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Press release: Fujifilm Announces FUJINON GF 35-70mm F4.5-5.6 WR Lens Valhalla, N.Y. – September 2, 2021 - FUJIFILM North America Corporation is pleased to announce the introduction of FUJINON GF35-70mmF4.5-5.6 WR lens (GF35- 70mm), an interchangeable lens for the FUJIFILM GFX System of large-format cameras. GF35-70mm is a compact and lightweight zoom lens, weighing approximately 13.7 ounces (390g), with outstanding image-resolving performance and focal length range. The highly portable form factor broadens the scope of applications for GFX System cameras equipped with a large format sensor*1. “GF35-70mm is a new concept, portable zoom for the GFX System, combining excellent versatility with mobility and portability,” says Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation’s Electronic Imaging Division. “It’s rugged, yet lightweight design is combined with its incredible adaptability to make it an invaluable part of any photographer’s gear.” Product features: Advanced versatility that covers the focal lengths required to capture day-to-day scenes GF35-70mm covers versatile focal lengths from 35mm in wide-angle to the standard 70mm (equivalent to 28mm-55mm in the 35mm film format) to cater to a wide range of photography situations, including landscape, portraiture and street photography. At 35cm, the lens features the second shortest minimum working distance among interchangeable lenses for the GFX System, enabling a close-up shot of a subject approximately 25cm from the front-most element of the lens. This means it has a broad shooting range, from the dynamic wide-angle framing to the standard framing style with a natural perspective. GF35-70mm consists of 11 elements, including one aspherical element and two extra-low dispersion (ED) elements, in nine groups. Its advanced image- resolving capability, with well-controlled spherical and chromatic aberrations, provides precise depiction of each scene. The most compact and lightest-weight body among GF lenses offering high- speed autofocus (AF) and advanced mobility GF35-70mm is optically designed to balance image quality with compact portability, weighing approximately 13.7 ounces (390g) and measuring 73.9mm (when retracted)*2) with the filter thread size of 62mm, an impressive achievement for a standard zoom designed for large-format sensor cameras. Even when mounted on the FUJIFILM GFX100S or FUJIFILM GFX50S II mirrorless digital cameras, the combined weight is less than 3 pounds (about 1,300g). The compact and lightweight focusing elements are driven with a stepping motor for fast and accurate AF performance, attaining focus on a subject nearly instantaneously to capture the perfect moment. Whisper-quiet AF makes it suitable not only for stills but also for video recording. The lens also supports the GFX System’s Face / Eye Detection AF modes. Fast and highly-accurate AF is achieved in as quickly as 0.13 seconds in near- silence for near-instantaneous focusing on the main subject’s face / eyes*3.This is particularly effective in portraiture that involves subject movements, permitting a momentary change in facial expressions to be captured. The lens is weather-resistant at 9 locations, and can be used with weather- resistant GFX System cameras in temperatures as low as 14°F (-10°C). The lens withstands rain even when it is mounted on the camera for hand-held shooting, providing shutter opportunities in the toughest of conditions. Support information This lens uses a manual retractable barrel structure. Before shooting, manually rotate the zoom ring to extend the barrel to the wide-angle 35mm position, which is the barrel’s default position. GF35-70mm is currently expected to be available late November, 2021, at a manufacturer’s suggested retail price of $999.95 USD ($1,250 CDN). For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf35-70mmf45-56- wr/. *1 A large-format camera contains an image sensor measuring 55mm diagonally (43.8mm x 32.9mm), with the area approx. 1.7 times that of a full-frame 35mm sensor *2 The lens measures approx. 96.4mm when fully extended. *3 When in the Phase Detection AF mode on the FUJIFILM GFX100S; Compliant with the CIPA guidelines Specifications Principal specifications Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 35–70 mm Image stabilization - No Lens mount - Fujifilm G Aperture Maximum aperture - F4.5–5.6 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 11 Groups - 9 Special elements / coatings - 1 aspherical + 2 ED Focus Minimum focus0.35 m (13.78″) Maximum magnification0.28× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 390 g (0.86 lb) Diameter - 85 mm (3.35″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 62 mm Hood supplied - Yes

Press release: Panasonic Releases the Compact, Lightweight LUMIX S 24mm F1.8 (S-S24) for the LUMIX S Series 24mm Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Newark, NJ (August 31, 2021) - Panasonic is pleased to introduce a new large-aperture wide fixed focal length lens, the LUMIX S 24mm F1.8 (S-S24), as the third addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50) and the new 24mm(S-S24) lens feature a common size and position of control parts to provide practical advantages in use. The lenses’ center of gravity is similar, which makes it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. In addition, their descriptive performance is consistent, and a uniform diameter enables the use of common filters. The LUMIX S 24mm F1.8 is comprised of twelve lens elements in eleven groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. It is suitable for versatile situations ranging from landscapes to snapshots, taking advantage of the wide angle of view. The ED lenses and the UED lens effectively suppress chromatic aberration. The LUMIX S 24mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation. The LUMIX S 24mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Further, with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 310g compact size and light weight, the LUMIX S 24mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant* design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. With the addition of the upcoming standard 35 mm fixed focal length lens and the four F1.8 large-aperture lenses of the LUMIX S series, the Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 24mm F1.8 (S-S24) will be available at valued channel partners for $899.99 in mid-October. * Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. • L-Mount is a trademark or registered trademark of Leica Camera AG. • Design and specifications are subject to change without notice.

Press release: TAMRON Announces the Launch of the World’s First All-In-One Zoom with 16.6X Zoom Ratio for Sony E-mount 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) August 25, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 18-300mm F/3.5-6.3 Di III-A VC VXD. The Sony E-Mount model B061S will be on sale September 24, 2021, at $699 USD. Due to the current global health crisis, the release date or product supply schedule could change. The launch of the previously announced Fujifilm mount under development is expected this Fall. The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first1 APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses. Moreover, with an MOD (Minimum Object Distance) of 0.15m (5.9 in) at the 18mm wide end and a remarkable maximum magnification ratio of 1:2, this lens performs astonishingly well when shooting up close. The lens is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism, effectively reducing image blur caused by camera shake in low-light conditions or in the ultra-telephoto range at slower shutter speeds. Also, same as most other TAMRON lenses for mirrorless cameras, the lens features a unified 67mm filter size. With a wide variety of other features for comfortable shooting, this is a highly versatile lens that allows you to easily enjoy high image quality from wide-angle to ultra-telephoto. PRODUCT HIGHLIGHTS 1. The world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras The 18-300mm F3.5-6.3 VC VXD is the world's first lens for APS-C mirrorless cameras with a 16.6x zoom ratio, the greatest feature of this lens, covering wide angle to an ultra-telephoto range. The full-frame equivalent focal length range is from 27mm to 450mm. With this broad coverage, it empowers shooting in a wide variety of situations, including everyday life and travel snapshots, both wide-angle and dynamic ultra-telephoto landscape photography and macro photography. 2. Best-in-class, extremely fast and precise AF provided by VXD linear motor focus mechanism The 18-300mm F3.5-6.3 VC VXD utilizes TAMRON's proprietary VXD linear motor focus mechanism. It achieves AF speed and precision that stand among the best of all all-in-one zoom lenses. Throughout its range, from wide-angle to ultra-telephoto, it provides precise AF shooting. Excellent when tracking a moving subject in focus, it is ideal when photographing animals, aircraft, railways, and other moving subjects. It’s extremely quiet, and therefore perfectly suited for both still and video shooting in conditions that demand silent operation. 3. MOD of 5.9” and maximum magnification ratio of 1:2 at wide end With an MOD of 5.9” at the 18mm wide end and a maximum magnification ratio of 1:2, the 18-300mm F3.5-6.3 VC VXD performs amazingly well when shooting up close compared to other all-in-one zoom lenses. It enables users to enjoy creative macro photography with highly blurred backgrounds, a feature unique to macro photography. As a pioneer in all-in-one zoom lenses, TAMRON demonstrates unmatched originality in close-up shots. 4. The best image quality in its class In terms of image quality, this new 18-300mm F3.5-6.3 VC VXD is one of the best-performing all-in-one zoom lenses for APS-C mirrorless cameras. To achieve a zoom ratio of 16.6x while ensuring high image quality, the lens features a well-balanced arrangement of three hybrid aspherical elements and four LD (Low Dispersion) lens elements to effectively suppress optical aberrations. Throughout the zoom range, it maintains high resolving power from the center to the corners. 5. Outstanding VC stabilization Despite its compact size, the lens is equipped with TAMRON's proprietary VC mechanism. With or without image stabilization in the camera body, the VC included in this lens effectively mitigates camera shake that is likely to occur in low-light conditions indoors and at night. Furthermore, using AI technologies, the lens will choose the compensation characteristic for videography at focal lengths of 70mm or less. 6. Comfortably compact 7. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch) 8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Press release: S | Sports SIGMA 150-600mm F5-6.3 DG DN OS Capture the magic through your finder.　 1. Uncompromising optical performance throughout the zoom range 2. Fast, high-precision AF and impressive functionality 3. Outstanding build quality optimized for ultra-telephoto photography Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects.Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations.Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line.* Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS functionInternal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (TS-121) fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount.Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / in. – in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g (Tripod included) / 74.1oz Sigma 150-600mm F5-6.3 DG DN OS Specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length- 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 4 stop(s) Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F5–6.3 Minimum aperture - F22–29 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 25 Groups - 15 Special elements / coatings - 4 FLD + 2 SLD elements, Super Multi-Layer coating Focus Minimum focus - 2.80 m (110.24″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 2100 g (4.63 lb) Diameter - 109 mm (4.29″) Length - 266 mm (10.47″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread - 95 mm Hood supplied - Yes Tripod collar - Yes

Press release: TAMRON Announces Development of Second-generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization August 4, 2021, Commack, NY - Tamron announces the development of a second generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021. Overview of the 28-75mm F/2.8 Di III VXD G2 (Model A063) features The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update Main features 1. Best image quality in standard zoom lens class 2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus 3. MOD (Minimum Object Distance) of 7.1” at wide end and maximum magnification ratio of 1:2.7 for creative close-ups 4. New design provides enhanced texture and greater user-friendliness 5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size

Press release: TAMRON Announces the Development of the World's First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2. A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range. August 4, 2021, Commack, NY - Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture. The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update

Press release: TAMRON Announces Development of its First Lens for FUJIFILM X-Mount Also Available in Sony E-mount The world’s first1 16.6x all-in-one zoom for APS-C mirrorless cameras July 21, 2021, Commack, NY - Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras simultaneously. The lenses are expected to be available in the Fall 2021. Since the launch of the 28-75mm F/2.8 Di III RXD (Model A036), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras in 2018, TAMRON has continually expanded its line of lenses for Sony mirrorless cameras. The popularity and wide adoption of these lenses prompted many user requests for the manufacture of the lens for other camera brands. As a specialist in the all-in-one zoom lens category, TAMRON recognized the potential to develop the first all-in-one zoom lens for the FUJIFILM X-mount. The 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) is the world's first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. To provide the pleasure of photography to more people around the world, TAMRON will continue to develop unique products and expand the number of lenses compatible with more camera brands. [1] Among interchangeable zoom lenses for APS-C mirrorless cameras (As of June 2021: TAMRON) [2] Di III-A: For APS-C format mirrorless interchangeable-lens cameras Overview of the 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) features The 18-300mm F3.5-6.3 covers a wide zoom range from approximately 27mm to 450mm (full-frame equivalent focal length). The first APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for a broad array of photographic possibilities. Its AF drive system uses TAMRON’s linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) for superior quietness and agile performance; and the lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality that is among the best of all all-in-one zoom lenses. With an MOD (Minimum Object Distance) of 5.9” at the wide end and a maximum magnification ratio of 1:2, this lens performs astonishingly well in its category when shooting up close. It is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism that supports stable photography even at ultra-telephoto focal lengths. And it features a unified Ø67mm filter size, the same as most other TAMRON lenses for mirrorless cameras. Main features The world’s first 16.6x all-in-one zoom. Extremely fast and precise autofocus—the highest-level in its class—with TAMRON’s VXD linear motor focus mechanism. MOD: 5.9“ / maximum magnification ratio: 1:2 at 18mm wide end. The best image quality in its class. Outstanding VC. Comfortably compact. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch) * Specifications, appearance, functionality, etc. are subject to change without prior notice.