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Press release: TAMRON Announces the Launch of the World's [1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2 Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization 35-150mm F/2-2.8 Di III VXD (Model A058) September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject. Proprietary software tool TAMRON Lens Utility™ for lens function customization This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. Functions of TAMRON Lens Utility l Custom Switch settings A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body *The function of Focus Set Button can be cleared l Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring l Firmware update PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups 6. Compact body with 35-150mm zoom range and fast F2 maximum aperture 7. New design provides enhanced grip and greater intuitive operation 8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience 9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF [1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON) [2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately. Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 35–150 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F2–2.8 Minimum aperture - F16–22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 21 Groups - 15 Focus Minimum focus - 0.33 m (12.99″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1165 g (2.57 lb) Diameter - 89 mm (3.5″) Length - 158 mm (6.22″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No

Press release: NIKKOR Z LINE EXPANDS WITH TWO NEW S-LINE TELEPHOTO ZOOMS - THE NIKKOR Z 100-400mm f/4.5-5.6 VR S AND NIKKOR Z 24-120mm f/4 S Nikon Also Announces New Streamlined Mount Adapter FTZ II MELVILLE, NY (October 28, 2021) – Today, Nikon announced new NIKKOR Z zoom lenses that let creators get closer to the action and fill the frame with astounding clarity. The NIKKOR Z 100-400mm f/4.5-5.6 VR S and the NIKKOR Z 24-120mm f/4 S are Nikon’s latest S-line lenses, giving discerning photographers premium optics and ultimate versatility. Additionally, the new Mount Adapter FTZ II is a streamlined solution to seamlessly adapt F-mount lenses with the integrated vertical grip on the new Nikon Z 9. “Our core focus will always be optical excellence, and our customers rave about the unrivaled sharpness, color and clarity from the rapidly expanding line of NIKKOR Z lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “These latest telephoto zoom lenses give extended reach to all kinds of creators whether on vacation or on assignment, and each deliver on the promise of superior image quality and benefit from the technological advantages of the Nikon Z mount.” NIKKOR Z 100-400mm f/4.5-5.6 VR S - The First NIKKOR Z Super Telephoto The new NIKKOR Z 100-400mm f/4.5-5.6 VR S is a premium, S-line telephoto zoom lens with an extremely long 100-400mm range for Z mount mirrorless camera users, including the all-new Z 9. Well suited for sports, wildlife and those in the field, the lens features a great combination of focal range and wide aperture for professional photographers, advanced enthusiasts and photo hobbyists who want to dynamically capture distant subjects. This S-line lens is designed to the strictest standards, offering excellent sharpness and clarity with minimum aberration and color fringing even at the maximum aperture, throughout the entire zoom range. This lens is the lightest in its class, weighing only 1355g1, making it easy to use handheld. It’s superbly balanced, purposely built with a small 80-degree rotation angle and new “Inner Balance Technology”2, which minimizes the weight shift caused by zooming. Content creators will appreciate the minimal focus breathing, while the 5.5 stop optical VR3 will help to provide smooth video and sharp stills. Primary features of the NIKKOR Z 100-400mm f/4.5-5.6 VR S The first super-telephoto zoom lens in the NIKKOR Z lineup that covers a focal length range from 100 to 400mm. Multi-focusing system that utilizes two STMs (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Employs an optical vibration reduction function with an effect equivalent to a shutter speed 5.5 stops faster, which is the highest among NIKKOR Z lenses. While lateral chromatic aberration is optically corrected, axial chromatic aberration is also significantly reduced via the adoption of Super ED glass and ED glass elements, providing clear images across the entire frame from maximum aperture. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. With the attachment of teleconverters, the focal length can be extended to 560mm and 800mm4 while maintaining high resolution. Features the highest maximum reproduction ratio of 38x (at the maximum telephoto position) in its class1 that lets users shoot flowers and insects in large size, with a minimum focusing distance of 0.75M (2.46 inches) to allow users to get closer to their subjects. The shortest3 rotation angle of 80 degrees in its class for the zoom ring enables users to rotate the zoom ring from the wide-angle position to the telephoto position in just one motion, without adjusting lens holding. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced shifting of a focus position when zooming in or out and the angle of view when adjusting focus. Superior dust- and drip-resistant capability4, high reliability that comes from both robustness and weather resistance, and excellent anti-fouling performance via the employment of fluorine coat. NIKKOR Z 24-120mm f/4 S - Ready to Impress The NIKKOR Z 24-120mm f/4 S gives users an extremely useful 24-120mm range focal length and S-line optical quality. This 5x zoom lens is ideal for landscapes, events, weddings and portraits as well as for video and content creators. With a constant f/4 aperture, the lens attains beautiful rendering with large bokeh, especially in the telephoto range. The 24-120mm f/4 is the lightest lens in its class5, weighing only 630g, and combines portability and versatility to make it a great travel companion. Primary features of the NIKKOR Z 24-120mm f/4 S An optimal lens for stills and videos that covers up to telephoto 120mm focal length while attaining high optical performance throughout the entire zoom range. High maximum reproduction ratio of 39x at the maximum telephoto position and a short minimum focus distance of 0.35m (at the max wide-angle), letting users get close and shoot small subjects in large size. Multi-focusing system that utilizes two STM (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Effective compensation for chromatic aberration with the employment of three ED glass, one aspherical ED glass, and three aspherical lens elements in the optical system. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced focus shift. Designed with superior dust- and drip-resistant capability6, and achieves excellent anti-fouling performance with the employment of fluorine coating. Mount Adapter FTZ II The Nikon Mount Adapter FTZ II further improves the usability of the existing Mount Adapter FTZ by featuring a streamlined design with minimal projections, making it easier to use with the vertical grip of the Z 9. Removing the tripod socket and reducing the size makes for comfortable shooting in any direction, and enhances compatibility with a wider variety of tripod plates. Similar to its predecessor, the Mount Adapter FTZ II seamlessly adapts F-Mount lenses to the larger Z-Mount, retaining the image quality, autofocus performance7, weather sealing and comfortable handling of approximately 360 NIKKOR F lenses from AI type onwards. Pricing and Availability The new NIKKOR Z 24-120mm f/4 S will have a suggested retail price (SRP) of $1099.95*, the NIKKOR Z 100-400mm f/4.5-5.6 VR S will have an SRP of $2699.95* and the Mount Adapter FTZ II will be available for an SRP of $249.95*. All of these products will be available within this year. For more information about the latest Nikon products, including new NIKKOR Z lenses and the entire Nikon Z series camera lineup, please visit nikonusa.com. Among 100-400 mm zoom lenses with a maximum aperture of f/4.5-5.6 for full-frame (Nikon FX-format) digital cameras with interchangeable lenses available as of October 28, 2021. Statement based on Nikon research. A mechanism that reduces the shifting of the center of gravity as much as possible with lens groups moving in opposite directions for balance. As the front lens group moves forward, when zooming from the wide-angle to the telephoto position, part of the rear lens group moves backward. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame (Nikon FX-format) sensor, with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position. Focal length becomes 560 mm with NIKKOR Z teleconverter TC-1.4×, 800 mm with NIKKOR Z teleconverter TC-2.0×. Among interchangeable zoom lenses for mirrorless digital cameras with interchangeable lenses equipped with a 35mm film size image sensor, with a focal-length range from 24 mm at the wide-angle end to 105-120 mm at the telephoto end, and a maximum aperture of f/4 or less, available as of October 28, 2021. Statement based on Nikon research. Perfect dustproof and waterproof performance is not guaranteed under all conditions. Full AF/AE supported when using FX or DX AF-S Type G/D/E, AF-P type G/E, AF-I type D and AF-S / AF-I Teleconverters. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press Release: Sony Electronics Introduces Newest Compact Addition to the Full-Frame Lens Line-Up with a 50mm F1.4 G Master  Latest Addition to Sony’s G Master™ Series Delivers Extraordinary Resolution, Beautiful Bokeh and Fast Autofocus in a Remarkably Lightweight Design  SAN DIEGO, CA – Feb. 21, 2023 – Sony Electronics has announced the 50mm F1.4 G Master (model SEL50F14GM) as the newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony lineup with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. The 50mm F1.4 G Master delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscapes, travel, and weddings. “At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the 50mm F1.4 G Master lens, the latest addition to the E-mount lens line-up,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50mm for Sony.” Sharp Imagery and Beautiful Bokeh The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the 50mm F1.4 G Master. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. The 50mm F1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene. In addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  Remarkably Compact Design for Maximum Versatility The 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. The compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation. Fast, Precise, and Reliable Autofocus The 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4. The XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. Intuitive Operability and Outstanding Reliability The lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting.Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses. Focus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. The 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants v. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment. Pricing and Availability The new 50mm F1.4 G Master lens will be available in May 2023 for approximately $1299.99 USD and $1799.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Notes:  I. 0.38 meters and 0.18x when manual focus is used II. Such as the Planar T* FE 50 mm F1.4 ZA III. Sony test conditions. IV. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. V. Not guaranteed to be 100% dust and moisture proof.  

Press release: Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™ Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc. today introduced the FE PZ 16-35mm F4 G (model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators. Developed with Sony’s vast expertise in lens design, the FE PZ 16-35mm F4 G delivers outstanding performance and control in the world’s lightesti full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35mm F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control. “The needs of our community are our top priority. As the content creation landscape continues to evolve and the worlds of still imaging and video continue to merge, we are constantly developing new products to meet this growing demand for hybrid content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “With an advanced feature set and unmatched portability and flexibility, The FE PZ 16-35MM F4 G is perfectly designed to meet these evolving needs and ensure that today’s creators can realize their full vision.” Evolved Image Quality for Photos and Videos The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens. The optical path includes two AA (advanced aspherical) elements and a conventional aspherical element for an accurate image across the frame and 16-35mm zoom range. One Super ED (extra-low dispersion), and one ED glass element control chromatic aberration, while one ED aspherical element controls both chromatic and spherical aberration. The use of AA elements in an advanced optical design also ensures excellent close-up performance throughout the zoom range – minimum focusing distance is 11 inches (0.28 meters) at 16mm and 9.5 inches (0.24 meters) at 35mm, with a maximum magnification of 0.23x. Additionally, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images. A circular aperture and carefully designed control of spherical aberration work together to deliver smooth, deep full-frame bokeh that adds visual impact. High-Performance Autofocus The FE PZ 16-35mm F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30fps (frames per second)[i] and up to 120fps in movie mode. Focus is especially critical when shooting slow motion 4K up to 120fps or 8K movies[ii]. The FE PZ 16-35mm F4 G works with Alpha cameras[iii] to reliably focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimized optics, and responsive control add up to extraordinarily precise AF performance while keeping the lens compact with internal focus. Advanced Features for Video Including a New Power Zoom Function Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35MM F4 G to deliver the refined imagery and control for today’s video needs. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality video is easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording. For the first time in a Sony Alpha lens the FE PZ 16-35mm F4 G uses four XD linear motors for the power zoom function in addition to the two XD linear motors used for focus. With this newly designed electronic power zoom system, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. It features both a zoom ring and a zoom lever with variable zoom speed that makes it easy to execute super-slow, fast or constant-speed change in focal length. Power zoom also minimizes camera shake or movement that can occur when operating a traditional zoom ring, and when used with compatible cameras, users can customize the zoom ring direction to suit shooting conditions. Zoom can also be controlled with the zoom lever on compatible cameras. Remote operation is also possible when using the Imaging Edge™ Mobile app[iv]. As an added benefit, users can operate buttons and controls on compatible cameras or accessories for convenient zoom control, including the GP-VPT2BT Bluetooth Grip and Remote Commander RMT-P1BT to remotely control zoom while the camera is mounted on a gimbal[v]. Furthermore, Linear Response MF ensures high repeatability as the focus ring responds directly and repeatably to subtle control when focusing manually. An aperture ring makes manual aperture/iris control fast, direct, and easy. The aperture ring includes a switch that can select aperture click stops that are ideal for photography or de-click operation for smooth iris control which is ideal for video. Superior Mobility, Control and Reliability World-class design and technology come together to deliver a compact, lightweight lens that also includes focus, zoom and aperture/iris rings and power zoom for unprecedented mobility and handling. Using internal focus and internal zoom, the overall length of the lens remains constant during use for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting or use with a matte box. The focus ring can be easily controlled while shooting movies, and the adjacent focus and zoom rings are different sizes so they can be easily operated by feel while viewing the monitor. More convenient features on the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the auto and F4 - F22 settings and the customizable focus hold button for convenient control. As the world’s lightesti F4 wide-angle power-zoom lens, the FE PZ 16-35MM F4 G weighs just 12 ounces (353 grams), 30% less than the Vario-Tessar T* FE 16–35 mm F4 ZA OSS and is just 3.17 inches x 3.47 inches (80.5mm x 88.1mm) in size with a filter diameter of φ72mm. The lens also has a dust and moisture resistant design[vi], as well as a fluorine front element coating to keep it clean and reliable for outdoor use. Pricing and Availability The new FE PZ 16-35mm F4 G will be available in June 2022 for approximately $1,200.00 USD and $1,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – FE PZ 16-35MM F4 G (CA) – FE PZ 16-35MM F4 G A product video on the new FE PZ 16-35MM F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE PZ 16-35MM F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information. Notes Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 4K: 3,840 x 2,160 pixels. 8K: 7,680 x 4,320 pixels. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to WiFi. See Imaging Edge terms and conditions/privacy policy for details. Zoom operation depends on the body used. Refer to the help guide for details. Not guaranteed to be 100% dust and moisture proof. Sony FE PZ 16-35mm F4 G Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–35 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F4–22 Minimum aperture - F4 Aperture ring - Yes Number of diaphragm blades - 7 Optics Elements - 13 Groups - 12 Special elements/coatings: 2 advanced aspherical elements 1 extra-low dispersion (ED) element 1 aspherical element 1 Super ED element 1 ED aspherical element Focus Minimum focus- 0.28 m (11.02″) Maximum magnification - 0.23× Autofocus - Yes Motor type - Linear Motor Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 353 g (0.78 lb) Diameter - 81 mm (3.17″) Length - 88 mm (3.47″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Tripod collar - No

Press release: Game-Changing Ultra-Telephoto Zoom Starting at 50mm New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change. The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios. Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end. We don't get to know the exact dimensions of the lens, but Tamron does specify that the lens measures just 18.3cm (7.2") when not extended and weighs 1153g (2.54lbs). The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON. Main Features Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens Unfaltering high image quality across the entire zoom range VXD produces high-speed and high-precision AF Equipped with TAMRON’s proprietary VC image stabilization Super-compact with a length of only 7.2” and a weight of 40.7oz Half-macro photography with magnification ratio of 1:2 at the 50mm setting New design with improved texture and scratch resistance Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.) Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Enhanced operational and versatile features Connector Port for the TAMRON Lens Utility New “Focus Limiter” function added to the TAMRON Lens Utility Rapid zooming (Zoom ring rotation arc is just 75°) Optional tripod mount (Arca-Swiss compatible)

Press release: Leica expands the SL-System lens portfolio with a compact 100- 400mm telephoto zoom lens and a new 1.4x extender allowing a focal length increase up to 560mm. Teaneck, March 9th, 2023. For over 150 years, Leica Camera AG has been crafting lenses that stand as pioneering precision tools, continuously pushing the boundaries of what is technically possible. Creative people rely on Leica cameras and lenses to capture their view of the world in outstanding image quality with the unmistakable Leica look. Now, the new Leica Vario-Elmar-SL 100-400 f/5-6.3 telephoto zoom lens and the new Leica Extender L 1.4x once again expand the freedom and flexibility of photography and videography with the SL-System. The new Vario-Elmar-SL 100-400 f/5-6.3 offers the widest and longest zoom range of the SL-System and combines high-end technology with all the advantages of a particularly compact and lightweight design. Its range of applications is extremely versatile. Above all, it shines in nature, wildlife, sports and action photography. It is characterized by its high performance and high image quality over the entire zoom and aperture range. The optical image stabilizer ensures blur-free images and the autofocus focuses precisely on moving objects. The Vario-Elmar-SL 100-400 f/5-6.3 has an ARCA-SWISS compatible, detachable tripod base that can be inserted directly into a suitable coupling system without a quick-release plate. This provides a secure hold at all times when photographing or filming with a tripod. A lockable tripod clamp also allows the lens to be fixed securely at any angle. The clamp locks every 90 degrees for quick changes between landscape and portrait formats. As an additional option, the new Leica Extender L 1.4x extends the focal length of the Vario-Elmar-SL 100-400 f/5-6.3 even further to a range of 140-560mm. With its compact dimensions, it fits in any bag to quickly and flexibly form a powerful unit with the lens. Both the extended focal length and the aperture are written into the image data as usual, to ensure that they show the actual settings used. The new SL lens, whether on its own or in combination with the Leica Extender L 1.4, complements the SL-System, as well as the L-Mount portfolio, with a versatile, powerful and compact lens that captures images and videos in unique quality. The retail price for the new Leica Vario-Elmar-SL 100-400 f/5-6.3 is $2,195 and the retail price for the new Leica Extender L 1.4x is $875. Both products are available globally at Leica Stores, the Leica Online Store and authorized dealers starting March 9th 2023. Specs: Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes Lens mount - L-Mount Aperture Maximum aperture - F5–6.3 Minimum aperture - F22 Aperture ring - No Optics Elements - 22 Groups - 16 Focus Minimum focus - 1.10 m (43.31″) Maximum magnification - 0.24× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1530 g (3.37 lb) Diameter - 88 mm (3.46″) Length - 198 mm (7.8″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No