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Press Release: Panasonic introduces the World’s Smallest and Lightest1 Long Zoom Lens: LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) A wide and long zoom range of 28-200mm, that fits all in the palm of your hand Newark, NJ (February 21, 2024) – Panasonic is pleased to introduce the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens based on the L-Mount system standard. Designed with meticulous attention to detail in optics and mechanics, the new LUMIX S 28-200mm is the world's smallest and lightest1 long zoom lens, with total length of 93.4mm2 (3.67 inches) and mass of approximately 413 g. (14.57 oz). The first wide-to-tele zoom for the LUMIX S Series lineup, the lens is compact and lightweight to match the camera body. In addition to delivering outstanding imaging performance with stunning bokeh, the lens is also capable of half life-size macro shooting and close-up photography from just 3cm between the end of the lens and the subject. With a wide range of focal lengths from 28mm wide angle to 200mm telephoto, a variety of scenarios from landscapes to portraits can be captured in high resolution with this single lens. The new 28-200mm boasts high-speed, high-precision, and silent autofocus, while its 5-axis Dual I.S. 2 (Image Stabilizer) compatibility compensates for up to 6.5 stops4 of correction to enable the creator to concentrate on capturing the subject. It also offers micro-step aperture control for smooth exposure changes, as well as the ability to choose between linear or nonlinear focus ring settings. These features have become hallmark characteristics of LUMIX S Series lenses. Main Features 1. Excellent Mobility with the World’s Smallest and Lightest1 Long Zoom Lens - The optical system and mechanism with attention to detail are designed to realize smaller size and lighter weight. - A total length of approx. 93.4 mm2 (3.67 inches) and a mass of approx. 413 g (14.6 ounces). 2. Ideally Suited to Capture Any Scenario - With the minimum shooting distance of 0.14 m3 (5.5 inches) and the maximum shooting magnification of 0.5x, half life-size macro shooting is possible).2 - Achieves high resolution, outstanding photographic performance, and stunning bokeh in entire zoom area, from the center of the image to the edges. - The long zoom lens covers a wide range of focal lengths from a 28mm wide-angle to a 200mm telephoto zoom. 3. Optimal Operability for Video Production - Effectively suppresses focus breathing, in which the angle of view changes caused by movements in the focus position. The LUMIX S 28-200 lens will be available at valued channel partners at the end of April 2024 for $899.99. 1. As of February 22, 2024. Among interchangeable lenses for AF compatible full-frame mirrorless cameras, and lenses with an optical zoom of 7x or more. Based on a Panasonic survey. 2. When focal length is 28mm. 3. 14cm from focal plane. 4. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm. When LUMIX S1 is used.]

Press release: Panasonic Announces its Newest S Series Lens at CES 2024 The LUMIX S-E100 is the world’s smallest and lightest* medium-telephoto fixed focal length macro lens Las Vegas, NV (January 8, 2024) – Panasonic is pleased to introduce the brand new LUMIX S 100mm F2.8 MACRO (S-E100) lens based on the L-Mount system standard. Compact and lightweight to match the camera body, the S-E100 lens joins the LUMIX S Series lineup which is designed to address the demand for accessible yet professional grade photography gear. With a new optical design and a newly developed Dual Phase linear motor, the S-E100 is the world’s smallest and lightest medium-telephoto fixed focal length macro lens, weighing approximately 298 grams. It boasts high resolution, stunning bokeh unique to macro lenses, excellent depth in expression, and fast focusing in a chassis matched to our existing F/1.8 series of lenses. At the same time, its compact nature ensures excellent mobility outdoors and in other shooting locations. In addition to close proximity photography, the S-E100 also produces impressive portraits and images unique to medium-telephoto lenses, with support for fast autofocusing and bright F/2.8 aperture. Following increased demand for video capabilities, the S-E100 produces high-quality video content through silent operation with optically corrected focus breathing. This is due to the newly developed linear focus motor and micro-step aperture control. These features allow for smooth exposure change and the ability to choose between linear or nonlinear focus ring settings. By providing cutting edge, improved performance and mobility for camera enthusiasts and professionals, LUMIX aims to create a new digital mirrorless camera market. Main Features 1. The World’s Smallest and Lightest* Medium-Telephoto Fixed Focal Length Macro Lens A more compact structure thanks to an optical design, featuring a new Double Focus System, three aspherical lenses and a newly developed Dual Phase Linear Motor with a new actuator. Suitable for use in a wide range of situations due to its excellent mobility, whether it’s close proximity photography, natural photos and portraits, or faster paced action, unique to medium telephoto lenses. 2. High Resolution and Outstanding Photographic Performance Boasts high resolution and elaborate photographic performance in every area, from the center of the image to its edges. Captures every detail of the subject while creating bokeh unique to medium-telephoto macro lenses. 3. Optimal Video Functionality for Video Production Offers silent operation thanks to a newly developed Dual Phase Linear Motor. Suppresses focus breathing, in which the angle of view changes, caused by movements in the focus position. 4. Fast Autofocus performance for expanded capabilities • Newly developed Dual Phase Linear Autofocus motor enables speed and precision for faster action tracking in both Photo and Video uses. Ultra-High precision manual focus sensor allows for unparalleled manual focus precision, even when working at 1:1 macro. 5. Unified Design and rendering Designed to match our exiting F/1.8 series of lenses, the S-E100 allows photographers and videographers to maintain a unified experience from 18mm – 100mm with matched size, filter threads, and similar weight. Image renders has been tuned within this series of lenses to produce unified color regardless of which lens is used. The LUMIX S-E100 lens will be available at valued channel partners at the end of January 2024 for $999.99 MSRP. _______________ * As of January 9, 2024. Among interchangeable lenses for AF compatible full-frame mirrorless cameras, and macro lenses with a magnification ratio of 1:1 with a focal length of 90mm or more.

Press release: Firmware Version 2.0 for LUMIX G9II To Support HDMI RAW Data output for BRAW and Pro Res RAW recording. Newark, NJ (December 4th, 2023)  Today, Panasonic announced the upcoming release of the Ver.2.0 firmware update program for the LUMIX G9II to offer more flexible workflow. The firmware program will be available on the LUMIX Global Customer Support website. LUMIX G9II Firmware Version 2.0 *Details are still under development and subject to change. RAW video output over HDMI to Blackmagic Design external recorder [5.7K] / [C4K] / [5.8K(4:3)] / [4.4K(4:3)] 12-bit RAW video data can be output over HDMI to Blackmagic Video Assist 5" 12G HDR and Blackmagic Video Assist 7" 12G HDR, to be recorded as Blackmagic RAW. *DaVinci Resolve or DaVinci Resolve Studio is required to play back and DaVinci Resolve Studio to edit Blackmagic RAW data. *Please refer to the Blackmagic Design website for information on the corresponding firmware version of Blackmagic Video Assist 5" 12G HDR and Blackmagic Video Assist 7" 12G HDR. *All functions may not be available depending on the situation. *When recording in C4K 120p/100p or 5.7K 60p/50p, constant bitrate 5:1 or less is recommended for SSD recording and 8:1 or less for SD card recording. RAW video output over HDMI to ATOMOS external recorder [5.7K] / [C4K] / [5.8K(4:3)] / [4.4K(4:3)] 12-bit RAW video data can be output over HDMI to ATOMOS “Ninja V” “Ninja V+” “Ninja” “Ninja Ultra” “Shogun” “Shogun Ultra” “Shogun Connect” devices, to be recorded as Apple Pro Res RAW. *All functions may not be available depending on the situation. *Please check here for compatible firmware versions of external recorders. https://panasonic.jp/support/global/cs/dsc/connect/index.html *“Ninja V” “Ninja” “Shogun” does not support some RAW video data. *Software that supports Apple ProRes RAW is required to edit RAW video recorded. *A LUT (Lookup table) exclusively designed for RAW video is available on the following customer support website to make the same color grading as V-Log/V-Gamut. https://panasonic.jp/support/global/cs/dsc/download/lut/s1h_raw_lut/

Panasonic 35-100mm F2.8 Panasonic Lumix 100-400mm II Press release: Redesigned: H-ES35100 Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance and the Teleconverter-compatible H-RSA100400 Ultra Telephoto Zoom Lens from the LEICA DG Series of LUMIX G Lenses Panasonic is proud to introduce the H-ES35100 and H-RSA100400 interchangeable lenses for the LUMIX G Series that comply with the Micro Four Thirds system standard. These telephoto zoom lenses are in line with LEICA’s stringent optical standards and achieve outstanding photographic performance. Panasonic boasts a lineup of 32 Micro Four Thirds interchangeable lenses, of which 15 are LEICA DG lenses. Designed for a wide range of users from professionals and camera enthusiasts to digital mirrorless camera beginners, Panasonic will continue to propose different ways of enjoying creative photography and videography through its diverse lineup of interchangeable lenses. LEICA DG VARIO-ELMARIT 35-100mm/F2.8/POWER O.I.S. (H-ES35100) Redesigned LEICA DG Lens: New Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance, High Mobility and Full-range F2.8 Brightness This new ELMARIT full-range F2.8 lens delivers brightness in all zoom ranges, allowing photographers to enjoy a wide range of photography, such as evening shots that make use of the F2.8 brightness and bokeh effects that are unique to telephoto zoom shots and help to highlight the subject. An optimal lens structure comprising two ED (Extra-low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens ensures outstanding photographic performance throughout zoom ranges 70 mm to 200 mm*1. In addition to Panasonic’s unique Nano Surface Coating technology, the use of a light-shielding part to eliminate unwanted light inside the lens enables the production of clear, natural color with little ghosting and flare. Main Features F2.8 LEICA DG VARIO-ELMARIT lens for outstanding photographic performance throughout zoom ranges High-speed, high-precision auto-focus for videography with Dual I.S. 2 Compact, lightweight model for excellent handheld photography and portability *1 35 mm camera equivalent. LEICA DG VARIO-ELMAR 100-400mm/F4.0-6.3 II ASPH./POWER O.I.S. (H-RSA100400) New Teleconverter-Compatible LEICA DG Lens for Full Life-size Macro Shooting*2 and Ultra Telephoto Zoom Photography This new lens achieves stunning photographic performance throughout zoom ranges from the center of the frame to the edge. An optimally arranged lens structure featuring one aspherical lens, two ED (Extra-low Dispersion) lenses, and one UED (Ultra Extra-Low Dispersion) lens produces detailed and beautifully textured high-resolution, high-contrast images. With a focal length of 200 mm to 800 mm*3, the lens is ideally suited to capture a range of subjects that are difficult to approach, such as wild birds and animals, as well as sporting events. Moreover, the separately sold 2.0x teleconverter*4 enables 1600 mm full life-size macro shooting*2 for more impressive, detailed shots of flowers, animals, and other subjects. Main Features LEICA DG VARIO-ELMAR lens for outstanding photographic performance throughout zoom ranges Ultra telephoto zoom lens covering up to 1600 mm*2 for use in a wide range of shooting environments Compact, lightweight, and excellent mobility with high-speed, high-precision auto-focus and teleconverter compatibility *2 35 mm camera equivalent. When DMW-TC20A teleconverter is attached. Teleconverter range: 210 mm–400 mm. *3 35 mm camera equivalent. *4 Use of the DMW-TC20 teleconverter reduces the effective aperture by two f/stops.

Press release: The LUMIX G9II Capture the Decisive Moment New Sensor and New Engine Boasting Outstanding Photographic Performance PDAF technology implemented in LUMIX G Series for the First Time Flagship Micro Four Thirds Model for Still Images with Improved High-Speed Performance and Ergonomics Newark, NJ (September 12, 2023) – Panasonic is proud to announce the launch of the LUMIX G9II digital mirrorless camera, equipped with a new sensor and Phase Detection Auto-Focus (PDAF) technology. The LUMIX G9II is the first camera in the Micro Four Thirds LUMIX G Series to feature PDAF technology. In line with the growing need to produce highly creative artwork and photography using diverse methods, this new model creates high-resolution, high-quality images and rich colors straight out of camera. Furthermore, with a new auto-focus technology that combines Panasonic’s accumulated expertise in recognition technology with PDAF, and a high-speed burst shooting mode that ensures decisive moments are always captured, this new model boasts significantly improved power and high-speed performance. The camera supports photographers from various fields using a system that can be combined with the compact and lightweight LUMIX G Micro Four Thirds lenses for ultimate flexibility. The new 25.2-megapixel Live MOS Sensor and new engine produce high-resolution images in outstanding quality with rich color tones, while the hybrid PDAF technology enables accurate auto-focus and high-speed tracking of fast-moving subjects. Moreover, burst shooting at 60 fps in AFC mode and SH pre-burst recording*1 that begins before the shutter is released ensures that the decisive moment is always captured, even with dynamically moving subjects. LUMIX’s popular image stabilization system is further improved, combining 8-stop*2 B.I.S. (Body Image Stabilizer), 7.5-stop*3 5-axis Dual I.S. 2, and advanced Active I.S. for incredible video image stabilization. Together, these functions provide even greater support for handheld shooting of dynamic scenes that would previously have been difficult to capture. In addition, creators can enjoy enhanced monochrome photo styles with new LEICA Monochrome and REAL TIME LUT for preferred color settings. Through this next-generation digital mirrorless camera, Panasonic intends to respond to the needs of creators who are pursuing methods of creative expression that go beyond the boundaries of photography and videography. Main features 1. Equipped with a new sensor, new engine, and the first PDAF implementation in LUMIX G Series for outstanding photographic performance and high-speed response New 25.2-megapixel Live MOS Sensor for high resolution and high-speed response (13+ stop*4 V-Log/V-Gamut, Dynamic Range Boost*5) New engine that achieves natural, three-dimensional textured images and ensures high-speed processing of high bitrate video Use of new AI-powered recognition technology (developed using deep learning technology) for real-time auto-focus recognition that now recognizes cars, motorcycles, and animal eyes for improved precision in subject recognition 2. Advanced high-speed performance to ensure decisive moments is always captured Burst shooting at 60 fps in AFC mode and reinforced buffer memory for continuous burst shooting over three seconds for ensuring the capture of targeted moments SH pre-burst recording*1 that can begin shooting up to 1.5 seconds before the shutter is released and take approximately 113 consecutive shots Robust image stabilization system with 8-stop*2 B.I.S. (Body Image Stabilizer), 7.5-stop*3 5-axis Dual I.S. 2, with perspective distortion correction for video, and high mode for advanced Active I.S. Highly-mobile camera system combined with the compact, lightweight, and diverse range of LUMIX G Series lenses 3. New modes expand the possibilities of creative photography REAL TIME LUT function enabling personalized color expression through use of LUT files Enhanced monochrome mode with newly added LEICA Monochrome for deep black-white contrasts Hand-held 100-megapixel High Resolution mode and Live View Composite mode to expand the range of photographic options 4. A launching point for video creation 4:2:0 10-bit 5.8K (4:3) full sensor recording/ 5.7K (17:9) enables flexible framing options for various social media formats 4:2:0 10 bit C4K/4K 120p/100p enables slow motion videos Apple ProRes*6 video, which delivers high image quality at low compression, reducing the load on the computer during post-production and allows non-linear editing without transcoding, streamlining your workflow from start to finish. Recording and playback are supported using an external SSD via USB Active I.S. Technology corrects shake when shooting on the move Pricing and Availability: The LUMIX G9II will be available at valued channel partners in early November for $1899.99 MSRP. *1 When the ambient temperature is high or Pre-Burst recording is performed continuously, even if you press the shutter button halfway, Pre-Burst may not operate to protect the camera from overheating. Wait until the camera cools down. *2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm (35mm film camera equivalent f=120mm), when H-ES12060 is used. *3 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=140mm (35mm film camera equivalent f=280mm), when H-FSA14140 is used. *4 When shooting video at a setting of over 60 fps (including slow and quick mode), the luminance range provides 12+ stops. *5 The dynamic range boost will not function when shooting video at a setting of over 60 fps (including slow and quick mode), when using the SH burst function for still images, and when combining slow shutter speeds of more than 1/15 seconds with ISO. *6 Apple and ProRes are trademarks or registered trademarks of Apple Inc. in the United States and/or other countries.- Please see the website for video performance information, details, and specifications of the LUMIX G9II.

Press release: Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability Las Vegas, NV (January 4, 2023) – Panasonic is pleased to introduce a new cost-effective ultra-wide-angle zoom lens, the LUMIX S 14-28mm F4-5.6 MACRO based on the L-Mount system. The LUMIX S Series offers three budget-friendly lenses including the LUMIX S 14-28mm F4-5.6 MACRO (S-R1428), LUMIX S 20-60mm F3.5-5.6 (S-R2060) and LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300) to cover 14mm ultra wide-angle to 300mm telephoto. All of these lenses achieve high optical performance and stunning mobility fit to LUMIX S5 series cameras for both photo and video. The LUMIX S 14-28mm F4-5.6 MACRO is comprised of 14 lens elements in 10 groups including one aspherical ED (Extra-Low Dispersion) lens, one aspherical lens, three ED (Extra-Low Dispersion) lenses and one UHR (Ultra High Refractive Index) lens. The use of aspherical lenses realizes both high descriptive performance and beautiful bokeh. The three ED lenses effectively suppress chromatic aberration. Despite its compact size and approximately 345g of light weight, the LUMIX S 14-28mm F4-5.6 MACRO boasts 0.25 (at 14mm) - 0.5x (at 28mm) macro capability. Taking advantage of the minimum focusing distance of 0.15m at entire zoom range, it can be used for close-up shots with beautiful bokeh. It is suitable for versatile situations including sweeping landscape shots in ultra-wide-angle of view. The LUMIX S 14-28mm F4-5.6 MACRO is capable of smooth, silent operation to work with the camera’s high-speed, high-precision AF system with the sensor drive at max 240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring. Focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees to enable intended focus operation¹. The LUMIX S 14-28mm F4-5.6 MACRO also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. The LUMIX S 14-28mm F4-5.6 MACRO and LUMIX S 20-60mm F3.5-5.6 lens feature a common overall length and position of control parts to provide practical advantages in use. The weight and the center of the gravity of these lenses is similar, making it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. The rugged dust/splash-resistant² design withstands use under harsh conditions even at -10° Celsius for high mobility. A fluorine coating is applied to the front lens element to secure water/oil-repellency. An ND/PL filter with 77mm diameter can be attached. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 14-28mm F4-5.6 MACRO will be available at valued channel partners for $799.99 at the end of March. Notes The maximum sensitivity differs by camera model, up to 1080 degrees on S5II, S5IIX and BS1H (as of January 2023). Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. L-Mount is a trademark or registered trademark of Leica Camera AG. Design and specifications are subject to change without notice.

Press Release: Panasonic Announces Highly Anticipated LUMIX S5II and S5IIX at Consumer Electronics Show 2023 The S5II and S5IIX utilize Phase Detection Auto-Focus (PDAF), satisfying the demand for the feature in LUMIX mirrorless cameras Las Vegas, NV (January 4, 2023) – Panasonic is proud to announce two new hybrid full-frame mirrorless cameras, the LUMIX S5II and S5IIX, as the latest additions to its LUMIX S Series camera line-up. The LUMIX S5II and S5IIX are the first LUMIX mirrorless cameras to utilize Phase Detection Auto-Focus (PDAF) thanks to a newly developed 24.2-megapixel 35mm full-frame CMOS sensor and a new imaging engine. Developed under the L² Technology alliance formed by LEICA and LUMIX earlier this year, the new imaging engine provides high resolution, natural description, and approximately 2x higher-speed signal procession for high bit-rate video recording. To further the cameras’ PDAF capabilities and make them more dependable, Panasonic evolved the auto-focus system into Phase Hybrid Auto-Focus by increasing the AF points to 779 to significantly improve subject tracking. Once the S5II and S5IIX are locked on a subject, the auto-focus will continue to track the subject, even in adverse lighting conditions and when multiple objects are moving within the frame. Additionally, continuous AF during zooming*1, AF micro adjustments, and options to decrease the size of the AF area are available. The LUMIX S5II and S5IIX have a powerful image stabilization system for wide-ranging shooting conditions and situations. The Body I.S. (5-axis) in the LUMIX S5II and S5IIX i and the O.I.S. (Optical Image Stabilizer, 2-axis) from the LUMIX S Series lens were combined to create the 5-axis Dual I.S. 2, maximizing the correction power to allow 6.5-stop slower shutter speed*2. The 5-axis Dual I.S. 2 works for both photo and video recording, including 4K. In addition, Active I.S. has been added for even more stable video recording. Active I.S. optimizes the horizontal, vertical, and rotational correction ratios by determining the status of camera shake. As a result, the performance of the image stabilizer can account for a larger amount of camera shake at approximately 200%*3 compared to conventional image stabilization. This capability is highly beneficial in adverse situations, such as handheld filming or telephoto fixed-frame shots. The new imaging engine provides the LUMIX S5II and S5IIX with high video performance comparable to the LUMIX S1H. They provide 4:2:0 10-bit 6K (3:2) / 5.9K (16:9), unlimited 4:2:2 10-bit C4K/4K recording capability*4. With a new heat-dispersion mechanism, there is no limit on recording time to avoid overheating*5. HFR (High Frame Rate) in C4K/4K (48p), FHD (120p), Slow & Quick motion in C4K/4K(1-60fps) / FHD(1-180fps) are also available. The LUMIX S5II and S5IIX contain 14+ stop V-Log/V-Gamut capture to deliver a high dynamic range and broad colors. Plus, a REAL TIME LUT function is provided to enable color grading on the compatible video and photo in camera by applying the LUT(.VLT/.cube) saved in the SD memory card. Users can perform intended color grading on the spot without postproduction and share images online through social networking sites. This function can be used for livestreaming. Packing the essence of LUMIX S Series cameras into a compact, lightweight body, the LUMIX S5II and S5IIX have further evolved to meet the demands of all creators. The LUMIX S5II is $1,999.99 and will be available in January 2023. The LUMIX S5IIX is $2,199.99 and will be available in May 2023. 1. Professional-quality photo/video performance for unlimited expression In addition to the PDAF capabilities mentioned above, the LUMIX S5II and S5IIX provide: Dual Native ISO sensitivity, which minimizes noise generation by choosing an optimal circuit to use according to the sensitivity before gain processing. As a result, it allows a maximum ISO 51200 (Extended: 204800) high sensitivity recording. Increased capable of higher speed burst shooting at 9 (AFS) / 7 (AFC) fps with a mechanical shutter and 30 fps (AFS/AFC) with an electronic shutter in JPEG/RAW compared with LUMIX S5. 2. A variety of video functions and recording options Alongside the recording capability, new heat dispersion mechanism and 14+ stop V Log/V Gamut capture mentioned above, the LUMIX S5II and LUMIX S5IIX feature unique shooting options such as the 4K60p interval shooting and 4K HDR video recording. In response to requests from professional users, video assist functions such as Waveform Monitor, Vector Scope and Zebra Pattern are available. Some features offered on the LUMIX S1H and LUMX GH6, like System Frequency (24.00Hz), Synchro Scan, Fan mode and redesigned control panel, which enables quick selection of menu, are also available on the LUMIX S5II and S5IIX. 48kHz/24bit audio can be recorded using a built-in microphone and external microphone for realistic sound recording. The use of the external microphone and XLR microphone allows high-res 96kHz/24bit audio recording. The LUMIX S5IIX is capable of RAW video output and All-Intra, ProRes*8 recording on SSD. It also features wired*9/wireless IP streaming function and USB tethering. 3. Excellent operability and functions to minimize workflow for one man crew operation Building upon the functionality of the LUMIX S5, a wealth of options was added to the LUMIX S5II and S5IIX to provide users with a superior shooting experience. AWB Lock maintains the white balance set in auto. Sheer Overlay can now be used in Creative Video mode making it easy to fix the frame through footage sequence. Luminance level of 2100 Like (HLG) in Photo Style for video has an extended setting range from 64-940 to 0-1023, providing sufficient amount of color grading resistance. In addition to FHD it is now possible to output a 4K image with the live crop function. To support high precision focusing, the LUMIX S5II and S5IIX provide practical options for manual focusing. While focus is shifted with variable amount according to the rotation speed of the focus ring for non-linear setting, it is shifted with a designated amount according to the rotational quantum of the focus ring for linear setting. Sensitivity (amount of focus shift per rotational quantum) can be selected from 90 to 1080 degrees to enable intended focus operation. The MF Assist, which enables the focus point to be enlarged, is now available in both photo shooting and in video recording*10. The LUMIX S5II and S5IIX adopt a large, 3,680K-dot OLED (Organic Light-Emitting Diode) LVF (Live View Finder) that features a high magnification ratio of approx. 1.52x / 0.76x (35mm camera equivalent). A 3.0-inch free-angle touch-control monitor in 3:2 aspect with 1,840K-dot high resolution does not cause interference even when both the HDMI cable and USB cable are connected by adjusting the tilt/rotation angle of the monitor. There are improvements in external design, including new easy-to-operate 8-directional joystick and the drive dial with an increased setting position for 96-megapixel High Resolution Mode (JPEG/RAW). 4. Reliable quality and performance for professional use and connectivity Overheating is a fatal issue to continuous video recording, especially when the resolution and the frame rates are increased. The LUMIX S5II and S5IIX adopt a new heat dispersion mechanism that combines a small fan and high-efficiency heat sink. As a result, the LUMIX S5II and S5IIX achieve unlimited video recording time*11*12 and livestreaming*13 in C4K 60p while keeping the camera size compact. In case the camera stops while 4K video recording, the small fan operates separately to cool down the unit for quick recovery. To withstand heavy field use, the LUMIX S5II and S5IIX are composed of a magnesium alloy full die-cast front / rear frame and is splash-resistant*14 and dust-resistant. For the terminal, HDMI Type A is provided. Plus, a cable lock holder for the HDMI/USB cable is bundled to prevent issues such as unplugging on location. The LUMIX S5II and S5IIX support USB 3.2 Gen 2 for high-speed writing and readout. The LUMIX S5II and S5IIX are equipped with double card slots (UHS-II x 2). Users can choose the recording method from Relay Recording, Backup Recording, Allocation Recording. For the external microphone, a Φ3.5mm stereo jack and a headphone jack are provided. Wi-Fi 5 GHz (IEEE802.11ac)*15 and 2.4 GHz (IEEE802.11b/g/n) effectively provide a- secure and stable connection on smartphones, tablets, and other devices on location for smooth remote control. The transmission speed of photo/video data is also increased by using the 5 GHz band. Compatibility with Bluetooth 5.0 (called BLE: Bluetooth Low Energy) enables constant connection with a smartphone or tablet with minimum power consumption. The settings of LUMIX S5II and S5IIX camera can be copied and transmitted wirelessly to other LUMIX S5II and S5IIX cameras when using multiple LUMIX S5II and S5IIX cameras. The LUMIX Sync application for iOS/Android devices allows remote control of the camera using a smartphone or a tablet via easy wireless connection. In addition to wireless control via a Remote Shutter DMW-RS2 (sold separately), application software LUMIX Tether enables tethered shooting via USB. Users can control the camera by connecting it to a PC via USB. It lets them view the image on a large PC screen while shooting. The camera’s 2200mAh high-capacity battery DMW-BLK22 can be recharged either via AC or USB according to the users’ convenience. It also complies with USB PD (Power Delivery) when the corresponding Battery Charger DMW-BTC15 (sold separately) is used. Battery Grip DMW-BGS5 (sold separately) can be used in common with LUMIX S5. Dressed in an exceptional matte black profile, the LUMIX S5IIX boasts an exceptional sleek, stylish design while the S5II takes on the authentic look as the predecessor. 5. The best assortment of S PRO /S full-frame lenses The Panasonic LUMIX S Series boasts a total lineup of 14 lenses including new LUMIX S 14-28mm F4-5.6 MACRO (S-R1428) according to the purpose. Moreover, the L-Mount system provides the best assortment of full-frame lenses to choose from, for limitless spectrum of creative possibilities. Color shading correction helps improve image quality when other manufacturer’s lenses including old lenses are used with or without using a Mount Adaptor. Furthermore, LUMIX S5II and S5IIX memorize the name and its focal length of analog lenses such as anamorphic lenses or old lenses to provide suitable setting of camera’s in-body image stabilizer automatically when those lenses are used. 6. Future firmware update To enhance the performance of LUMIX S5II and S5IIX, the functions below will be available with future firmware update following the needs of customers. RAW data output using Software Upgrade Key DMW-SFU2 (S5II) Live View Composite (S5II) and more. *1 Conventional zoom lenses require firmware update to use Continuous AF during zooming. The firmware will be released on 10/Jan 2023, UTC 1:00. *2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm when S-E70200 is used. Firmware must be updated to the latest version. *3 Compared with LUMIX S5. Focal length 20mm, when using S-R2060. *4 When the camera is used at recommended operating temperature 0-40 degrees C. *5 When [Thermal Management] is set to [STANDARD], recording stops once the continuous recording time exceeds 30 minutes. *6 When the camera is used at recommended operating temperature 0-40 degrees C. *7 6K and 5.9K at 30p/25p video recording stops once when continuous recording time exceeds 30 minutes if [Thermal Management] is set to [STANDARD] *8 Apple and ProRes are trademarks or registered trademarks of Apple Inc. in the United States and/or other countries. *9 Requires USB-LAN adaptor, sold separately. *10 Up to 60p. Does not work in Variable Frame Rate mode. *11 When the camera is used at recommended operating temperature 0-40 degrees C. *12 6K and 5.9K at 30p/25p video recording stops once when continuous recording time exceeds 30 minutes if [Thermal Management] is set to [STANDARD] *13 In the LUMIX S5IIX only *14 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. *15 5GHz Wi-Fi is not available in some countries.

Press release: Panasonic Introduces a Redesigned F2.8 Large Aperture 24-70mm Wide Zoom MFT Lens LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-ES12035) December 14, 2022 Newark, NJ - Panasonic today announced a new large-aperture wide zoom lens, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (35mm camera equivalent: 24-70 mm) for the LUMIX G Series, a display of its continued commitment to the development of Micro Four Thirds lenses to fulfill the needs of its customers. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is a versatile lens ideal for virtually any shooting situation thanks to its large aperture, O.I.S. (Optical Image Stabilizer) integration, compact size, and lightweight profile. This lens is a redesigned replacement for the LUMIX G X VARIO 12-35 mm / F2.8 II ASPH., widely considered one of Panasonic’s best LUMIX G Micro Four Thirds lenses. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is comprised of fourteen lens elements in nine groups, including four aspherical lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) to achieve high optical performance. The glass material of the UHR lens element is newly updated with higher transmittance to achieve greater natural color reproduction. Panasonic’s unique nano surface coating provides effective antireflection and produces clear description. Due to its thin coating with nanometer-level microstructure and an ultra-low dispersion ratio, the reflection of the entire wavelength of 380-780 mm, including visual light range, are reduced. Together with a newly adopted light-shielding part, occurrence of ghost and flare is minimized. For more versatile use, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features shorter focusing distance of 0.15m (at wide-end) with a larger magnification ratio of 0.21x (at 17mm), compared with the conventional LUMIX G X VARIO 12-35mm / F2.8 II ASPH. with 0.25m of focusing distance and 0.17x of magnification ratio. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. offers smooth, silent operation with the camera’s high-speed, high-precision contrast AF system, with the sensor drive at a maximum 240 fps. It also excels in video recording performance with a mechanism that suppresses focus breathing and includes a micro-step aperture control for smooth exposure change. Combined with the camera’s body I.S. and the lens’ O.I.S., Dual I.S. 2 provides effective hand-shake correction. The external design has also been refined compared to the previous lens. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features stunning mobility with its approximately 306 g compact size, light weight, and rugged dust/splash-resistant* design that withstands use under harsh conditions even at 10 degrees below zero centigrade. The filter diameter is 58 mm, with a 7-blade circular aperture diaphragm. The LEICA DG VARIO-ELMARIT 12-35mm will be available at valued channel partners at the end of February 2023 for $899.99. Design and specifications are subject to change without notice. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. Specs: Lens type - Zoom lens Max Format size - FourThirds Focal length - 12–35 mm Image stabilization - Yes Lens mount - Micro Four Thirds Aperture Maximum aperturen - F2.8–22 Minimum aperture - F2.8–22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded blades Optics Elements - 14 Groups - 9 Special elements / coatings: Four aspherical elements, one Ultra Extra-Low Dispersion (UED) element and one Ultra High Refractive Index (UHR) element Focus Minimum focus - 0.15 m (5.91″) Maximum magnification - 0.21× Autofocus - Yes Motor type - Linear Motor Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 306 g (0.67 lb) Diameter - 68 mm (2.66″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 58 mm

Press release: A New 18mm Ultra-Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Compact, Lightweight LUMIX S 18mm F1.8 (S-S18) for the LUMIX S Series Panasonic is pleased to introduce a new large-aperture ultra-wide fixed focal length lens, the LUMIX S 18mm F1.8 (S-S18), as the fifth addition to the series of F1.8 large-aperture lenses based on the L-Mount system standard. The large-aperture LUMIX S 18mm F1.8 (S-S18) boasts high optical performance passing the quality standard of professional use despite its compact size. Ultra-wide 18mm perspective provides versatile ways of use at different shooting distances. In a long shot, it captures more foreground or background elements to deliver a dynamic impression into the image. It is possible to add artistic expression to the foreground subject using rich perspective by shooting from a short distance. A total of five F1.8 fixed focal length lenses from the LUMIX S Series including the 85mm (S-S85), 50mm (S-S50), 35mm (S-S35), 24mm (S-S24) and the new 18mm (S-S18) lens feature a common size and position of control parts to provide practical advantages in use. The center of gravity of these lenses is almost the same so that it is easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. Common filters can also be used thanks to the same diameter. The descriptive performance of these lenses is also consistent. Covering virtually any framing and composition, use of these five LUMIX S F1.8 fixed focal length lenses will suffice for filmmaking with minimum workflow and post-production process. The LUMIX S 18mm F1.8 is comprised of thirteen lens elements in twelve groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The three ED lenses effectively suppress chromatic aberration. It is suitable for versatile situations including landscapes, astrophotography and architecture photography taking advantage of the ultra wide angle of view. It can also be used for close-up shots thanks to the minimum focusing distance of 0.18m. The LUMIX S 18mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation¹. The LUMIX S 18mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 340g compact size and light weight, the LUMIX S 18mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant² design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. ¹ The maximum sensitivity differs by camera model, from 1080 degrees on BS1H (as of September 2022) . ² Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.

Press release: The LUMIX GH6, a Compact Next-generation Mirrorless Camera Featuring Unlimited C4K/60p in 4:2:2 10-bit, 5.7K/60p in 10-bit and 4K 120p HFR / FHD Maximum 300fps VFR Video Recording Newark, NJ (February 21, 2022) – Panasonic is proud to introduce the new LUMIX GH6 - the latest flagship model of the LUMIX G Series digital mirrorless camera based on the Micro Four Thirds system standard. In 2009, Panasonic introduced the DMC-GH1, the first model of the LUMIX GH series, with a photo/video-hybrid concept. Since then, the GH series has evolved to include innovative features demanded by users and has become renowned by creators worldwide as a first-choice tool thanks to its performance, mobility, and rugged design. The LUMIX GH6 is the latest addition of the series that again breaks the boundaries of digital mirrorless cameras. By increasing the effective pixel count by more than 20%1, the new 25.2-megapixel Live MOS Sensor boasts high-resolution, high-speed signal readout and wide dynamic range. The new Venus Engine is equipped with advanced image processing technologies to render high resolution images with natural noise texture and rich color reproduction, which is a hallmark of LUMIX cameras. The LUMIX GH6 contains V-Log/V-Gamut – a first for LUMIX G Micro Four Thirds cameras – and provides 12+ stops and even 13+ stops of wide dynamic range using Dynamic Range Boost mode.2 The new LUMIX GH6 has again evolved to achieve 4:2:2 10-bit C4K 60p unlimited video recording time3, 4:2:0 10-bit 4K120p, 4:2:2 10bit FHD 240p HFR (High Frame Rate) and FHD maximum 300fps VFR (Variable Frame Rate) to reproduce dynamic motion of the subject. In addition to 4:2:0 10-bit 5.7K 60p, 4:2:0 10-bit 5.8K 30p (4.4K 60p) anamorphic 4:3 video can be recorded utilizing the full area of the sensor. It is possible to display de-squeezed footage on the monitor in real-time. 5.7K 30p video recording is available in Apple ProRes 422 HQ for the first time in LUMIX cameras, which enables non-linear editing without transcoding. Extended recording time is made possible with LUMIX’s heat management technology. Boasting 7.5 stops of powerful image stabilization with its Dual I.S.2 for agile handheld shooting, the LUMIX GH6 has adopted a new super high-precision 5-axis gyro sensor with a new algorithm to achieve 7.5 stops of Body I.S.4 and Dual I.S.25. It also offers a wide variety of recording formats, resolutions and framerates to choose from according to the purpose. With expertise drawn from firsthand opinions, the LUMIX GH6 has been designed to recognize high quality video expression and workflow efficiency from setup to delivery in addition to excellent depiction performance and mobility. Together with a wide array of lens options, Panasonic is committed to leading the industry with creators who are seeking for a new way to go beyond the limitations of creativity. The LUMIX GH6 will be available at valued channel partners for $2,199.99 (body only) and $2,799.99 (body + L-kit package) in mid-March. In comparison with the sensor of the LUMIX GH5. Available in Creative Video mode only, Minimum ISO 800 in standard mode/ISO2000 in V-Log/HLG. Under the guaranteed operating environment. When using a battery. The recording time depends on the capacity of the battery and the recording media. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm (35mm film camera equivalent f=120mm), when H-ES12060 is used. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=140mm (35mm film camera equivalent f=280mm), when H-FS14140 is used. 1. State-of-the-art technologies enhance video quality even higher Panasonic has developed a new 25.2-megapixel Live MOS Sensor without LPF (Low-pass Filter) that boasts high resolution, high-speed signal readout that reduces rolling shutter problem and achieves wide dynamic range. The new Venus Engine delivers approximately twice the processing power1, enabling high-speed processing of the new sensor's higher pixel counts, higher-resolution and higher-bit-rate video. It has evolved with three key technologies: New Intelligent Detail Processing, New 2D Noise Reduction and High Precision 3D Noise Reduction for video. The new Intelligent Detail Processing detects the edges and flat and detailed parts in a frame more accurately, resulting in highly realistic images. The new 2D Noise Reduction suppresses chromatic noise and improves the texture of luminance noise to make photo clear and natural even when shot at high sensitivity. With the High Precision 3D Noise Reduction for video, the detection capability of still and moving parts has been advanced, which makes it possible to optimize noise reduction while minimizing afterimages. As a result, the image quality of video with dynamic motion is enhanced. In addition, high-precision Dual 3D Color Control enhances color reproduction by brightness level, saturation level, and hue level for rich, faithful color expression. The combination of the new advanced sensor with the enhanced saturation performance and engine makes it possible to render clearer images even in 25.2-megapixel high resolution and lower minimum ISO sensitivity at ISO 100 [Photo: ISO 50(Extended) - 25600 / Video: ISO 50(Extended) -12800]. Dynamic range measures the luminance range that a digital camera can capture. The LUMIX GH6 provides 12+ stops of wide dynamic range for pre-installed V-Log recording capability. Even 13+ stops can be achieved using Dynamic Range Boost mode2. With the new Dynamic Range Boost mode, saturation-priority image generated from low ISO circuit and low noise image generated from high ISO circuit are synthesized at each pixel. The composite image achieves both low noise and high saturation, resulting in a clear and smooth HDR video with rich gradation. For agile handheld shooting, the LUMIX GH6 has adopted a new super high-precision 5-axis gyro sensor with a new algorithm to achieve 7.5 stops of Body I.S.3 and Dual I.S.24. Thanks to this powerful image stabilization, even 100-megapixel high resolution images can be shot using the High-Resolution mode without a tripod. In High-Resolution mode, eight consecutive images are automatically shot while shifting the sensor using the Body I.S. (Image Stabilizer) mechanism and synthesized into a 100-megapixel equivalent (11552 x 8672-pixel) image that faithfully reproduces precise details to be saved as beautiful, highly realistic RAW and JPEG images. With its high mobility achieved by the compact, lightweight design and powerful Body I.S., the LUMIX GH6 makes previously impossible shooting, such as handheld ultra-telephoto shooting, possible. The 5-axis Dual I.S. 2 also works for video recording, including 4K video to record natural, comfortable-to-see video footage. It applies appropriate compensation according to the type of movement by precisely judging the cause – whether it was generated by panning, tilting or hand-shake. The B.I.S. compensates for camera movement even when an interchangeable lens without O.I.S. (e.g., a cine lens) is used. In comparison with DC-S1H Available in Creative Video mode only, minimum ISO2000 in V-Log/HLG. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm (35mm film camera equivalent f=120mm), when H-ES12060 is used. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=140mm (35mm film camera equivalent f=280mm), when H-FS14140 is used. 2. Professional-quality video performance for unlimited expression The LUMIX GH Series has created an epoch-making industrial sensation by achieving outstanding video recording performance with advanced features that meet professional quality levels and standards. The LUMIX GH6 again evolves to achieve 4:2:2 10-bit C4K 60p unlimited video recording time1. 4:2:0 10-bit 4K120p (Equivalent to 5x slow motion2) and 4:2:2 10-bit FHD 240p HFR (High Frame Rate) video recording with audio also available to enable impressive expression such as speed ramping. FHD maximum 300fps (Equivalent to 12.5x slow motion2) and VFR (Variable Frame Rate) reproduce the dynamic motion of the subject. In addition to 4:2:0 10-bit 5.7K 60p, 4:2:0 10-bit 5.8K 30p (4.4K 60p) anamorphic 4:3 video can be recorded utilizing the full area of the sensor. It is possible to display de-squeezed footage on the monitor in real time. 5.7K 30p internal video recording is available in ProRes 422 HQ and ProRes 422 for the first time in the LUMIX series using the CFexpress Type B card, which enables non-linear editing without transcoding. DCI4K, FHD ProRes 422 HQ and ProRes 422 will be supported with a future firmware update. The LUMIX GH6 is capable of 4:2:2 10-bit C4K 60p internal recording and simultaneous output in 4:2:2 10-bit C4K 60p over HDMI. Since it is HDMI 2.1 compliant, it will support C4K 120p HDMI video output with a future firmware update. Moreover, capability of C4K 120p RAW output to Atomos Ninja V+ monitor recorder over HDMI 2.0, is under development, which also will be available with a future firmware update. The LUMIX GH6 contains V-Log/V-Gamut capture to deliver a high dynamic range and broad colors. V-Log renders a very flat image while maintaining all the color information within the image. This means that there is a greater level of play when the images are put through post-production processes. The Live MOS sensor of the LUMIX GH6 achieves a wide color gamut known as V-Gamut, which is the GH6’s optimum color space and provides a color space that is wider than BT.2020. V-Log has log curve characteristics that are somewhat reminiscent of negative film and V-Gamut delivers a color space even larger than film. The LUMIX GH6 offers the renowned colorimetry of the VariCam line of cinema cameras and uses their V-LOG picture profile and wider V-Gamut. For monitoring your work and to see an image that is no longer in LOG, the GH6 includes the V709 LUT (Look Up Table) with Rec.709 standard in the camera by default, this LUT can be output over HDMI or to the cameras monitors or both. It is possible to install your own LUT’s into the GH6 and access them from the V-Log View Assist menu. For users of the Varicam and EVA1 the GH6 can support LUT’s in their .vlt format, and for users of other camera systems we also support the .cube format. The LUMIX GH6 offers a host of practical features. There are a variety of settings in Photo Style including different Cinelike gamma presets. “Cinelike D2” and “Cinelike V2” have similar gamma setting characteristics for film production. In response to requests from professional users, video assist functions such as Waveform Monitor, Zebra Pattern, Luminance Spot Meter, Frame Marker, Anamorphic Desqueeze Display, Red REC Frame Indicator and Tally lamps are available. The Safety Zone Marker, a new feature on the LUMIX GH6, shows a guide of 95%, 90% or 80% recording area to secure safety zone for the composition and for the subtitles. Center Marker now allows you to choose the type of the marker. In Color Temperature Setting, the kelvin values can now be displayed on the recording screen. By using both an XLR microphone connected via the XLR Microphone Adaptor DMW-XLR1 (Ch1 Ch2) and built-in microphone (Ch3, Ch4), 48/96kHz 24-bit high-res audio can be recorded3. Users can combine several types of external microphones that fit the recording situation such as outdoor interviews where the voice of the speakers and ambient sound need to be recorded. The channel to use for the headphone can be switched during video recording and audio menus can be directly accessed with the Fn1 button on the camera top for easy sound level check during 4-channel audio recording. For the external microphone, a Φ3.5mm stereo jack is provided. 4K 60p Time Lapse videos can also be produced inside the camera. With the Exposure Leveling function, the exposure is automatically adjusted to prevent large changes in brightness between adjacent frames to produce equable time lapse footage. USB host capability will be added with a future firmware update, making it possible to write the data directly to the SSD. Under the guaranteed operating environment. When using a battery. The recording time depends on the capacity of the battery and the recording media. In 24p 4-channel audio recording is available in ProRes and MOV. 3. Agile mobility and smart operation for professional use With the incorporation of the new 25.2-megapixel Live MOS Sensor and new Venus Engine, the auto focus performance of the LUMIX GH6 has been improved. With higher speed signal processing by the Venus Engine and an improved AF algorithm, subject detection performance has been dramatically enhanced to achieve higher precision AF. To support high precision focusing, the LUMIX GH6 provides practical options for manual focusing. While focus is shifted by a variable amount according to the rotation speed of the focus ring for non-linear setting, it is shifted with a designated amount according to the rotational quantum of the focus ring for linear setting. Sensitivity (amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30-degrees to enable intended focus operation. The MF Assist, which enables the focus point to be enlarged, is now available photo shooting and video recording*. The LUMIX GH6 is capable of high-speed burst shooting at 14 (AFS) / 8 (AFC) fps with a mechanical shutter and 75 fps with an electronic shutter. The LUMIX GH6 adopts the 3.0-inch free-angle touch-control monitor in 3:2 aspect with 1,840K-dot high resolution. It does not cause interference even when both the HDMI cable and USB cable are connected by adjusting the tilt/rotation angle of the monitor. A large, 3,680K-dot OLED (Organic Light-Emitting Diode) LVF (Live View Finder) features a high magnification ratio of approx. 1.52x / 0.76x (35mm camera equivalent). *Up to 60p. Does not work in Variable Frame Rate mode. 4. Reliable quality and performance for professional use and connectivity Overheating is a fatal issue to continuous video recording especially when the resolution and the frame rates are increased. However, the LUMIX GH6 achieves unlimited video recording time1 in C4K 60p 4:2:2 10-bit by optimizing the heat dissipating path with a forced-cooling mechanism and allows video recording of VFR/HFR, ProRes and high-resolution footage exceeding 4K for an extended time. To ensure the GH6 can withstand heavy field use, it is composed of a magnesium alloy full die-cast front / rear frame, splash-resistant2,dust-resistant, and freeze-resistant down to -10 degrees Celsius/14 degrees Fahrenheit. The shutter unit also is durable for approx. 200,000 cycles. The Rec button is located on both the top and front of the camera, which makes it easy to start and stop recording even when shooting at a low angle or with a shoulder rig. The LUMIX GH6 is equipped with double card slots. The CFexpress card (Type B) supports internal recording of high bitrate video at 800Mbps or more including 5.7K 30p ProRes 422 HQ and C4K 60p ALL-I. The SD Memory Card UHS II V90 supports internal recording of video at 600Mbps or less. It also is possible to choose the recording method from Relay Recording, Backup Recording, Allocation Recording using both the SD Memory Card and CFexpress Card. For the terminal, HDMI Type A is provided. Plus, a cable lock holder for the HDMI/USB cable is bundled to prevent issues such as unplugging on location. The LUMIX GH6 supports USB 3.2 Gen 2 for high-speed writing and readout. The 2200mAh high-capacity battery can be recharged either via AC or USB. It also complies with USB PD (Power Delivery) when the corresponding Battery Charger DMW-BTC15 (sold separately) is used. The LUMIX GH6 is compatible with Time Code IN/OUT synchronization through the flash synchro terminal and bundled BNC converter cable with BNC cable. This makes the non-linear editing of footage shot with multiple cameras easy. Wi-Fi 5 GHz (IEEE802.11ac)3 is effective in addition to 2.4 GHz (IEEE802.11b/g/n). This provides secure and stable connection with a smartphone, tablet and other devices on location for smooth remote control. The transmission speed of photo/video data is increased by using the 5 GHz band. Compatibility with Bluetooth 5.0 (called BLE: Bluetooth Low Energy) enables constant connection with a smartphone or tablet with minimum power consumption. The settings of a LUMIX GH6 camera can be copied and transmitted wirelessly to other GH6 cameras when using multiple GH6 cameras. The LUMIX Sync application for iOS/Android devices allows remote control of the camera using a smartphone or a tablet via easy wireless connection. In addition to wireless control via a Remote Shutter DMW-RS2 (sold separately), application software LUMIX Tether enables tethered shooting via USB. Users can control the camera by connecting it to a PC via USB. It lets them view the image on a large PC screen while shooting. Under the guaranteed operating environment. When using a battery. The recording time depends on the capacity of the battery and the recording media. Splash Resistant is a term used to describe an extra level of protection this camera offers against exposure to a minimal amount of moisture, water or dust. Splash Resistant does not guarantee that damage will not occur if this camera is subjected to direct contact with water. 5GHz Wi-Fi is not available in some countries. 5. A wide variety of LUMIX G lenses – Exclusively designed for Micro Four Thirds camera The Panasonic LUMIX G Series boasts a total lineup of 30 Micro Four Thirds lenses to choose from according to the purpose. Above these, the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (X-H1025) and the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) zoom lenses features full-range F1.7 large aperture and are favored by professional film creators as well as other single-focal- length F1.7 or F2.8 lenses. In addition, the LUMIX GH6 memorizes the name and its focal length of analog lenses such as anamorphic lenses or old lenses to provide suitable setting of camera’s in-body image stabilizer automatically when those lenses are used. Considering use with the LUMIX GH6, Panasonic has reviewed and updated the firmware of the lenses. It is possible to control AF operation by pressing the shutter button halfway, or by pressing the AF-ON button, when [200.00p] is set in high frame rate video mode when the following lenses are used: H-E08018 H-X1025 H-X2550 H-ES12060 H-ES50200 H-RS100400 H-XA025 H-ES200 H-HSA12035 H-FS12060 H-HSA35100 H-FSA45200 H-FSA100300 H-NS043/H-X012/H-X015 lenses will be compatible, as well as have Focus Ring Control and improved AF performance in 24.00p/2398p mode, following a firmware update scheduled for March 1st, 2022. 6. Future firmware update To enhance the performance of the LUMIX GH6, the functions below will be available with future firmware updates per consumer demand. DCI4K ProRes 422 HQ / ProRes 422 FHD ProRes 422 HQ / ProRes 422 USB-SSD direct recording 4K 120p HDMI Video output during Live View DCI 4K 120p HDMI RAW Video Data Output to ATOMOS Ninja V+ For more information on the lens’ firmware update, please refer to https://av.jpn.support.panasonic.com/support/global/cs/dsc/download/index.html

Press release: Panasonic Announces Compact, Lightweight LUMIX S 35mm F1.8 (S-S35) for the LUMIX S Series The New 35mm Wide-Angle Fixed Focal Length Lens Features F1.8 Large Aperture Newark, NJ (October 9, 2021) – Panasonic is pleased to introduce a new large-aperture wide fixed focal length lens, the LUMIX S 35mm F1.8 (S-S35), as the fourth addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50), 24mm(S-S24) and the new 35mm(S-S35) lens feature a common size and position of control parts to provide practical advantages in use. The center of gravity of these lenses is comparable, allowing easy and quick exchanging of lenses with minimum balance adjustment when the camera is on a gimbal. Consistent diameter also enables the use of common filters, and users will benefit from its descriptive performance. The LUMIX S 35mm F1.8 is comprised of eleven lens elements in nine groups including three aspherical lenses and three ED (Extra-Low Dispersion) lenses. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The ED lenses also effectively suppress chromatic aberration. The LUMIX S 35mm F1.8is suitable for versatile situations including landscapes, snapshots and portraits. Minimum focusing distance of 0.24m also produces high-quality close-ups. The LUMIX S 35mm F1.8 is capable of smooth, silent operation, working with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring, while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity, or the amount of focus shift per rotational quantum, can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation. The LUMIX S 35mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, the lens achieves professional quality video recording. With its approximately 295g compact size and light weight, the LUMIX S 35mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant*1 design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. To further strengthen the S-Series lens system, development is underway for a new 18 mm ultra wide angle fixed focal length lens with F1.8 large aperture. Alongside the development of new lenses, firmware update programs*2 are also available for the conventional S-R70200, S-E70200, S-R70300 and S-R24105 lenses to improve the stability of Image Stabilizer during video recording. In addition, image stabilization performance of Dual I.S. 2 has been increased from 6.5 stops to 7.5 stops*3 for photoshoot when the S-R24105 is mounted on the LUMIX S1H, S1R or S1. Panasonic and L-Mount system alliance is committed to further expansion of L-Mount lens lineup, as well as the enhancement of performance, to fulfill the needs and maximize satisfaction of customers. *1 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. *2 Firmware update programs for S-R70200(Ver.1.2), S-E70200(Ver.1.1), S-R70300(Ver.1.1) and S-R24105(Ver.1.2) are available at https://av.jpn.support.panasonic.com/support/global/cs/dsc/download/index4.html *3 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=105mm.] Performance is guaranteed when the S-R24105 is mounted on the LUMIX S1H, S1R or S1, as of November 9, 2021. The LUMIX S 35mm F1.8 (S-S35) will be available at the end of November for $699.99

Press release: Panasonic Announces the LUMIX BS1H Full-Frame Box-Style Mirrorless Live and Cinema Camera Featuring A Compact Body with 6K 24p / 5.9K 30p 10-bit Unlimited Video Recording Capability. Newark, NJ (October 7, 2021) - Panasonic is proud to announce the release of the new full-frame box-style LUMIX Digital Single Lens Mirrorless Camera, the DC-BS1H. As its name suggests, the LUMIX BS1H is a versatile box-style camera that combines the cinema-quality video performance of the LUMIX S1H with an easy-to-deploy box-style profile. The LUMIX BS1H accommodates a 24-megapixel full-frame sensor with Dual Native ISO technology and includes features such as 6K full-area high resolution recording, impressive bokeh, excellent low-light performance, wide dynamic range of 14+ stops, V-Log and more. The high connectivity and mobility of the BS1H enable users to flexibly use the camera to create their ideal camera system according to the scenario. In addition, consistency among their images minimizes post-production processing when used alongside other Panasonic LUMIX production cameras such as the BGH1 or the S1H. 1. Cinema production quality video with 35mm full-frame sensor The BS1H contains a 24.2-megapixel 35mm full-frame CMOS sensor (35.6 mm x 23.8mm) that captures 6K resolution. With an active resolution of 6,024 x 4,016, the BS1H delivers approximately 24.2 million photosites. Adoption of an OLPF (Optical Low Pass Filter) suppresses moire and false color. The image sensor with Dual Native ISO in the BS1H minimizes noise generation by choosing an optimal circuit to use according to the sensitivity before gain processing. In combination with optimum signal processing by the Venus Engine, it assures maximum ISO 51200 high sensitivity recording with minimum noise. Maximizing the use of the pixels in the full-frame image sensor, the LUMIX BS1H is capable of 6K/24p, 5.4K/30p (3:2 aspect ratio) or 5.9K/30p (16:9 aspect ratio) high-resolution, smooth video recording. It also provides 10-bit 60p 4K/C4K*1 HEVC video recording when using the image area equivalent to Super 35mm. The 4:2:2 10-bit 4K30p is recordable in H.264 at its full area. Its high-resolution data can also be used for creating 4K videos with higher image quality or for cropping images in 4K. The LUMIX BS1H imports the renowned colorimetry of the VariCam lineup of Panasonic cinema cameras, enabling filmmakers to capture accurate colors and rich skin tones. The LUMIX BS1H delivers 14+ stops of Dynamic Range with a V-Log to precisely reproduce everything from dark to bright areas. V-Log/V-Gamut delivers a high dynamic range and broad colors and creates a greater level of play for the images in post-production processes. The LUMIX BS1H’s CMOS sensor achieves a wide color gamut known as V-Gamut, which is the camera’s optimum color space and achieves a color space that is wider than BT.2020. V-Log has log curve characteristics reminiscent of negative film and V-Gamut delivers a color space even larger than film. In addition to HDR (High Dynamic Range) video recording, the camera records video with a designated gamma curve compatible with ITU-R BT.2100, and the user can now choose Hybrid Log Gamma (HLG) in Photo Style. The LUMIX BS1H also provides real-time subject detection with an advanced deep learning technology to set precise focus on the target subjects such as humans and animals even moving at fast speeds. 2. A wide variety of recording formats, frame rates and resolutions in maximum 6K The LUMIX BS1H is capable of 4:2:2 10-bit 4K 60p/50p HDMI output. Designed to satisfy wide-ranging creative needs, the LUMIX BS1H adopts a new heat dispersion structure which achieves unlimited video recording in a variety of recording formats, including 4:3 Anamorphic mode, and provides two alternatives for RAW workflow. [5.9K] / [4K] / [Anamorphic (4:3) 3.5K] 12-bit RAW video data can be output over HDMI to save Apple ProRes RAW on the Atomos Ninja V or save Blackmagic RAW on the Blackmagic Video Assist 12G HDR. V-Log or V709 is selectable on the external monitor through SDI during RAW output. Shooting assist functions including V-Log View Assist, Luminance Spot Meter and Zebra Pattern can be used during RAW output. Apple ProRes RAW Selectable recording mode depends on the firmware version of Atomos Ninja V. Please refer to the Atomos website for the information on the corresponding firmware version of Atomos Ninja V. Software that supports Apple ProRes RAW is required to edit RAW video recorded with NINJA V. Apply the LUT (Look up table) available on the following customer supports site to make the same color grading as V-Log/V-Gamut https://panasonic.jp/support/global/cs/dsc/download/lut/s1h_raw_lut/ All functions may not be available depending on the situation. Blackmagic RAW Selectable recording mode depends on the firmware version of Blackmagic Video Assist 12G HDR. Please refer to the Blackmagic Design website for the information on the corresponding firmware version of Blackmagic Video Assist 12G HDR. DaVinci Resolve or DaVinci Resolve Studio is required to play back and edit Blackmagic RAW data. DaVinci Resolve Studio is required to deliver projects using Blackmagic RAW data in resolutions over 3840x2160. All functions may not be available depending on the situation. The VFR (Variable Frame Rate) lets users record over cranked / under cranked video in C4K/4K (60 fps, maximum 2.5x slower in 24p) and FHD (180 fps, maximum 7.5x slower in 24p). The minimum frame rate for quick motion video is 2 fps. In addition, HFR (High Frame Rate) video with sound is recordable even when using auto focus. Further, a variety of effects are available for producing a slow-motion video through the postproduction process. To support a growing need for live streaming, the BS1H provides an IP streaming function that enables distant, high-quality image transmission to the social streaming platform online with PC connection over wired LAN. Notably, the LUMIX BS1H can stream 4K 60p (50p) video in H.265. The H.265 realizes half the bitrate while keeping the image quality the same as H.264, which means it can provide 2x higher image quality at the same bitrate as H.264. Streaming in ultra-high definition 4K at low bitrate is possible even in the cases where the bandwidth is not broad enough. 3. A wide range of connections for unlimited possibilities Composed of aluminum and magnesium alloy, the LUMIX BS1H body frame enables a compact and lightweight, yet durable, box-style camera, and provides a variety of practical ports. In addition to a USB 3.1 Type-C, a 3G-SDI (BNC) and an HDMI Type-A terminal are equipped, which can be used for simultaneous output. Moreover, Genlock IN (BNC) and Timecode IN/OUT (BNC) functions which enable multi-angle synchronized video recording are available to build a scalable system with manufacturer-agnostic external monitors, rigs and gimbals. When connected to LAN, Power over Ethernet+ (PoE+) makes it is easy to install both physically and electrically. Control over maximum 12 sets of LUMIX BS1H cameras*2 is available using Panasonic PC software LUMIX Tether for Multicam. The LUMIX BS1H is also equipped with a double SD Card slot for backup recording or relay recording. Use of LUMIX S Series lenses with BS1H provides further advantages. The Boost I.S.(Video) function (Image Stabilizer) can be used and superior AF/AE control is available when the LUMIX S Series lens with O.I.S. (Optical Image Stabilizer) is mounted. 4. Other practical features Tally lamps (front 1 and rear 1), a network connection lamp Operation Lock switch and 5 function buttons Φ3.5 Audio (in/out) jack and compatibility with XLR microphone DMW-XLR1 (sold separately) Generic remote control unit φ2.5mm 2.4GHz Wi-Fi connectivity and Bluetooth 4.2 (BLE) Remote camera control using application software (LUMIX Tether for Multicam and LUMIX Sync) Tethered photo shooting with LUMIX Tether for Multicam software A SDK*3 (Software Development Kit) for camera control via USB/LAN will be provided for free. *1 Corresponding to 4K (4096×2160) as defined by Digital Cinema Initiatives (DCI). *2 Operation may be unstable depending on the connection environment and performance of the connected PC. *3 The SDK for BS1H will be available at following site. https://panasonic.jp/support/global/cs/soft/tool/sdk.html The LUMIX BS1H will be available in November for $3,499.99. Specifications Body type Body type - Rangefinder-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 6000 x 4000 Image ratio w:h - 1:1, 4:3, 3:2, 16:9 Effective pixels - 24 megapixels Sensor photo detectors - 25 megapixels Sensor size - Full frame (35.6 x 23.8 mm) Sensor type - CMOS Processor - Venus Engine Color space - sRGB, Adobe RGB Color filter array - Primary color filter Image ISO - Auto, 100-51200 (expands to 50-204800) Boosted ISO (minimum) - 50 Boosted ISO (maximum) - 204800 White balance presets - 5 Custom white balance - Yes Image stabilization - No Uncompressed format - RAW File format JPEG (Exif v2.31) Raw (Panasonic RW2) HLG photo (CTA-2072) Optics & Focus Autofocus Contrast Detect (sensor) Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Manual focus - Yes Number of focus points - 225 Lens mount - Leica L Focal length multiplier - 1× Screen / viewfinder Articulated LCD - No Touch screen - No Live view - No Viewfinder type - None Photography features Minimum shutter speed - 60 sec Maximum shutter speed - 1/8000 sec Maximum shutter speed (electronic) - 1/8000 sec Exposure modes Program Shutter priority Aperture priority Manual Built-in flash - No Self-timer - Yes Metering modes Multi Center-weighted Highlight-weighted Spot Exposure compensation - ±5 (at 1/3 EV steps) AE Bracketing - ±3 (3, 5, 7 frames at 1/3 EV, 2/3 EV, 1 EV steps) WB Bracketing - Yes Videography features Format - MPEG-4, H.264, H.265 Modes 8192 x 4320 @ 23.98p / 200 Mbps, MOV, H.265, Linear PCM 5888 x 3312 @ 30p / 200 Mbps, MOV, H.265, Linear PCM 5888 x 3312 @ 23.98p / 200 Mbps, MOV, H.265, Linear PCM 5376 x 3584 @ 30p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 400 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 400 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 120p / 150 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 60p / 200 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 30p / 200 Mbps, MOV, H.265, Linear PCM 1920 x 1080 @ 23.98p / 200 Mbps, MOV, H.265, Linear PCM Microphone - Stereo Speaker - Mono Storage Storage types - Dual SD/SDHC/SDXC slots (UHS-II supported) Connectivity USB - USB 3.2 Gen 1 (5 GBit/sec) HDMI - Yes (10-bit 4:2:2 output) Microphone port - Yes Headphone port - Yes Wireless - Built-In Wireless notes - 802.11ac + Bluetooth Remote control - Yes (wired or smartphone) Physical Environmentally sealed - Yes Battery - Battery Pack Battery description - AG-VBR59, AG-VBR89, AG-VBR118 (sold separately) Weight (inc. batteries) - 585 g (1.29 lb / 20.64 oz) Dimensions - 93 x 93 x 79 mm (3.66 x 3.66 x 3.1″) Other features Orientation sensor - Yes GPS - None

Press release: Panasonic Releases the Compact, Lightweight LUMIX S 24mm F1.8 (S-S24) for the LUMIX S Series 24mm Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Newark, NJ (August 31, 2021) - Panasonic is pleased to introduce a new large-aperture wide fixed focal length lens, the LUMIX S 24mm F1.8 (S-S24), as the third addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50) and the new 24mm(S-S24) lens feature a common size and position of control parts to provide practical advantages in use. The lenses’ center of gravity is similar, which makes it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. In addition, their descriptive performance is consistent, and a uniform diameter enables the use of common filters. The LUMIX S 24mm F1.8 is comprised of twelve lens elements in eleven groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. It is suitable for versatile situations ranging from landscapes to snapshots, taking advantage of the wide angle of view. The ED lenses and the UED lens effectively suppress chromatic aberration. The LUMIX S 24mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation. The LUMIX S 24mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Further, with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 310g compact size and light weight, the LUMIX S 24mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant* design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. With the addition of the upcoming standard 35 mm fixed focal length lens and the four F1.8 large-aperture lenses of the LUMIX S series, the Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 24mm F1.8 (S-S24) will be available at valued channel partners for $899.99 in mid-October. * Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. • L-Mount is a trademark or registered trademark of Leica Camera AG. • Design and specifications are subject to change without notice.

Press release: S | Sports SIGMA 150-600mm F5-6.3 DG DN OS Capture the magic through your finder.　 1. Uncompromising optical performance throughout the zoom range 2. Fast, high-precision AF and impressive functionality 3. Outstanding build quality optimized for ultra-telephoto photography Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects.Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations.Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line.* Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS functionInternal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (TS-121) fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount.Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / in. – in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g (Tripod included) / 74.1oz Sigma 150-600mm F5-6.3 DG DN OS Specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length- 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 4 stop(s) Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F5–6.3 Minimum aperture - F22–29 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 25 Groups - 15 Special elements / coatings - 4 FLD + 2 SLD elements, Super Multi-Layer coating Focus Minimum focus - 2.80 m (110.24″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 2100 g (4.63 lb) Diameter - 109 mm (4.29″) Length - 266 mm (10.47″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread - 95 mm Hood supplied - Yes Tripod collar - Yes

Press release: Panasonic Introduces New Full-range F1.7 Telephoto Zoom Digital Interchangeable Lens for Mirrorless Cameras. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is versatile for photography and videography. Newark, NJ (July 7, 2021) - Panasonic is proud to introduce a new telephoto zoom digital interchangeable lens, the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550), which boasts a large F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range with exceptionally high optical performance clearing the stringent LEICA standards. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. excels at both photo shooting and video recording, satisfying professional photographers and videographers alike. The new LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is been designed to be paired with with the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025), a currently available lens which has been highly acclaimed by creators. They both feature the full-range F1.7 high-speed aperture that provides beautiful bokeh and high descriptiveness. The two lenses cover a focusing distance from wide angle to telephoto, functioning as eight fixed focal length lenses (20mm / 24mm / 28mm / 35mm / 50mm / 75mm / 85mm / 100mm, 35mm camera equivalent) providing the same or an even higher level of descriptiveness than a fixed focal length lens can offer. They have common aperture, high descriptive performance, shape and operability, enabling creators to produce their own unique image product using these two lenses with minimal workflow. Comprising 16 elements in 11 groups, the lens system features an aspherical lens and three Extra-low Dispersion (ED) lenses that effectively suppress the axial chromatic aberration and chromatic aberration of magnification. Spherical aberration and distortion are also corrected by the aspherical lenses for stunningly high resolution. The use of aspherical lenses and the optimum design of the lens system results in a compact size and light weight while still achieving outstanding optical performance. Compatibility with a maximum 240-fps high-speed sensor drive realizes high-speed, high-precision auto focusing. In addition to the silent operation achieved by the inner focus drive system, the stepless aperture ring and micro-step drive system in the aperture control section help the camera to smoothly catch up to brightness changes when zooming or panning. The optical design achieves exceptional barycentric stability to minimize image shifts during zooming. A focus ring is equipped for intuitive, precise focusing and linear/ non-linear setting can also be switched with this ring. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. also excels in video recording performance with a mechanism that suppresses focus breathing at entire zoom range. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. boasts minimum focusing distance of 0.28m (at wide end, 0.31m at tele end) and the maximum magnification ratio of 0.42x (35mm camera equivalent) for superior macro photography. The rugged dust/splash-resistant* design for high mobility withstands use under harsh conditions even in 10 degrees below zero. Filter diameter is in 77mm. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) will be available at valued channel partners for $1,799.99 at the end of August. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.

Press release: Panasonic Develops the LUMIX GH6 Micro Four Thirds Mirrorless Camera The Flagship of the LUMIX G Series for Innovative Video Expression Expected by End of Year Newark, NJ (May 25, 2021) - Panasonic is proud to announce the development of the LUMIX GH6 that combines the new Micro Four Thirds sensor and a new image processor. This flagship camera of the LUMIX G Series will be commercialized for its release to world markets by the end of 2021. After establishing the LUMIX brand in 2001, Panasonic introduced the world’s first digital single lens mirrorless camera in 2008[*1]. Since then, it has produced a host of innovative cameras and interchangeable lenses by taking advantage of the outstanding mobility and high video performance which are unique to the mirrorless camera system. These cameras and lenses were originally used for photography but have also been used for film creation. After 20 years of innovative contributions to the imaging culture, LUMIX cameras and lenses have earned a solid reputation with a wide range of users, including professional photographers and film creators. As the next milestone in the evolution of the legacy of LUMIX cameras, Panasonic is proud to announce that the development of the LUMIX GH6 is underway. The flagship of the LUMIX G Series and the latest model of the GH line, it is renowned for its stunning mobility and innovative video performance. Combining the high-speed sensor and Venus Engine image processor, the new GH6 realizes next-generation video expression. Providing 4:2:2 10-bit DCI 4K/60p recording capability[*2], the LUMIX GH6 achieves unlimited video recording when the camera is used under the certified operating temperature[*3]. It is reliable enough to record continuous footage for a desired duration. It also provides a 10-bit 4K 120p High Frame Rate (HFR) and Variable Frame Rate (VFR) for high resolution slow/quick motion video. Moreover, the GH6 records 10-bit 5.7K 60p video by taking full advantage of the newly developed Micro Four Thirds sensor. Accommodating a variety of recording modes and shooting assist functions, the GH6 enables photo/video hybrid-use for various purposes including films, music videos, documentaries and short clips for social media to meet the creators’ needs. The GH6 will retail for approximately $2500. In addition to the camera, the new interchangeable lens will be added to expand the G Series lineup, and the LEICA DG 25-50mm F1.7 is also under development. It covers from 10mm to 50mm (35mm camera equivalent:20-100mm) together with the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025) which is currently available and has been met with high acclaim. These two lenses have common aperture, high descriptive performance, shape and operability so that it is easy to make the creator’s own unique image product using these two lenses with minimal workflow. While the LUMIX G Series based on the Micro Four Thirds standard boasts high mobility, the LUMIX S Series offers high descriptive performance made possible with the full-frame sensor. With these two series, Panasonic demonstrates its commitment to further providing maximum product value as a tool for users to unleash their creativity and challenge the ever-changing photo/video culture in the digital era. *1 As an interchangeable lens system camera, as of September 12, 2008. Panasonic study. *2 Corresponding to the 4K resolution (4096x2160) defined by Digital Cinema Initiative (DCI). *3 Recordable time depends on the capacity of the battery and the memory card. The camera may stop recording to protect the camera if the temperature exceeds the certified operating temperature.