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  1. Press release: New Alpha 7 IV Firmware Update Enables Lossless RAW File Options and Improved Accuracy and Operability SAN DIEGO, CA – August 23, 2022 – Sony Electronics Inc. today announced the v1.1 firmware update for the Alpha 7 IV full-frame mirrorless interchangeable lens camera, adding Lossless Compressed RAW in three sizes for still images, shutter speed and ISO setting retention, touch shutter function, improved Eye AF (autofocus) accuracy and more. The update adds Lossless Compressed RAW files in S, M and L (small, medium or large) file sizes – a highly requested feature. Selecting L size preserves the same image quality as an uncompressed RAW format while significantly reducing the file size. The M and S sizes record fewer pixels than the L size, providing even smaller RAW file sizes. Alpha 7 IV v1.1 allows photographers to retain shutter speed and ISO settings for flash photography. This newest update also offers a Touch Shutter Function and improves the accuracy of the Eye AF feature. Other updates in the Alpha 7 IV v1.1 include: The ability to record the camera's serial number in the metadata of video files Improved operability of Wi-Fi connections A one-minute setting added to Power Save by Monitor menu The ability to brighten the viewfinder display according to the ambient brightness Improved operational stability of the camera Availability Alpha 7IV v1.1 is available now and can be downloaded HERE. Download instructions can be found HERE.
  2. Press release: Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™ Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc. today introduced the FE PZ 16-35mm F4 G (model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators. Developed with Sony’s vast expertise in lens design, the FE PZ 16-35mm F4 G delivers outstanding performance and control in the world’s lightesti full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35mm F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control. “The needs of our community are our top priority. As the content creation landscape continues to evolve and the worlds of still imaging and video continue to merge, we are constantly developing new products to meet this growing demand for hybrid content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “With an advanced feature set and unmatched portability and flexibility, The FE PZ 16-35MM F4 G is perfectly designed to meet these evolving needs and ensure that today’s creators can realize their full vision.” Evolved Image Quality for Photos and Videos The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens. The optical path includes two AA (advanced aspherical) elements and a conventional aspherical element for an accurate image across the frame and 16-35mm zoom range. One Super ED (extra-low dispersion), and one ED glass element control chromatic aberration, while one ED aspherical element controls both chromatic and spherical aberration. The use of AA elements in an advanced optical design also ensures excellent close-up performance throughout the zoom range – minimum focusing distance is 11 inches (0.28 meters) at 16mm and 9.5 inches (0.24 meters) at 35mm, with a maximum magnification of 0.23x. Additionally, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images. A circular aperture and carefully designed control of spherical aberration work together to deliver smooth, deep full-frame bokeh that adds visual impact. High-Performance Autofocus The FE PZ 16-35mm F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30fps (frames per second)[i] and up to 120fps in movie mode. Focus is especially critical when shooting slow motion 4K up to 120fps or 8K movies[ii]. The FE PZ 16-35mm F4 G works with Alpha cameras[iii] to reliably focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimized optics, and responsive control add up to extraordinarily precise AF performance while keeping the lens compact with internal focus. Advanced Features for Video Including a New Power Zoom Function Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35MM F4 G to deliver the refined imagery and control for today’s video needs. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality video is easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording. For the first time in a Sony Alpha lens the FE PZ 16-35mm F4 G uses four XD linear motors for the power zoom function in addition to the two XD linear motors used for focus. With this newly designed electronic power zoom system, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. It features both a zoom ring and a zoom lever with variable zoom speed that makes it easy to execute super-slow, fast or constant-speed change in focal length. Power zoom also minimizes camera shake or movement that can occur when operating a traditional zoom ring, and when used with compatible cameras, users can customize the zoom ring direction to suit shooting conditions. Zoom can also be controlled with the zoom lever on compatible cameras. Remote operation is also possible when using the Imaging Edge™ Mobile app[iv]. As an added benefit, users can operate buttons and controls on compatible cameras or accessories for convenient zoom control, including the GP-VPT2BT Bluetooth Grip and Remote Commander RMT-P1BT to remotely control zoom while the camera is mounted on a gimbal[v]. Furthermore, Linear Response MF ensures high repeatability as the focus ring responds directly and repeatably to subtle control when focusing manually. An aperture ring makes manual aperture/iris control fast, direct, and easy. The aperture ring includes a switch that can select aperture click stops that are ideal for photography or de-click operation for smooth iris control which is ideal for video. Superior Mobility, Control and Reliability World-class design and technology come together to deliver a compact, lightweight lens that also includes focus, zoom and aperture/iris rings and power zoom for unprecedented mobility and handling. Using internal focus and internal zoom, the overall length of the lens remains constant during use for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting or use with a matte box. The focus ring can be easily controlled while shooting movies, and the adjacent focus and zoom rings are different sizes so they can be easily operated by feel while viewing the monitor. More convenient features on the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the auto and F4 - F22 settings and the customizable focus hold button for convenient control. As the world’s lightesti F4 wide-angle power-zoom lens, the FE PZ 16-35MM F4 G weighs just 12 ounces (353 grams), 30% less than the Vario-Tessar T* FE 16–35 mm F4 ZA OSS and is just 3.17 inches x 3.47 inches (80.5mm x 88.1mm) in size with a filter diameter of φ72mm. The lens also has a dust and moisture resistant design[vi], as well as a fluorine front element coating to keep it clean and reliable for outdoor use. Pricing and Availability The new FE PZ 16-35mm F4 G will be available in June 2022 for approximately $1,200.00 USD and $1,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – FE PZ 16-35MM F4 G (CA) – FE PZ 16-35MM F4 G A product video on the new FE PZ 16-35MM F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE PZ 16-35MM F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information. Notes Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 4K: 3,840 x 2,160 pixels. 8K: 7,680 x 4,320 pixels. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to WiFi. See Imaging Edge terms and conditions/privacy policy for details. Zoom operation depends on the body used. Refer to the help guide for details. Not guaranteed to be 100% dust and moisture proof. Sony FE PZ 16-35mm F4 G Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–35 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F4–22 Minimum aperture - F4 Aperture ring - Yes Number of diaphragm blades - 7 Optics Elements - 13 Groups - 12 Special elements/coatings: 2 advanced aspherical elements 1 extra-low dispersion (ED) element 1 aspherical element 1 Super ED element 1 ED aspherical element Focus Minimum focus- 0.28 m (11.02″) Maximum magnification - 0.23× Autofocus - Yes Motor type - Linear Motor Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 353 g (0.78 lb) Diameter - 81 mm (3.17″) Length - 88 mm (3.47″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Tripod collar - No
  3. Press release: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensi using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. “Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.” Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses [1] The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings. Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit. In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. Fast and Precise Autofocus The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii]continuous shooting for stills and 4K 120p video recording with autofocus. The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv]. Refined Capabilities for Creative Filmmaking With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras. As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions. Unrivaled Mobility Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Reliability and Improved Control The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes: Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth A newly added aperture ring with click ON/OFF switch and iris lock switch Two customizable focus hold buttons The focus ring that responds directly and linearly to subtle control when focusing manually New lens hood design with opening to control circular polarizing filters (dia. 82mm) The center of gravity back toward the mount for improved handling and operation An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface. Pricing and Availability The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America. For detailed product information, please visit: (US) – FE 24-70mm F2.8 GM II (CA) – FE 24-70mm F2.8 GM II Notes [I] MTF chart comparison [II] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode. [III] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info. [IV] Sony tests. Compared to SEL2470GM. [V] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [VI] Not guaranteed to be 100% dust and moisture proof Sony FE 24-70mm F2.8 GM II Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 20 Groups - 15 Special elements / coatings - Five aspherical elements (two of which are high-precision extreme aspherical (XA) elements), two extra-low dispersion (ED) elements and two Super ED elements. Focus Minimum focus - 0.21 m (8.27″) Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Focus notes - Uses four of Sony's extreme dynamic (XD) linear motors Distance scale - No DoF scale - No Physical Weight - 695 g (1.53 lb) Diameter - 88 mm (3.45″) Length - 120 mm (4.72″) Sealing -Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread -82 mm Filter notes - Lens hood has opening for adjusting circular polarizers and variable ND filters Hood supplied -Yes Tripod collar - No
  4. Sony E 15mm F1.4 G Sony E 11mm F1.8 Press release: Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses The E PZ 10-20mm F4 G, E 15mm F1.4 G and E 11mm F1.8 Bring Sony’s E-mount Lineup to 70 Lenses and Offer Wide-angle Views, Outstanding Image Resolution, and Compact Designs SAN DIEGO, CA – June 1, 2022 – Sony Electronics Inc. today has expanded its E-mount lens lineup with the introduction of the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three newest additions bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video and hybrid content creators. The first new lens, the E PZ 10-20mm F4 G is the world’s smallest and lightest[i], ultra-wide angle, constant F4 APS-C power zoom lens. This compact zoom lens brings together outstanding G Lens imagery, impeccable autofocus (AF) performance, and versatile power zoom. The end result is a lens that remains a constant length throughout the zoom range and offers refined visual expression and operability that only a power zoom lens can provide. The second new lens, the E 15mm F1.4 G, offers beautiful shallow depth of field plus superb G lens resolution in a versatile APS-C lens design, empowering users with vast creative potential. This compact and lightweight prime lens delivers dynamic imagery, and includes excellent AF (autofocus) capabilities, along with high operability and control. The E 15mm F1.4 G is great for both still and cinematic imagery. The E 11mm F1.8 is a compact large aperture, ultra-wide APS-C prime lens designed for vloggers and shooting video on the go. With a 35mm full-frame equivalent of 16.5mm, this lens delivers outstanding corner-to-corner resolution, gorgeous bokeh and fast, reliable AF for dramatic expression and stunning selfie-style content. “Amidst the ever-changing camera market, Sony’s commitment to creating industry-leading tech for all its customers is unwavering,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In recent years we’ve seen a growing customer demand for video-and-vlogging-first products that are lightweight and include creator-driven features. We see the APS-C platform as the perfect option for these video-first and hybrid creators, and we’re dedicated to creating new products that will allow them to capture and create in ways they never could before.” E PZ 10-20mm F4 G Outstanding Image Quality and Dynamic Perspectis The E PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and a clean and clear image from corner to corner at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses. The optical path also includes two ED (Extra-low Dispersion) glass elements that effectively subdue chromatic aberration. An ED aspherical element further contributes to high resolution to the image edges. A circular aperture and carefully designed control of spherical aberration work together to deliver naturally rendered G Lens bokeh that can contribute to impressive imagery. The minimum autofocus distance is 8 inches (0.2 meters) with a maximum magnification of 0.14x, while minimum manual focus distance is 5 to 6.7 inches (0.13 to 0.17-meters) with a maximum magnification of 0.18x. Advanced AF Performance for Both Stills and Video With astonishing AF performance that gives still and video shooters unprecedented freedom, it uses two linear motors for focus drive, delivering fast, quiet AF. Fast, reliable AF can smoothly track subjects when shooting high frame rate video, and reliably follow fast-moving subjects when shooting stills continuously at high speed. The new lens also reduces focus breathing so that angle-of-view variations are minimized for smooth, stable video. Refined Expression and Control for Video The E PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. Even the subtlest zoom ring rotation is precisely detected and immediately converted to actual zoom operation. Users have extensive control of zoom speed and operation from the lens, the camera and even compatible remote controls to support creative opportunities not possible with other zoom lenses. Power zoom minimizes camera shake so that solo shooters can produce smooth, stable imagery. Moreover, the lens uses internal zoom and focus mechanisms, to maintain a constant length when zooming or focusing. Shifts in the lens’ center of gravity are minimal, making it a great choice for stable vlogging and gimbal-mounted video shooting. A constant F4 at all focal settings makes it possible for the lens to maintain stable image quality when recording. In addition, buttons can be assigned on compatible bodies for convenient custom zoom control[ii]. Unequalled Mobility and Handling The E PZ 10-20mm F4 G is 20% lighter than its predecessor (SEL1018), making it the smallest and lightesti lens in its class with a total weight of just 6.3 ounces (178 grams). The compact power zoom lens E PZ 10-20mm F4 G is designed to maximize control and versatility for video as well as stills with a focus ring, zoom ring and zoom lever. A customizable focus hold button and focus mode switch have been thoughtfully incorporated to easily adapt in changing shooting conditions. Users can attach 62mm screw-on filters, such as variable ND filters, for more creative control. The lens has also been designed to be dust and moisture resistant[iii] to provide extra reliability. E 15mm F1.4 G G Lens Resolution and Beautiful Bokeh The E 15mm F1.4 G lens has a wide 15mm view with impressive G lens resolution. Three aspherical elements in an advanced optical design effectively compensate for distortion and deliver excellent corner-to-corner resolution, despite the lens’ wide 15 mm angle of view. The addition of one ED (Extra-low Dispersion) glass element and one Super ED glass element effectively suppresses chromatic aberration. The large F1.4 maximum aperture, precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for an artist effect. With a minimum focusing distance of 6.7 inches (0.17 meters) and maximum magnification of 0.15x when manual focus is used[iv], impressive close-ups can be achieved for both stills and video. AF Performance That Makes Full Use of Camera’s Speed Potential Fast, precise, quiet AF and tracking for both stills and video is achieved with two advanced linear motors. This maximizes the speed potential of the camera body used to maintain accurate focus, even when focusing on fast-moving subjects. The E 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing so that angle-of-view variations are minimized for smooth, stable video. It also supports the breathing compensation function provided in compatible Alpha series bodies[v], minimizing breathing that can hinder post-shoot editing. Excellent Control and Reliability for Stills and Video Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is immediate, repeatable and precise. By combining aspherical elements and an effective design, this lens achieves a large aperture and high resolution in a lightweight 7.7 ounces (219 grams) lens that is only 2.6 inches (66.6 mm) in diameter and 2.74 inches (69.5 mm) in length. Despite its compact dimensions, the E 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF: ON for tactile feedback that lets the user “feel” the stops, or OFF for smooth, continuous, silent aperture control. The OFF setting enables smooth and stable control for video and is also ideal when silent operation is essential. A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed. A wide angle of view, compact dimensions, and light weight make it ideal for shooting starry skies, landscapes, architecture, and indoor scenes, as well as subjects that require mobility such as sports. The E 15mm F1.4 G is designed with dust and moisture resistance[vi] providing extra reliability for outdoor use in challenging conditions. E 11mm F1.8 Designed for Vlogging and Delivers Superb Resolution and Exquisite Bokeh The E 11mm F1.8’s ultra-wide angle of view and compact size are ideal for vlogging which includes selfie-style recording at arm’s length as well as interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements achieve consistently high resolution in the entire image frame. The aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery. The large F1.8 maximum aperture of this lens makes it easy to achieve deep and natural background bokeh. Users can blur the background, so they stand out clearly when vlogging, or create beautiful blur in ultra-wide night scenes. Precisely controlled spherical aberration and a circular aperture mechanism further contribute to the smooth bokeh produced by this unique lens. With a minimum focusing distance of 4.7 inches (0.12 meters) and maximum magnification of 0.2x[vii] the lens can deliver impressive close-ups for both stills and videos. Optimized for Video Two advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximizing the speed potential of the camera body used to reliably maintain accurate focus even on moving subjects. Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually so it feels immediate and precise. Sony’s latest lens technology greatly reduces focus breathing[viii] and angle-of-view variations are minimized for smooth, stable video. The E 11mm F1.8’s ultra-wide 11 mm angle of view makes vlogging against a wide background easier than ever. Compact and Lightweight with Exceptional Control and Reliability Its small size and light weight are great for mobility and handling for lengthy walk-around shooting sessions. The E 11mm F1.8 boasts a large F1.8 maximum aperture in a compact, lightweight lens. It weighs 6.4 ounces (181 grams) and is only 2.6 inches (66 mm) in diameter and 2.26 inches (57.5 mm) in length - a perfect match for compact APS-C format bodies. The lens’ dust and moisture resistant design[ix] provides extra reliability. Despite its compact dimensions, this lens offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. The E 11mm F1.8 also accepts front filters, which is a feature that is often lacking on ultra-wide-angle lenses. Pricing and Availability The E PZ 10-20mm F4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 15mm F1.4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 11mm F1.8 will also be available in July for approximately $550.00 USD and $700.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Links To Detailed Product Information (US) – E PZ 10-20mm F4 G (CA) – E PZ 10-20mm F4 G (US) – E 15mm F1.4 G (CA) – E 15mm F1.4 G (US) – E 11mm F1.8 (CA) – E 11mm F1.8 Links To Product Videos E PZ 10-20mm F4 G E 15mm F1.4 G E 11mm F1.8 Exclusive stories and exciting new content shot with the new E PZ 10-20mm F4 G, E 15mm F1.4 G, E 11mm F1.8, and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Footnotes [i] As of June 2022, Sony survey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless cameras (when ready to shoot). [ii] Zoom operation depends on the body used. Refer to the help guide for details [iii] Not guaranteed to be 100% dust and moisture proof. [iv] 0.2 meters and 0.12x when autofocus is used [v] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [vi] Not guaranteed to be 100 % dust and moisture proof. [vii] 0.15 meters and 0.13x when autofocus is used [viii] It also supports the breathing compensation function provided in compatible α series bodies. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [ix] Not guaranteed to be 100% dust and moisture proof
  5. Press release: Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses The E PZ 10-20mm F4 G, E 15mm F1.4 G and E 11mm F1.8 Bring Sony’s E-mount Lineup to 70 Lenses and Offer Wide-angle Views, Outstanding Image Resolution, and Compact Designs SAN DIEGO, CA – June 1, 2022 – Sony Electronics Inc. today has expanded its E-mount lens lineup with the introduction of the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three newest additions bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video and hybrid content creators. The first new lens, the E PZ 10-20mm F4 G is the world’s smallest and lightest[i], ultra-wide angle, constant F4 APS-C power zoom lens. This compact zoom lens brings together outstanding G Lens imagery, impeccable autofocus (AF) performance, and versatile power zoom. The end result is a lens that remains a constant length throughout the zoom range and offers refined visual expression and operability that only a power zoom lens can provide. The second new lens, the E 15mm F1.4 G, offers beautiful shallow depth of field plus superb G lens resolution in a versatile APS-C lens design, empowering users with vast creative potential. This compact and lightweight prime lens delivers dynamic imagery, and includes excellent AF (autofocus) capabilities, along with high operability and control. The E 15mm F1.4 G is great for both still and cinematic imagery. The E 11mm F1.8 is a compact large aperture, ultra-wide APS-C prime lens designed for vloggers and shooting video on the go. With a 35mm full-frame equivalent of 16.5mm, this lens delivers outstanding corner-to-corner resolution, gorgeous bokeh and fast, reliable AF for dramatic expression and stunning selfie-style content. “Amidst the ever-changing camera market, Sony’s commitment to creating industry-leading tech for all its customers is unwavering,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In recent years we’ve seen a growing customer demand for video-and-vlogging-first products that are lightweight and include creator-driven features. We see the APS-C platform as the perfect option for these video-first and hybrid creators, and we’re dedicated to creating new products that will allow them to capture and create in ways they never could before.” E PZ 10-20mm F4 G Outstanding Image Quality and Dynamic Perspectives The E PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and a clean and clear image from corner to corner at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses. The optical path also includes two ED (Extra-low Dispersion) glass elements that effectively subdue chromatic aberration. An ED aspherical element further contributes to high resolution to the image edges. A circular aperture and carefully designed control of spherical aberration work together to deliver naturally rendered G Lens bokeh that can contribute to impressive imagery. The minimum autofocus distance is 8 inches (0.2 meters) with a maximum magnification of 0.14x, while minimum manual focus distance is 5 to 6.7 inches (0.13 to 0.17-meters) with a maximum magnification of 0.18x. Advanced AF Performance for Both Stills and Video With astonishing AF performance that gives still and video shooters unprecedented freedom, it uses two linear motors for focus drive, delivering fast, quiet AF. Fast, reliable AF can smoothly track subjects when shooting high frame rate video, and reliably follow fast-moving subjects when shooting stills continuously at high speed. The new lens also reduces focus breathing so that angle-of-view variations are minimized for smooth, stable video. Refined Expression and Control for Video The E PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. Even the subtlest zoom ring rotation is precisely detected and immediately converted to actual zoom operation. Users have extensive control of zoom speed and operation from the lens, the camera and even compatible remote controls to support creative opportunities not possible with other zoom lenses. Power zoom minimizes camera shake so that solo shooters can produce smooth, stable imagery. Moreover, the lens uses internal zoom and focus mechanisms, to maintain a constant length when zooming or focusing. Shifts in the lens’ center of gravity are minimal, making it a great choice for stable vlogging and gimbal-mounted video shooting. A constant F4 at all focal settings makes it possible for the lens to maintain stable image quality when recording. In addition, buttons can be assigned on compatible bodies for convenient custom zoom control[ii]. Unequalled Mobility and Handling The E PZ 10-20mm F4 G is 20% lighter than its predecessor (SEL1018), making it the smallest and lightesti lens in its class with a total weight of just 6.3 ounces (178 grams). The compact power zoom lens E PZ 10-20mm F4 G is designed to maximize control and versatility for video as well as stills with a focus ring, zoom ring and zoom lever. A customizable focus hold button and focus mode switch have been thoughtfully incorporated to easily adapt in changing shooting conditions. Users can attach 62mm screw-on filters, such as variable ND filters, for more creative control. The lens has also been designed to be dust and moisture resistant[iii] to provide extra reliability. E 15mm F1.4 G G Lens Resolution and Beautiful Bokeh The E 15mm F1.4 G lens has a wide 15mm view with impressive G lens resolution. Three aspherical elements in an advanced optical design effectively compensate for distortion and deliver excellent corner-to-corner resolution, despite the lens’ wide 15 mm angle of view. The addition of one ED (Extra-low Dispersion) glass element and one Super ED glass element effectively suppresses chromatic aberration. The large F1.4 maximum aperture, precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for an artist effect. With a minimum focusing distance of 6.7 inches (0.17 meters) and maximum magnification of 0.15x when manual focus is used[iv], impressive close-ups can be achieved for both stills and video. AF Performance That Makes Full Use of Camera’s Speed Potential Fast, precise, quiet AF and tracking for both stills and video is achieved with two advanced linear motors. This maximizes the speed potential of the camera body used to maintain accurate focus, even when focusing on fast-moving subjects. The E 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing so that angle-of-view variations are minimized for smooth, stable video. It also supports the breathing compensation function provided in compatible Alpha series bodies[v], minimizing breathing that can hinder post-shoot editing. Excellent Control and Reliability for Stills and Video Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is immediate, repeatable and precise. By combining aspherical elements and an effective design, this lens achieves a large aperture and high resolution in a lightweight 7.7 ounces (219 grams) lens that is only 2.6 inches (66.6 mm) in diameter and 2.74 inches (69.5 mm) in length. Despite its compact dimensions, the E 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF: ON for tactile feedback that lets the user “feel” the stops, or OFF for smooth, continuous, silent aperture control. The OFF setting enables smooth and stable control for video and is also ideal when silent operation is essential. A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed. A wide angle of view, compact dimensions, and light weight make it ideal for shooting starry skies, landscapes, architecture, and indoor scenes, as well as subjects that require mobility such as sports. The E 15mm F1.4 G is designed with dust and moisture resistance[vi] providing extra reliability for outdoor use in challenging conditions. E 11mm F1.8 Designed for Vlogging and Delivers Superb Resolution and Exquisite Bokeh The E 11mm F1.8’s ultra-wide angle of view and compact size are ideal for vlogging which includes selfie-style recording at arm’s length as well as interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements achieve consistently high resolution in the entire image frame. The aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery. The large F1.8 maximum aperture of this lens makes it easy to achieve deep and natural background bokeh. Users can blur the background, so they stand out clearly when vlogging, or create beautiful blur in ultra-wide night scenes. Precisely controlled spherical aberration and a circular aperture mechanism further contribute to the smooth bokeh produced by this unique lens. With a minimum focusing distance of 4.7 inches (0.12 meters) and maximum magnification of 0.2x[vii] the lens can deliver impressive close-ups for both stills and videos. Optimized for Video Two advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximizing the speed potential of the camera body used to reliably maintain accurate focus even on moving subjects. Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually so it feels immediate and precise. Sony’s latest lens technology greatly reduces focus breathing[viii] and angle-of-view variations are minimized for smooth, stable video. The E 11mm F1.8’s ultra-wide 11 mm angle of view makes vlogging against a wide background easier than ever. Compact and Lightweight with Exceptional Control and Reliability Its small size and light weight are great for mobility and handling for lengthy walk-around shooting sessions. The E 11mm F1.8 boasts a large F1.8 maximum aperture in a compact, lightweight lens. It weighs 6.4 ounces (181 grams) and is only 2.6 inches (66 mm) in diameter and 2.26 inches (57.5 mm) in length - a perfect match for compact APS-C format bodies. The lens’ dust and moisture resistant design[ix] provides extra reliability. Despite its compact dimensions, this lens offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. The E 11mm F1.8 also accepts front filters, which is a feature that is often lacking on ultra-wide-angle lenses. Pricing and Availability The E PZ 10-20mm F4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 15mm F1.4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 11mm F1.8 will also be available in July for approximately $550.00 USD and $700.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Links To Detailed Product Information (US) – E PZ 10-20mm F4 G (CA) – E PZ 10-20mm F4 G (US) – E 15mm F1.4 G (CA) – E 15mm F1.4 G (US) – E 11mm F1.8 (CA) – E 11mm F1.8 Links To Product Videos E PZ 10-20mm F4 G E 15mm F1.4 G E 11mm F1.8 Exclusive stories and exciting new content shot with the new E PZ 10-20mm F4 G, E 15mm F1.4 G, E 11mm F1.8, and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Footnotes [i] As of June 2022, Sony survey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless cameras (when ready to shoot). [ii] Zoom operation depends on the body used. Refer to the help guide for details [iii] Not guaranteed to be 100% dust and moisture proof. [iv] 0.2 meters and 0.12x when autofocus is used [v] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [vi] Not guaranteed to be 100 % dust and moisture proof. [vii] 0.15 meters and 0.13x when autofocus is used [viii] It also supports the breathing compensation function provided in compatible α series bodies. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [ix] Not guaranteed to be 100% dust and moisture proof Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 10–20 mm Image stabilization - No Lens mount - Sony E Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Curved aperture blades Optics Elements - 11 Groups - 8 Special elements / coatings - 2 extra-low dispersion (ED) element, 3 aspherical elements and 1 ED Aspherical element Focus Minimum focus - 0.13 m (5.12″) Maximum magnification - 0.18× Autofocus - Yes Motor type - Linear Motor Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 178 g (0.39 lb) Diameter - 70 mm (2.76″) Length - 55 mm (2.17″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Zoom lock - No Filter thread - 62 mm Hood supplied - Yes Hood product code - ALC-SH169
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