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Press Release: Fujifilm Introduces FUJIFILM X-T5 Mirrorless Digital Camera Delivering Fifth-Generation Image Sensor and Processing Technologies in a Compact and Lightweight Body VALHALLA, N.Y., November 2, 2022 -- FUJIFILM North America Corporation is pleased to announce the introduction of the FUJIFILM X-T5 digital camera (X-T5), the latest addition to Fujifilm’s innovative line of X Series, X-T mirrorless digital cameras. Fujifilm brings its fifth-generation imaging sensor and processing technology to X-T5 in a camera body that is more compact than each of its previous three X- T system camera models1. X-T5 is the latest X Series camera to feature Fujifilm’s new, powerful back-illuminated 40.2MP X-TransTM CMOS 5 HR imaging sensor and high-speed image processing engine, X-Processor 5. It also provides up to 7.0 Stops2 of 5-axis in-body image stabilization (IBIS) and features a 3.69-million-dot EVF viewfinder with 0.8x magnification, and dual SD-card slots, delivering the highest image quality and resolving performance in the history of the X Series. “X-T5 combines all the fan favorites in one body. This system offers IBIS in a compact and lightweight body – designed for portability which is at the core of our X-T system. We’re also reintroducing the 3-way tilt screen to create stills and video from any position,” said Masato Yamamoto, general manager, Imaging Solutions Division, FUJIFILM Corporation. “At Fujifilm, we continue to push the boundaries of camera technology with each new camera release. X-T5 is no exception – offering fantastic all-round performance for both stills and video.” Features of X-T5 include: Image quality and resolving performance The new 40.2MP back-illuminated X-Trans CMOS 5 HR Imaging Sensor, with a state-of-the-art image processing algorithm, delivers advanced image resolution without compromising the signal to noise (S/N) ratio. This image processing algorithm delivers outstanding results, packed with detail across the native ISO range, which with X-T5 extends to ISO 125. Additionally, the Pixel Shift Multi-Shot feature allows photographers to make 160MP, super high-resolution images, while Subject Detection autofocus (AF) - capable of detecting animals, birds and a variety of other common subjects-- combined with the auto white balance, will assist photographers of all levels with producing superb, high-quality images. X-T5 offers 19 Film Simulation modes, including “Nostalgic Neg.,” characterized by high saturation and soft tonality. Creators can use Film Simulation presets, which mimic photographic film, for various subject types and scenes. X-T5 supports the HEIF image format, which delivers 10-bit image quality in files up to 30% smaller than standard JPEGs. Hardware, design and operability that provides powerful support to users’ content creation X-T5’s in-body image stabilization (IBIS) system, works in five axes, combats all types of camera movement, and provides up to seven stops of compensation which can continuously freeze 20 frames in a single click of the shutter. The dedicated software “Pixel Shift Combiner” processes the captured frames to generate an image containing some 160 million pixels. A maximum electronic shutter speed of 1/180,000 sec is also now available for photographers wishing to freeze subjects moving at high speeds. The 1.84-million-dot, three-way tilting LCD makes it easy for users to create in vertical position or at waist level. The new sensor offers a high number of phase detection pixels for impressive AF-S focus on a high-frequency subject, providing accurate autofocusing in situations such as landscape photography and portraiture. Also, the AF prediction algorithm offers stable focusing in AF-C mode. Equipped with a high-magnification, 3.69-million-dot EVF with 0.8x magnification, the viewfinder delivers optimal suppression of parallax and distortion which typically occur when an eye position becomes displaced while using the viewfinder. The classic X Series design has been retained with dials for ISO, shutter speed and exposure compensation – quick and easy to set, even with the camera switched off. Weighing just 1.23 lbs. (557g) 3, X-T5 is 50g lighter than the prior FUJIFILM X-T4 digital camera model and is perfect for a wide variety of photographic genres from street / documentary photography, where mobility is a requirement, to landscape photography and portraiture, which require particularly high resolution. Portability coupled with the camera’s weather-resistant structure allow users to take X-T5 into nearly any weather conditions. Featuring extended video functions Offering powerful video functionality, movies can be recorded internally at up to 6.2K/30p in 4:2:2 10-bit color. In addition, the 4K HQ mode oversamples 6.2K footage for superior 4K output. X-T5 supports F-Log2, which records an expansive dynamic range of 13+ stops—a range wider than that provided by current F-Log-- for extremely broad post-production potential. When combined with an ATOMOS HDMI device, the RAW video output from X-T5 can be recorded as 12-bit Apple ProRes RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the X-T5 can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. Optional accessories MHG-XT5 hand grip (specifically designed for X-T5): This grip facilitates the users’ ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. In addition, the MHG-XT5 grip can be used as a plate compatible with the Arca-Swiss quick release system. Pricing and Availability X-T5 will be available in black and silver colors and is expected to be available in late November, at a manufacturer’s suggested retail price of $1699.95 USD Body Only USD ($2,299.99 CDN). X-T5 digital camera with lens kits featuring FUJINON XF18-55mmF2.8-4 R LM OIS and FUJINON XF16-80mmF4 R OIS WR will also be available at a manufacturer’s suggested retail pricing of $2099.95 ($2839.99 CDN) and $2199.95 ($2,969.99 CDN) respectively. 1 Compared to overall external dimensions of the FUJIFILM X-T2, FUJIFILM X-T3, and FUJIFILM X-T4 digital cameras 2 With FUJINON XF35mmF1.4 R lens mounted 3 Weight references includes battery and memory card

Press release: Fujifilm Introduces the New FUJINON XF30mmF2.8 Macro Lens with a Minimum Focusing Distance of 3.94 in. (10cm) VALHALLA, N.Y., November 2, 2022 – FUJIFILM North America Corporation is pleased to announce the new FUJINON XF30mmF2.8 R LM WR lens (XF30mmF2.8 Macro), a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). XF30mmF2.8 Macro is designed for macro photography and features a 1:1 magnification ratio with a minimum focusing distance of just 3.94 in.¹ (10cm) from the sensor. “The ability to create dynamic, true 1:1 macro photography means photographers can enjoy tabletop photography, close-up commercial detail, and microscopic wildlife, among other genres,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “The lens’ compact design and weather-resistance makes it possible to take maximum advantage of X Series’ portability, offering unconstrained creative experiences.” Enabling macro photography in a variety of applications XF30mmF2.8 Macro’s design consists of 11 elements in 9 groups (including 3 aspherical elements and 2 ED elements), controls various forms of aberration (including chromatic aberration, spherical aberration and field curvature) to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the human field-of-view, also makes it an ideal choice across portraiture and wedding photography, and other genres where a lens with a natural field-of- view is desired. Use of a linear motor and a compact lightweight design provides fast and accurate autofocus XF30mmF2.8 Macro lens uses the Inner Focus system, where the lens group is driven by a linear motor to achieve accurate focus in as fast as 0.02 seconds². The focusing operation is quiet and smooth even for close-up photography, which traditionally has required large movement of focusing elements. The linear motor’s advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth-of-field. The design and engineering of XF30mmF2.8 Macro prioritizes a natural and compact form factor; the result is a lightweight lens weighing 6.88 ounces (195g) and measuring 2.74 in. (69.5mm) in length with a filter thread size of 43mm. Dust- and weather-resistant design capable of operating at low temperatures for advanced practical usability The lens barrel is sealed in 9 places to ensure consistent operation in temperatures as low as 14°F (-10°C), and dust- and weather-resistance. Pricing and Availability XF30mmF2.8 Macro is expected to be available in late November 2022, at a manufacturer’s suggested retail price of USD $599.95 (CDN $809.99). Notes ¹ This refers to distance from the sensor surface to the subject. The distance from the front lens element to the subject is .47 in. (1.2cm). ² Using applicable CIPA Guideline measurement methods, when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and using High Performance Mode.

Press release: TAMRON Announces Ultra-telephoto Zoom for FUJIFILM X-Mount 150-500mm F/5-6.7 Di III VC VXD (Model A057) Compact 750mm (full-frame equivalent) offers easy super telephoto shooting opportunities September 20, 2022, Commack, NY - Tamron announces the launch of the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for FUJIFILM X-mount. The lens is will be on sale October 13, 2022 at $1499. However, due to the current global health crisis, the release date or product supply schedule could change. The 150-500mm F5-6.7 covers a full-frame equivalent focal length range of 225mm to 750mm, combining compact size with stunning image quality across the entire zoom range—from the center of the image to the edges. Photographers can now easily enjoy the benefits of ultra-telephoto photography with its easy-to-handle compact body. The new ultra-telephoto zoom is equipped with the VXD (Voice-coil eXtreme-torque Drive) precise and high-speed linear motor focus mechanism and TAMRON’s proprietary VC (Vibration Compensation) mechanism. At the 150mm end, the lens offers an MOD (Minimum Object Distance) of 23.6” for powerful and dramatic close-ups. PRODUCT HIGHLIGHTS 1. Compact 750mm equivalent¹ ultra-telephoto zoom lens Although it reaches the ultra-telephoto focal length equivalent of 750mm, the 150-500mm F5-6.7 is still quite compact in size with a length of just 8.3” and a maximum diameter of 93mm. Even when extended fully to the telephoto end, the length of the lens is only 11.2” so it can be used comfortably. The lens zooms from 150mm to 500mm by rotating the zoom ring through an arc of just 75° that enables rapid adjustment to the desired angle of view with minimal movement, avoiding missed opportunities and facilitating intuitive composition. 2. Amazing high image quality The optical construction features 25 elements in 16 groups. The generous and effective use of special lens elements including one XLD (eXtra Low Dispersion) element, five LD (Low Dispersion) elements, and two Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. And because the 150-500mm F5-6.7 is designed for full-frame mirrorless cameras, it delivers extremely high image quality and overall performance across the entire zoom range, in the center and from edge-to-edge. 3. VXD AF motor provides high speed, high precision, and excellent quietness The 150-500mm F5-6.7 features the VXD linear motor focus mechanism. VXD delivers high-speed and high-precision movement and ensures responsive performance. Additionally, the linear motor also reduces drive noise and vibrations produced during focusing (as compared to a conventional drive system), making it ideal for shooting both still photos and video in low-noise environments. 4. TAMRON’s acclaimed VC delivers excellent image stabilization The slim, compact 150-500mm F5-6.7 is equipped with TAMRON’s VC mechanism. The lens features a VC mode selection switch with three settings (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority) so the ideal VC mode can be invoked to match shooting conditions. This functionality delivers excellent image stabilization performance, enabling efficient reduction of image blur caused by camera shake. 5. Telephoto-macro shooting unleashes excellent close-range shooting performance The 150-500mm F5-6.7 offers excellent close-up shooting capabilities for an ultra-telephoto lens. The MOD is 23.6” at the 150mm end and 70.9” at the 500mm telephoto end. The maximum magnification ratio at 150mm is exceptionally high at 1:3.1 (the full-frame equivalent of 1:2.1). Users can shoot powerful telephoto-macro images of subjects including flowers and insects while maintaining a reasonable shooting distance — closer than you can get with conventional ultra-telephoto zoom lenses. 6. Additional features for greater convenience Arca-Swiss compatible tripod mount with strap attachment holes included Lens hood with flexible, protective front portion Switch designed for ease of operation and handling FLEX ZOOM LOCK mechanism to support greater usability Equipped with an MF SPEED switch that is handy when focusing manually 7. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating delivers stunning clarity and contrast 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection Footnotes ¹ Full-frame equivalent focal length

Press release: Fujifilm Unveils FUJINON XF56mmF1.2 R WR Mid-Telephoto Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation today announces the launch of the new FUJINON XF56mmF1.2 R WR (XF56mmF1.2 R WR) weather-resistant, mid-telephoto prime lens, XF56mmF1.2 R WR, offering the 35mm equivalent focal length to an 85mm lens, is successor to the popular FUJINON XF56mmF1.2 R lens, and now features significant improvements from that prior model in minimum focusing distance, image-resolving performance and beautiful rendering of out-of-focus background. “XF56mmF1.2 R WR is the first Fujifilm X Mount lens to feature an almost perfectly circular aperture, even at F4 or F5.6, resulting in a clean edge along a highlight, with minimal aberrations and distractions, that is especially pleasing when it is out of focus. This design allows beautiful bokeh with busy backgrounds melting away from their subjects to create an isolating effect untouched by any other lens,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “The new XF56mmF1.2 R WR lens offers a wide variety of creative applications such as portraits, weddings, street photography, table-top, and commercial photography -- all situations that demand precise control over depth-of-field.” Main product features Outstanding image-resolving performance and stunning bokeh The lens design, consisting of 13 elements in eight groups including two aspherical elements and one ED element, suppresses various types of aberration including chromatic aberration and spherical aberration to achieve edge-to-edge image sharpness and smooth bokeh. The eight elements used in the focusing group take high-refractive technology from FUJINON cinema lenses to minimize chromatic, spherical, and comatic aberrations. In particular, this technology helps to minimize light bleed within highlights, boosting image quality and subject detail to achieve advanced image resolution. XF56mmF1.2 R WR is the first Fujifilm X Mount lens to use 11 diaphragm blades to achieve a near-perfect circle in the aperture¹, even at F4 or F5.6. A fast, mid-telephoto lens for a wide range of creative applications With a 56mm focal length (equivalent to 85mm in the 35mm format) and the open aperture of F1.2, XF56mmF1.2 R WR is a perfect choice for portraiture, as it provides clear separation of the subject from its background. In addition, the minimum focusing distance has been reduced from its predecessor version to just 50cm², due to improved resolving capability at minimum object distance (MOD). The reduced distance allows users to enjoy the appeal of this fast, mid- telephoto prime in a wide variety of situations beyond portraits, such as table-top, product and commercial photography. Autofocus (AF) function driven by an evolved direct current (DC) motor for speed and accuracy A DC motor is used to drive the focusing group of eight elements and the aperture unit for precise AF, necessary to achieve XF56mmF1.2 R WR’s advanced image resolution from MOD and beyond. The lens can attain focus quickly and accurately to freeze a decisive photo opportunity even when photographing with a shallow depth-of-field. Also, an added feature of the bearing mechanism successfully minimizes friction that may arise when the DC motor is driving lens elements, to nearly eliminate motor noise and the impact on video/audio recording quality. Protected from dust and moisture This compact and lightweight lens weighs just 15.69 ounces (445g) and measures nearly 3 inches (76mm). The lens barrel is weather-resistant in 9 places to ensure dust- and weather- resistance as well as the ability to operate at temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water and offer protection against stains, fingerprints and other marks. Pricing and Availability XF56mmF1.2 R WR is expected to be available in late September 2022, at a manufacturer’s suggested retail price of $999.95 USD and $1,275 CDN. For more information about XF56mmF1.2 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/xf56mmf12-r-wr/. Footnotes ¹ As of September 8, 2022 ² Distance from the sensor surface; The minimum distance from the front end of the lens is approximately 41cm. Specs: Lens type - Prime lens Max Format size - APS-C / DX Focal length - 56 mm Lens mount - Fujifilm X Aperture Maximum aperture - F1.2–16 Minimum aperture - F1.2–16 Aperture ring -Yes Number of diaphragm blades - 11 Aperture notes - Rounded blades Optics Elements 13 Groups 8 Special elements / coatings Two aspherical and one extra-low dispersion elements. Focus Minimum focus - 0.50 m (19.69″) Autofocus - Yes Full time manual - Yes Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 445 g (0.98 lb) Diameter - 80 mm (3.15″) Length - 76 mm (2.99″) Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes Tripod collar - No

Press release: Fujifilm Introduces FUJINON GF20-35mmF4 R WR, a Compact and Lightweight, Ultra Wide-Angle Zoom Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation is pleased to announce the launch of FUJINON GF20-35mmF4 R WR lens (GF20-35mmF4 R WR), a compact and lightweight, ultra wide-angle (UWA) zoom lens for GFX System cameras. GF20-35mmF4 R WR’s focal length ranges from the UWA at 20mm to the wide-angle at 35mm (equivalent to 16mm – 28mm in the 35mm format). With the UWA coverage, the lens can freeze information-dense subject matters such as a wide landscape or cityscape with precise details in high resolution, powered by the large-format sensor¹ in the GFX System. “Photographers will be able to expand creative horizons with what is now our widest GF lens, with numerous options to beautifully freeze every detail in landscape, travel and architecture photography. It also has the added convenience of a constant F4 maximum aperture throughout its focal range, which ensures exposure consistency and fast, accurate autofocusing regardless of the focal length,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “Unlike traditional large-format photography gear which is heavy and bulky, the compact and lightweight design of GF20-35mmF4 R WR enables mobility for photographers on-the-go.” Main product features: UWA zoom lens offering premium image quality The optical construction of GF20-35mmF4 R WR comprises 14 elements in ten groups, including three aspherical, one ED aspherical and three ED elements, for effective control of distortion and chromatic aberration. With these elements, the lens delivers high-resolution images of up to 100-megapixels with edge-to-edge sharpness at all focal lengths and aperture settings. The optical quality is further ensured through Fujifilm’s unique, Nano GI coating technology, which cuts down reflected light to minimize ghosting and flare, boosting sharpness, color and detail. Compact design that brings mobility to large format equipment Measuring just 4.4 inches (112.5mm) and weighing 25.6 oz. (725g), GF20-35mmF4 R LM WR has the filter thread size of 82mm despite being an UWA zoom lens, which allows photographers the versatility of choosing a variety of filters when creating landscape images. In addition, GF20-35mmF4 R WR uses an internal zoom mechanism, so its physical length and weight remain constant at every focal length. A total of four aspherical elements are used in each of the lens groups to optimize the overall number of elements and their configuration, thus efficiently correcting aberrations to maintain advanced image quality while keeping the compact form factor. The concave lens surface of strong curvature, typically seen in UWA lenses, is applied with a specialized coating with even thickness to minimize ghosting. As part of the design construction, magnesium alloy is used for components around the lens mount to make it lightweight and robust at the same time. Rugged design for all conditions Like all FUJIFILM G Mount lenses, GF20-35mmF4 R WR features a weather-resistant design with 12 sealed points protecting the lens from dust and moisture, while also keeping it functioning in temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water, fingerprints and other marks. Pricing and Availability GF20-35mmF4 R WR is expected to be available in early October 2022, at a manufacturer’s suggested retail price of $2,499.95 USD and $3,200 CDN. For more information about GF20-35mmF4 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/gf20-35mmf4-r-wr/. Footnotes: ¹ Fujifilm’s GFX System products incorporate a large-format sensor that measures 55mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor. Specs: Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 20–35 mm Lens mount - Fujifilm G Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - Yes Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 14 Groups - 10 Special elements / coatings - Three aspherical, one aspherical extra-low dispersion (ED), three ED elements. Focus Minimum focus - 0.35 m (13.78″) Autofocus - Yes Full time manual - Yes Distance scale - No DoF scale - No Physical Weight - 725 g (1.60 lb) Diameter - 89 mm (3.48″) Length - 113 mm (4.43″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Tripod collar - No

Press release: Fujifilm Introduces FUJIFILM X-H2 mirrorless digital camera Equipped with the new, 40.2MP “X-TransTM CMOS 5 HR” sensor to deliver the highest image quality in the X Series lineup Valhalla, N.Y. -- September 8, 2022 – FUJIFILM North America Corporation today announced the launch of the FUJIFILM X-H2 mirrorless digital camera (X-H2). X-H2 features the new, back-illuminated 40.2MP “X-TransTM CMOS 5 HR” sensor and the high-speed “X-Processor 5”, boasting the highest resolution in the X Series lineup in both stills and videos, as well as becoming the world’s first¹ APS-C camera to enable 8K/30P Apple ProRes internal recording. “X-H2 joining the flagship X-H family is not only huge for us at Fujifilm, but it is also especially significant for our consumers”, said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “X-H2S, which debuted in May, excels in speed, perfect for image makers who create moving content. X-H2 delivers exceptional image resolution and quality that are ideal for those creating images in super-high detail. We listened to our customers and took their feedback to heart, creating this amazing family of X-H cameras that are tailor-made to their distinct specialties.” Main product features: New X-TransTM CMOS 5 HR sensor and the high-speed X-Processor 5 Exceptional image quality delivered by the new sensor is complemented with advanced features including minimum standard ISO125, and the high-resolution 40.2MP sensor of the X-H2 has a unique image-processing algorithm designed to enhance image resolution without compromising the signal to noise ratio, producing astonishing image quality. the previous model’s 1/32,000 sec, to 1/180,000 sec). This allows users to the fastest shutter speed available within the X Series (the electronic shutter has been increased by 2.5 stops from leave the aperture wide open in bright or high-contrast conditions such as on a sunny beach or a ski slope, or to instantly freeze motion down to a millisecond. X-H2 is the first X Series camera featuring the Pixel Shift Multi-Shot function, which is ideal for commercial photography and digital archiving applications that need hi-resolution images with flawless color accuracy. Using the camera’s in-body image stabilization (IBIS) mechanism to shift the image sensor with immense precision, 20 reference images are automatically created and later assembled in post-production using the dedicated “Pixel Shift Combiner” software. The result is a 160 Megapixel image, constructed from the total information available from each RGB pixel found on the X-H2’s new X Trans 5 CMOS HR sensor. X-H2 also supports the HEIF image format, which delivers 10-bit image quality in files up to 30% smaller than standard JPEG files, continuing to expand Fujifilm’s reputation of delivering high-quality images straight out of camera. Excellent performance for professional video production needs With the new sensor, 8K movies can be recorded internally at 30P in 4:2:2 10- bit color. X-H2 has a heat-dissipating design -- same as the X-H2S -- to enable recording of 8K/30P video for up to 30 minutes². X-H2 is also capable of producing high-quality 4K (4K HQ) video, which is oversampled from 8K as it is being recorded internally. The result is an image that makes maximum use of the camera’s high-resolution sensor to record video with optimal image quality. X-H2 supports three Apple ProRes codecs; ProRes 422 HQ, ProRes 422, and ProRes 422 LT, with the option to also record ProRes 422 Proxy³ to help streamline post-production workflows when editing in 8K. With the help of X-Trans CMOS 5 HR, X-H2 is capable of delivering up to 2x of digital zoom with little-to-no loss in resolution, when recording video in 4K, even with a prime lens attached to the camera. With Fujifilm’s FUJINON XF18-120mmF4 LM PZ WR lens, zoom movements seamlessly transition to the digital zoom function when the lens reaches its maximum focal length. Combined with a compatible HDMI device from Atomos or Blackmagic Design, 12-bit 8K/30P RAW video output from X-H2 can be recorded as Apple ProRes or Blackmagic RAW, while the newly developed F-Log2 flat picture profile expands dynamic range up to 13+ stops, which broadens color-grading options in post-production. Evolved autofocus (AF) performance to accurately capture details X-Processor 5 features subject-detection AF based on deep learning technology that automatically detects and tracks a broad and diverse range of subjects, including animals, birds, cars, motorcycles, bicycles, airplanes, and trains. The new, high-resolution sensor offers optimal ability to attain AF-S focus on a subject with high-frequency. Users can easily autofocus accurately in situations where AF-S is typically used, such as landscape and portrait photography. X-H2 also incorporates an AF prediction algorithm which has been improved from that of previous X Series models. X-H2 is equipped with a focus meter as a manual focus assist during movie recording, allowing for more precise focus adjustment. It can also be used in combination with focus peaking. The video AF algorithm has been optimized for autofocus accuracy, giving users a sense of confidence in using AF while filming 8K video. Hardware and workflow that support users’ content creation experience A 5-axis in-body IBIS⁴, made possible by X-Processor 5 and a sensing control function, gives the freedom to handhold in conditions that previously may have required support. In addition, the IBIS function enables the image sensor to be precisely shifted, for the camera's Pixel Shift Multi Shot function. X-H2 is equipped with a high-magnification and high-definition 5.76-million-dot EVF with 0.8x magnification. It boasts a smooth refresh frame rate of approximately 120fps and offers significant control over parallax and distortion which typically occurs when an eye position becomes displaced while using the viewfinder. The body design is the same as X-H2S. With 79 weather-sealed points offering a high level of dust and moisture resistance, X-H2 is built to withstand the rigors of daily professional use and operate as normal in temperatures as low as 14°F (-10°C). The top panel LCD screen, adjustable AF ON button,1.62 million-dot vari-angle LCD monitor, and an independent movie recording button support comfortable operability. X-H2 has one CFexpressTM Type B memory card slot and one UHS-II SD memory card slot. CFexpress Type B cards⁵ are needed to realize the full potential of X-H2’s professional video performance. X-H2S / X-H2 can be combined with the file transmitter “FT-XH” to enable wired and wireless LAN tethered video recording⁶. Up to four X-H2S / X-H2 cameras can be connected simultaneously to enable the following operations from a computer browser: Check and adjust camera settings for each camera Simultaneously start and stop video recording for all cameras Save, load, and copy camera settings⁷ Optional accessories: VG-XH - Vertical battery grip (for the X-H2S / X-H2) This vertical battery grip is dust and moisture–resistant and is designed to operate at temperatures as low as 14°F (-10°C). It operates with two of Fujifilm’s NP-W235 high-capacity batteries. The grip’s button layout is designed to provide optimal operability whether holding the camera vertically or horizontally. FT-XH File transmitter (for the X-H2S / X-H2) This file transmitter features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered content creation or for creating sports/media content. It can also be used as a vertical grip with two of Fujifilm’s NP-W235 high-capacity batteries. It can be combined with the X-H2S / X-H2 to support the following communication specifications: FTP data transfer by wired LAN / wireless LAN / USB Smartphone tethering. Tethered shooting by wired LAN / wireless LAN. Remote recording function by wired LAN / wireless LAN; capable of controlling up to four X-H2S / X-H2 cameras from a browser at the same time. FAN-001 Cooling fan (for the X-H2S / X-H2) Specifically designed for the X-H2S / X-H2 to facilitate extended video recording and operation in high temperatures. The fan can be attached to the rear of the camera body without a cable, supplying power and extending continuous video recording time as the camera heats up and otherwise when operating in high temperatures, thereby eliminating concerns of heat-related camera shutdown. CVR-XH Cover kit (for the X-H2S / X-H2) This cover kit for the X-H2S / X-H2 protects various terminals on the camera. Items included in the kit: 1 x Sync terminal cover 1xHotshoecover 1 x File transmitter / vertical battery grip terminal cover o 1 x Cooling fan terminal cover 1 x Memory card slot cover Pricing and Availability FUJIFILM X-H2 mirrorless digital camera is expected to be available late September 2022, at a manufacturer’s suggested retail price of $1,999.95 USD ($2,550 CDN) for the camera body and $2,499.95 USD ($3,200 CDN) for the X- H2 digital camera with XF16-80mmF4 R OIS WR lens kit. Pricing and expected availability for X-H2 accessories are as follows: VG-XH Vertical Battery Grip: Available now at a Manufacturer’s Suggested Retail Price of $399.99 USD and $515 CAD. FT-XH File Transmitter: Expected to be available in late October 2022 at a Manufacturer’s Suggested Retail Price of $999.99 USD and $1,280 CAD. FAN-001 Cooling Fan: Available now at a Manufacturer’s Suggested Retail Price of $199.99 USD and $260 CAD. CVR-XH Cover Kit: Available now at a Manufacturer’s Suggested Retail Price of $19.99 USD and $26 CAD. For more information about X-H2 and its accessories, please visit https://fujifilm- x.com/en-us/products/cameras/x-h2/. Footnotes: ¹ Based on market availability as of September 8, 2022, per FUJIFILM Corporation data. ² Achievable when recording video at 25°C from a cool start, with the auto power-off, temperature set at “High,” bitrate of 100Mbps, using the VG-XH vertical battery grip and three batteries. The recording duration depends on remaining battery charge and the type and capacity of the memory card used. When the X-H2 main unit heats up, video filming will automatically be terminated and be unavailable pending cool down. ³ Not available in 8K/30P or in 8K/25P. ⁴ When used specifically with the FUJINON XF35mmF1.4 R lens. ⁵ See the Fujifilm website for a list of verified compatible cards. ⁶ Update to the latest firmware is required for X-H2S when using this function. ⁷ Camera settings can be saved to computer or tablet device and can be loaded from computer or tablet device. Specs: Price MSRP - $1999 ($2499 w/ 16-80mm F4) Body type Body type - SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 7728 x 5152 Image ratio w:h - 1:1, 3:2, 16:9 Effective pixels - 40 megapixels Sensor size - APS-C (23.5 x 15.6 mm) Sensor type - BSI-CMOS Processor - X-Processor 5 Color space - sRGB, Adobe RGB Color filter array - X-Trans Image ISO - Auto, 160-12800 (expands to 80-51200) Boosted ISO (minimum) - 80 Boosted ISO (maximum) - 51200 White balance presets - 7 Custom white balance - Yes (3 slots) Image stabilization notes - Some lenses limited to 5 stops of correction CIPA image stabilization rating - 7 stop(s) Uncompressed format - RAW JPEG quality levels - Fine, normal File format JPEG (Exif v2.3) HEIF Raw (14-bit RAF) Optics & Focus Autofocus Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Autofocus assist lamp - Yes Number of focus points - 425 Lens mount - Fujifilm X Focal length multiplier - 1.5× Screen / viewfinder Articulated LCD - Fully articulated Screen size - 3″ Screen dots - 1,620,000 Touch screen - Yes Screen type - TFT LCD Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 1.2× (0.8× 35mm equiv.) Viewfinder resolution - 5,760,000 Photography features Minimum shutter speed - 30 sec Maximum shutter speed - 1/8000 sec Maximum shutter speed (electronic) - 1/180000 sec Exposure modes Program Shutter priority Aperture priority Manual External flash - Yes (via hot shoe or flash sync port) Flash X sync speed - 1/250 sec Drive modes Single Continuous (L/H) Bracketing Continuous drive - 15.0 fps Self-timer - Yes Metering modes Multi Center-weighted Average Spot Exposure compensation - ±5 (at 1/3 EV steps) AE Bracketing - ±5 (2, 3, 5, 7 frames at 1/3 EV, 2/3 EV, 1 EV, 2 EV steps) WB Bracketing - Yes Videography features Format - H.264, H.265 Modes 3840 x 2160 @ 23.98p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 720 Mbps, MOV, H.265, Linear PCM Microphone - Stereo Speaker - Mono Storage Storage types - 1x CFexpress Type B, 1x UHS-II SD Connectivity USB - USB 3.2 Gen 2 (10 GBit/sec) USB charging - Yes HDMI - Yes (Full-sized) Microphone port - Yes Headphone port - Yes Wireless - Built-In Wireless notes - 802.11b/g/n + Bluetooth Remote control - Yes (via smartphone or wired remote) Physical Environmentally sealed - Yes Battery - Battery Pack Battery description - NP-W235 lithium-ion battery & charger Battery Life (CIPA) - 680 Weight (inc. batteries) - 660 g (1.46 lb / 23.28 oz) Dimensions - 136 x 93 x 95 mm (5.35 x 3.66 x 3.74″) Other features Orientation sensor - Yes Timelapse recording - Yes GPS - None

Press release: TAMRON Announces the Launch of the World’s First1 Wide Range 4.1x Standard Zoom Lens for FUJIFILM X-mount 17-70mm F/2.8 Di III-A VC RXD (Model B070) June 15, 2022, Commack, NY - Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a fast-aperture standard zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The lens is scheduled to be on sale on July 8, 2022, at $799. However, due to the current global health crisis, the release date or product supply schedule could change. This new lens is the FUJIFILM X-Mount version of the 17-70mm F/2.8 Di III-A VC RXD (Model B070) released in January 2021 for Sony E-mount APS-C mirrorless cameras. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio that covers the focal length range of 17-70mm (full-frame equivalent of 25.5-105mm), and superb optical performance. It is a small, lightweight lens equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. The VC mechanism leverages AI technology when shooting video. It is also equipped with the quiet RXD (Rapid eXtra-silent stepping Drive) AF motor and has minimal focus breathing. These features enable videographers to shoot comfortably when using a mirrorless interchangeable-lens camera. For added versatility, the 17-70mm F2.8 offers an exceptional MOD (Minimum Object Distance) of 7.5” at the wide-angle end, Moisture-Resistant Construction and Fluorine Coating. Its 67mm filter size is the same as most TAMRON lenses for mirrorless cameras. It is a highly useful lens that delivers high image quality for photography and videography with its fast F2.8 aperture. PRODUCT HIGHLIGHTS 1. World’s first fast-aperture standard zoom lens for APS-C mirrorless cameras with the focal length range of 17-70mm (4.1x zoom ratio) The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 fast-aperture zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio. 2. Outstanding optical performance The optical construction of the 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) and one hybrid aspherical lens elements are precisely arranged to maintain high-resolution performance from edge to edge. 3. VC mechanism optimized for both still images and video shooting The 17-70mm F2.8 features TAMRON's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU (Micro Processor Unit) all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performs automatically to best compensate for different shooting situations. 4. Exceptionally quiet RXD stepping motor The 17-70mm F2.8 incorporates TAMRON's proprietary RXD stepping motor. Remarkably quiet, the lens facilitates photography and videography in conditions that require silence. Supporting stress-free focusing from the wide-angle to the telephoto end of the zoom range, RXD technology enables the camera's focus tracking of moving objects to perform superbly. 5. Suppresses focus breathing The 17-70mm F2.8 has minimal focus breathing, an undesirable phenomenon in which the angle of view changes depending on the focusing distance during videography. By counteracting focus breathing, the 17-70mm F2.8 empowers users' expression of their creative intentions to the fullest degree. 6. Close focusing MOD is just 7.5” at wide-angle end 7. A highly portable compact design 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection 1 Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May, 2022: TAMRON) 2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 17–70 mm Image stabilization - Yes (Vibration Compensation (VC)) Lens mount - Fujifilm X, Sony FE Aperture Maximum aperture - F2.8 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 16 Groups - 12 Special elements / coatings - Two GM (Glass Molded Aspherical) elements and one hybrid aspherical lens element. Focus Minimum focus - 0.20 m (7.68″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 530 g (1.17 lb) Diameter - 75 mm (2.94″) Length -120 mm (4.72″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Tripod collar - No

Press release: Fujifilm Introduces FUJINON XF150-600mmF5.6-8 R LM OIS WR Lens Super-telephoto zoom lens offers premium image quality, lightweight design and outstanding speed Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation is pleased to introduce FUJINON XF150-600mmF5.6-8 R LM OIS WR telephoto zoom lens (XF150- 600mmF5.6-8 R LM OIS WR). Engineered for photographers who rely on extreme zoom capabilities, even in the most challenging photographic situations. From distant wildlife to sprawling landscape photography, XF150-600mmF5.6-8 R LM OIS WR is designed to create long-distance images with pinpoint accuracy. “The outstanding coverage that is achievable with this lens places a range of far- reaching subjects–including wildlife, nature, and landscape details–firmly within frame,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “An incredible focal range paired with fast, reliable autofocus, and a perfectly balanced, lightweight design removes barriers between photographers and their subjects, so their only limitation is their own creativity.” The lens consists of 24 lens elements in 17 groups including three extra-low dispersion (ED) elements and four Super ED elements, to deliver an advanced level of image resolution edge to edge across the entire zoom range. Covering 35mm equivalent focal lengths of 229mm – 914mm, image makers can extend the reach of XF150-600mmF5.6-8 R LM OIS WR through either FUJIFILM XF1.4X TC WR or FUJIFILM XF2X TC WR teleconverters. The lens’s longest focal length extends to 1200mm (35mm equivalent of 1828mm), closing distances in an instant. The fast autofocus system, driven by a linear motor, attains precise focus quickly and accurately, even in the super-telephoto range, where focusing can be difficult due to a shallow depth of field. Main XF150-600mmF5.6-8 R LM OIS WR Product Features: Fujifilm’s longest super-telephoto range delivers premium image quality HT-EBC coating, typically used on broadcast lenses, has been applied on all elements of XF150-600mmF5.6-8 R LM OIS WR, to achieve high transmittance and low reflectance despite containing 24 lens elements. Compatible with FUJIFILM XF2X TC WR and XF1.4X TC WR. XF2X TC WR - 300mm to 1200mm (35mm equivalent focal lengths of 457mm – 1828mm XF1.4 TC WR - 210mm to 900mm (35mm equivalent focal lengths of 315mm - 1350mm Rugged yet lightweight design to reduce user load, enabling extended shooting in a variety of situations XF150-600mmF5.6-8 R LM OIS WR weighs just 3.5 pounds (1605g)1 despite being a super-telephoto zoom reaching up to 600mm. Two super ED elements are used to keep the lens barrel small, while maintaining an advanced level of image-resolving performance. The use of an Inner Zoom system means the lens barrel maintains a constant length at every focal length. This results in a lightweight lens that zooms easily with no shift in weight distribution. The lens body is matte silver to mitigate temperature increase under even the most challenging wildlife, nature, and landscape photography environments. Magnesium alloy is used for the internal base frame that supports the lens structure to maintain durability, while keeping the overall lens weight low. The lens barrel is weather-sealed at 19 locations for dust and weather- resistance and the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). 5-stop image stabilization mechanism XF150-600mmF5.6-8 R LM OIS WR features a high-precision sensor and control system to deliver up to 5-stops2 of optical image stabilization, making it easier than ever to make images at even the super-telephoto range. Diverse functions for fast and silent autofocus (AF) and easy AF operation XF150-600mmF5.6-8 R LM OIS WR uses the Inner Focus system, which drives the lens with a linear motor to achieve fast and silent AF. Focus is attained in as fast as 0.25 seconds,3 even in the hard-to-focus super-telephoto range. The Focus Preset function ensures the lens remembers the focus setting for a location pre-defined with the SET button4. Users can keep creating images without having to re-adjust focus on a targeted subject. The Focus Limiter allows users to restrict the lens AF range. This can effectively shorten AF time when photographing a subject that is 16 feet (5 meters) away or more. The Focus Control button is conveniently located at the front edge of the lens barrel4. The Focus Select switch may be used for added operability of AF and focus lock. 1 Without lens hood, lens cap, and tripod collar foot 2 Compliant with CIPA in pitch / yaw directions 3 AF speed measured at the telephoto end, using CIPA Guideline compliant measurement method, and when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and in High Performance Mode. The AF speed at the wide-angle end under the identical condition is approx. 0.15 seconds. 4 Fujifilm’s latest X Series digital camera firmware update must be downloaded to activate the lens Focus Preset function and the Focus Control button. An applicable firmware update for the FUJIFILM X-T4, FUJIFILM X-T3 and FUJIFILM X-S10 digital cameras will be forthcoming. Pricing and Availability FUJIFILM XF150-600mmF5.6-8 R LM OIS WR is expected to be available in early July 2022 at a Manufacturer’s Suggested Retail Price of $1,999 USD and $2,550 CAD. For more information on this lens, visit https://fujifilm-x.com/en-us/products/lenses/xf150- 600mmf56-8-r-lm-ois-wr/. Fujifilm XF 150-600mm F5.6-8 R LM OIS WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Fujifilm X Aperture Maximum aperture - F5.6–8 Minimum aperture - F22 Aperture ring - Yes Optics Elements - 24 Groups - 17 Special elements / coatings - 4 Super ED elements, 3 ED elements Focus Minimum focus - 2.40 m (94.49″) Autofocus - Yes Motor type - Linear Motor Full time manual - Unknown Focus method - Internal Focus notes - Inner Focus Distance scale - No DoF scale - No Focus distance limiter - >16ft Physical Weight - 1605 g (3.54 lb) Diameter - 99 mm (3.9″) Length - 315 mm (12.4″) Materials - Magnesium alloy Sealing - Yes Colour - matte silver Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - Yes

Press release: Fujifilm Introduces FUJINON XF18-120mmF4 LM PZ WR Lens Hybrid Broadcast/Video/Photo Lens a First for X Series Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of FUJINON XF18-120mmF4 LM PZ WR lens (XF18-120mmF4 LM PZ WR), specifically designed for photographers, filmmakers, and image-makers creating both stills and video. “This lens marks the first collaboration between FUJINON Optics and FUJIFILM X Series engineers, creating a truly hybrid solution for motion production professionals and enthusiasts alike,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “Incorporating our inherent broadcast technology has allowed us to create a lens with both cinema and broadcast- style features that delivers smooth zoom, focus, and iris functionality.” XF18-120mmF4 LM PZ WR covers focal lengths ranging from the wide-angle 18mm to telephoto 120mm (equivalent to 27mm – 183mm in the 35mm film format). The highly versatile 6.7x power zoom, with its compact design, facilitates a variety of shooting situations including landscape (wide angle) and portraiture (telephoto). The lens is also capable of producing premium-quality video due to the advanced video performance Fujifilm has nurtured in its broadcast and cinema lenses over many years. The lens offers constant maximum aperture of F4.0 across the entire focal range from wide angle to telephoto. It also has a maximum magnification ratio of x0.2, adding versatility to how the lens can be used to frame images when subjects are closer to the lens. Thanks to the expertise of FUJINON Optics engineers, XF18-120mmF4 LM PZ WR has minimal focus breathing. As a result, changes in angle of view and variances in optical axis shift that can occur when focusing or zooming the lens are kept to a minimum. In addition to the regular zoom and focus rings, the lens is equipped with other versatile video features including a variable zoom/focus control ring and a custom Fn button. Main Product Features: Broad range of focal lengths for superior stills and videos XF18-120mmF4 LM PZ WR comprises 15 lens elements in 12 groups, including three aspherical elements and three extra-low dispersion (ED) elements, to effectively suppress spherical aberration, distortion, and chromatic aberration. The result is excellent image-resolving performance. Optimum positioning of the focusing element minimizes the effects of focus breathing. Fast and highly accurate auto focus (AF) The lens uses an Inner Focus system, which drives the compact and lightweight group of focusing elements with a linear motor to achieve focus in as fast as 0.02 seconds1. XF18-120mmF4 LM PZ WR’s focus-tracking performance is dramatically improved when attached to the FUJIFILM X-H2S digital camera. The combination brings together X-H2S’s high-speed focus drive mechanism with XF18-120mmF4 LM PZ WR’s focus-tracking performance to easily track subjects, even while recording video. Diverse video-filming functions for easy video production The aperture drive control in the XF18-120mmF4 LM PZ WR has been updated from that of other XF lenses to successfully suppress exposure shift linked to aperture adjustments. When the level of luminosity changes, the aperture transitions smoothly so that exposure stays constant, even when light conditions are changing rapidly. The lens features a zoom/focus control ring, which allows users to control zooming or focusing at a variable speed. The lens also comes with a zoom feature, that drives zooming at a constant pace2, allowing users of all levels of expertise to master video production with zooming. Combine with FUJIFILM X-H2S digital camera and FT-XH file transmitter accessory to remotely record video on a single or multiple cameras, online through a web browser. Compact and lightweight design for advanced mobility The aspherical and ED elements were designed for both size and weight efficiency, weighing just over one pound (460g), measuring approximately 4.9 inches (123.5mm) in length and with a filter thread diameter of 2.8 inches (72mm). The use of the Inner Zoom system means the lens barrel has a plain, non- extending structure, resulting in a lightweight lens that zooms easily with no shift in weight distribution. XF18-120mmF4 LM PZ WR also uses a smooth power zoom mechanism to drive the zoom lens group linearly with a stepping motor. This results in high-quality zooming with minimal optical axis shift across all focal lengths, from wide angle to telephoto. Dust and weather resistant structure capable of operating at low temperatures The lens barrel is weather-sealed at 13 locations to ensure dust and weather- resistance and to provide the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). Pricing and Availability FUJINON XF18-120mmF4 LM PZ WR is expected to be available in or around September 2022 at a Manufacturer’s Suggested Retail Price of $899 USD and $1,150 CAD. Fujifilm XF 18-120mm F4 LM PZ WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 18–120 mm Image stabilization - No Lens mount - Fujifilm X Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded aperture blades Optics Elements - 15 Groups - 12 Special elements / coatings - 3 aspherical and 3 ED elements. Focus Minimum focus - 0.60 m (23.62″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Linear Motor Focus notes - Inner Focus Distance scale - No DoF scale - No Physical Weight - 460 g (1.01 lb) Diameter - 77 mm (3.03″) Length - 124 mm (4.88″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Zoom lock - No Filter thread - 72 mm Hood supplied - Yes

Press Release: Fujifilm Introduces X-H2S Mirrorless Digital Camera New flagship camera features enhanced still and video capabilities Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of its next flagship X Series mirrorless digital camera, FUJIFILM X-H2S (X- H2S). The most advanced X Series mirrorless camera yet, X-H2S includes advanced features for both still photography and video. It is also the first APS-C digital camera of its kind to feature Fujifilm’s 26.16MP X-TransTM CMOS 5 HS imaging sensor, a stacked, back-side illuminated imaging sensor with a signal reading speed up to four times faster than Fujifilm’s previous X-TransTM CMOS 4*1. X-TransTM CMOS 5, combined with the newly minted X-Processor 5 (which doubles the camera’s processing power compared to X-Processor 4), greatly enhances overall image fidelity at lower ISOs and reduces noise at higher ISOs. Subject-detection AF, which maximizes the tracking speed and accuracy of moving subjects is now made possible through the incorporation of an AI processor. For video, X-Processor 5 enables the recording of 10-bit 4:2:2 video in resolutions up to 6.2K/30P and frame rates as fast as 4K/120P and FHD/240p. Support for professional codecs, like Apple ProRes HQ/ Pro Res 422/ Pro Res LT, provide incredible flexibility within post-production workflows, while also minimizing power consumption, thereby extending the camera’s maximum video recording time up to 240 minutes. “The universal reaction to X-H2S has been, ‘This is exactly what I’ve been waiting for!’ The overwhelmingly enthusiastic response reinforces my belief that X-H2S will be the versatile, hybrid digital camera that can meet the diverse needs of photographers and motion production professionals,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “It’s fun to see so much enthusiasm for this camera, especially since the features it has aren’t normally found at a price point of only $2499.95.” With these sensor and processor updates, X-H2S achieves substantial performance improvement over other digital camera models on the market, including: Major boost to burst mode capability: X-H2S can apply AF / AE tracking in blackout-free continuous shooting conditions of up to 40 frames per second*2, and can create over 1,000 frames continuously with the high-speed burst shooting mode set to 30 frames per second (JPEG) or 20 frames per second (RAW)*3 Dramatically evolved autofocus (AF) performance: X-H2S’s high number of AF calculations performed per second improves overall AF accuracy and facilitates subject-detection AF. Developed with Deep Learning technology, subject-detection AF implements an advanced prediction algorithm to enhance the performance of Zone AF, by refining the camera’s ability to track moving subjects in low-contrast environments. Subject detection and tracking has also been expanded from the human face and eyes to now include animals, birds, cars, motorcycles, bicycles, airplanes and trains. X-H2S keeps targeted subjects consistently in focus, allowing users to concentrate on framing and critical image-making opportunities. Exceptional video performance: X-H2S digital camera supports internal recording of 4:2:2, 10-bit Apple ProRes HQ/ ProRes 422/ ProRes LT and ProRes 422 Proxy at resolutions of up to 6.2K/30P and 4:2:2, 10-bit h.265video in frame rates as fast as 4K/120P and FHD/ 240p. The sensor’s readout speed of 1/180 seconds when recording video further assists in minimizing rolling shutter effects on moving subjects, or when the camera itself is moving. A heat-dissipating design brings the 4K/60P continuous video recording time to approximately 240 minutes, while the optional FAN-001 cooling fan accessory assists with maintaining similar levels of performance in high-temperature conditions. Significant flexibility for external recording: X-H2S is the first X Series digital camera to contain F-Log2, which provides a dynamic range of up to 14+ stops, allowing for more creative possibilities both in production and post-productionworkflows. Additional Product Features: Best subject tracking in X Series history X-H2S controls phase-detection pixels independently from image display when in burst mode. This triples the number of calculations in phase detection from the acclaimed FUJIFILM X-T4 and enables high-speed focusing even during high-speed continuous shooting. X-H2S’s electronic viewfinder uses a high-resolution, 5.76-million-dot panel with a magnification of 0.8x. With a frame rate of approximately 120fps, the smooth viewfinder offers stellar visibility as a result of strong suppression of parallax and distortion (which commonly occurs when an eye position becomes displaced while using the viewfinder), thereby enabling accurate subject tracking. Thoughtful design to enhance users’ content creation experience The camera features an all-new five-axis, in-body image stabilization mechanism, which offers up to 7.0-stops of image stabilization*4. Users can comfortably choose to operate the camera handheld in active environments (e.g., sports) or in low-light conditions (e.g., nightscape). X-H2S incorporates the popular design features of Fujifilm’s previous X-H1 model, such as a large grip that works well with large lenses, an LCD display on the top panel for users to check settings at any time, and a highly-robust body that withstands heavy professional use. Many additional improvements have also been included in the design and construction of X-H2S: The shutter button’s overall feel has been adjusted to improve its operability when it is half-pressed. This allows users to release the shutter exactly when intended. A standalone video recording button has been added to make the experience of recording video with the 1.62-million-dot, vari-angle LCD monitor a seamless experience. From the fit and finish of the buttons and materials used in the construction of X-H2S to being able to map specific functions to the AF ON button, image-makers will find the experience of using X-H2S intuitive and familiar. Shutter durability has been optimized, withstanding 500,000 actuations during quality and performance testing. The camera features dual memory card slots supporting one CFexpressTM Type B and one SD card*5. Users can draw out the full potential of X-H2S’s fast, continuous image-making and video performance with the high-speed data processing performance of CFexpressTM Type B memory cards. X-H2S Accessories Several new accessories are also being introduced to complement the launch of X- H2S. These optional accessories include: Vertical battery grip (VG-XH) Dust- and moisture–resistant and is designed to operate at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). It fits two FUJIFILM NP-W235 high-capacity batteries. The grip’s button layout is designed to provide equal operability whether holding the camera vertically or horizontally. File transmitter (FT-XH) Features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered content creation or for creating sports/media content. It can also be used as a vertical grip using two FUJIFILM NP-W325 high-capacity batteries. It can be combined with X-H2S to support the following communication specifications: FTP transfer by wired LAN / wireless LAN / USB Smartphone tethering Tethered shooting by wired LAN / wireless LAN Remote recording function by wired LAN / wireless LAN; capable of controlling up to four X-H2S cameras from a browser at the same time Cooling fan (FAN-001) Specifically designed for the X-H2S to facilitate extended image creation and video recording in high temperatures. The fan can be fitted to the rear of the camera body without a cable, supplying power, extending continuous video recording time at high temperature, and eliminating concerns of heat-related camera shutdown. Cover kit (CVR-XH) Protects various terminals on the camera. Items contained in this kit: 1x Sync terminal cover 1x Hot shoe cover 1x File transmitter / vertical battery grip terminal cover 1x Cooling fan terminal cover 1x Memory card slot cover Pricing and Availability: FUJIFILM X-2HS mirrorless digital camera is expected to be available in early July 2022 at the Manufacturer’s Suggested Retail Price of $2,499 USD and $3,200 CAD. Pricing and expected availability for X-2HS accessories are as follows: VG-XH Vertical Battery Grip: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $399 USD and $515 CAD. FT-XH File Transmitter: Available in September 2022 at a Manufacturer’s Suggested Retail Price of $999 USD and $1,280 CAD. FAN-001 Cooling Fan: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $199 USD and $260 CAD. CVR-XH Cover Kit: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $19.99 USD and $26 CAD. For more information about X-H2S and its accessories, please visit https://fujifilm- x.com/en-us/products/cameras/x-h2s/. *1 In comparison with the X-TransTM CMOS4, carried in the current camera model *2 Applies to high-speed continuous shooting conditions without viewfinder black-out (i.e., with photographer still able to view the subject). AF / AE tracking in these conditions is only available when using the electronic shutter. *3 Performance based on a cold start, when using the electronic shutter. *4 When mounted with the FUJINON XF35mmF1.4 R lens *5 See the Fujifilm website for a list of verified compatible cards.