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Press releise: Fujifilm Launches FUJINON XF8mm F3.5 R WR Lens Ultra-Wide Angle Prime Lens Offers Widest Focal Length in X Series Lineup VALHALLA, N.Y., May 24, 2023 - FUJIFILM North America Corporation today announced the launch of its FUJINON XF8mmF3.5 R WR Lens (XF 8mm F3.5). This lens, designed for photographers and content creators seeking an ultra-wide angle (UWA) solution, joins the XF lineup of interchangeable lenses for Fujifilm’s X Series of lightweight, compact mirrorless digital cameras. “XF8mm F3.5 is an incredibly compact, wide-angle lens that will help image makers unlock another way of creatively seeing the world,” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “Its impressive wide angle of view and compact design makes it small enough to be an everyday carry item, which for photographers with specialties including landscape, architecture, or real estate is critical. We’re excited to see this lens become a must-have for everyone in the X Series family.” Main Features: FUJIFILM X Series’ widest-angle prime lens With an equivalent 35mm focal length of 12mm, XF8mmF3.5 offers the widest angle of view to date in Fujifilm’s family of X Mount lenses. Its staggering 121 degrees diagonally and 112 degrees horizontally makes it perfect for any image-making scenario that requires an especially wide field of vision. XF8mmF3.5 consists of 12 lens elements in nine groups, including three aspherical elements and two extra-low dispersion (ED) elements, thereby controlling lens distortion, spherical aberration and astigmatism to deliver advanced image-resolving performance. With XF8mmF3.5, the wide-angle lens’ characteristically short moving distance for the focusing lens is combined with the use of the Inner Focus system to achieve a fast autofocus (AF) speed as fast as 0.02 seconds1 to create dynamic action photography leveraging a full UWA perspective. As a wide-angle lens, which typically has greater-than- normal depth-of-field, its aperture can be stopped down to facilitate pan-focusing. Coupled with advanced image-resolving performance, the lens resolves all information in the frame with edge-to-edge clarity. The UWA lens depicts the content in intricate detail, e.g., tree branches and leaves in expansive wilderness or ornamental details on a building. Compact design means UWA, every day The lens’ lightweight, compact form factor provides portability, allowing users to enjoy UWA photography without being burdened with heavy or cumbersome equipment. The effective positioning of the aspherical and ED elements has enabled appropriate aberration correction and the compact and lightweight design at the same time, defying the typically large UWA lens form factor. It is just over 2 inches long, weighing approximately 7.6 ounces (215g), making it an easy everyday carry item in any photographer’s kit. Placing distortion-controlling aspherical elements at the front has effectively reduced its overall size and kept the filter thread size to the versatile 62mm, facilitating landscape photography, a popular genre for UWA lenses, and accommodating the use of a variety of filters. Dust and weather-resistant and capable of operating in low temperatures The lens barrel is weather-sealed at 10 locations to achieve dust and weather resistance and can operate in temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). The front lens element features a fluorine coating to repel water and offer protection against stains. With this added protection, users can create content virtually worry-free no matter the conditions. Pricing and Availability FUJINON XF8mmF3.5 R WR lens will be available on or around June 29, 2023 at a manufacturer’s suggested retail price of USD $799.95 and CAD $1,079.99. For more information, visit https://fujifilm-x.com/en-us/products/lenses/xf8mmf35-r-wr/. 1 Using an internal measurement method compliant with the CEPA guidelines when mounted on the mirrorless digital camera “FUJIFILM X-T4” with phase detection AF activated and the High Performance Mode turned ON

Press release: Canon Introduces its Most Affordable, Compact, and Lightweight EOS R Camera Ever: The EOS R100 The Company Also Announced the Wide-Angle “Pancake” Style RF28mm F2.8 STM Lens MELVILLE, N.Y., May 24, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF28mm F2.8 STM lens, two new affordable compact and lightweight tools for entry-level and emerging content creators to elevate their skills. The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities. For users who are making the EOS R100 their first interchangeable lens (ILC) camera, a significant advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the Canon RF28mm F2.8 STM lens, which was also announced today. The Canon RF28mm F2.8 STM is a “pancake” style, value lens that targets a wide variety of users, from amateur to enthusiast full-frame and APS-C camera users. Key features of the new lens include: Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x Retracting feature that helps to shorten the overall length of the lens Circumferential manual focus mode/control ring selector Gear-type STM motor providing smooth autofocusing while capturing video Built-in Control Ring provides quick access to multiple camera controls 7-blade circular aperture helps to provide beautifully blurred background and bokeh Pricing and Availability The Canon EOS R100 camera is scheduled to be available in July 2023 for an estimated retail price of $479.99 for body only, $599.99 with the RF-S18-45mm F4.5-6.3 IS STM lens, and $829.99 with the RF-S18-45mm F4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses. The RF28mm F2.8 STM lens is scheduled to be available in July 2023 for an estimated retail price of $299.99.

Press release: Ricoh announces two 50mmF1.4 lenses, each offering a uniquely distinct design concept Contemporary... or nostalgic? New HD Pentax-FA 50mm F1.4 and smc Pentax-FA 50mm F1.4 Classic allow photographers to choose the standard lens that best fits their style, creative aesthetic and applications. PARSIPPANY, NJ, May 16, 2023 – Ricoh Imaging Americas Corporation today announced the HD PENTAX-FA 50mm F1.4 and the smc PENTAX-FA 50mm F1.4 Classic lenses. Developed for use with PENTAX K-mount digital SLR cameras, these new compact standard lenses are similar…but different. Each offers a uniquely distinct design concept, allowing photographers to choose the lens that best fits their style, creative aesthetic and applications. The new lenses are based on the legacy smc PENTAX-FA 50mm F1.4 lens, which was launched in 1991 as a standard lens for film-format SLR cameras. In recent years, this base model has gained popularity because it delivers a distinctive image rendition at open and larger apertures — a rendition completely different from those produced by today's digital-specific lenses. Both feature the same focal length and open aperture, and—despite the lenses' compact dimensions—both incorporate large-diameter optical elements that cover the full-frame image circle of K-mount cameras. However, the lenses are designed to produce distinctively different image renditions, allowing photographers to choose the lens that best meets their needs. The HD PENTAX-FA 50mm F1.4 adds the latest, high-grade, multi-layer HD Coating to ensure high-contrast images with edge-to-edge sharpness, while retaining the dimensions of its base model — the smc PENTAX-FA 50mm F1.4 — this lens features a totally new exterior design, similar to that of the latest DA- and D FA-series lenses. This makes it a perfect match for the latest PENTAX digital SLR cameras. The smc PENTAX-FA 50mm F1.4 Classic produces a unique image rendition commonly created by lenses designed 50 years ago. When set to open aperture and against strong backlight, it produces a unique visual effect commonly known as rainbow flare. The photographer can change the position and size of the rainbow flare by shifting the relative position of the subject and light source, creating a one-and-only visual expression not available with the latest lenses. By closing down the aperture to F4 or smaller, the photographer can capture sharper, crisper images that are free of not only rainbow flare, but also ordinary flare and ghost images. The smc PENTAX-FA 50mm F1.4 Classic retains the exterior design of the original smc PENTAX-FA 50mm F1.4, with a black matte finish and a matte-black focus ring. It has no green ring — the symbolic design of recent PENTAX digital-specific lenses — to recreate the nostalgic appearance of an old-time lens from the film-format SLR era. Pricing and Availability The new lenses will be available mid-June at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets. The manufacturer's suggested retail prices are $349.95 for the HD PENTAX-FA 50mm F1.4 lens and $379.95 for the smc PENTAX-FA 50mm F1.4 Classic lens. Main Features of the HD Pentax-FA 50mm F1.4 HD Coating* to enhance imaging power After a thorough review of the lens coatings applied to the ever-popular smc PENTAX-FA 50mm F1.4, PENTAX decided to apply the latest, high-grade, multi-layer HD Coating to this new lens. Compared to conventional multi-layer coatings, this high-performance coating effectively reduces average reflectance and improves light transmittance, delivering clear, high-contrast images with minimal flare and ghost images, even in demanding lighting conditions such as backlighting. *HD stands for High Definition. New exterior design to match the latest digital SLR models While retaining the dimensions of its base model — the smc PENTAX-FA50mm F1.4 — this lens features a totally new exterior design, similar to that of the latest DA- and D FA-series lenses. This makes it a perfect match for K-series digital SLR cameras. Main Features of the smc Pentax-FA 50mm F1.4 Classic Distinctive imaging characteristics Through intentional fine-tuning of the lens design, this lens produces a unique visual effect commonly known as rainbow flare when it captures an image at open aperture* and against strong backlight.** It lets the photographer change the position and size of rainbow flare by shifting the relative position of the subject and light source, creating a unique, one-and-only visual expression not available with the latest lenses. By closing the aperture down to F4 or smaller, the photographer can capture sharper, crisper images that are free of not only rainbow flare, but also ordinary flare and ghost images. * It may be difficult to create rainbow flare when the lens is mounted on an APS-C-format digital SLR camera, because the camera's image sensor is designed to use only the central area of the image circle. ** During shooting, the user is advised to mount an ND (Neutral Density) filter (included as a standard accessory), or a commercial ND filter designed to reduce light transmittance to lower than a 1/16 level, on the lens. When observing an image through the camera's optical viewfinder, the user is advised to avoid looking directly at strong light sources. Nostalgic design This lens retains the exterior design of the smc PENTAX-FA 50mm F1.4, featuring a black matte finish and a matte-black focus ring. It has no green ring — the symbolic design of recent PENTAX digital-specific lenses — to recreate the nostalgic appearance of an old-time lens from the film-format SLR era. Common Features When mounted on a PENTAX digital SLR camera body, these lenses can be used as 50mm standard lenses in the full-frame format or 76.5mm medium-telephoto lenses in the APS-C format. With a full-frame camera, they provide an angle of view close to that of the human visual field, making it an ideal choice for a wide range of applications, such as snapshots, scenic images and portraiture. The large F1.4 open aperture produces images with a very shallow depth of field. Water- and grease-repellent SP (Super Protect) Coating has been applied to the front surface of the lenses, making it easier for the user to wipe off water or stains. The eight-blade diaphragm control mechanism produces a soft, natural bokeh (defocus) effect from open aperture to F2.8 and also minimizes the streaking effect of point light sources. Designed to be fully compatible with older K-mount digital SLR cameras and film-format AF SLR cameras, these lenses allow the photographer to retain all camera functions, thanks to the aperture ring installed on the lens body, and the mechanism designed to couple the lens with the camera's motor-driven, in-body AF system.

Press release: Canon Introduces the RF100-300mm F2.8 L IS USM to Its Lens Lineup The new lens combines the flexibility of a zoom lens with the quality of a telephoto lens MELVILLE, NY, April 20, 2023 – Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF100-300mm F2.8 L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens. “This lens is an absolute game changer! It gives you the most incredible range, but without sacrificing the f/2.8 aperture. To have this kind of performance at your fingertips is incredible!” Roberto Valenzuela, fashion and wedding photographer For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively light weight for hand-holding. Now, with the launch of the RF100-300mm F2.8 L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses, and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF100-300mm F2.8 L IS USM lens brings new value to customers with the following features: Wide Focal Range — 100-300mm range Extended Zoom — Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm Spectacular Image Quality — f/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design Reliable Stabilization — Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard) Weather and Dust Resistant — Durable in various environmental conditions Compact and Lightweight Design — Despite capabilities to zoom over 300mm, this lens is unusually lightweight, just barely heavier than the EF300mm f/2.8L IS II “I love this lens! It’s incredibly lightweight, versatile, and sharp. Toss on the 2x extender and you can snipe gorgeous frames at a distance, especially with the built in image stabilizer. This lens is going to change the game for live concerts, weddings, and so much more.” Ben Hagarty, Grammy award-winning cinematographer This telephoto zoom lens is ideal for professionals who use a Canon EOS R3, EOS R5 or EOS R6 Mark II full-frame mirrorless camera, but can also be a catalyst for users who have developed into serious, aspirational enthusiasts and are looking to step beyond their traditional telephoto lens experience. Best use cases include, but are not limited to, indoor sports, motorsports, outdoor fashion, video and cinema, photojournalism and theater work. For high-level shooters and videographers particularly working in low-light settings and seeking a hand-holdable solution, this lens provides the total answer. Price & Availability The Canon RF100-300mm F2.8 L IS USM lens is expected to be available in May for an estimated retail price of $9,499.00*. For more information, please visit usa.canon.com

Press release: Immersive views and CREATIVE freedom: The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR Power-Zoom ULTRA-wide angle lens IS THE LATEST ADDITION TO nIKON’S GROWING TOOLKIT FOR CREATORS Nikon’s Super Lightweight Wide Angle Lens Puts a Variable Power Zoom and Amazing Image Quality Within Reach MELVILLE, NY (April 18, 2023) – Today, Nikon Inc. has announced the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR, the ultra-wide angle lens made for content creators and vloggers. This latest lightweight lens is the widest NIKKOR Z DX-format lens yet1, and has the added benefit of a power zoom (PZ) for more creative versatility and great looking video. The 12-28mm f/3.5-5.6 PZ VR is designed to capture sharp and immersive content that lets you get more of what matters in the frame; more friends, more expansive landscapes and more freedom to create without limits. Featuring an extremely versatile zoom range from an ultra-wide angle 12mm to 28mm2, this lens is a must-have for any vlogger or creator who wants to get the whole story in the shot, and dynamically change-up the frame smoothly and consistently. The ultra-wide angle is also great for everything from larger-than-life landscapes, grand interiors, tabletop photos and group selfies where no one gets left out. Surprisingly small and light for such a wide zoom, the NIKKOR Z DX 12-28mm weighs only approximately 7.3 oz, making it easy to hold with an extended arm. It’s perfectly mated to lightweight cameras such as the ultra-compact and capable Nikon Z 30, Z 50 or the retro inspired Z fc. “Nikon is committed to equipping content creators with the tools they need to make videos and photos that look great, and we are very excited about this latest addition to our growing system of creator-centric cameras and lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Whether you’re vlogging or just want a super-lightweight and affordable wide angle for landscapes or street photography, the NIKKOR Z 12-28mm is the lens you have been waiting for.” The Lens Made for Content Creators The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR is the first NIKKOR Z lens utilizing a power zoom with linear drive, providing smooth optical zoom and other thoughtful features for creators to enhance and simplify their video recording experience. The power zoom function easily and effortlessly zooms in close to a subject, or zooms out to truly establish the scene. To suit any shooting style, the zoom can be activated by twisting the customizable zoom ring on the barrel, with designated buttons on the camera body, or when using the ML-L7 Remote Control3 (included in the Z 30 Creator’s Accessory Kit). The zoom can also be controlled remotely through a PC or phone with the SnapBridge app4. Additionally, the zoom rate can be selected from 11 speed settings, within the range of 0.55 to 36 seconds, for maximum consistency when reframing your shot or adding dramatic creative flair. Autofocus is sharp, reliable and fast, working flawlessly with the eye-detection AF in Nikon cameras to keep focus on you or your subject. The lens features an STM motor drive, making it extremely silent when focusing, so viewers won’t be disturbed by the sound of camera operation. What’s more, when transitioning to a close-up of a subject, the 12-28mm has a very close minimum focus distance of only 0.19 m (0.62 ft). This lets users seamlessly move the focus from their face to a product in-hand, while the image stays sharp. Realizing that the best content often happens in real time, the lens is stabilized with Vibration Reduction (VR) that provides an effect equivalent to a shutter speed 4.5 stops faster5. This function makes it easy to capture run-and-gun footage without the distracting camera shake or shoot in low-light with minimal blur. Because of its small size and versatile angle of view, this lens is also well-suited for creating steady footage with gimbals. Main Features of the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR: Ultra-wide angle lens is ideal for vlogging and wide establishing shots but also landscapes, interior photography and city streets. Power zoom function provides smooth, consistent optical zoom that’s fully customizable with varying speeds, which can be engaged with camera buttons, zoom ring or used remotely. VR Image Stabilization reduces camera shake with up to 4.5 stops of compensation for stable video and sharp images. Close minimum focusing distance of 0.62 ft and maximum reproduction ratio of 0.21x allow for sharp and detailed shots of products, flowers, nature and other intricate details. Ultra-compact and lightweight design makes it easy to use and carry anywhere. The body of the NIKKOR Z DX 12-28mm has been designed carefully to deliver dust- and drip-resistant performance,6 with a sealing that prevents any dust or water droplets from entering the lens. Price and Availability The new NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR will be available in May 2023 for a suggested retail price of $359.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. As of April 18, 2023. Angle of view is equivalent to that of an 18-42mm lens in Full-frame/FX-format. Camera magnification buttons and 11 speed functionality supported on the Z 30 and the Z fc at time of initial release. These functions will be supported by subsequent software update. Based on CIPA Standard; this value is achieved when attached to an APS-C size/DX-format camera with the camera's VR function set. to "NORMAL", and when zoom is set to the maximum telephoto position. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.