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Press release: TAMRON Announces Ultra-telephoto Zoom for FUJIFILM X-Mount 150-500mm F/5-6.7 Di III VC VXD (Model A057) Compact 750mm (full-frame equivalent) offers easy super telephoto shooting opportunities September 20, 2022, Commack, NY - Tamron announces the launch of the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for FUJIFILM X-mount. The lens is will be on sale October 13, 2022 at $1499. However, due to the current global health crisis, the release date or product supply schedule could change. The 150-500mm F5-6.7 covers a full-frame equivalent focal length range of 225mm to 750mm, combining compact size with stunning image quality across the entire zoom range—from the center of the image to the edges. Photographers can now easily enjoy the benefits of ultra-telephoto photography with its easy-to-handle compact body. The new ultra-telephoto zoom is equipped with the VXD (Voice-coil eXtreme-torque Drive) precise and high-speed linear motor focus mechanism and TAMRON’s proprietary VC (Vibration Compensation) mechanism. At the 150mm end, the lens offers an MOD (Minimum Object Distance) of 23.6” for powerful and dramatic close-ups. PRODUCT HIGHLIGHTS 1. Compact 750mm equivalent¹ ultra-telephoto zoom lens Although it reaches the ultra-telephoto focal length equivalent of 750mm, the 150-500mm F5-6.7 is still quite compact in size with a length of just 8.3” and a maximum diameter of 93mm. Even when extended fully to the telephoto end, the length of the lens is only 11.2” so it can be used comfortably. The lens zooms from 150mm to 500mm by rotating the zoom ring through an arc of just 75° that enables rapid adjustment to the desired angle of view with minimal movement, avoiding missed opportunities and facilitating intuitive composition. 2. Amazing high image quality The optical construction features 25 elements in 16 groups. The generous and effective use of special lens elements including one XLD (eXtra Low Dispersion) element, five LD (Low Dispersion) elements, and two Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. And because the 150-500mm F5-6.7 is designed for full-frame mirrorless cameras, it delivers extremely high image quality and overall performance across the entire zoom range, in the center and from edge-to-edge. 3. VXD AF motor provides high speed, high precision, and excellent quietness The 150-500mm F5-6.7 features the VXD linear motor focus mechanism. VXD delivers high-speed and high-precision movement and ensures responsive performance. Additionally, the linear motor also reduces drive noise and vibrations produced during focusing (as compared to a conventional drive system), making it ideal for shooting both still photos and video in low-noise environments. 4. TAMRON’s acclaimed VC delivers excellent image stabilization The slim, compact 150-500mm F5-6.7 is equipped with TAMRON’s VC mechanism. The lens features a VC mode selection switch with three settings (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority) so the ideal VC mode can be invoked to match shooting conditions. This functionality delivers excellent image stabilization performance, enabling efficient reduction of image blur caused by camera shake. 5. Telephoto-macro shooting unleashes excellent close-range shooting performance The 150-500mm F5-6.7 offers excellent close-up shooting capabilities for an ultra-telephoto lens. The MOD is 23.6” at the 150mm end and 70.9” at the 500mm telephoto end. The maximum magnification ratio at 150mm is exceptionally high at 1:3.1 (the full-frame equivalent of 1:2.1). Users can shoot powerful telephoto-macro images of subjects including flowers and insects while maintaining a reasonable shooting distance — closer than you can get with conventional ultra-telephoto zoom lenses. 6. Additional features for greater convenience Arca-Swiss compatible tripod mount with strap attachment holes included Lens hood with flexible, protective front portion Switch designed for ease of operation and handling FLEX ZOOM LOCK mechanism to support greater usability Equipped with an MF SPEED switch that is handy when focusing manually 7. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating delivers stunning clarity and contrast 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection Footnotes ¹ Full-frame equivalent focal length

Press release: Wide, bright and super-light: Get more of the Story with the new 
NIKKOR Z 17-28mm f/2.8 Capture the Big Picture with Nikon’s Latest Affordable f/2.8 Zoom Lens MELVILLE, NY (September 20, 2022) Nikon Inc. has announced the NIKKOR Z 17-28mm f/2.8, the latest addition to the growing selection of extremely-capable and very affordable f/2.8 zoom lenses. This new full-frame lens combines the versatility of an ultra-wide angle of field view with the benefits of large fixed aperture, putting low light performance and gorgeous bokeh within reach. “The amount of NIKKOR Z lenses continues to increase at a rapid pace, giving all kinds of creators mirrorless lenses built with the latest in optical innovation,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z 17-28mm f/2.8 is derived from the same mutual concept as the recent NIKKOR Z 28-75mm f/2.8 lens, establishing a series of affordable zooms that open a gateway to fast-aperture performance and absolute versatility.” The NIKKOR Z 17-28mm f/2.8 is a lens for storytellers, captivating the viewer with vast landscapes, grand interiors or enveloping their senses with the starry night sky. The combination of the ultra-wide angle perspective and bright constant f/2.8 aperture liberates the creator, turning everyday scenes into impressive images and videos that grab the viewers’ attention or establish the scene. This wide aperture not only enhances the lens’ low light performance, but also creates a gorgeous out-of-focus area to make the subject pop. Scenes that were previously difficult to photograph are easier than ever to capture in vibrant detail, such as a packed dance floor at a wedding reception or a backlit subject within a cityscape. The new NIKKOR Z 17-28mm f/2.8 is ready to go anywhere. This extremely lightweight and portable lens weighs in at only 450 g (15.9 oz), which is approximately 30% lighter than the NIKKOR Z 14-24mm f/2.8. It’s also lighter and more compact than the NIKKOR Z 14-30mm f/4 lens, and uses a 67mm threaded mount for circular polarizers or neutral density filters. The lens’ minimal weight and internal zooming make it easy to pack or carry anywhere, and create an ideal partner for gimbals since the balance of the lens never changes. The lens is constructed for creators who aren’t afraid to go off the beaten path in pursuit of their content. The entire lens is sealed to prevent entry of dust and water droplets¹, while the front element features an antifouling coating which makes it easy to wipe away dirt, smudges and fingerprints. The NIKKOR Z 17-28mm f/2.8 puts an emphasis on sharpness, utilizing an optical formula that employs a Super ED glass element for maximum image quality at all focal lengths. Autofocus speed is blazing fast, thanks to the use of a high-speed stepping motor (STM), working seamlessly with Nikon Z mirrorless cameras to acquire critical focus on faces and eyes within the frame. The STM is also nearly silent, significantly reducing drive noise during video recording. Video content creators will especially appreciate the minimized focus breathing and click-less control ring for smooth exposure transitions. For additional versatility in photos and video, minimum focus distance is a mere 7.56 inches (0.19 m)², letting users get close-up for products and beauty shots with a magnificently blurred background. Pricing and Availability The new NIKKOR Z 17-28mm f/2.8 will be available in late October 2022 for a suggested retail price of $1,199.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Footnotes ¹ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. ² At 17mm zoom position. * SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Specs: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 17–28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 13 Groups - 11 Special elements / coatings: Three aspherical elements, two extra-low dispersion (ED) elements and one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.19× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 75 mm (2.95″) Length - 101 mm (3.98″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - No

Press release: Fujifilm Unveils FUJINON XF56mmF1.2 R WR Mid-Telephoto Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation today announces the launch of the new FUJINON XF56mmF1.2 R WR (XF56mmF1.2 R WR) weather-resistant, mid-telephoto prime lens, XF56mmF1.2 R WR, offering the 35mm equivalent focal length to an 85mm lens, is successor to the popular FUJINON XF56mmF1.2 R lens, and now features significant improvements from that prior model in minimum focusing distance, image-resolving performance and beautiful rendering of out-of-focus background. “XF56mmF1.2 R WR is the first Fujifilm X Mount lens to feature an almost perfectly circular aperture, even at F4 or F5.6, resulting in a clean edge along a highlight, with minimal aberrations and distractions, that is especially pleasing when it is out of focus. This design allows beautiful bokeh with busy backgrounds melting away from their subjects to create an isolating effect untouched by any other lens,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “The new XF56mmF1.2 R WR lens offers a wide variety of creative applications such as portraits, weddings, street photography, table-top, and commercial photography -- all situations that demand precise control over depth-of-field.” Main product features Outstanding image-resolving performance and stunning bokeh The lens design, consisting of 13 elements in eight groups including two aspherical elements and one ED element, suppresses various types of aberration including chromatic aberration and spherical aberration to achieve edge-to-edge image sharpness and smooth bokeh. The eight elements used in the focusing group take high-refractive technology from FUJINON cinema lenses to minimize chromatic, spherical, and comatic aberrations. In particular, this technology helps to minimize light bleed within highlights, boosting image quality and subject detail to achieve advanced image resolution. XF56mmF1.2 R WR is the first Fujifilm X Mount lens to use 11 diaphragm blades to achieve a near-perfect circle in the aperture¹, even at F4 or F5.6. A fast, mid-telephoto lens for a wide range of creative applications With a 56mm focal length (equivalent to 85mm in the 35mm format) and the open aperture of F1.2, XF56mmF1.2 R WR is a perfect choice for portraiture, as it provides clear separation of the subject from its background. In addition, the minimum focusing distance has been reduced from its predecessor version to just 50cm², due to improved resolving capability at minimum object distance (MOD). The reduced distance allows users to enjoy the appeal of this fast, mid- telephoto prime in a wide variety of situations beyond portraits, such as table-top, product and commercial photography. Autofocus (AF) function driven by an evolved direct current (DC) motor for speed and accuracy A DC motor is used to drive the focusing group of eight elements and the aperture unit for precise AF, necessary to achieve XF56mmF1.2 R WR’s advanced image resolution from MOD and beyond. The lens can attain focus quickly and accurately to freeze a decisive photo opportunity even when photographing with a shallow depth-of-field. Also, an added feature of the bearing mechanism successfully minimizes friction that may arise when the DC motor is driving lens elements, to nearly eliminate motor noise and the impact on video/audio recording quality. Protected from dust and moisture This compact and lightweight lens weighs just 15.69 ounces (445g) and measures nearly 3 inches (76mm). The lens barrel is weather-resistant in 9 places to ensure dust- and weather- resistance as well as the ability to operate at temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water and offer protection against stains, fingerprints and other marks. Pricing and Availability XF56mmF1.2 R WR is expected to be available in late September 2022, at a manufacturer’s suggested retail price of $999.95 USD and $1,275 CDN. For more information about XF56mmF1.2 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/xf56mmf12-r-wr/. Footnotes ¹ As of September 8, 2022 ² Distance from the sensor surface; The minimum distance from the front end of the lens is approximately 41cm. Specs: Lens type - Prime lens Max Format size - APS-C / DX Focal length - 56 mm Lens mount - Fujifilm X Aperture Maximum aperture - F1.2–16 Minimum aperture - F1.2–16 Aperture ring -Yes Number of diaphragm blades - 11 Aperture notes - Rounded blades Optics Elements 13 Groups 8 Special elements / coatings Two aspherical and one extra-low dispersion elements. Focus Minimum focus - 0.50 m (19.69″) Autofocus - Yes Full time manual - Yes Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 445 g (0.98 lb) Diameter - 80 mm (3.15″) Length - 76 mm (2.99″) Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes Tripod collar - No

Press release: Fujifilm Introduces FUJINON GF20-35mmF4 R WR, a Compact and Lightweight, Ultra Wide-Angle Zoom Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation is pleased to announce the launch of FUJINON GF20-35mmF4 R WR lens (GF20-35mmF4 R WR), a compact and lightweight, ultra wide-angle (UWA) zoom lens for GFX System cameras. GF20-35mmF4 R WR’s focal length ranges from the UWA at 20mm to the wide-angle at 35mm (equivalent to 16mm – 28mm in the 35mm format). With the UWA coverage, the lens can freeze information-dense subject matters such as a wide landscape or cityscape with precise details in high resolution, powered by the large-format sensor¹ in the GFX System. “Photographers will be able to expand creative horizons with what is now our widest GF lens, with numerous options to beautifully freeze every detail in landscape, travel and architecture photography. It also has the added convenience of a constant F4 maximum aperture throughout its focal range, which ensures exposure consistency and fast, accurate autofocusing regardless of the focal length,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “Unlike traditional large-format photography gear which is heavy and bulky, the compact and lightweight design of GF20-35mmF4 R WR enables mobility for photographers on-the-go.” Main product features: UWA zoom lens offering premium image quality The optical construction of GF20-35mmF4 R WR comprises 14 elements in ten groups, including three aspherical, one ED aspherical and three ED elements, for effective control of distortion and chromatic aberration. With these elements, the lens delivers high-resolution images of up to 100-megapixels with edge-to-edge sharpness at all focal lengths and aperture settings. The optical quality is further ensured through Fujifilm’s unique, Nano GI coating technology, which cuts down reflected light to minimize ghosting and flare, boosting sharpness, color and detail. Compact design that brings mobility to large format equipment Measuring just 4.4 inches (112.5mm) and weighing 25.6 oz. (725g), GF20-35mmF4 R LM WR has the filter thread size of 82mm despite being an UWA zoom lens, which allows photographers the versatility of choosing a variety of filters when creating landscape images. In addition, GF20-35mmF4 R WR uses an internal zoom mechanism, so its physical length and weight remain constant at every focal length. A total of four aspherical elements are used in each of the lens groups to optimize the overall number of elements and their configuration, thus efficiently correcting aberrations to maintain advanced image quality while keeping the compact form factor. The concave lens surface of strong curvature, typically seen in UWA lenses, is applied with a specialized coating with even thickness to minimize ghosting. As part of the design construction, magnesium alloy is used for components around the lens mount to make it lightweight and robust at the same time. Rugged design for all conditions Like all FUJIFILM G Mount lenses, GF20-35mmF4 R WR features a weather-resistant design with 12 sealed points protecting the lens from dust and moisture, while also keeping it functioning in temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water, fingerprints and other marks. Pricing and Availability GF20-35mmF4 R WR is expected to be available in early October 2022, at a manufacturer’s suggested retail price of $2,499.95 USD and $3,200 CDN. For more information about GF20-35mmF4 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/gf20-35mmf4-r-wr/. Footnotes: ¹ Fujifilm’s GFX System products incorporate a large-format sensor that measures 55mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor. Specs: Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 20–35 mm Lens mount - Fujifilm G Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - Yes Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 14 Groups - 10 Special elements / coatings - Three aspherical, one aspherical extra-low dispersion (ED), three ED elements. Focus Minimum focus - 0.35 m (13.78″) Autofocus - Yes Full time manual - Yes Distance scale - No DoF scale - No Physical Weight - 725 g (1.60 lb) Diameter - 89 mm (3.48″) Length - 113 mm (4.43″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Tripod collar - No

Press release: Hasselblad Launches New Flagship Camera and Three All-New Lenses Introducing the X2D 100C, XCD38V, XCD 55V and XCD 90V After the groundbreaking success of the X1D-50c and its second iteration, the X1D II 50C, Hasselblad unveils the powerful X2D 100C, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators. Hasselblad X2D 100C - Inspiration in Every Detail Hasselblad’s next-generation mirrorless medium format digital camera, the X2D 100C, has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark grey tone body of machined aluminium, the X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image’s highlights and shadows, utilising the Hasselblad Natural Colour Solution (HNCS). Working alongside the new 5-axis, 7-stop in-body image stabilisation system (IBIS), handheld image capture is possible in the widest range of conditions. Hasselblad independently developed its own IBIS for the X2D 100C in order to meet the stringent requirements for stabilising a 100MP sensor. Keeping size and weight in mind for easy portability, the X2D 100C is the most compact medium format IBIS solution on the market.1 With 294 Phase Detection Autofocus (PDAF) zones, the system ensures the subject is rapidly located and brought into focus. The X2D 100C captures files in 3FR RAW and full-size JPEG, and the cutting-edge, built-in 1TB SSD storage and CFexpress Type B card support delivers a high capture rate for fast-moving subjects. The X2D 100C features an 0.5-inch OLED Electronic Viewfinder (EVF) with 5.76-million dots, a high magnification of 1.00x with a refresh rate of 60fps, which supports electric refractive error correction to ensure the whole display is sharp and bright, from corner to corner.2 A 1.08-inch colour top display and a 2.36MP, 3.6-inch tilting, touch-capable rear display delivers access to all of these new imaging technologies whilst keeping the intuitive Hasselblad User Interface (HUI) and Scandinavian style of the X System. The battery has a CIPA rating of 420 shots and supports PD 3.0 fast charging.3 Additionally, the X2D 100C is compatible with Phocus, Hasselblad’s free image processing software. “When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment drives us to explore the possibility to improve its performance from all aspects.” Faster, more compact lenses enhance the X System lens lineup The XCD lens range now expands to 13 lenses in total with the launch of the XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V. Each new lens has been designed with a compact, lightweight build, all while maintaining Hasselblad’s top-class optical performance. The fully upgraded focusing module, with its stepping motor, enables faster and more accurate autofocus, and the optimized leaf shutter is more compact, providing flash sync at all speeds. Each of these new XCD lenses have a full-metal body with an engraved distance scale and an H logo engraved on both the focus ring and the lens control ring, delivering unique aesthetics. Photographers can now conveniently switch to Full-time MF using the lens by simply pulling and pushing the focus ring to change between AF and MF, and check focus and DOF readings in MF mode. Additionally, the new lens control ring supports function customization, and photographers can now change what to control with the ring according to their preferences to make shooting more intuitive and efficient. While the XCD 38V, XCD 55V, and XCD 90V lenses are compatible with any X System camera, they perform to their full potential when used with the X2D 100C. The XCD 38V is ideal for shooting documentary, street, and landscape photography. The XCD 55V is suitable for full or half-length portraits, as well as for shooting documentary, still life, and daily photography, providing image makers more options for their preferred photography genre. The XCD 90V is a moderate telephoto lens, perfect for close-up portraits and still life imagery, and is 11% lighter than the XCD 90. Per Nordlund, Hasselblad Lead Optical Designer commented, “The ambitious development goals we set for these lenses proved to be quite the challenge. We looked toward faster focusing, better operational features, and the highest possible optical performance in a more compact shape. The end result has been well worth the effort – everything falls into place, making the user experience straightforward and natural.” The X2D 100C has an MSRP of EUR €8,699 / GBP £7,369 / CNY ¥54,900 including VAT and USD $8,199 excluding sales tax. The XCD 2,5/38V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax. The XCD 2,5/55V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax. The XCD 2,5/90V lens has an MSRP of EUR €4,799 / GBP £4,059 / CNY ¥28,900 including VAT and USD $4,299 excluding sales tax. The Hasselblad X2D 100C, XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V are available to order immediately. See details of each new product here: www.hasselblad.com. ¹ Among interchangeable-lens mirrorless digital cameras with a 55mm-diameter CMOS sensor (according to a Hasselblad market survey on 1 March, 2022). ² Magnification: approximately 1.00x with the XCD 65 at infinity, –1 m-1. ³ To charge via PD protocol, the charging cable and power source must be PD-compatible. Hasselblad XCD 38mm F2.5 V Quick specs Lens type - Prime lens Focal length - 38 mm Image stab. - No Lens mount - Hasselblad X Max aperture - F2.5 Min aperture - F32 Min focus - 0.30 m (11.81″) Weight - 350 g (0.77 lb) Length - 68 mm (2.68″) Hasselblad XCD 55mm F2.5 V Quick specs Lens type - Prime lens Focal length - 55 mm Lens mount - Hasselblad X Max aperture - F2.5–32 Min aperture - F2.5–32 Min focus - 0.45 m (17.72″) Weight - 372 g (0.82 lb) Length - 72 mm (2.83″) Hasselblad XCD 90mm F2.5 V Quick specs Lens type - Prime lens Focal length - 90 mm Lens mount - Hasselblad X Max aperture - F2.5–32 Min aperture - F2.5–32 Min focus - 0.67 m (26.38″) Weight - 551 g (1.21 lb) Length - 95 mm (3.74″)

Press release: A New 18mm Ultra-Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Compact, Lightweight LUMIX S 18mm F1.8 (S-S18) for the LUMIX S Series Panasonic is pleased to introduce a new large-aperture ultra-wide fixed focal length lens, the LUMIX S 18mm F1.8 (S-S18), as the fifth addition to the series of F1.8 large-aperture lenses based on the L-Mount system standard. The large-aperture LUMIX S 18mm F1.8 (S-S18) boasts high optical performance passing the quality standard of professional use despite its compact size. Ultra-wide 18mm perspective provides versatile ways of use at different shooting distances. In a long shot, it captures more foreground or background elements to deliver a dynamic impression into the image. It is possible to add artistic expression to the foreground subject using rich perspective by shooting from a short distance. A total of five F1.8 fixed focal length lenses from the LUMIX S Series including the 85mm (S-S85), 50mm (S-S50), 35mm (S-S35), 24mm (S-S24) and the new 18mm (S-S18) lens feature a common size and position of control parts to provide practical advantages in use. The center of gravity of these lenses is almost the same so that it is easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. Common filters can also be used thanks to the same diameter. The descriptive performance of these lenses is also consistent. Covering virtually any framing and composition, use of these five LUMIX S F1.8 fixed focal length lenses will suffice for filmmaking with minimum workflow and post-production process. The LUMIX S 18mm F1.8 is comprised of thirteen lens elements in twelve groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The three ED lenses effectively suppress chromatic aberration. It is suitable for versatile situations including landscapes, astrophotography and architecture photography taking advantage of the ultra wide angle of view. It can also be used for close-up shots thanks to the minimum focusing distance of 0.18m. The LUMIX S 18mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation¹. The LUMIX S 18mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 340g compact size and light weight, the LUMIX S 18mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant² design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. ¹ The maximum sensitivity differs by camera model, from 1080 degrees on BS1H (as of September 2022) . ² Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.