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  1. Press release: Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter Systemi The next-generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, and flash sync at all shooting speeds SAN DIEGO- Nov. 7, 2023 – Sony Electronics today introduced the Alpha 9 III camera equipped with the world's firsti full-frame global shutter image sensor. The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date - boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment. “The Alpha 9 III full-frame camera is a landmark achievement for the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “Designed with the needs and demands of professional photographers in mind, every single update to this camera – from the sensor to even the size to the button layouts and menu functions – has been made to address specific input and feedback from our community. We have listened and are thrilled to bring the new capabilities of the Alpha 9 III to market---capabilities which allow photographers to capture things they’ve never been able to capture before.” Cheng continued, “For professionals everywhere, they can achieve even more dynamic expressions when the Alpha 9 III is combined with our rich lineup of lenses, in particular with the new 300mm F2.8 G Master OSS – the world’s lightestii large-aperture telephoto lens.” Features of the Alpha 9 III Full-Frame Camera A New Dimension of Still Image Performance Created by the World's Firsti Global Shutter Image Sensor. The Alpha 9 III is equipped with the newly developed, world's firsti global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixelsiii and built-in memory. Combined with the latest image processing engine BIONZ XR®, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF/AE trackingiv of up to approximately 120 fpsiv. The Alpha 9 III is supplied with high-density focal plane phase detection AF. A designated AI processing unit uses Real-time Recognition AF to recognize a wide variety of subjects with high precision. By combining high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eyeiv. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. The Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognize, track, and focus on the eyes of a specified subjectv. The Alpha 9 III is equipped with 8.0 stopsvi of optical 5-axis in-body image stabilization, allowing for high-quality image rendering. Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80,000 second (1/16,000 second during continuous shooting)vii, making it possible to capture at high speed without any distortion. When a compatible Sony flashviii is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80,000 secondvii. Previously, if the user released the shutter at a speed faster than the flash's synchronization speed, the amount of light would drop sharply, but with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor. The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor displayix. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boostx function allows for the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG imagesxi to be captured in one continuous 30 fpsxii burst. Customizable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when neededxiii. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22xiv and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite. Advanced Video Performance Without Distortion The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling. The Alpha 9 III has S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. S-Cinetone was created through the development of the VENICE high-end cinema camera and makes human skin tones and subjects stand out beautifully, creating natural highlights. The Alpha 9 III has the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user's favorite imported LUT (lookup table). The Alpha 9 III is compatible with the mobile app "Monitor & Control" for video creators. Operability and Reliability for Professionals Sony has listened to the voices of professional photographers and created operability and reliability that supports professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time. The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments. High-Speed Workflow and Scalability to Support Immediate Delivery New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery. The "Playback Function Menu" can be assigned in advance, so the user can perform protection, smartphone transfer, File transfer protocol, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera has a dedicated microphone for voice memos on the back, and by positioning the built-in microphone near the user’s mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate. The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards. It is compatible with the professional mobile application "Transfer & Tagging" which speeds up the image delivery workflow, and the application "Remote Camera Tool" which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in Spring 2024. In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PAxv format support xvi through a camera software updatexvii. Firmware Updates for the Alpha 1 and Alpha 7S III Models In addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras xvii. The new software will provide both models with some of Sony’s latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format. The camera software update will be available in Spring 2024. Pricing and Availability The Alpha 9 III camera is available for pre-order Nov. 8, 2023, at a variety of Sony's authorized dealers, for a suggested retail price of $5,999.99 USD and $8,299.99 CAN. The VG-C5 vertical grip is available for pre-order Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of $399.99 USD and $549.99 CAN. Notes: i Compared to interchangeable-lens digital cameras. As of the November 2023 product announcement. Sony survey. ii As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras. iii Approximate, effective. iv Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. https://www.sony.net/dics/ilce9m3cnlns/ A software update for the lens itself is also required. The software is scheduled to be released after December 2023. v When subject recognition is ON during AF shooting. Face, eye, etc. recognition status can be monitored when subject recognition frame display is ON. vi CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM lens. Long exposure NR off. vii Maximum shutter speed is 1/16000 second when F1.8 or larger aperture is used. 1/80,000 second speed not available when shooting movies, when using the Var. Shutter function, or when no lens is mounted. viii A software update is required. The software update will be released simultaneously with the Alpha 9 III. Some variation in brightness and color may occur between shots when using shutter speeds higher than 1/10000 second. Light level may not reach the manual light output level setting at some shutter speeds, resulting in insufficient light level. Refer to the support page at https://www.sony.net/dics/ilce9m3fl/ for details. ix With the default [Auto/Off] setting no blackout occurs when shooting is started, and release time is controlled for optimum display latency. The [Fast Release/On] setting provides the shortest possible release time lag with blackout occurring on only the first image in a continuous burst. The [Stable Release/On] setting minimizes variations in release lag with blackout occurring on only the first image in a continuous burst, making it easier to release the shutter at the intended moment. x Continuous shooting may be interrupted when Continuous Shooting Speed Boost is used to switch from a low shooting speed to a shooting speed higher than 60 fps, or when switching from a high shooting speed to a shooting speed lower than 30 fps. xi With Sony CEA-G160T CFexpress Type A memory cards (sold separately). Sony test conditions. xii Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. xiii Preset focus works with compatible lenses such as the FE 300mm F2.8 G Master OSS lens. Preset Focus/Zoom settings cannot be recalled while the shutter button is half-pressed. Only focus can be preset for prime lenses. If a zoom lens without power zoom is attached, the focus position/zoom positions can only be registered and recalled via remote operation using the computer software Remote Camera Tool. For details, refer to the following website. https://support.d-imaging.sony.co.jp/app/remotecameratool/l/index.php Preset Focus/Zoom can only be recalled when the lens that was mounted when the settings were registered is used. Not all lenses are compatible. xiv When [Aperture Drive in AF] is set to [Focus Priority], the aperture size can be smaller than F22. Results may vary depending on shooting conditions and the lens used. xv A standards organization that develops open standards and technical specifications for the origin and authenticity of digital content. xvi Will be available in select countries and regions. xvii Software update available by Spring 2024
  2. Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.
  3. Sony a7CR Sony a7C II Press release: Sony Electronics Releases Two New Alpha 7C Series Cameras Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance SAN DIEGO, CA. August 29, 2023 – Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE-7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography. The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIii , approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility. Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepiv shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60piii, and both models support Sony’s acclaimed S- CinetoneTM color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high- quality video shooting. “At Sony, we're committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we're offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we're empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators. Main Features of the Alpha 7C II Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots. Compared to the Alpha 7 IV which is approximately 5.1 inches x 3.8 inches x 3.2 inches and weighs approximately 1.54 lbs, the Alpha 7C II is approximately 22% lighter and has approximately 45% less volume. The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting. Main Features of the Alpha 7C R Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance. Compared to the Alpha 7R V which is approximately 5.25 inches x 3.875 inches x 3.25 inches and weighs approximately 1.6 lbs, the Alpha 7C R is approximately 29% lighter and has approximately 53% less volume. The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images). In addition, with 7.0-stepiv optical 5-axis in-body image stabilization, even slight blurring at the 1- pixel level is detected and corrected. Equipped with Pixel Shift Multi Shooting that takes multiple images and combines them on a PC to create an ultra-high resolution image. By combining with the grip extension GP-X2 included with the Alpha 7C Rv, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens. Common Features of the Alpha 7C II and Alpha 7C R 1. Compact size and high mobility Both models are easy to handle and easy to carry. Compact size (both models are approximately 4.88 in wide x 2.8 in high x 2.5 in deep) and weighi approximately 18.1 oz for the Alpha 7C II and approximately 18.2 oz for the Alpha 7C R. When combined with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, announced today, it achieves the excellent image expression and high-speed AF that are unique to the G MasterTM series, with the brightness of F2.8 at full zoom range. The user can choose their favorite lens from Sony's extensive E-mount series of more than 70 lenses and enjoy a variety of image expressions in both still images and movies. 2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit Equipped with the same AI-processing unit as the Alpha 7R V, which recognizes subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the subject strikes a complicated pose or their face is hidden, human-pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing tracking capabilities for people and animals already found in the Alpha 7C series, it is now possible to recognize birds, insects, cars, trains, and airplanes as subjects in the new models. 3) Advanced video performance The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stopsvi, it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with S-CinetoneTM, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color and deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images. 4) Operability and connectivity Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the new front dial that allows the user to assign their favorite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., the camera is easy to use. The camera is equipped with a 7.0-stepiv optical 5-axis in-body image stabilization to support stable camera work. In terms of connectivity, the camera is compatible with the smartphone application Creators' Appvii that uploads videos and still images taken with the camera to a cloud service, while allowing remote camera operation and image transfer from the camera to mobile devices. By the end of September 2023, Sony plans to support a new version of the software development kit Camera Remote SDK that enables remote operation and settings adjustments. 5) Designed with environmentally friendly principles in mind Over the past 11 years, Sony has replaced approximately 395 tonsviii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTMix, are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader functionx that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators. Pricing and Availability The new Alpha 7C II will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2199.99 USD, $2999.99 CAN Camera w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN The new Alpha 7C R will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2999.99 USD, $4099.99 CAN The new GP-X2 extension will be available in Fall 2023 at a variety of Sony’s authorized dealers for MRSP $159.99 USD, $214.99 CAN. For detailed product information of the new Alpha 7C II, please visit: Camera (black) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cm2-b Camera (silver) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all- interchangeable-lens-cameras/p/ilce7cm2-s Camera (black) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-b Camera (silver) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-s For detailed product information of the new Alpha 7C R, please visit: Camera (black): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-b Camera (silver): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-s For detailed product information for the new GP-X2, please visit: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/gpx2 i Approximate effective megapixels. ii Weight includes battery and memory card. iii Alpha 7C II:QFHD (3840×2160). 4K60p/50p recording is only available in Super 35mm mode. Alpha 7C R: Angle of view is approx. 1.2x when shooting 4K 60/50p movies. iv CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. v Grip extension (model GPX2) for the Alpha 7C II sold separately. vi When shooting S-Log3. Sony internal measurement. vii Check regional availability of services and applications. viii According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023. ix Depending on the time of production, SORPLASTM may not be used for some parts. x Supported languages differ depending on the sales region. Product videos of the new Alpha 7C II: Product videos of the new Alpha 7C R:
  4. Martin Vronsky

    Sony a6700

    Press release: Sony Electronics Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera "α6700” with Simultaneous Release of Versatile Compact Shotgun Microphone ECM-M1 High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time SAN DIEGO, CA. July 12, 2023 - Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date. Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design. The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo. "With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. Highly accurate subject recognition with AI The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced color reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions. The AI processing unit is inherited from the α7R V, enabling high accuracy "Real-Time Recognition AF (autofocus)." Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today's newly launched FE 70-200MM F4 Macro G OSS IIiii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it's compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses covering full-frame and Cinema Line cameras with a single mount. Excellent video performance compatible with 4K120pi Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitudes of 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the α6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound. Mobility, operability, and connectivity unique to a compact and lightweight device With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz.v), the α6700 is highly portable. It has a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. Customizable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with optical 5-axis in-body image stabilization system with 5.0 stopsvi of shutter speed advantage for stills and an Active Modevii ensures stable footage. In terms of connectivity, the camera now supports the Creators' Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the "Camera Remote SDK" in July 2023, allowing remote operation and setting adjustments. Environmental conscious and accessibility Recycled materials, including SORPLASTMx, are used throughout the camera body, reducing environmental impact without sacrificing functionality. Over the past 10 years, Sony has replaced approximately 379 tonsix of virgin plastic with recycled plastic in digital cameras and digital video cameras. In addition, it is equipped with Sony’s Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators. Main features of shotgun microphone ECM-M1 The ECM-M1 is the world's first shotgun microphone with eight dial-selectable audio recording modelsxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone. A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimizing vibration and low frequency noise. These filters are implemented through digital signal processing, maximizing audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity. Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface. Pricing and Availability The new α6700 will be available in 2023 at a variety of Sony’s authorized dealers: α6700 camera only: MSRP $1399.99 USD, $1899.99 CAN α6700 “L” kit w/PZ1650: MSRP $1499.99 USD, $1999.99 CAN α6700 “M” kit w/18135: MSRP $1799.99 USD, $2399.99 CAN The new ECMM1 microphone will be available for MSRP $349.99 USD and $469.99 CAN. Notes: I QFHD (3840×2160). About 38% of the angle of view is cropped. II When shooting S-Log3. Sony internal measurement. III For details on the FE 70-200MM F4 Macro G OSS II, please see the press release announced on July 12, 2023. IV Valid only in video mode. The angle of view is narrowed because it is cropped from a 4K resolution image. V Weight includes battery and memory card. VI CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. VII In Active Mode, the shooting angle of view is slightly narrower. VIII Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. IX According to Sony research. Recycled materials used for product body and accessories from April 2012 to March 2022. X SORPLAS™ may not be used for the parts used depending on the production period. XI Supported languages differ depending on the sales region. XII As of the July 2023 press release. Sony research. As a camera microphone
  5. Press release: Sony Expands the Range of Shooting Possibilities with introduction of the FE 70-200MM F4 Macro G OSS II Lens™ offering Supreme Image Quality and AF Performance 12 Jul, 2023 “FE 70-200MM F4 Macro G OSS II” telephoto zoom lens with compact and lightweight design. World’s first[1] half-macro shooting with a maximum magnification of 0.5x throughout the zoom range 12th July 2023, Sony introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series. The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first1 zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x[2] throughout. In addition, with a teleconverter (sold separately[3]), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible[4]. This launch marks Sony’s 50th full-frame E-mount lens[5]. Since the very first lens, Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats. A compact and lightweight model capable of excellent shooting from distant to close-up, and compatible with a teleconverter With a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200MM F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography. Shooting from 70mm to 200mm, the lens also enables the world’s first1 half-macro shooting2, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration. It also supports a high-performance teleconverter[6] (sold separately[3]). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)4, you can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range. Fast autofocus and excellent video recording performance Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%[7]. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model[7], so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved[8]. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second. In addition, a new MODE3[9] setting of SteadyShot has been added that optimises the camera shake correction algorithm, emphasising framing stability when shooting moving subjects. By combining with a compatible camera body, you can more effectively compensate for camera shake and shoot stable movies. Intuitive operability and high reliability for safe use in harsh shooting environment The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting. In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions[10] and expands the freedom of shooting. Pricing and Availability The new FE 70-200MM F4 Macro G OSS II will be available in September for approximately £1750. It will be sold at a variety of Sony’s authorised dealers throughout Europe. [2] When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format. [3] 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC” [4] With “SEL20TC” [5] As of July 2023 product announcement. [6] Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively. [7] Compared to SEL70200G, Sony’s test conditions [8] Compared to SEL70200G, when shooting stills, Sony’s test conditions. [9] A software update may be required. See Sony’s support page on the web for camera compatibility info. [10] Not guaranteed to be 100% dust and moisture proof.
  6. Press release: Sony Electronics Launches Ultra-Lightweight, E-mount Interchangeable Lens Camera for Industrial Applications, the ILX-LR1 The New 35 mm Full-Frame Image Sensor Camera Offers High-Resolution Imagery with a Compact Body, Remote Operation, and is Compatible with the Sony Camera Remote Software Development Kit (SDK) SAN DIEGO, Sept. 5, 2023 – Today, Sony Electronics announces the launch of the new ILX-LR1, an interchangeable lens camera designed for industrial use with approximately 61 megapixels 35 mm full-frame image sensor. With high resolution and in a lightweight, compact form, it is ideal for inspection, investigation, surveying, and mapping by drone. “As the industrial market for drones expands, we recognized the need for a compact, lightweight, and full-frame option that prioritizes image quality and offers remote capabilities. This is a gamechanger for many in the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “With the launch of the ILX-LR1, we’ve taken Sony’s trusted legacy and expertise in imaging and paired it with the benefits of our E-mount interchangeable lens system and Camera Remote SDK to create a versatile new ecosystem optimized for photography, which supports a diverse range of industrial applications.” High-resolution sensor for detailed images and efficient coverage The ILX-LR1 captures high resolution, low noise, and wide dynamic range images that reveal fine details like small scratches and cracks during inspection and investigation. It also has a selection of a continuous shooting capability such as 3 frames per second, which is suitable for mapping shooting, allowing for the rapid completion of high-altitude shots in a short period of time. To make the ILX-LR1 much more versatile, it is compatible with a wide range of E-mount lenses that allow for the selection of the most appropriate lens based on the project so a single picture taken from high altitude can replace several pictures from a lower-resolution camera. Lightweight and compact design, ideal for drone photography The ILX-LR1 is designed to be a small and lightweight interchangeable lens camera with a 35mm full-frame image sensor. It is approximately 3.94 inches width x 2.91 inches height x 1.67 inches depth, weighing approximately 0.53 lbs, without carrying monitor, viewfinder, or battery, but incorporating the necessary features for industrial applications. Designed for easy integration with industrial applications With the ILX-LR1’s size and functionality, it can be used for a variety of job sites and purposes such as utilities, green energy, telecommunications, transportation, construction, and land management projects. The compact, box-shaped camera has screw holes (M3)i for secure mounting, in any suitable location, on any of its six sides including for attaching to a drone, industrial machines, robots and/or submersibles. In addition, it has mounting screw hole (1/4-20 UNC) on the bottom surface. The USB Type-C and HDMI Micro (Type D) are together on the rear of the camera for easy installation. Sony Camera Remote SDK gives remote users access and control camera’s menus and other functions from their own software applications. By integrating an API into the system, it becomes possible to remotely control the camera from the user’s system, allowing for camera settings changes, shutter release, live-view monitoring, and more. Also, a customer’s applications can link unique image IDs with drone position data in post-processing. The images can be taken with a trigger signal to minimize latency of each image and drone position data. With the new Version 1.11 ii, when utilizing manual focus, it is possible to retrieve the current focus position and perform focus adjustments to desired positioniii, enabling highly reproducible and stable shooting. Also, lock switch will prevent unintended operation errors caused by the buttons on rear side. The ILX-LR1 Power & Control Terminal allows for low-latency data communication for remote applications that require an instant response, such as capturing an image at a particular moment. The ILX-LR1 supports DC 10-18V power connection and can be powered from the drone's battery for extended operation time without having to change batteries. The ILX-LR1 will be debuted at the Commercial UAV Expo Show at the Sony booth #901 in Las Vegas on Sept. 5, 2023. Pricing and Availability The new ILX-LR1 will be available in September 2023 through Sony and a variety of Sony’s authorized dealers: Camera only: MSRP $2,950 USD, $4,016 CAN.
  7. Martin Vronsky

    Sony a7RV

    Press Release: Sony Electronics’ New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus New Artificial Intelligence (AI) Processing Unit with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine to Deliver Best-Ever Image Quality for an Alpha Body SAN DIEGO, CA – October 26, 2022 – Sony Electronics Inc. announced the Alpha 7R V (model ILCE-7RM5) as the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor in an Alpha camera with a new AI (artificial intelligence) processing unit dedicated to AI-based image recognition – a first in any Alpha camera – as well as the powerful BIONZ XR™ image processing engine – a first in the “R” full-frame lineup. The combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video. The new Alpha 7R V offers 61.0MP still images plus the most effective 8-step[i] image stabilization system ever offered in any of Sony’s Alpha cameras, as well as refined 8K[ii] movie recording, a new 4-axis multi-angle LCD monitor, high-speed communication functions, high-level operability and smooth workflow integration. Sony’s newest camera is ideal for professionals who need a first-class high-resolution imaging tool. “The newest addition to our Alpha 7R lineup is the perfect example of our relentless drive to develop industry-leading imaging technology,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are thrilled to introduce the all-new Alpha 7R V with high-resolution and extremely advanced AI integrations that deliver next-generation autofocus performance. We are excited to see what our community creates with the new Alpha 7R V.” Improved AF Accuracy Based on Newly Developed AI Processing Unit The Alpha 7R V features next-generation AF Real-time Recognition AF, with advanced accuracy and broader subject recognition thanks to a new AI (artificial intelligence) processing unit with deep learning. The state-of-the-art AI processing uses detailed information about human form and pose estimation to dramatically improve recognition accuracy beyond systems which only detect face and eye and make full use of its potential[iii]. Real-time Recognition AF, using AI subject recognition, has been developed to include several subject types, including animals, vehicles and insects[iv]. The Alpha 7R V also includes continuous shooting at up to 10 fps[v] with AF/AE tracking. In addition to the advanced AI technology, the Alpha 7R V includes improvement to many beloved features from other cameras in Sony’s Alpha series that are now included for the first time in Sony’s 7R series: Tenacious Real-time Tracking[vi] Faster and more precise wide-area, high-density AF system Silent, vibration-free shooting[vii] at up to 7 fps[viii] Continuously shoot up to 583 compressed RAW images at high speed[ix] The Alpha 7R V also includes focus features that support high resolution including full-time DMF[x] (direct manual focus), and focus bracketing[xi], a highly-requested capability that allows for focus stacked images. Extraordinary Resolution Known to Sony’s Alpha 7R Series The Alpha 7R V was designed to deliver overwhelming detail thanks to the latest BIONZ XR™ image processing engine and a 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with approximately 61.0 effective megapixels. The latest BIONZ XR image processing engine ensures that the resolution potential of the camera’s sensor is fully utilized to deliver the highest resolution at low sensitivity in the Alpha series thus far. This enables sensitivity settings from ISO 100 to ISO 32000[xii] for both stills and movies and wide dynamic range with 15 stops[xiii] for stills. The Alpha 7R V’s entire image stabilization system has been updated with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms for stills and video. In addition to up to the 8-step compensation effect for stills, the new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel resolution potential to bring out the finest subject details. Sony’s newest camera also offers upgraded Pixel Shift Multi Shooting, which takes advantage of the precision in-body image stabilization system control, capturing multiple pixel-shifted images that are later composited using a computer to achieve overwhelming resolution in a single image. Using the latest version of Imaging Edge Desktop™ Ver.3.5 computer application, small pixel-level movements, such as a shift in the subject’s position or leaves on a tree, are automatically detected and corrected for optimized compositing can be achieved[xiv]. 16-image composites with approximately 240.8 million pixels (19,008 x 12,672 pixels)[xv] can be produced from data that is equivalent to approximately 963.2 million pixels. The Alpha 7R V also supports precise and versatile external flash control for additional creative flexibility. Additionally, when in challenging lighting conditions the Alpha 7R V effectively suppresses flickering from artificial lights[xvi] for stills and video. Additional features that offer flexibility for still photography includes: Addition of Lossless RAW image compression and selectable RAW image sizes and quality Greatly expanded focus and exposure bracketing Creative Look settings for stills and videos in camera High-quality HEIF images with high compression efficiency Wide brightness range for large screen viewing. Cinematic Video Capabilities In addition to incredible still photography capabilities, the Alpha 7R V offers advanced video capabilities. Sony’s newest camera delivers 8Ki 24/25p video, 4K video oversampled from 6.2K without binning[xvii], a high-efficiency MPEG-H HEVC/H.265 codec, all intra recording, 10-bit 4:2:2 recording, and more for high image quality and flexible editing. It also includes evolved subject recognition for unprecedented real-time tracking reliability, breathing compensation and the ability to use camera metadata for post-processing and advanced in-body image stabilization. In addition to in-body Active mode[xviii] image stabilization for smoother on-the-go recording, the Alpha 7R V is compatible with select lenses[xix] that include built-in image stabilization for even more stable framing and smooth footage Operability and Reliability The Alpha 7R V pairs outstanding reliability for professional needs in both stills and videos with a compact, lightweight form factor. The Alpha 7R V includes a new 4-axis multi-angle LCD monitor[xx] that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, and an electronic viewfinder with 9.44 million dots. The Alpha 7R V also includes two CFexpress Type A/SDXC compatible media slots and a brand-new menu system with touch control and a wide range of customizable functions. The Alpha 7R V also allows professionals to optimize their workflow with updated connectivity for improved support. Data can be transferred at high speed over Wi-Fi (802.11ac) 2x2 MIMO[xxi] or a wired SuperSpeed USB 10Gbps connection via a USB-C® port. In addition to allowing efficient remote shooting as well as still and movie file transfers, new USB streaming features support UVC/UAC, allowing direct streaming from the camera even in 4K (QFHD) resolution with audio as well. Based on feedback from professionals, the Alpha 7R V includes improved heat dissipation for extended recording times[xxii], an upgraded dust and moisture resistant design[xxiii], a durable magnesium alloy chassis, and other refinements for maximum reliability in challenging working environments. The Alpha 7R V is also compatible with the new PCK-LG3 Screen Protect Glass Sheet, which maintains touch sensitivity while protecting the LCD monitor against stains and fingerprints. Designed for Professionals with Sustainability in Mind Measures have been taken to reduce the environmental footprint of this product at various stages of its life cycle: from product development through supply chain, production, and packaging. Sony aims to inspire through efficient use of energy and resources. Recycled plastic including SORPLAS™[xxiv] were partially used for the camera body. In addition, manufacturing takes place at a facility using renewable energy. Sony is working towards the use of plastic free[xxv] packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags[xxvi]. All of these considerations help to minimize environmental impact. Pricing and Availability The new Alpha 7R V will begin shipping in December and is available for approximately $3,900 USD and $5,300 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – Alpha 7R V (CA) – Alpha 7R V Exclusive stories and exciting new content shot with the new Alpha 7R V and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Notes: [i] CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM. Long exposure NR off. [ii] Slow & Quick Motion is not available when recording XAVC HS 8K movies. [APS-C/S35 Shooting] is fixed at [Off]. Angle of view is approx. 1.2x. [iii] Camera may not accurately recognize all specified subjects in all conditions. Subject types other than the type specified may be erroneously recognized in some cases. [iv] Camera may not accurately recognize all specified subjects in all conditions. Available subject settings are: Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases. [v] Up to 8 fps with AF/AE tracking when shooting with live view. Maximum continuous shooting speed will depend on camera settings. [vi] [Tracking] in the menu. Based on advanced artificial intelligence, including machine learning. [vii] Some image distortion may occur when shooting fast-moving subjects or when panning or otherwise moving the camera rapidly. [viii] Up to 7 fps in continuous “Hi+” mode. Maximum continuous shooting speed will depend on camera settings. [ix] Sony CEA-G160T CFexpress Type A memory card used. Continuous Hi+ mode. Actual number of images may vary according to shooting conditions. [x] Not applicable to the E PZ 16-50mm F3.5-5.6 OSS and E 18-200mm F3.5-6.3 OSS LE lenses or any A-mount lens. Full-time DMF is not available when shooting continuously in AF-C or AF-A mode (not including Lo), or when using the SEL70200GM lens in AF-C mode. [xi] A-mount lenses not supported. [xii] Expandable to ISO 50-80 and 40000-102400 for stills. [xiii] Sony test conditions. Still images [xiv] As of the October 2022 product announcement. Applicable models: Alpha 1 and Alpha 7R V [xv] Image size after compositing is approx. 60.2 million (9 504×6 336) pixels for 4-image shots, and approx. 240.8 million pixels (19 008 x 12 672) for 16-image shots. [xvi] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Phase-detection AF coverage is reduced. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording. [xvii] When shooting Super 35mm at 30p or 24/25p. [xviii] Slight image crop in Active Mode. Active mode not available when recording XAVC HS 8K or using a frame rate of at 120 (100) fps. [xix] See Sony’s support web page for information on compatible lenses: https://www.sony.net/dics/7rm5-s/ A software update may be required for some lenses. Compensation effectiveness may vary according to the lens used. [xx] Monitor movement may be limited when cables are connected to the camera’s connectors. [xxi] Wi-Fi® communication is enabled on the 2.4 GHz and 5 GHz bands. 5 GHz communication may be restricted in some countries and regions. [xxii] Sony internal tests with [Auto Power OFF Temp.] set to [High]. [xxiii] Not guaranteed to be 100% dust and moisture proof. [xxiv] Depending on the time of production, SORPLAS™ may not be used for some parts [xxv] Not including materials used in coatings and adhesives. [xxvi] Not including materials used in coatings and adhesives. Natural non-woven fabric may not be available during some production periods.
  8. Press Release: Sony Electronics Introduces the FE 16-35mm F2.8 GM II Full-frame Zoom G Master lens, the World's Smallest and Lightest[1] Full-frame F2.8 Wide-Angle Zoom Lens The FE 16-35mm F2.8 GM II Full-frame wide-angle Zoom G Master completes the second generation of standard and telephoto zoom lenses with a maximum aperture of F2.8, enhancing Alpha system capabilities SAN DIEGO, CA. August 29, 2023 - Sony Electronics announces the launch of the wide-angle zoom lens G-MasterTM FE 16-35mm F2.8 GM II, a 35mm full-frame αTM (AlphaTM) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range. FE 16-35mm F2.8 GM II (model SEL1635GM2) satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF (autofocus) unique to G Master, it is possible to fully bring out the high performance of our advanced camera bodies. With the expansion of this wide-angle zoom lens, a maximum aperture of F2.8 second-generation[2] zoom lens will be available, along with standard (24-70mm/ SEL2470GM2) and telephoto (70-200mm/SEL70200GM2). These lenses, which are each the world's lightest in their category[1] , have excellent resolution performance, further strengthening the Alpha system, by capturing rich and varied shooting environments. “The newest FE 16-35mm F2.8 GM II answers the call for all creators who want the highest performance lens in the lightest body,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. World's smallest and lightest [1] high-resolution F2.8 wide-angle zoom lens The FE 16-35mm F2.8 GM II has a new optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens which achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition to the stunning G-Master bokeh expression with a wide angle, it offers an outstanding close-up performance throughout the zoom range, a minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Sony's original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world's smallest and lightest[1] wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighter[3] than the first-generation model. Extraordinarily fast and precise AF that brings out the best in advanced bodies FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively work on high-speed drive. It achieves quiet AF that is suitable for both still images and movies and is up to twice as fast as conventional models[4]. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the Alpha 1 camera body, high-speed continuous shooting[4] at up to 30 fps is possible with high-speed, high-precision, and quiet focusing. Operability and reliability for comfortable shooting of both still images and movies FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced hobbyist users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the center of gravity during zooming and enables stable shooting, so any user can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body. Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splash-resistant design allows the camera to be used safely even outdoors[5], giving greater freedom in shooting. Pricing and Availability The new FE 16-35mm F2.8 GM II will be available in Fall 2023 at a variety of Sony authorized dealers for approximately MSRP $2,299.99 USD, $3,099.99 CAN. [1] As of the August 2023 product announcement. Compared to full-frame F2.8 16-35 mm zoom lenses that support autofocus. Sony survey. [2] Standard zoom lens “FE 24-70 mm F2.8 GM II” / Telephoto zoom lens “FE 70-200 mm F2.8 GM OSS II” [3] Compared to” FE 16-35 mm F2.8 GM” [4] With the Alpha 1: “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. [5] Not guaranteed to be 100% dust and moisture proof.
  9. Press Release: Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens New Addition to Sony’s E-mount G Lens Line-Up Offers Versatile Zoom Range, Outstanding Image Quality, and Supreme Autofocus Performance SAN DIEGO, CA – Jan. 17, 2023 –Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G LensTM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes. “The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.” Compact with a Standard Zoom Range Ideal for Hybrid Creation With an unprecedentedly¹ wide 20mm to 70mm zoom range and constant F4 aperture, the FE 20-70mm F4 G offers outstanding optical performance in a compact and lightweight form-factor. Combined with a compact Sony AlphaTM brand mirrorless body, this lens can deliver superb image quality in just about any situation at all focal lengths. The versatility of this lens makes it an ideal selection for still, video, and hybrid content creation. A key benefit of a zoom lens that includes a 20mm offering is its ability to maintain a wide-angle-of-view when shooting video with a 16:9 or 2.35:1 aspect ratio. This allows content creators to capture more within a single frame, which is critical when vlogging or selfie-style shooting. The wide-angle also provides content creators with additional flexibility to crop their frames in the post-production process to increase the effectiveness of image stabilization. This is an increasingly popular editing technique that benefits creators who are filming without the stabilization support of a gimbal. Image Quality Consistent with the G Lens Line-Up With Sony’s latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity. Beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. This combination supports the naturally rendered bokeh, offering impressive, memorable imagery. The FE 20-70mm F4 G has a minimum focus distance of up to 11.8” (30 cm) at the wide end and up to 9.8” (25 cm) at the telephoto end of the zoom range when using AF², making it easy to maneuver around subjects to find the ideal angle. Maximizes Camera AF Performance for Stills and Video The lens’s focus group is driven by two of Sony’s latest XD (extreme dynamic) linear motors, providing a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models³, resulting in up to a 60% increase in AF speed4. Because tracking performance has been improved by about two times compared to previous models5, moving subjects are tracked with consistent reliability and precision. Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera6 and can smoothly record when shooting video at a high frame rate. Video Performance Designed for Refined Imagery The FE 20-70mm F4 G features the latest lens technology to reduce focus breathing, as well as focus and axial shift when zooming. This lens has also been carefully designed for quiet operation when shooting movies, with advanced XD linear motors and a newly developed aperture unit that dramatically reduces noise and vibration. The Alpha brand series cameras’ Active Mode7 image stabilization is highly effective at the wide 20mm end of the FE 20-70mm F4 G zoom range. This can be particularly useful for shooting smooth, stable handheld footage while walking. Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G’s compact design and XD linear motors work with Alpha series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects. The ability to leave focusing to the camera when solo shooting can be a huge advantage. In addition, the Linear Response MF8 ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an independent aperture ring offers direct, intuitive aperture control. High-Level Operability and Reliability for Any Environment The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. Customizable focus hold buttons are provided in two locations for easy access and convenient control. A focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus to quickly adapt to changing shooting conditions. To offer additional creative control, the FE 20-70mm F4 G is compatible with circular polarizing filters despite being a wide-angle zoom lens. It also includes an Iris Lock switch to prevent unwanted changes while shooting. Lastly, the FE 20-70mm F4 G has a dust and moisture resistant design9 and the front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants10. Pricing and Availability The new FE 20-70mm F4 G will be available in March 2023 for approximately $1,099 USD and $1,499 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2070g (CA) – https://www.sony.ca/en/electronics/camera-lenses/sel2070g A product video on the new FE 20-70mm F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE 20-70mm F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand. Notes ¹ January 2023, Sony survey of full-frame constant F4 standard zoom lenses. ² 0.25 throughout the zoom range when focusing manually ³ Compared to the SEL2470Z. 4 Compared to the SEL2470Z. Sony test conditions. 5 Compared to the SEL2470Z. Sony test conditions. 6 “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 7 With a compatible camera. Active Mode causes a slight reduction in angle of view. 8 This feature also works effectively with cameras such as the α7 IV and FX6 AF Assist function, giving creators enhanced artistic control. 9 Not guaranteed to be 100% dust and moisture proof. 10 While making it easier to wipe off any contaminants that do become attached to the lens surface.
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