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Press release: TAMRON Announces the Launch of the World's [1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2 Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization 35-150mm F/2-2.8 Di III VXD (Model A058) September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject. Proprietary software tool TAMRON Lens Utility™ for lens function customization This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. Functions of TAMRON Lens Utility l Custom Switch settings A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body *The function of Focus Set Button can be cleared l Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring l Firmware update PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups 6. Compact body with 35-150mm zoom range and fast F2 maximum aperture 7. New design provides enhanced grip and greater intuitive operation 8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience 9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF [1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON) [2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately. Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 35–150 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F2–2.8 Minimum aperture - F16–22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 21 Groups - 15 Focus Minimum focus - 0.33 m (12.99″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1165 g (2.57 lb) Diameter - 89 mm (3.5″) Length - 158 mm (6.22″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No

Press release: Irix 30mm f/1.4 Irix brand announces new photographic lens with 30mm focal length! The newest Irix 30mm f/1.4 lens is a product based on the 30mm Cine model, and therefore intended for the much more demanding film industry market. The entire optical structure of the lens is identical in both versions - the main emphasis here is on the vividness of the image. Of course, the photographic version has a completely different housing, while retaining the optical properties of the cine version. Irix 30mm f / 1.4 - main features: Beautiful Bokeh Fast f/1.4 Aperture Rear focusing Weather-sealed construction Aperture control from the camera Focus confirmation on the Camera Compatible with PASM semi-automatic modes Full record of exposure parameters in EXIF 61,9 degree field of view "Focus Lock" function 140-degree rotation angle of the focus ring Reinforced internal structure 86mm filter mounting front thread Mounts: Nikon F, Canon EF, Pentax K Optical properties The Irix 30mm F / 1.4 features a modern optical design that includes 3 ultra-low dispersion glass elements, 2 high reflectance glass elements and one aspherical lens. There are a total of 13 elements in 11 groups that provide sharp details, vivid colors and ultra-low distortion - 0.95%. However, what deserves special attention is the smoothness and “cine look” of the image it offers. The lens is designed to work with 35mm full frame sensors. It is worth emphasizing the use of a new, 11-blade design aperture with rounded edges, which ensures a pleasant and very vivid background blur. It works in the range of f/1.4 to f/16. DRAGONFLY Version - Characteristics The lens housing is a continuation of the Dragonfly manufacturing standard known from earlier Irix models (45mm and 150mm). It’s most important aspects are: Reinforced internal structure based on metal elements Scratch-resistant lens finish Anti-slip focusing ring with special finish for easy operating Engraved markings filled with UV-reactive paint Sealings to protect against dust and water Hardcase included Focusing Ring A special focusing ring with a characteristic shape has become a kind of hallmark of Irix 150mm and 45mm lenses. Many of our clients pay attention to the convenience it provides. The newest Irix 30mm is following same way. Special texturing and properly selected rubber material which covers it, allows for reliable and precise focusing. Dedicated emboss lets you to feel the ring’s position. This makes focusing even easier! "Focus Lock" function The Focus Lock function is also a hallmark of Irix lenses - it allows you to lock the focusing ring in a specific position. It’s especially useful when you want to keep a specific distance to the photographed object (zone-focusing) or you want to keep perfect focus at infinity in landscape photography or astrophotography. Designed for any challenge Irix customers often use their lenses in extremely difficult conditions. Therefore, the construction of the Irix 30mm f/1.4 lens had to meet their needs. Only the best materials were used. The guarantee of operation in all conditions is ensured by a system of seals located in key places of the lens, and rear focusing - thanks to which the lens does not change its dimensions while focusing. These properties allow not only to work in difficult conditions, but also guarantee the cleanliness of the mirror chamber and the sensor of the camera you are using. Available mounts The Irix 30mm f / 1.4 lens will be available with Nikon F, Canon EF and Pentax K mounts. Price and availability The lens will be available for sale in October 2021, we will inform you about exact availability and pricing in a separate press release.

Press release: FUN, FAST & AFFORDABLE: THE NIKKOR Z 40mm f/2 ULTRA COMPACT PRIME LENS The Expansion of the NIKKOR Z Lens Line Continues MELVILLE, NY (September 14, 2021) – Today Nikon announced the new NIKKOR Z 40mm f/2, a compact yet capable FX-format prime lens that provides fantastic image quality, fast aperture, a practical field of view and extraordinary bokeh for everyday image and video capture. Affordable, portable and bright, this new optic checks all the right boxes for a lightweight lens to carry just about anywhere for nearly any occasion. Whether seeking a lens for everyday snaps, unobtrusive street photography or as a travel companion that easily fits in your carry-on, the new 40mm lets you capture with incredible sharpness, fast focus and gorgeous blurred backgrounds. Additionally, the fast aperture affords excellent low light performance and exceptional image quality – from portraits to food, or still life to 4K video, users can expect vivid colors and lifelike three-dimensional depth. “Many creators have told us that they want extremely small lenses with fast apertures to complement their lightweight mirrorless Z series cameras,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new 40mm f/2 delivers as a great lens for travel, street photography or everyday use.” The 40mm f/2 is a versatile lens that can be used with any Nikon Z series full frame or DX-format camera. The lens is small enough to pair perfectly with a Z 50, Z fc or Z 5, yet suitable for Z 6II and Z 7II users looking for a light and compact “walk-around” lens. NIKKOR Z 40mm f/2: All-Purpose Prime with Beautiful Bokeh A compact, versatile prime lens that is ideal for everyday applications such as close-ups, casual portraits and food photography. Delivers fantastic bokeh and a dramatic separation of the subject from the background. The standard focal range hits the sweet spot of a natural angle of view, while still being wide enough for street photography. When mounted on a DX-format camera, the lens is equivalent to 60mm, which is a great focal length for flattering portraits. Ultra-compact, weighing in at merely 170g and only 1.8” long, making it easy to carry around for day-long outings. Built with 6 elements in 4 groups with a 9-blade diaphragm that creates a gorgeous, circular bokeh that draws attention to the subject. Utilizes an electromagnetic diaphragm for precise aperture control and stable exposure during continuous shooting. The NIKKOR Z 40mm f/2 offers a short 0.96ft (0.29m) minimum focusing distance, which is excellent for capturing food and top-down photos of décor and tablescapes. Designed with consideration for dust and drip-resistant performance with a sealing that prevents dust and water droplets from entering the lens. Video shooters will benefit from the quiet operation, natural focus shift that allows for fluid changes when going from close focusing to infinity, reduced focus breathing and smooth aperture control. The lens features an integrated control ring, which can be customized and assigned to adjust focus, ISO, aperture and exposure compensation. Pricing and Availability The new NIKKOR Z 40mm f/2 compact prime lens will be available starting later this fall (US) for a suggested retail price (SRP) of $299.95*. For more information about the latest Nikon products, including this new NIKKOR Z lens and the entire Nikon Z series, please visit nikonusa.com. # # # The appearance of the product may differ from the photo shown above. Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Nikon Nikkor Z 40mm F2 specifications Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 40 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2 Minimum aperture - F16 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 6 Groups - 4 Special elements / coatings - 2 aspherical elements, Super Integrated Coating Focus Minimum focus - 0.29 m (11.42″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 170 g (0.37 lb) Diameter - 70 mm (2.76″) Length - 46 mm (1.81″) Sealing - Yes Colour - Black Filter thread - 52 mm

CANON COMPLETES ANOTHER CHAPTER IN THE RF LENS STORY – INTRODUCES TWO NEW BUDGET-FRIENDLY LENSES FOR EOS R FULL-FRAME MIRRORLESS USERS MELVILLE, N.Y., September 14, 2021 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art. Ultra-Wide Perspectives Whether you are excited to start exploring the creative world of ultra wide-angle photography or someone who is looking to add another lens to expand your imaging offerings, the Canon RF16mm F2.8 STM is compact, lightweight and affordable. Long gone are the days of optical corrections or sharpness challenges – the new ultra-wide, 16mm RF lens, for full-frame cameras, comes with a fast and bright f/2.8 maximum lens aperture, as well as smooth and brisk AF (autofocus). This lens is a strong addition to the landscape, architecture or travel photographer — but it also provides the vlogging creator and the EOS Webcam Utility software user the power to integrate environments into their imagery, with its super-wide coverage. Additional features of Canon’s new ultra wide-angle prime lens with 16mm focal length F2.8 include: STM Motor for smooth focusing when recording video Compact size and light weight — similar to RF50mm F1.8 STM Minimum focus distance of 5.11” Maximum magnification of 0.26x 43mm filter thread Truly Telephoto Possibilities The Canon RF100–400mm F5.6–8 IS USM provides users with a versatile and popular zoom range that brings subjects closer with ease. It’s an affordable and easily hand-holdable entry into the world of super-telephoto, full-frame photography and video. Offering superb performance and sharpness, the 100–400mm focal length provides a versatile range for all types of telephoto opportunities — be it portraits and documenting events, to sports, birding and wildlife. And, for the first time in a non-L-series lens, the RF100–400mm will accept optional Canon RF 1.4x and 2x tele extenders, offering even more telephoto potential in a lightweight package. Yes, the Canon RF100–400mm is an excellent gateway into the world of wildlife, nature, and sports photography. However, this lens and its super-telephoto abilities can also be leveraged for the video content creator or vlogger when compiling b-roll type footage or for subjects who are at a distance. Additional features of the Canon RF100-400mm include: High image quality — similar to the well-regarded EF 70-300mm f/4-5.6 IS II USM 100-400mm telephoto zoom range Accepts optional Canon RF 1.4x and 2x extenders 6 – F8 variable maximum aperture Easy hand-held operation — lighter than EF70-300 IS II lens Up to 5.5-Stops i optical IS and 6-stops ii correction with coordinated IS Nano USM for high-speed and smooth AF Smooth and nearly silent AF during video recording Superb close-focusing — at 400mm, excellent 0.41x magnification 9-blade aperture, for smooth backgrounds/foregrounds 67mm filter thread Pricing and Availability The Canon RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM are scheduled to be available in October 2021 for an estimated retail price of $299.00 and $649.00, respectively*. For additional information, please visit usa.canon.com Canon RF 100-400mm F5.6-8 IS USM Specs Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F5.6–8 Minimum aperture - F32–45 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 12 Groups - 9 Special elements / coatings - 1 UD + 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.88 m (34.65″) Maximum magnification - 0.41× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 635 g (1.40 lb) Diameter - 165 mm (6.5″) Length - 80 mm (3.15″) Sealing - No Colour - Black Zoom method - Rotary (extending) Power zoom - No Filter thread - 67 mm Hood supplied - Yes Canon RF 16mm F2.8 STM Specs Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 16 mm Image stabilization - No Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 7 Special elements / coatings - 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.13 m (5.12″) Maximum magnification - 0.26× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 165 g (0.36 lb) Diameter - 40 mm (1.57″) Length - 69 mm (2.72″) Sealing - No Colour - Black Filter thread - 43 mm Hood supplied - No Hood product code - EW-65C