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  1. Press Release: SIGMA Announces 16-28mm F2.8 DG DN | Contemporary Lens, a Wide-Angle Zoom with Uncompromising Optical Performance in a Compact Body Ronkonkoma, NY – June 1, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming release of the 16-28mm F2.8 DG DN | Contemporary, the latest high-performance zoom lens in the SIGMA Contemporary line, and a perfect companion to the current 28-70mm F2.8 DG DN | C. The new 16-28mm F2.8 DG DN | Contemporary is designed to achieve optimal balance for a wide-angle zoom lens. An expressive ultra-wide angle of view, incredibly sharp optics, bright constant aperture, and robust yet lightweight construction all come together in one easy-to-use package. Available for Sony E-mount and L-Mount systems, this full-frame, mirrorless zoom lens is equally suitable for both still photography and video use. With inner zoom and focusing mechanisms, a high-speed stepping motor, and a convenient front filter thread, this lens offers premium imagery and video quality in a compact, balanced body, ideal for use on a gimbal. Paired with the similarly compact 28-70mm F2.8 DG DN | Contemporary lens (sold separately), users have the flexibility to handle a wide variety of compositions, all at F2.8 brightness, and all with outstanding clarity, contrast, and focusing performance. The SIGMA 16-28mm F2.8 DG DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $899 in late June 2022. Learn more about the SIGMA 16-28mm F2.8 DG DN | Contemporary: https://www.sigmaphoto.com/16-28mm-f2-8-dg-dn-c _______________________________________________________________ Exclusively for mirrorless cameras | Compatible with full-frame cameras C | Contemporary SIGMA 16-28mm F2.8 DG DN Effortless freedom. A high performance compact ultra-wide zoom with a constant F2.8 aperture. Uncompromising optical performance within a compact body Convenient form-factor allowing more freedom and usability Exceptional build quality with intuitive ergonomics Supplied accessories: Petal-type lens hood (LH756-01), Front Cap (LCF-72 III), Rear Cap (LCRII) Available mounts: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. __________________________________________________________________ The full-frame SIGMA 16-28mm F2.8 DG DN | Contemporary combines exceptional optical quality, a bright F2.8 constant aperture and a robust and lightweight body, opening up new possibilities for L-Mount and Sony E-mount shooters who need professional results in a compact package. With its excellent field curvature correction, the 16-28mm F2.8 DG DN | Contemporary is able to achieve exceptional edge-to-edge sharpness, which is essential for most wide-angle applications. It boasts five FLD elements and four aspherical lens elements to ensure optimal image quality with minimal aberrations. The lens has an inner zoom mechanism that keeps overall length consistent throughout the entire zoom range, helping it feel balanced in the hand. The inner zoom also means the lens' center of gravity stays fairly constant, so it's perfect for gimbal use. A front filter thread allows filters to be attached more easily. The lens boasts an exceptionally compact form-factor, weighing in at just 450g and measuring just 100.6mm in length*, which makes it a highly practical optic that is portable enough for everyday shooting. It's especially appealing for landscape, wedding and travel photographers who need to carry their kit for long periods. Lightweight, versatile and extremely capable, SIGMA's 16-28mm F2.8 DG DN | Contemporary offers photographers effortless freedom at the ultra-wide end. [Key Features] 1. Uncompromising optical performance within a compact body Optimized with the latest optical design technology, the 16-28mm F2.8 DG DN | Contemporary is a high-performance optic that delivers exceptional image quality despite its compact size. The two large-diameter aspherical lens elements and five ideally arranged FLD glass elements (whose characteristics mirror that of fluorite) keep the lens light and compact while effectively suppressing the lateral and vertical chromatic aberrations that often diminish the image quality of other ultra-wide lens designs. The lens also utilizes the advanced digital correction capabilities of modern cameras to enable it to achieve such impressive image quality from such a small body. An F2.8 constant aperture gives a shallow depth-of-field for blurry out-of-focus areas, which is especially useful when shooting close-ups. The bokeh is smooth and circular thanks to the nine rounded diaphragm blades, which means the background never distracts from the in-focus subject. SIGMA has also taken extensive measures to counter ghosting and lens flare, which are caused by reflections inside the lens barrel. The Super Multi-Layer Coating ensures that the 16-28mm F2.8 DG DN | Contemporary delivers punchy, high contrast results even in the most difficult of backlit conditions. 2. Convenient form-factor allowing more freedom and usability The new 16-28mm has a front filter thread built in, which allows neutral density and polarizing filters to be attached more easily. This is especially useful for landscape photographers and film-makers. By using a stepping motor to control the AF actuator, the autofocus of the 16-28mm F2.8 DG DN | Contemporary is both fast and silent, making it ideal for shooting photography and video in quiet environments. The inner zoom mechanism allows the lens to maintain the same length throughout the entire zoom range and with almost no shift to its balance point. The resulting stability will be appreciated by anyone looking to use the lens with a gimbal, or for hand-held or vlog-style video shoots. The inner zoom mechanism also greatly contributes to the lens' favorable physical dimensions: at a length of 100.6mm, a diameter of 77.2mm and a weight of only 450g*, its compactness rivals wide-angle zooms with slower maximum F4 apertures. Paired with the SIGMA 28-70mm F2.8 DG DN | Contemporary, photographers are able to cover ultra-wide to medium telephoto focal lengths with only two lenses. Their combined weight of only 920g makes for an extremely versatile, compact lens system with uniform F2.8 brightness. 3. Exceptional build quality with intuitive ergonomics The lens is constructed using specially selected lightweight materials including Thermally Stable Composite (TSC), a polycarbonate with a thermal contraction rate similar to that of aluminum. This enables the lens to function at peak performance even in environments with harsh temperature differences, as the metal and plastic parts contract and expand at similar rates. The precision of each individual component and the simple beauty of the finished product are made possible thanks to the craftsmanship and expertise of SIGMA's staff, the company's unparalleled manufacturing technology and the rigorous quality control at SIGMA's only production base in Aizu, Japan. Compact and lightweight, the 16-28mm F2.8 DG DN | Contemporary lens is a sophisticated but versatile photographic tool that offers photographers and film-makers the perfect blend of portability and performance. *size and weight measurements given for L-Mount version [Additional Features] Lens construction: 16 elements in 11 groups, with 5 FLD and 4 aspherical lens elements Inner zoom Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with front filter (72mm) Compatible with Lens Aberration Correction Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Support for DMF and AF+MF Super Multi-Layer Coating Focus Mode switch Petal-type lens hood (LH756-01) Mount with dust and splash-resistant structure Support for switching between linear and non-linear focus ring settings (L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately; L-Mount only) Designed to minimize flare and ghosting 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Every single lens is evaluated with SIGMA's proprietary MTF measuring system Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–28 mm Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 16 Groups - 11 Special elements / coatings - 5 FLD, 4 aspherical Focus Minimum focus - 0.25 m (9.84″) Maximum magnification - 0.18× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 77 mm (3.03″) Length - 101 mm (3.98″) Sealing - Yes Zoom method - Rotary (internal) Filter thread - 72 mm Hood supplied - Yes Hood product code - LH756-01 Tripod collar - No
  2. Press Release: THE NIKKOR Z 28-75mm f/2.8 IS THE AFFORDABLE GATEWAY TO FAST APERTURE AND FULL FRAME FIDELITY Nikon Also Announces Development of the NIKKOR Z 800mm f/6.3 VR S Super Telephoto Prime Lens MELVILLE, NY (December 13, 2021) – Today, Nikon Inc. announced the NIKKOR Z 28-75mm f/2.8, the latest lens to expand the impressive NIKKOR Z portfolio, putting the potential for boundless creativity and maximum versatility into the hands of enthusiasts. The NIKKOR Z 28-75mm f/2.8 is an affordable and appealing choice for those ready to step up to a full-frame medium zoom lens with the benefits of a constant f/2.8 aperture including gorgeous, softly blurred backgrounds and excellent low light capability. “Since the beginning of this year, we have announced numerous NIKKOR Z lenses for all levels of creators, which have been commended for their unrivaled quality and edge-to-edge sharpness,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Now we are continuing this winning streak by adding an extremely enticing option for enthusiasts in the rapidly growing full-frame market.” The new NIKKOR Z 28-75mm f/2.8 is an attractive value for all types of photographers and creators, providing a lightweight lens with a versatile focal range and an f/2.8 constant aperture, all for an affordable price. Capable of everything from impressive portraits with a soft background blur to extremely detailed landscape photos, striking low-light ambience or a small-footprint video production, the 28-75mm f/2.8 covers it all. The fixed aperture of f/2.8 enables a pleasing depth of field with natural bokeh to emphasize the focus on the subject. The lightweight lens weighs only 1.2lbs (565g), making it incredibly easy to pack, carry casually or wield for an all-day event. When paired with a Nikon Z 5, the new 28-75mm f/2.8 creates a compelling combination as a carry-anywhere, cost-effective full-frame kit, or paired with the Z 6II to step up content creation to the next level. The NIKKOR Z 28-75mm f/2.8 offers many of the benefits of its highly acclaimed sibling, the NIKKOR Z 24-70mm f/2.8 S. While both lenses are extremely versatile options and serve as staples in every photographer’s bag, the 28-75mm f/2.8 is approximately 30% lighter with a slimmer profile. The lens features a control ring for maximum customization, and excels in video creation due to minimal focus breathing and near-silent operation. The new 28-75mm f/2.8 also features a minimum focusing distance of only 0.19m (at 28mm), making it a great option for cuisine, table-scapes and intricate fashion. Primary features of the NIKKOR Z 28-75mm f/2.8: The NIKKOR Z 28-75mm f/2.8 delivers incredible sharpness and a bright f/2.8 aperture, affording the ability to shoot in low light or produce images with a natural and pleasing bokeh. The lens weighs only 1.2 lbs oz (565g), which is 8.4 oz lighter than the NIKKOR Z 24-70mm f/2.8 S. In addition to its portability, the lens is well-suited for gimbal use for content creation and video productions. The minimum focus distance of 0.62ft (0.19m) allows users to capture intricate details. By employing a stepping motor (STM) with superior response, the lens quickly focuses on moving subjects during still-shooting or video recording. The extremely quiet STM greatly reduces the level of lens drive and operational sounds during focusing and video recording. With the control ring, users can focus manually or change ISO sensitivity, aperture and exposure compensation in stills and video. The smooth rotation enables precise focus control. The knurling employed improves operation. The lens is sealed to prevent dust and water droplets from entry, enabling use in everyday circumstances without worry.* It also features effective antifouling coating for easy cleaning. Development of the NIKKOR Z 800mm f/6.3 VR S Nikon is pleased to announce the development of the NIKKOR Z 800mm f/6.3 VR S, a super-telephoto prime lens for full-frame (Nikon FX-format) Nikon Z mirrorless cameras. The NIKKOR Z 800mm f/6.3 VR S is an S-Line lens, delivering powerful rendering with outstanding resolution while thoroughly reducing color bleeding. By adopting a PF (Phase Fresnel) lens that enables a compact and lightweight body, it is highly portable despite being a super-telephoto lens. With its high rendering performance and superb mobility, this lens will be an excellent choice for many types of photographers ranging from advanced amateurs to professionals. Pricing and Availability The NIKKOR Z 28-75mm f/2.8 lens will be available in early 2022 for a suggested retail price (SRP) of $1199.95**. Additional information about the NIKKOR Z 800mm f/6.3 VR S will be available at a later date. For more information about the latest Nikon products, including other NIKKOR Z lenses and the complete collection of Z series cameras, please visit nikonusa.com. Nikon Nikkor Z 28-75mm F2.8 specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 28–75 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 15 Groups - 12 Special elements / coatings - Three aspherical elements, one ED element, one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 565 g (1.25 lb) Diameter - 75 mm (2.95″) Length - 121 mm (4.76″) Zoom method - Rotary (extending) Power zoom -No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Hood product code - HB-93A Tripod collar - No
  3. Press release: NIKON RELEASES THE NIKKOR Z 28MM F/2.8 FOR THE NIKON Z MOUNT SYSTEM The Smallest, Lightest NIKKOR Z Prime Lens is Both Affordable and Portable MELVILLE, NY (November 17, 2021) – Today, Nikon Inc. has announced the NIKKOR Z 28mm f/2.8, a compact and lightweight prime lens for Nikon Z series cameras. This fast aperture, wide-angle lens is small enough to carry anywhere, and is ideal for capturing everyday snapshots, group portraits, landscapes, cityscapes and more. With a total length of approximately 1.7-inches (43mm) and a weight of about 5.46 oz (155g), this lens is the smallest and lightest1 among NIKKOR Z prime lenses. The NIKKOR Z 28mm f/2.8 is also a great lens for close-up photography, with a minimum focus distance of just 0.63 ft (0.19m), making it simple to capture detailed photos and videos of food, DIY crafts, fashion and more. Because it is also extremely compact, affordable and versatile, this new lens will appeal to both full-frame and DX-format Nikon Z series mirrorless users. Primary features of the NIKKOR Z 28mm f/2.8: The smallest and lightest NIKKOR Z prime lens to date, with a length of approx. 1.7 inches (43mm) and weight of approx. 5.46 oz (155g). The fast f/2.8 maximum aperture allows for a shallow depth of field with pleasing bokeh as well as exceptional low-light capability, even during hand-held shooting. When mounted on a DX-format camera, such as the Nikon Z fc or Z 50, the focal length becomes a natural 42mm (equivalent to 35mm [135] format). A minimum focus distance of approximately 0.63 ft (0.19m) allows users to get close to their subjects for dynamic photography. Adoption of a multi-focusing system realizes natural rendering across the entire shooting range, as well as fast and accurate AF control, while maintaining a smaller body size. Designed with consideration of dust and drip-resistant performance2 so that it can be taken anywhere with greater confidence. Functions such as aperture and exposure compensation can be assigned to the control ring. Developed with consideration for video recording with extremely quiet operation, effective focus-breathing compensation, and stable exposure. The lens differs cosmetically from the previously announced NIKKOR Z 28mm f/2.8 SE lens by featuring a modern black finish. Pricing and Availability The NIKKOR Z 28mm f/2.8 lens will be available in December 2021 for a suggested retail price (SRP) of $299.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. The appearance of the product may differ from the photo shown above. Among NIKKOR Z prime lenses for mirrorless cameras with interchangeable lenses, available as of November 17, 2021. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F16 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 8 Special elements / coatings - 2 aspherical elements Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 155 g (0.34 lb) Diameter - 70 mm (2.76″) Length - 43 mm (1.69″) Sealing - No Colour - Black Filter thread - 52 mm Hood supplied - No Tripod collar - No
  4. Press release: TAMRON Announces the Launch of the World's [1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2 Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization 35-150mm F/2-2.8 Di III VXD (Model A058) September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject. Proprietary software tool TAMRON Lens Utility™ for lens function customization This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. Functions of TAMRON Lens Utility l Custom Switch settings A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body *The function of Focus Set Button can be cleared l Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring l Firmware update PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups 6. Compact body with 35-150mm zoom range and fast F2 maximum aperture 7. New design provides enhanced grip and greater intuitive operation 8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience 9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF [1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON) [2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately. Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 35–150 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F2–2.8 Minimum aperture - F16–22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 21 Groups - 15 Focus Minimum focus - 0.33 m (12.99″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1165 g (2.57 lb) Diameter - 89 mm (3.5″) Length - 158 mm (6.22″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No
  5. Press release: TAMRON Announces Development of Second-generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization August 4, 2021, Commack, NY - Tamron announces the development of a second generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021. Overview of the 28-75mm F/2.8 Di III VXD G2 (Model A063) features The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update Main features 1. Best image quality in standard zoom lens class 2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus 3. MOD (Minimum Object Distance) of 7.1” at wide end and maximum magnification ratio of 1:2.7 for creative close-ups 4. New design provides enhanced texture and greater user-friendliness 5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size
  6. Press release: ICONIC STYLE, CUTTING-EDGE PERFORMANCE: THE NIKON Z fc FUSES TIMELESS DESIGN WITH MODERN MIRRORLESS TECH Nikon’s Newest Mirrorless Camera Complemented with an Assortment of New Compact NIKKOR Z Lenses MELVILLE, NY (June 29, 2021) – Today, Nikon announced the Z fc, a DX-format camera that combines the latest mirrorless technology with classic design and functionality. It’s the compact and lightweight everyday companion that evokes both the urge to create and to take the time to embrace the moment. Featuring a heritage-inspired design, satisfying analog controls and craftsmanship that’s both unique and functional, the Z fc is built to be a thoroughly modern camera that’s simply a joy to use for everything from stunning street snaps, self-portraits, vlogging or 4K UHD video content. Nikon has also announced two stylized lenses to complement the compact nature and aesthetic of the camera, plus additional NIKKOR Z lenses coming this year with a focus on small size and big performance. “The Z fc is the kind of camera many have been waiting for, and that only Nikon could create. It’s exceptionally slim, yet offers superb image quality and features, with iconic styling and precise tactile controls. It’s a joy to carry and use for casual street photography, streaming, or just living in the here and now,” said Jay Vannatter, Executive Vice President, Nikon Inc. “It’s no coincidence that we are also announcing a variety of compact lenses alongside the camera to perfectly complement the iconic aesthetic.” Fusion of Classic Design + Z Series Technology The Z fc embraces both Nikon’s heritage and our future with the powerful Z mount to create something truly beautiful; it’s a distinctly designed camera that has the performance to keep pace, but also serves as a reminder to appreciate the moment. An Iconic Design: Inspired by the popular Nikon FM2 film SLR, the camera affords shooting with analog tactile dials with satisfying clicks for precise control. The compact and lightweight camera gives enthusiasts and casual photographers alike the option to explore their creativity and go fully automatic or manual with mechanical dials for shutter speed, ISO and exposure compensation. Meticulously Crafted: The exterior of the camera is wrapped in a leather-tone material that offers an impeccably premium feel with a thoughtful blend of black and satin silver elements. It’s a familiar design that focuses on the harmony of style and functionality, with intricate details like carved aluminum dials, engraved lettering and a circular eyepiece surrounding the bright electronic viewfinder. Explore New Angles: The Vari-Angle touchscreen LCD flips out to face the user and automatically adjusts for self-portraits, working on a tripod or holding at waist level for creative angles. High Resolution: 20.9-MP CMOS sensor is paired with the EXPEED 6 engine to provide clean, professional quality videos and stills, even in low light. From a sunny hike or twilight cityscape, users will appreciate exceptional clarity, magnificent color reproduction and minimal noise in nearly any situation. Focus Fast: The 209-point hybrid AF system has you covered, recognizing approximately 87% of the frame horizontally and 85% vertically for precise focusing and tracking throughout more of the frame. Rapid Eye-Detection AF for people and animals enable users to sharply capture the eyes of people and pets, even when they’re moving. Eye-Detection AF is also now available in the wide-area AF (L) mode, making it easy to select the area to prioritize focus. Advanced Video Features: The Z fc has convenient video features creators want, like 4K UHD video and a variety of frame rates. Focus is rapid yet smooth, with full-time AF that locks onto eyes and faces in the frame. Slow motion can easily be created with the 1080p/120p setting or the 4x/5x in-camera slow motion modes. A built-in interval timer also allows for the convenient creation of 4K timelapse movies. Keep Streaming: When connected via USB-C, the camera receives power, giving the ability to operate the camera continuously, which is beneficial for streaming, video production, timelapse creation and more. The Nikon Webcam Utility is available as a free download for all users of the Z fc and many other Nikon cameras. The Z fc is Designed Around Nikon’s Revolutionary Z Mount: The widest lens mount of any comparable camera system means more light, and more light means more sharpness, contrast, accurate focus, low light performance and image quality Low Light Ability is at Your Fingertips: When operating the dedicated ISO dial, discover photos and videos with minimal noise, clear details and texture. The ISO sensitivity ranges from 100 up to 51,2001 (expandable up to 204,800), allowing for faster shutter speeds in lower light to reduce blur and reveal striking nighttime visuals. Creativity Made Easy: The Z fc can operate in fully automatic mode, and users can use the exposure compensation dial in auto mode to quickly adjust brightness for a custom look. Users also have access to 20 picture controls to add creative or dramatic flair and emphasis to images and video. Always Connected with Nikon SnapBridge2: Automatically send photos and videos to your phone or tablet for sharing, or use Nikon SnapBridge app as a remote control. The camera’s firmware can also be updated directly from the app. Premium Construction: The classic design is built with a lightweight magnesium alloy frame with consideration to dust and drip resistance. The extraordinarily small and flattened profile is convenient to carry and fits easily into bags. The controls are well thought out, with most settings available at a glance, including aperture through the top display panel. Choose Your Style: In addition to the retro black and silver, the Z fc will be available in six additional color options to vibe with any personal style; white, coral pink, mint green, sand beige, amber brown and natural gray. More NIKKOR Z Lenses As the family of NIKKOR Z lenses rapidly expands, Nikon is releasing a variety of small, high performance FX and DX-format lenses. These lightweight lenses are easy to carry every day, and pair perfectly with the new Z fc as well as other Z series cameras. NIKKOR Z DX 16-50mm f/3.5-6.3 VR: This is a stylized version of Nikon’s smallest lens, created with a satin silver finish to complement the Z fc. It’s an ultra-thin DX-format lens with a convenient wide-to-standard zoom range from 16mm to 50mm (24-75mm equivalent). It serves as a great walk-around lens for a wide variety of scenes ranging from landscapes, snaps, and portraits to tabletop photos. NIKKOR Z 28mm f/2.8 (SE): Nikon’s first ultra-compact and lightweight NIKKOR Z prime checks all the right boxes – it’s fast, fun and affordable. The NIKKOR Z 28mm f/2.8 (SE) will be first released as a special edition lens for the Z fc. This is the lightest FX lens yet, with a design inspired by classic NIKKOR glass to match the Z fc’s unique finish. The lens offers a standard angle of view (42mm-equivalent when attached to a DX body) that is ideal for shooting portraits and still photography with gorgeous, blurred backgrounds and excellent low-light performance. A standard edition of this lens is planned to be available within the year, along with the 40mm f/2.0 compact prime that is currently in development. Development of NIKKOR Z DX 18-140mm f/3.5-6.3 VR: Nikon is pleased to announce the development of the NIKKOR Z DX 18-140mm f/3.5-6.3 VR, a high-power 7.8x zoom lens for APS-C format (Nikon DX-format) mirrorless cameras. The lens is scheduled for release during 2021. This will be a versatile lens for users looking to capture wide-angle to telephoto focal lengths as well as at short distances. Pricing and Availability The Nikon Z fc will be available in classically styled black and silver starting late July 2021 (US) in a variety of kit configurations; the body-only will be available for a suggested retail price (SRP)* of $959.95, or paired with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens for $1,099.95 SRP. The silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens will be available separately starting in late July for $299.95 SRP. The NIKKOR Z 28mm f/2.8 (SE) special edition lens will be available in a kit with the Z fc camera for $1,199.95 SRP starting in late July, and sold separately starting in fall 2021 for $299.95 SRP. The six additional color options will be available in limited supply as a kit with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR for $1,199.95 SRP and will be sold exclusively through nikonusa.com. For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit nikonusa.com. # # # Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer. The appearance of the product may differ from the photo shown above. The maximum standard sensitivity for video recording is ISO 25600. The Nikon SnapBridge app can be downloaded free of charge from the App Store® and Google Play™. See Nikon's website for further information. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Nikon Nikkor Z 28mm F2.8 (SE) specifications Principal specifications Max Format size - 35mm FF Focal length - 28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F16 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 8 Special elements / coatings - 2 aspherical elements Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 160 g (0.35 lb) Diameter - 72 mm (2.83″) Length - 43 mm (1.69″) Sealing - No Colour - Black Filter thread - 52 mm Hood supplied - No Tripod collar - No
  7. Press release: LOOK CLOSER: NIKON UNVEILS THE NEW NIKKOR Z MC 105mm f/2.8 VR S AND NIKKOR Z MC 50mm f/2.8, THE FIRST NIKON Z SERIES MICRO LENSES FOR MACRO PHOTOGRAPHY The Powerful NIKKOR Z MC 105mm f/2.8 VR S and the Compact NIKKOR Z MC 50mm f/2.8 Lenses Add Creative Versatility to the Expanding NIKKOR Z Lineup; Nikon also Announces Upcoming Release of Compact Primes in 2021 MELVILLE, NY (June 2, 2021) – Today, Nikon Inc. announced the NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8, the latest additions to the rapidly growing NIKKOR Z lens lineup for Nikon’s high-performance Z series mirrorless cameras. The premium NIKKOR Z MC 105mm and the compact NIKKOR Z MC 50mm are the first NIKKOR Z lenses to feature a 1:1 reproduction ratio, allowing users to get close to their subjects and fill the frame with edge-to-edge sharpness and incredible details. Whether photographing subtle intricacies of wildlife, wedding details, food and jewelry or capturing striking portraits with gorgeous bokeh, these new macro lenses deliver a fantastic combination of versatility and precision. “As the first native micro NIKKOR Z lenses, the NIKKOR Z MC 105mm and NIKKOR Z MC 50mm strengthen our expanding Z series lineup, adding yet another category of powerful optics,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Together, both lenses represent a new category for the NIKKOR Z lineup, yet each have their own personalities and advantages that creators are bound to love.” These new NIKKOR Z lenses benefit from the Nikon Z mount, which features a large diameter and short flange focal distance to deliver superior optical performance and abundant light gathering abilities. The lenses render sharp images from edge-to-edge, suppress chromatic aberrations across the focusing range and virtually eliminate color bleeding and fringing typical of macro lenses. Users of either new lens can also take advantage of the focus peaking feature in the Z series cameras to easily acquire and maintain manual focus for macro shots with incredible depth of field. NIKKOR Z MC 105mm f/2.8 VR S: Hidden Worlds Revealed The NIKKOR Z MC 105mm f/2.8 VR S is a high-quality S-line lens1 engineered for a wide array of shooting styles and designed to deliver intense sharpness and beautiful bokeh. The lens’ 1:1 reproduction ratio resolves details missed by the human eye and can reproduce subjects at life size. With a versatile mid-telephoto focal length and fast f/2.8 maximum aperture, the NIKKOR Z MC 105mm f/2.8 VR S provides the benefits of two lenses in one, with the ability to capture elaborate details as well as striking portraits. Constructed with an optical formula designed for macro photography, the NIKKOR Z MC 105mm features a larger rear aspherical lens element to reduce field curvature from infinity to close-up. Additionally, the lens’ short minimum focusing distance of 0.96 feet (0.29m) allows for sharp images with a heavily blurred background, drawing in the viewers’ attention and adding scale when photographing small details. The NIKKOR Z MC 105mm’s Multi-Focus STM system affords consistently smooth, silent and accurate focus due to the customized autofocus algorithm, which accounts for minute distance changes that alter the effective aperture. The lens also includes a limiter switch to reduce the working range to a maximum of 1.6 feet (0.5m), in order to acquire focus efficiently and quickly. Furthermore, with a near-silent AF performance, the lens allows users to capture high-quality still images and videos without disturbing small creatures in the field. Equipped with 4.52 stops of Vibration Reduction, the NIKKOR Z MC 105mm makes it easy to shoot handheld and allows users to confidently capture tack-sharp images or videos of products, food or animals. The lens is also compatible with the in-body stabilization feature in the full-frame Z series mirrorless cameras, providing 5-axis VR. As part of the premium S-line, the NIKKOR Z MC 105mm f/2.8 VR S includes NANO Crystal and ARNEO Coatings to limit flare and ghosting effects, even with backlighting. This new lens combines useful controls, including a manual focus ring, lens function shortcut button, control ring and lens info panel with robust weather sealing for truly reliable performance in adverse conditions. Professional commercial photographer and Nikon Ambassador Joey Terrill was tasked with evaluating the new lens and capturing content prior to its public release. He was thoroughly impressed with its performance, stating, “The NIKKOR Z MC 105mm f/2.8 VR S is unquestionably the most exceptional lens I've ever used. The clarity, color fidelity, and breathtaking sharpness are present in every image. Pictures feel textural and dimensional while maintaining stunning subject accuracy. It is the perfect match for the extraordinary resolution and expansive dynamic range of the Z camera sensors, and the nuance from tone to tone feels as pure as photography can be. It's very likely this lens will be permanently affixed to my camera going forward.” NIKKOR Z MC 50mm f/2.8: Wherever You Go, Get Closer The NIKKOR Z MC 50mm f/2.8 is a small and lightweight micro lens designed for spontaneous street snapshots and capturing small details with stunning clarity. The lens sports a 1:1 reproduction ratio, and an extremely compact and lightweight design of merely 9.2 oz, making it a portable and comfortable option to carry around for all-day shooting. With a natural 50mm focal length, the NIKKOR Z MC 50mm f/2.8 takes advantage of ambient light to deliver beautiful images with a wider field of view, which is ideal for photographing up-close scenes of food, flowers or everyday snapshots. The 0.53 ft (0.16m) minimum focusing distance enables users to get closer to the action and amplify the separation between the subject, background, and foreground. Meanwhile, the NIKKOR Z MC 50mm’s large f/2.8 aperture affords gorgeous bokeh, fast shutter speeds and superior flexibility for shooting handheld, especially when paired with full-frame Nikon Z series cameras that feature IBIS. Equipped with stepping motors (STM) and a focus limiter switch, the NIKKOR Z MC 50mm delivers fast and reliable autofocus when shooting photos or videos in the field, such as capturing butterflies or the petals of a flower blowing in the wind. The NIKKOR Z MC 50mm f/2.8 sports a modern design with a variety of intuitive controls, including a lens barrel that integrates helpful visual indicators for focus distance and reproduction ratio. The lens also features a focus limiter switch to limit the AF search range for effortless capture, while the control ring can be assigned to a variety of functions. The lens is augmented with a fluorine coated front element to resist dirt and smudges, as well as a dust and drip resistant build for rugged reliability, making it an ideal travel lens to take everywhere. Furthermore, the NIKKOR Z MC 50mm is compatible with the ES-2 film digitizing adapter set, which can be screwed onto the front of the lens for digitizing 35mm film, expanding the creativity possibilities of the lens. Pricing and Availability The NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8 will be available in late June 2021 for suggested retail prices (SRP) of $999.95* and $649.95*, respectively. For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit www.nikonusa.com. Development of Lightweight and Compact Prime Lenses The NIKKOR Z lineup continues to expand at an unprecedented pace, with an evolving roadmap that includes a wide variety of planned lenses. To address consumer requests for small, sharp, high-quality prime lenses, Nikon is excited to announce the development of the NIKKOR Z 28mm f/2.8 and NIKKOR Z 40mm f/2, two compact and lightweight FX-format lenses. These lenses are scheduled for release within 2021. The NIKKOR Z 28mm f/2.8 will be a wide-angle prime lens ideal for everyday snapshots and street photography, while the NIKKOR Z 40mm f/2 will allow users to enjoy a natural field of view and dramatic bokeh. Both primes are small, simple to use and great companions for both full-frame and DX-format Z series users.
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