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  1. Press release: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensi using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. “Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.” Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses [1] The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings. Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit. In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. Fast and Precise Autofocus The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii]continuous shooting for stills and 4K 120p video recording with autofocus. The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv]. Refined Capabilities for Creative Filmmaking With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras. As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions. Unrivaled Mobility Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Reliability and Improved Control The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes: Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth A newly added aperture ring with click ON/OFF switch and iris lock switch Two customizable focus hold buttons The focus ring that responds directly and linearly to subtle control when focusing manually New lens hood design with opening to control circular polarizing filters (dia. 82mm) The center of gravity back toward the mount for improved handling and operation An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface. Pricing and Availability The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America. For detailed product information, please visit: (US) – FE 24-70mm F2.8 GM II (CA) – FE 24-70mm F2.8 GM II Notes [I] MTF chart comparison [II] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode. [III] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info. [IV] Sony tests. Compared to SEL2470GM. [V] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [VI] Not guaranteed to be 100% dust and moisture proof Sony FE 24-70mm F2.8 GM II Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 20 Groups - 15 Special elements / coatings - Five aspherical elements (two of which are high-precision extreme aspherical (XA) elements), two extra-low dispersion (ED) elements and two Super ED elements. Focus Minimum focus - 0.21 m (8.27″) Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Focus notes - Uses four of Sony's extreme dynamic (XD) linear motors Distance scale - No DoF scale - No Physical Weight - 695 g (1.53 lb) Diameter - 88 mm (3.45″) Length - 120 mm (4.72″) Sealing -Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread -82 mm Filter notes - Lens hood has opening for adjusting circular polarizers and variable ND filters Hood supplied -Yes Tripod collar - No
  2. Press release: NIKKOR Z LINE EXPANDS WITH TWO NEW S-LINE TELEPHOTO ZOOMS - THE NIKKOR Z 100-400mm f/4.5-5.6 VR S AND NIKKOR Z 24-120mm f/4 S Nikon Also Announces New Streamlined Mount Adapter FTZ II MELVILLE, NY (October 28, 2021) – Today, Nikon announced new NIKKOR Z zoom lenses that let creators get closer to the action and fill the frame with astounding clarity. The NIKKOR Z 100-400mm f/4.5-5.6 VR S and the NIKKOR Z 24-120mm f/4 S are Nikon’s latest S-line lenses, giving discerning photographers premium optics and ultimate versatility. Additionally, the new Mount Adapter FTZ II is a streamlined solution to seamlessly adapt F-mount lenses with the integrated vertical grip on the new Nikon Z 9. “Our core focus will always be optical excellence, and our customers rave about the unrivaled sharpness, color and clarity from the rapidly expanding line of NIKKOR Z lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “These latest telephoto zoom lenses give extended reach to all kinds of creators whether on vacation or on assignment, and each deliver on the promise of superior image quality and benefit from the technological advantages of the Nikon Z mount.” NIKKOR Z 100-400mm f/4.5-5.6 VR S - The First NIKKOR Z Super Telephoto The new NIKKOR Z 100-400mm f/4.5-5.6 VR S is a premium, S-line telephoto zoom lens with an extremely long 100-400mm range for Z mount mirrorless camera users, including the all-new Z 9. Well suited for sports, wildlife and those in the field, the lens features a great combination of focal range and wide aperture for professional photographers, advanced enthusiasts and photo hobbyists who want to dynamically capture distant subjects. This S-line lens is designed to the strictest standards, offering excellent sharpness and clarity with minimum aberration and color fringing even at the maximum aperture, throughout the entire zoom range. This lens is the lightest in its class, weighing only 1355g1, making it easy to use handheld. It’s superbly balanced, purposely built with a small 80-degree rotation angle and new “Inner Balance Technology”2, which minimizes the weight shift caused by zooming. Content creators will appreciate the minimal focus breathing, while the 5.5 stop optical VR3 will help to provide smooth video and sharp stills. Primary features of the NIKKOR Z 100-400mm f/4.5-5.6 VR S The first super-telephoto zoom lens in the NIKKOR Z lineup that covers a focal length range from 100 to 400mm. Multi-focusing system that utilizes two STMs (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Employs an optical vibration reduction function with an effect equivalent to a shutter speed 5.5 stops faster, which is the highest among NIKKOR Z lenses. While lateral chromatic aberration is optically corrected, axial chromatic aberration is also significantly reduced via the adoption of Super ED glass and ED glass elements, providing clear images across the entire frame from maximum aperture. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. With the attachment of teleconverters, the focal length can be extended to 560mm and 800mm4 while maintaining high resolution. Features the highest maximum reproduction ratio of 38x (at the maximum telephoto position) in its class1 that lets users shoot flowers and insects in large size, with a minimum focusing distance of 0.75M (2.46 inches) to allow users to get closer to their subjects. The shortest3 rotation angle of 80 degrees in its class for the zoom ring enables users to rotate the zoom ring from the wide-angle position to the telephoto position in just one motion, without adjusting lens holding. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced shifting of a focus position when zooming in or out and the angle of view when adjusting focus. Superior dust- and drip-resistant capability4, high reliability that comes from both robustness and weather resistance, and excellent anti-fouling performance via the employment of fluorine coat. NIKKOR Z 24-120mm f/4 S - Ready to Impress The NIKKOR Z 24-120mm f/4 S gives users an extremely useful 24-120mm range focal length and S-line optical quality. This 5x zoom lens is ideal for landscapes, events, weddings and portraits as well as for video and content creators. With a constant f/4 aperture, the lens attains beautiful rendering with large bokeh, especially in the telephoto range. The 24-120mm f/4 is the lightest lens in its class5, weighing only 630g, and combines portability and versatility to make it a great travel companion. Primary features of the NIKKOR Z 24-120mm f/4 S An optimal lens for stills and videos that covers up to telephoto 120mm focal length while attaining high optical performance throughout the entire zoom range. High maximum reproduction ratio of 39x at the maximum telephoto position and a short minimum focus distance of 0.35m (at the max wide-angle), letting users get close and shoot small subjects in large size. Multi-focusing system that utilizes two STM (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Effective compensation for chromatic aberration with the employment of three ED glass, one aspherical ED glass, and three aspherical lens elements in the optical system. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced focus shift. Designed with superior dust- and drip-resistant capability6, and achieves excellent anti-fouling performance with the employment of fluorine coating. Mount Adapter FTZ II The Nikon Mount Adapter FTZ II further improves the usability of the existing Mount Adapter FTZ by featuring a streamlined design with minimal projections, making it easier to use with the vertical grip of the Z 9. Removing the tripod socket and reducing the size makes for comfortable shooting in any direction, and enhances compatibility with a wider variety of tripod plates. Similar to its predecessor, the Mount Adapter FTZ II seamlessly adapts F-Mount lenses to the larger Z-Mount, retaining the image quality, autofocus performance7, weather sealing and comfortable handling of approximately 360 NIKKOR F lenses from AI type onwards. Pricing and Availability The new NIKKOR Z 24-120mm f/4 S will have a suggested retail price (SRP) of $1099.95*, the NIKKOR Z 100-400mm f/4.5-5.6 VR S will have an SRP of $2699.95* and the Mount Adapter FTZ II will be available for an SRP of $249.95*. All of these products will be available within this year. For more information about the latest Nikon products, including new NIKKOR Z lenses and the entire Nikon Z series camera lineup, please visit nikonusa.com. Among 100-400 mm zoom lenses with a maximum aperture of f/4.5-5.6 for full-frame (Nikon FX-format) digital cameras with interchangeable lenses available as of October 28, 2021. Statement based on Nikon research. A mechanism that reduces the shifting of the center of gravity as much as possible with lens groups moving in opposite directions for balance. As the front lens group moves forward, when zooming from the wide-angle to the telephoto position, part of the rear lens group moves backward. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame (Nikon FX-format) sensor, with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position. Focal length becomes 560 mm with NIKKOR Z teleconverter TC-1.4×, 800 mm with NIKKOR Z teleconverter TC-2.0×. Among interchangeable zoom lenses for mirrorless digital cameras with interchangeable lenses equipped with a 35mm film size image sensor, with a focal-length range from 24 mm at the wide-angle end to 105-120 mm at the telephoto end, and a maximum aperture of f/4 or less, available as of October 28, 2021. Statement based on Nikon research. Perfect dustproof and waterproof performance is not guaranteed under all conditions. Full AF/AE supported when using FX or DX AF-S Type G/D/E, AF-P type G/E, AF-I type D and AF-S / AF-I Teleconverters. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
  3. Press release: Panasonic Releases the Compact, Lightweight LUMIX S 24mm F1.8 (S-S24) for the LUMIX S Series 24mm Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Newark, NJ (August 31, 2021) - Panasonic is pleased to introduce a new large-aperture wide fixed focal length lens, the LUMIX S 24mm F1.8 (S-S24), as the third addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50) and the new 24mm(S-S24) lens feature a common size and position of control parts to provide practical advantages in use. The lenses’ center of gravity is similar, which makes it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. In addition, their descriptive performance is consistent, and a uniform diameter enables the use of common filters. The LUMIX S 24mm F1.8 is comprised of twelve lens elements in eleven groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. It is suitable for versatile situations ranging from landscapes to snapshots, taking advantage of the wide angle of view. The ED lenses and the UED lens effectively suppress chromatic aberration. The LUMIX S 24mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation. The LUMIX S 24mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Further, with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 310g compact size and light weight, the LUMIX S 24mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant* design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. With the addition of the upcoming standard 35 mm fixed focal length lens and the four F1.8 large-aperture lenses of the LUMIX S series, the Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 24mm F1.8 (S-S24) will be available at valued channel partners for $899.99 in mid-October. * Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. • L-Mount is a trademark or registered trademark of Leica Camera AG. • Design and specifications are subject to change without notice.
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