain capture of erratically moving subjects, such as sports. Primary Features: Handheld shooting is easy with the lightest weight in its class of approximately 1,160 g (excluding the tripod collar) and a total length of approximately 234.5 mm. Focal length can be extended to 560 mm with the Z TELECONVERTER TC-1.4× and 800 mm with the Z TELECONVERTER TC-2.0× (both released in August 2020), while maintaining outstanding resolution. Employs an optical vibration reduction (VR) function with an effect equivalent to a shutter speed 5.5 stops faster, which is the highest among NIKKOR Z lenses. When paired with the Nikon Z 9, optical VR can be combined with in-camera VR for even more powerful camera shake compensation—equivalent to a shutter speed 6.0 stops5 faster with Synchro VR. Designed with consideration for video recording, including a focus-breathing compensation function which effectively reduces shifting of the angle of view when focusing, and stable exposure. The employment of an STM ensures high-speed and accurate AF with quiet operational sounds. Superior dust- and drip-resistant performance6 and anti-fouling performance with the adoption of fluorine coat. Employs the Memory Recall function7 that instantly recalls focus positions that have been stored in advance, via pressing an assigned button. Nikon's original Nano Crystal Coat is adopted to effectively reduce ghost and flare effects. Chromatic aberration is significantly reduced via the adoption of one ED and two Super ED glass elements. In addition, the adoption of an SR lens element controls short-wavelength light that is difficult to compensate, achieving highly precise chromatic aberration compensation. Pricing and Availability The NIKKOR Z 400mm f/4.5 VR S lens will be available starting in July 2022 for a suggested retail price (SRP) $3,249.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Footnotes 1 Among f/4.5 and slower lenses, including those with a focal length of 400 mm, for interchangeable-lens cameras equipped with a full-frame (35mm [135] equivalent) image sensor available as of June 29, 2022. Statement based on Nikon research. 2 AF performance may deteriorate depending on the subject, brightness and focus position regardless of the camera body, causing inaccurate focus, slow focusing speed or flashing of the focus indicator. 3 Based on CIPA Standard. This value is achieved when attached to a camera with full-frame/Nikon FX-format sensor, with the camera's VR function set to "NORMAL". 4 As of June 29, 2022. 5 Based on CIPA Standard. With the camera's VR function set to "NORMAL". 6. Thorough dust and drip resistance is not guaranteed in all situations or under all conditions. 7 The cameras compatible with this function are the Z 9, Z 7II, Z 6II, and Z 30 only at the timing of the product release. When using the function, the firmware for cameras must be updated to the latest version. For other models, this function will be supported via later firmware updates. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: TAMRON Announces the Launch of the World’s First1 Wide Range 4.1x Standard Zoom Lens for FUJIFILM X-mount 17-70mm F/2.8 Di III-A VC RXD (Model B070) June 15, 2022, Commack, NY - Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a fast-aperture standard zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The lens is scheduled to be on sale on July 8, 2022, at $799. However, due to the current global health crisis, the release date or product supply schedule could change. This new lens is the FUJIFILM X-Mount version of the 17-70mm F/2.8 Di III-A VC RXD (Model B070) released in January 2021 for Sony E-mount APS-C mirrorless cameras. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio that covers the focal length range of 17-70mm (full-frame equivalent of 25.5-105mm), and superb optical performance. It is a small, lightweight lens equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. The VC mechanism leverages AI technology when shooting video. It is also equipped with the quiet RXD (Rapid eXtra-silent stepping Drive) AF motor and has minimal focus breathing. These features enable videographers to shoot comfortably when using a mirrorless interchangeable-lens camera. For added versatility, the 17-70mm F2.8 offers an exceptional MOD (Minimum Object Distance) of 7.5” at the wide-angle end, Moisture-Resistant Construction and Fluorine Coating. Its 67mm filter size is the same as most TAMRON lenses for mirrorless cameras. It is a highly useful lens that delivers high image quality for photography and videography with its fast F2.8 aperture. PRODUCT HIGHLIGHTS 1. World’s first fast-aperture standard zoom lens for APS-C mirrorless cameras with the focal length range of 17-70mm (4.1x zoom ratio) The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 fast-aperture zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio. 2. Outstanding optical performance The optical construction of the 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) and one hybrid aspherical lens elements are precisely arranged to maintain high-resolution performance from edge to edge. 3. VC mechanism optimized for both still images and video shooting The 17-70mm F2.8 features TAMRON's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU (Micro Processor Unit) all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performs automatically to best compensate for different shooting situations. 4. Exceptionally quiet RXD stepping motor The 17-70mm F2.8 incorporates TAMRON's proprietary RXD stepping motor. Remarkably quiet, the lens facilitates photography and videography in conditions that require silence. Supporting stress-free focusing from the wide-angle to the telephoto end of the zoom range, RXD technology enables the camera's focus tracking of moving objects to perform superbly. 5. Suppresses focus breathing The 17-70mm F2.8 has minimal focus breathing, an undesirable phenomenon in which the angle of view changes depending on the focusing distance during videography. By counteracting focus breathing, the 17-70mm F2.8 empowers users' expression of their creative intentions to the fullest degree. 6. Close focusing MOD is just 7.5” at wide-angle end 7. A highly portable compact design 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection 1 Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May, 2022: TAMRON) 2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 17–70 mm Image stabilization - Yes (Vibration Compensation (VC)) Lens mount - Fujifilm X, Sony FE Aperture Maximum aperture - F2.8 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 16 Groups - 12 Special elements / coatings - Two GM (Glass Molded Aspherical) elements and one hybrid aspherical lens element. Focus Minimum focus - 0.20 m (7.68″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 530 g (1.17 lb) Diameter - 75 mm (2.94″) Length -120 mm (4.72″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Tripod collar - No