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Press release: TAMRON Announces the Launch of the World’s First1 Wide Range 4.1x Standard Zoom Lens for FUJIFILM X-mount 17-70mm F/2.8 Di III-A VC RXD (Model B070) June 15, 2022, Commack, NY - Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a fast-aperture standard zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The lens is scheduled to be on sale on July 8, 2022, at $799. However, due to the current global health crisis, the release date or product supply schedule could change. This new lens is the FUJIFILM X-Mount version of the 17-70mm F/2.8 Di III-A VC RXD (Model B070) released in January 2021 for Sony E-mount APS-C mirrorless cameras. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio that covers the focal length range of 17-70mm (full-frame equivalent of 25.5-105mm), and superb optical performance. It is a small, lightweight lens equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. The VC mechanism leverages AI technology when shooting video. It is also equipped with the quiet RXD (Rapid eXtra-silent stepping Drive) AF motor and has minimal focus breathing. These features enable videographers to shoot comfortably when using a mirrorless interchangeable-lens camera. For added versatility, the 17-70mm F2.8 offers an exceptional MOD (Minimum Object Distance) of 7.5” at the wide-angle end, Moisture-Resistant Construction and Fluorine Coating. Its 67mm filter size is the same as most TAMRON lenses for mirrorless cameras. It is a highly useful lens that delivers high image quality for photography and videography with its fast F2.8 aperture. PRODUCT HIGHLIGHTS 1. World’s first fast-aperture standard zoom lens for APS-C mirrorless cameras with the focal length range of 17-70mm (4.1x zoom ratio) The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 fast-aperture zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio. 2. Outstanding optical performance The optical construction of the 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) and one hybrid aspherical lens elements are precisely arranged to maintain high-resolution performance from edge to edge. 3. VC mechanism optimized for both still images and video shooting The 17-70mm F2.8 features TAMRON's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU (Micro Processor Unit) all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performs automatically to best compensate for different shooting situations. 4. Exceptionally quiet RXD stepping motor The 17-70mm F2.8 incorporates TAMRON's proprietary RXD stepping motor. Remarkably quiet, the lens facilitates photography and videography in conditions that require silence. Supporting stress-free focusing from the wide-angle to the telephoto end of the zoom range, RXD technology enables the camera's focus tracking of moving objects to perform superbly. 5. Suppresses focus breathing The 17-70mm F2.8 has minimal focus breathing, an undesirable phenomenon in which the angle of view changes depending on the focusing distance during videography. By counteracting focus breathing, the 17-70mm F2.8 empowers users' expression of their creative intentions to the fullest degree. 6. Close focusing MOD is just 7.5” at wide-angle end 7. A highly portable compact design 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection 1 Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May, 2022: TAMRON) 2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 17–70 mm Image stabilization - Yes (Vibration Compensation (VC)) Lens mount - Fujifilm X, Sony FE Aperture Maximum aperture - F2.8 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 16 Groups - 12 Special elements / coatings - Two GM (Glass Molded Aspherical) elements and one hybrid aspherical lens element. Focus Minimum focus - 0.20 m (7.68″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 530 g (1.17 lb) Diameter - 75 mm (2.94″) Length -120 mm (4.72″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Tripod collar - No

Press release: Fujifilm Introduces FUJINON XF18-120mmF4 LM PZ WR Lens Hybrid Broadcast/Video/Photo Lens a First for X Series Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of FUJINON XF18-120mmF4 LM PZ WR lens (XF18-120mmF4 LM PZ WR), specifically designed for photographers, filmmakers, and image-makers creating both stills and video. “This lens marks the first collaboration between FUJINON Optics and FUJIFILM X Series engineers, creating a truly hybrid solution for motion production professionals and enthusiasts alike,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “Incorporating our inherent broadcast technology has allowed us to create a lens with both cinema and broadcast- style features that delivers smooth zoom, focus, and iris functionality.” XF18-120mmF4 LM PZ WR covers focal lengths ranging from the wide-angle 18mm to telephoto 120mm (equivalent to 27mm – 183mm in the 35mm film format). The highly versatile 6.7x power zoom, with its compact design, facilitates a variety of shooting situations including landscape (wide angle) and portraiture (telephoto). The lens is also capable of producing premium-quality video due to the advanced video performance Fujifilm has nurtured in its broadcast and cinema lenses over many years. The lens offers constant maximum aperture of F4.0 across the entire focal range from wide angle to telephoto. It also has a maximum magnification ratio of x0.2, adding versatility to how the lens can be used to frame images when subjects are closer to the lens. Thanks to the expertise of FUJINON Optics engineers, XF18-120mmF4 LM PZ WR has minimal focus breathing. As a result, changes in angle of view and variances in optical axis shift that can occur when focusing or zooming the lens are kept to a minimum. In addition to the regular zoom and focus rings, the lens is equipped with other versatile video features including a variable zoom/focus control ring and a custom Fn button. Main Product Features: Broad range of focal lengths for superior stills and videos XF18-120mmF4 LM PZ WR comprises 15 lens elements in 12 groups, including three aspherical elements and three extra-low dispersion (ED) elements, to effectively suppress spherical aberration, distortion, and chromatic aberration. The result is excellent image-resolving performance. Optimum positioning of the focusing element minimizes the effects of focus breathing. Fast and highly accurate auto focus (AF) The lens uses an Inner Focus system, which drives the compact and lightweight group of focusing elements with a linear motor to achieve focus in as fast as 0.02 seconds1. XF18-120mmF4 LM PZ WR’s focus-tracking performance is dramatically improved when attached to the FUJIFILM X-H2S digital camera. The combination brings together X-H2S’s high-speed focus drive mechanism with XF18-120mmF4 LM PZ WR’s focus-tracking performance to easily track subjects, even while recording video. Diverse video-filming functions for easy video production The aperture drive control in the XF18-120mmF4 LM PZ WR has been updated from that of other XF lenses to successfully suppress exposure shift linked to aperture adjustments. When the level of luminosity changes, the aperture transitions smoothly so that exposure stays constant, even when light conditions are changing rapidly. The lens features a zoom/focus control ring, which allows users to control zooming or focusing at a variable speed. The lens also comes with a zoom feature, that drives zooming at a constant pace2, allowing users of all levels of expertise to master video production with zooming. Combine with FUJIFILM X-H2S digital camera and FT-XH file transmitter accessory to remotely record video on a single or multiple cameras, online through a web browser. Compact and lightweight design for advanced mobility The aspherical and ED elements were designed for both size and weight efficiency, weighing just over one pound (460g), measuring approximately 4.9 inches (123.5mm) in length and with a filter thread diameter of 2.8 inches (72mm). The use of the Inner Zoom system means the lens barrel has a plain, non- extending structure, resulting in a lightweight lens that zooms easily with no shift in weight distribution. XF18-120mmF4 LM PZ WR also uses a smooth power zoom mechanism to drive the zoom lens group linearly with a stepping motor. This results in high-quality zooming with minimal optical axis shift across all focal lengths, from wide angle to telephoto. Dust and weather resistant structure capable of operating at low temperatures The lens barrel is weather-sealed at 13 locations to ensure dust and weather- resistance and to provide the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). Pricing and Availability FUJINON XF18-120mmF4 LM PZ WR is expected to be available in or around September 2022 at a Manufacturer’s Suggested Retail Price of $899 USD and $1,150 CAD. Fujifilm XF 18-120mm F4 LM PZ WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 18–120 mm Image stabilization - No Lens mount - Fujifilm X Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded aperture blades Optics Elements - 15 Groups - 12 Special elements / coatings - 3 aspherical and 3 ED elements. Focus Minimum focus - 0.60 m (23.62″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Linear Motor Focus notes - Inner Focus Distance scale - No DoF scale - No Physical Weight - 460 g (1.01 lb) Diameter - 77 mm (3.03″) Length - 124 mm (4.88″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Zoom lock - No Filter thread - 72 mm Hood supplied - Yes

Press release: BOUNDLESS CREATIVITY: CANON ANNOUNCES THE CANON EOS R6 MARK II HYBRID FULL-FRAME CAMERA New RF135mm F1.8 L IS USM Lens and Speedlite EL-5 Flash Unit Also Announced MELVILLE, NY, November 2, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R6 Mark II camera body, Canon’s new hybrid full-frame camera, and the first EOS R series full-frame mirrorless to take the step into the second generation. In addition, Canon is also introducing the new RF135mm F1.8 L IS USM mid-telephoto portrait lens and Speedlite EL-5 flash unit. Ideal for advanced amateurs and featuring user-friendly functions, the EOS R6 Mark II camera is a high-performance hybrid camera that’s designed to capture decisive moments in both photo and video formats. It will satisfy a wide range of needs including professional production, vlogging, still pictures, filmmaking, and more. The camera is also well-suited for various photography subjects such as portrait, landscape, sports and wildlife. With the EOS R6 Mark II camera, creativity has virtually no borders. As the market share leader for mirrorless cameras in the United States through Q3 of 2022, Canon continues to strengthen its innovative EOS R lineup with the new EOS R6 Mark II camera. The EOS R6 Mark II offers enhanced video and photo functions, such as in-body Image Stabilization, as well as specifications that can satisfy video production needs, such as controlled focusing. “As a filmmaker who is always on the move, I need a camera I can trust in a multitude of environments as well as keeping up with my fast paced style of shooting and the new Canon EOS R6 Mark II does just that.” said Canon Co-Lab Creator, Sam Newton. In addition to its compact size and ease of use, the EOS R6 Mark II camera also features: 24.2 megapixels, full-frame image sensor 4K 59.94p video recording External 6K RAW video recording / Internal 4K video recording oversampled from 6K High-speed burst shooting Canon Log 3 maximizing dynamic range Autofocus (AF): highly accurate subject detection with human, animal, vehicle and automatic settings Horses, trains, and airplanes are newly detectable through the use of deep learning technology Continuous movie recording that exceeds 30 minutes Up to 12 frames per second mechanical shutter Up to 40 frames per second with electronic shutter In-body Image Stabilization as effective as up to 8 stops faster shutter speed Alongside the new camera body, Canon has announced a new addition to its growing line of innovative RF lenses – the RF135mm F1.8 L IS USM. This is a fixed focal length mid-telephoto portrait lens that is compatible with any EOS R-series camera. The RF135mm F1.8 L IS USM achieves beautiful and generous bokeh with the large-diameter F1.8 and comes equipped with in-lens Image Stabilization. The coordinated control of this IS coupled with the in-body IS present in the EOS R6 Mark II camera and other EOS R equipped IBIS cameras helps reduce camera shake and empowers photographers to express a feel of motion when shooting in dark areas with slow shutter speeds. “The image quality and super smooth bokeh out of the new RF135mm F1.8 L IS USM lens is absolutely spectacular and superior to the EF version.” said Canon Explorer of Light, Vanessa Joy. Additionally, Canon has announced the new Speedlite EL-5 flash unit, designed for superior compatibility with the new EOS R6 Mark II. The Speedlite EL-5 is Canon’s first flash product compatible with the new multi-function shoe present in the EOS R6 Mark II, EOS R3, EOS R7 and EOS R10 cameras. “The new Canon Speedlite EL-5 flash will give that magical kiss of light that brings a picture to life and illuminates your creative vision.” said Canon Explorer of Light, Bob Davis. Price & Availability The Canon EOS R6 Mark II camera body only and kits with either the Canon RF24-105 F4 L IS USM or the RF24-105 F4.0-7.1 IS STM USM lens will be available in late November 2022 for estimated retail prices of $2499.00, $3599.00 and $2799.00 respectively*. Notes ¹ As of November 2 2022, the MC-N10 Remote Grip is compatible with the Z 9, Z 7II, and Z 6II. Be sure to update camera firmware to the latest version. ² When two 1.2 V AA rechargeable Ni-MH batteries are used. Battery endurance may vary depending on batteries used, operating environment, usage conditions, and storage conditions. ³ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.

Press release: Canon ADDS EOS R50 and EOS R8 TO THE GROWING EOS R MIRRORLESS Camera SYSTEM Plus, Image Story Telling Through R-Mount Lenses Is Ramped Up With Additions of the New RF-S55-210mm F5-7.1 IS STM and RF24-50mm F4.5-6.3 IS STM Lenses MELVILLE, NY, February 7, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R50 camera body, ideal for entry level users, and the EOS R8, an extremely compact, full-frame camera aimed at advanced amateur photo and video enthusiasts looking for budget-friendly options that don't sacrifice performance. Additionally, two new RF-Mount lenses are being introduced to the ever-growing R-mount lens lineup. EOS R50 Compact, lightweight and ideal for those looking to step up their video quality, the EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates), and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking, subject detection, and movie-prerecording, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions. A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery. For those who are budding content creators, the EOS R50 will be available later in 2023 as part of a Content Creator Kit – packaged with a microphone, lens and grip. Overall, the EOS R50 is truly a jack of all content creation trades. “The first time I picked up the EOS R50, I noticed how light it was. When I saw the footage, I wondered how the quality can be so good when it’s this lightweight in my hand. My mind was blown!” Bianca Matisse Taylor – Content creator and blogger EOS R8 The EOS R8 — affordable and functional — is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses — allowing enhanced wide-angle field of views when compared to APS-C sensor cameras. Extremely lightweight and compact, the EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who've already explored interchangeable lens cameras but haven't yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets. “My work is a lot about movement and not missing a beat with the fast shutter on the EOS R8 is so important to me as an artist.” Jasper Soloff – Photographer and Director Additional product specs include: Video performance Uncropped 4K video to 59.94p (29.97p with EOS R50) (with 6k oversampling) Full-HD to 59.94 fps, and High Frame Rate to 119.8 fps (Full HD 180p EOS R8) Dual Pixel CMOS AF, with subject detection for people, animals and vehicles Up to 2 hours of continuous recording (one hour with EOS R50); no 30 min limit Focus breathing correction Enhanced usability for video correction Vertical Video Metadata Movie Self Timer Audio Noise Reduction (only in EOS R8) UVC/UAC Support, for USB livestreaming Recording Emphasis Aspect Markers Connectivity Easy wireless connection from camera to compatible smartphone Camera Connect with USB connection to compatible smartphone USB streaming direct to computer via Zoom™, Teams™, or Skype™ MFI Certified (Apple); WPA3-Personal protected access Convenient firmware updates via compatible smartphone Cloud RAW processing Alongside the camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S55-210mm F5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization, and close-focusing that can fill the frame with a subject roughly 2x3 inches in size (at its 210mm zoom setting, and minimum focus distance). And it does all this in an incredibly lightweight and compact package. The Canon RF24-50mm F4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF24-50mm F4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, and under 3.5 inches when extended — weighing less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances its appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens' effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera. Price & Availability The Canon EOS R8 camera body will be available for an estimated retail price of $1,499.00*. The Canon RF24-50mm F4.5-6.3 IS STM lens with the EOS R8 will have an estimated retail price of $1,699.00*. The Canon EOS R50 camera body will be available for an estimated retail price $679.99*. The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM lens will be available for an estimated retail price of $799.99.* The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses will be available for an estimated retail price of $1,029.00* The RF24-50mm F4.5-6.3 IS STM lens will be available for an estimated retail price $299.99* while the RF-S55-210mm F5-7.1 IS STM lens will have an estimated retail price of $349.99*. All products are currently scheduled to be available in Spring 2023. For more information, please visit usa.canon.com. * Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.