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Press release: NIKON RELEASES THE NIKKOR Z 400MM F/4.5 VR S SUPER-TELEPHOTO PRIME LENS FOR THE NIKON Z MOUNT SYSTEM Compact and Lightweight Super Telephoto Lens with Superior Sharpness and Clarity MELVILLE, NY (June 29, 2022) – Today, Nikon Inc. has announced the release of the NIKKOR Z 400mm f/4.5 VR S, adding yet another lens to the growing NIKKOR Z line. This super-telephoto prime lens is compatible with full-frame/FX-format Nikon Z mount mirrorless cameras, and offers both superior sharpness and clarity with a compact size and lightweight design. Handheld shooting is easy with the lightest1 weight in its class, approximately 2.55 lbs (1,160 g, excluding tripod collar), and a total length of approximately 9.2 inches (234.5mm) providing superior agility and reducing fatigue over extended shooting sessions of wildlife, birds and sports photography. This lens is also compatible with the Z TELECONVERTER TC-1.4× and the Z TELECONVERTER TC-2.0×, expanding the ability to bring distant subjects even closer2. In addition, the lens offers excellent balance by shifting the center of gravity closer to the camera for more stable operation during handheld shooting. The NIKKOR Z 400mm f/4.5 VR S belongs to the S-Line lens series that pursues the ultimate in optical performance, and is constructed with one ED glass element, two Super ED glass elements, and one SR lens element. This contributes greatly to the compact size and light weight while delivering superior optical performance in which chromatic aberration is suppressed. The adoption of Nano Crystal Coat also contributes to effectively reduce ghost and flare effects, achieving clearer images and accurate depiction of even the finest details of distant subjects. With a maximum aperture of f/4.5, the NIKKOR Z 400mm f/4.5 VR S realizes three-dimensional rendering that makes the intended subject stand out. It is also equipped with an optical vibration reduction (VR) mechanism that provides a superior compensation effect equivalent to shooting at a shutter speed 5.5 stops3 faster, which is the highest among NIKKOR Z lenses4, in addition, a stepping motor (STM) supports fast and precise AF control for certain capture of erratically moving subjects, such as sports. Primary Features: Handheld shooting is easy with the lightest weight in its class of approximately 1,160 g (excluding the tripod collar) and a total length of approximately 234.5 mm. Focal length can be extended to 560 mm with the Z TELECONVERTER TC-1.4× and 800 mm with the Z TELECONVERTER TC-2.0× (both released in August 2020), while maintaining outstanding resolution. Employs an optical vibration reduction (VR) function with an effect equivalent to a shutter speed 5.5 stops faster, which is the highest among NIKKOR Z lenses. When paired with the Nikon Z 9, optical VR can be combined with in-camera VR for even more powerful camera shake compensation—equivalent to a shutter speed 6.0 stops5 faster with Synchro VR. Designed with consideration for video recording, including a focus-breathing compensation function which effectively reduces shifting of the angle of view when focusing, and stable exposure. The employment of an STM ensures high-speed and accurate AF with quiet operational sounds. Superior dust- and drip-resistant performance6 and anti-fouling performance with the adoption of fluorine coat. Employs the Memory Recall function7 that instantly recalls focus positions that have been stored in advance, via pressing an assigned button. Nikon's original Nano Crystal Coat is adopted to effectively reduce ghost and flare effects. Chromatic aberration is significantly reduced via the adoption of one ED and two Super ED glass elements. In addition, the adoption of an SR lens element controls short-wavelength light that is difficult to compensate, achieving highly precise chromatic aberration compensation. Pricing and Availability The NIKKOR Z 400mm f/4.5 VR S lens will be available starting in July 2022 for a suggested retail price (SRP) $3,249.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Footnotes 1 Among f/4.5 and slower lenses, including those with a focal length of 400 mm, for interchangeable-lens cameras equipped with a full-frame (35mm [135] equivalent) image sensor available as of June 29, 2022. Statement based on Nikon research. 2 AF performance may deteriorate depending on the subject, brightness and focus position regardless of the camera body, causing inaccurate focus, slow focusing speed or flashing of the focus indicator. 3 Based on CIPA Standard. This value is achieved when attached to a camera with full-frame/Nikon FX-format sensor, with the camera's VR function set to "NORMAL". 4 As of June 29, 2022. 5 Based on CIPA Standard. With the camera's VR function set to "NORMAL". 6. Thorough dust and drip resistance is not guaranteed in all situations or under all conditions. 7 The cameras compatible with this function are the Z 9, Z 7II, Z 6II, and Z 30 only at the timing of the product release. When using the function, the firmware for cameras must be updated to the latest version. For other models, this function will be supported via later firmware updates. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: Announcing the M.Zuiko digital ED 90mm F3.5 macro IS pro lens See the unseen in macro photography with ultra-high-magnification from OM System Bethlehem, PA (February 8, 2023) – OM Digital Solutions Corporation is pleased to announce the M. Zuiko Digital ED 90mm F3.5 Macro IS PRO: the ultimate field macro lens for the seasoned professional and macro curious alike; a class-leading lens built by OM SYSTEM to provide an incredible outdoor macro photography experience. The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO Micro Four Thirds System standard interchangeable lens offers up to 2x magnification1, for ultra-high magnification shooting, more magnification than on any lens we’ve ever made. Increase that magnification up to 4x2 with the addition of the optional MC-20 2x teleconverter (sold separately) to capture an unseen world, invisible to the naked eye. The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO lens is equipped with an in-lens image stabilization system. When combined with a compatible camera body, 5-axis sync-IS is supported, delivering up to 7 steps3 of shutter speed compensation. The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO is the ideal telephoto lens for stress-free outdoor shooting of any kind, from nature to landscapes to macro, with IP534 dustproof and splashproof performance, and freezeproof protection down to 14°F (-10°C). And at just 453 grams5 this lens offers a compact, lightweight, versatile design, for worry-free photography in any environment. M.Zuiko Digital ED 90mm F3.5 Macro IS PRO KEY FEATURES High resolution macro lens Exceptional Magnification--Delivers 4x equivalent shooting when paired with the MC-20 2x teleconverter Autofocus without limits--High speed, high precision AF High performance 5-axis image stabilization Built to enable split-second macro shooting capabilities IP534 splashproof and dustproof performance Freezeproof down to 14°F Fluorine coating Weight: approx. 453 g5 (lens only) Available March 2023 Price: $1,499.99 U.S./ $2,049.99 CAD M.ZUIKO DIGITAL ED 90mm F3.5 MACRO IS PRO FEATURES & TECHNOLOGY DETAIL Maximum image magnification 2x 1, 4x 2 when paired with the optional MC-20 2x teleconverter, delivering flexibility for even the most extreme macro adventures The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO is a lightweight, high-performance telephoto macro lens offering a maximum image magnification of 2x. The optional MC-20 2x teleconverter can also be attached, bringing maximum image magnification to 4x and allowing ultra-close-up shooting. Close-up shots of flowers, and even virtually microscopic objects such as the scales on a butterfly's wing are reproduced in stunning detail. In addition to these powerful close-up capabilities, the ED 90mm F3.5 Macro IS PRO can be used as a single-focal-length telephoto lens capable of capturing distant subjects with astonishing image clarity. It handles the transition from macro to telephoto seamlessly, allowing the user the versatility of shooting all day without having to worry about changing lenses. To ensure stable performance with good depiction for everything from close-up to standard distances, the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO features an amazing 18 elements in 13 groups, including two Super ED lenses, four ED lenses, one Super HR lens, and one HR lens. This allows the lens to suppress the chromatic aberration often seen when shooting close-up, offering high-quality well-focused images of the primary subject. What's more, even defocused areas are beautifully depicted, with minimal color bleeding. The lens features ZERO (Zuiko Extra-low Reflection Optical) coating, which eliminates ghosts and flares for clear depictive performance even in difficult conditions such as backlit situations. This also provides effective suppression of spot flaring, a common occurrence with macro lenses. High-speed, high-precision AF across the entire range, even for ultra-high-magnification macro shooting Defying conventional wisdom that says that ultra-high magnification shooting with a macro lens requires manual focusing, the ED 90mm F3.5 Macro IS PRO allows autofocus to be used across the entire range from close-up photography to infinity, with a maximum magnification of 2x or 4x with a teleconverter attached. A floating inner focusing system with two focusing lens groups are driven independently for high-speed AF, delivering high-quality images. AF is available even for ultra-high-magnification shooting, so using the Focus Stacking function6, one of the features of OM SYSTEM interchangeable lens cameras, makes it easy to capture photos that are in focus across the subject, even for ultra-high-magnification macro shooting, and even when shooting handheld. Compatible with 5-axis Sync IS in up to 7 steps 3 The image stabilization mechanism in the lens and the camera body work together to achieve 5-axis sync IS, which delivers up to 7 steps of shutter speed compensation. Furthermore, the ED 90mm F3.5 Macro IS PRO features an acceleration sensor on the lens that precisely detects motion blur for correction of shift, which has a significant impact on macro shooting. No need to bring a tripod, the powerful image stabilization functionality allows the user the flexibility, even for handheld high-resolution photos. IP53 4 splash & dust proof capabilities with a fluorine coating for unbeatable all-weather performance Like the flagship OM-1 camera from OM SYSTEM, the ED 90mm F3.5 Macro IS PRO offers excellent IP53 splash & dust proof performance, as well as freeze-proof protection to -10°C, allowing the user to continue their adventures without worrying about their equipment, even in the harshest of outdoor environments. Smooth, scratch-and dirt-resistant fluorine coating is used on the front-most lens for easy removal of dust and dirt using a blower or cloth. Pair the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO with an OM SYSTEM weather-sealed body (sold separately) for the greatest field macro photography system ever made. Other features Focus Limit Switch sets the focusing range to define focus limits to enable faster focusing when shooting, improving AF speed. Manual Focus Clutch mechanism allowing rapid transition from AF to manual focus. Also features a guide shooting magnification for use when shooting with manual focus. L-Fn (lens function) button is available on the side of the lens so users can change settings with a single operation using their thumb while holding the camera. Compact, lightweight versatile design at 453 g with a filter diameter of 62 mm, maximum diameter of 69.8 mm x overall length of 136 mm. 1 35mm equivalent: 4x 2 35mm equivalent: 8x 3 When 5-axis sync IS is used. CIPA guideline compliant. When correction is carried out on two axes (yaw and pitch), halfway release image stabilization: OFF, Camera body: OM-1 4 When paired with a splash & dust proof body. This does not apply during charging or HDMI connection 5 Lens only, excluding front and rear lens caps and lens hood 6 When paired with Focus Stacking compatible models

Press release: Fujifilm Unveils FUJINON XF56mmF1.2 R WR Mid-Telephoto Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation today announces the launch of the new FUJINON XF56mmF1.2 R WR (XF56mmF1.2 R WR) weather-resistant, mid-telephoto prime lens, XF56mmF1.2 R WR, offering the 35mm equivalent focal length to an 85mm lens, is successor to the popular FUJINON XF56mmF1.2 R lens, and now features significant improvements from that prior model in minimum focusing distance, image-resolving performance and beautiful rendering of out-of-focus background. “XF56mmF1.2 R WR is the first Fujifilm X Mount lens to feature an almost perfectly circular aperture, even at F4 or F5.6, resulting in a clean edge along a highlight, with minimal aberrations and distractions, that is especially pleasing when it is out of focus. This design allows beautiful bokeh with busy backgrounds melting away from their subjects to create an isolating effect untouched by any other lens,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “The new XF56mmF1.2 R WR lens offers a wide variety of creative applications such as portraits, weddings, street photography, table-top, and commercial photography -- all situations that demand precise control over depth-of-field.” Main product features Outstanding image-resolving performance and stunning bokeh The lens design, consisting of 13 elements in eight groups including two aspherical elements and one ED element, suppresses various types of aberration including chromatic aberration and spherical aberration to achieve edge-to-edge image sharpness and smooth bokeh. The eight elements used in the focusing group take high-refractive technology from FUJINON cinema lenses to minimize chromatic, spherical, and comatic aberrations. In particular, this technology helps to minimize light bleed within highlights, boosting image quality and subject detail to achieve advanced image resolution. XF56mmF1.2 R WR is the first Fujifilm X Mount lens to use 11 diaphragm blades to achieve a near-perfect circle in the aperture¹, even at F4 or F5.6. A fast, mid-telephoto lens for a wide range of creative applications With a 56mm focal length (equivalent to 85mm in the 35mm format) and the open aperture of F1.2, XF56mmF1.2 R WR is a perfect choice for portraiture, as it provides clear separation of the subject from its background. In addition, the minimum focusing distance has been reduced from its predecessor version to just 50cm², due to improved resolving capability at minimum object distance (MOD). The reduced distance allows users to enjoy the appeal of this fast, mid- telephoto prime in a wide variety of situations beyond portraits, such as table-top, product and commercial photography. Autofocus (AF) function driven by an evolved direct current (DC) motor for speed and accuracy A DC motor is used to drive the focusing group of eight elements and the aperture unit for precise AF, necessary to achieve XF56mmF1.2 R WR’s advanced image resolution from MOD and beyond. The lens can attain focus quickly and accurately to freeze a decisive photo opportunity even when photographing with a shallow depth-of-field. Also, an added feature of the bearing mechanism successfully minimizes friction that may arise when the DC motor is driving lens elements, to nearly eliminate motor noise and the impact on video/audio recording quality. Protected from dust and moisture This compact and lightweight lens weighs just 15.69 ounces (445g) and measures nearly 3 inches (76mm). The lens barrel is weather-resistant in 9 places to ensure dust- and weather- resistance as well as the ability to operate at temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water and offer protection against stains, fingerprints and other marks. Pricing and Availability XF56mmF1.2 R WR is expected to be available in late September 2022, at a manufacturer’s suggested retail price of $999.95 USD and $1,275 CDN. For more information about XF56mmF1.2 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/xf56mmf12-r-wr/. Footnotes ¹ As of September 8, 2022 ² Distance from the sensor surface; The minimum distance from the front end of the lens is approximately 41cm. Specs: Lens type - Prime lens Max Format size - APS-C / DX Focal length - 56 mm Lens mount - Fujifilm X Aperture Maximum aperture - F1.2–16 Minimum aperture - F1.2–16 Aperture ring -Yes Number of diaphragm blades - 11 Aperture notes - Rounded blades Optics Elements 13 Groups 8 Special elements / coatings Two aspherical and one extra-low dispersion elements. Focus Minimum focus - 0.50 m (19.69″) Autofocus - Yes Full time manual - Yes Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 445 g (0.98 lb) Diameter - 80 mm (3.15″) Length - 76 mm (2.99″) Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes Tripod collar - No

Press release: TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20–40mm F/2.8 Di III VXD (Model A062) New lens is smallest and lightest in its class* and opens new video opportunities August 17, 2022, Commack, NY - Tamron announces the development of the 20–40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to launch in Fall 2022. Due to the current global health crisis, the release date or product supply schedule could change. Overview of the 20–40mm F/2.8 Di III VXD (Model A062) features The 20–40mm F2.8, TAMRON’s latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class. The 20–40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using a linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography. Main features 1. Fast F2.8 aperture, compact size and exceptionally versatile 20–40mm zoom range The 20–40mm F2.8 is TAMRON’s innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm. 2. Fabulous family videos, vlogs, and other online content The compact and lightweight 20–40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won’t miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds. 3. High image quality in a compact, lightweight body 4. TAMRON’s VXD linear motor for high-level AF speed and precision 5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end 6. Rapid zooming (Zoom ring rotation arc is just 65°) 7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates 8. New design with improved texture and scratch resistance 9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras 10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF *Specifications, appearance, functionality, etc., are subject to change without prior notice.

Press release: Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability Las Vegas, NV (January 4, 2023) – Panasonic is pleased to introduce a new cost-effective ultra-wide-angle zoom lens, the LUMIX S 14-28mm F4-5.6 MACRO based on the L-Mount system. The LUMIX S Series offers three budget-friendly lenses including the LUMIX S 14-28mm F4-5.6 MACRO (S-R1428), LUMIX S 20-60mm F3.5-5.6 (S-R2060) and LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300) to cover 14mm ultra wide-angle to 300mm telephoto. All of these lenses achieve high optical performance and stunning mobility fit to LUMIX S5 series cameras for both photo and video. The LUMIX S 14-28mm F4-5.6 MACRO is comprised of 14 lens elements in 10 groups including one aspherical ED (Extra-Low Dispersion) lens, one aspherical lens, three ED (Extra-Low Dispersion) lenses and one UHR (Ultra High Refractive Index) lens. The use of aspherical lenses realizes both high descriptive performance and beautiful bokeh. The three ED lenses effectively suppress chromatic aberration. Despite its compact size and approximately 345g of light weight, the LUMIX S 14-28mm F4-5.6 MACRO boasts 0.25 (at 14mm) - 0.5x (at 28mm) macro capability. Taking advantage of the minimum focusing distance of 0.15m at entire zoom range, it can be used for close-up shots with beautiful bokeh. It is suitable for versatile situations including sweeping landscape shots in ultra-wide-angle of view. The LUMIX S 14-28mm F4-5.6 MACRO is capable of smooth, silent operation to work with the camera’s high-speed, high-precision AF system with the sensor drive at max 240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring. Focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees to enable intended focus operation¹. The LUMIX S 14-28mm F4-5.6 MACRO also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. The LUMIX S 14-28mm F4-5.6 MACRO and LUMIX S 20-60mm F3.5-5.6 lens feature a common overall length and position of control parts to provide practical advantages in use. The weight and the center of the gravity of these lenses is similar, making it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. The rugged dust/splash-resistant² design withstands use under harsh conditions even at -10° Celsius for high mobility. A fluorine coating is applied to the front lens element to secure water/oil-repellency. An ND/PL filter with 77mm diameter can be attached. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 14-28mm F4-5.6 MACRO will be available at valued channel partners for $799.99 at the end of March. Notes The maximum sensitivity differs by camera model, up to 1080 degrees on S5II, S5IIX and BS1H (as of January 2023). Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. L-Mount is a trademark or registered trademark of Leica Camera AG. Design and specifications are subject to change without notice.